Course information

Data Analytics for Marketing Professional Course Outline

Module 1: Fundamentals

  • Introduction to Data Analysis
  • Who is Customer?
  • What is the Significance of Data and Analytical Teams in an Organisation?

Module 2: Consumer Behaviour and Marketing Strategy

  • Principles of Consumer Behaviour
  • Introduction to Consumer Behaviour on the Basis for Marketing Strategy
  • Overview of Marketing Strategy

Module 3: Get to Know Data

  • Data Mining Methods
    • Variable Types
    • Frequency Table
    • Descriptive Statistics
  • Steps to Make a Frequency Table
  • Descriptive Statistics
  • Steps to Descriptive Statistics Analysis

Module 4: Modelling Techniques

  • What is Predictive Modelling Using Regression?
  • How to Create Scorecards?
  • Significance of Predictive Modelling in Campaign Performance
  • How to Use Predictive Models?

Module 5: Segmentation Methods and Techniques

  • What are Segments?
  • Description Between Descriptive and Predictive
  • Introduction to Cluster Analysis to Create Segments

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Who should attend this Data Analytics for Marketing Professional Course?

This course is designed for individuals in the field of marketing who are looking to enhance their analytical skills and leverage data-driven insights to make informed decisions. This course can benefit a wide range of professionals, including:

  • Marketing Analysts
  • Digital Marketers
  • Marketing Managers
  • Brand Managers
  • Advertising Professionals
  • Market Researchers
  • Sales and Business Development Professionals

Prerequisites of the Data Analytics for Marketing Professional Course

There are no formal prerequisites for this course.  

Data Analytics for Marketing Professional Course Overview

Data analysis of marketing is a methodology in which the business can consider all the market knowledge to come up with a marketing strategy. For every business, it is an essential activity. It also explains how effectively one can make use of the latest marketing techniques in the business. It shows previous success and results. One needs to  know when  one is an investor or an entrepreneur.

Data Analytics For Marketing Professionals helps Digital Marketers, Brand Managers, And Content Strategists leverage data to understand consumer behaviour, optimise campaigns, and enhance ROI. By analysing trends and metrics, professionals can make informed decisions, improving customer targeting and marketing efficiency.

In this 1-day training by the Knowledge Academy, delegates will gain knowledge of the basic concepts of data analysis for marketing and its importance. Delegates will understand the principles of consumer behaviour. Delegates will also attain  experience of data mining methods.

This training will cover various concepts, such as:

  • What is the significance of data and analytical teams in an organisation?
  • Consumer behaviour and marketing strategy
  • Methods of data mining
  • Evaluating the impact of essential marketing variables
  • Various modelling and segmentation methods

At the end of this training, delegates will also understand the difference between descriptive and predictive modelling. In addition, they will also understand how to utilise predictive models and cluster analysis.

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What’s included in this Data Analytics for Marketing Professional Course?

  • World-Class Training Sessions from Experienced Instructors    
  • Data Analytics for Marketing Professional Certificate 
  • Digital Delegate Pack

Why choose us

Our Abu Dhabi venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Abu Dhabi is the capital city of the United Arab Emirates. It is the second most populous city behind Dubai. It is also the capital of the largest of the seven member emirates of the UAE, Abu Dhabi emirate. Abu Dhabi is a rapidly growing and developing urban area with a high average in come. This has made it in to a large and advance metropolis. Abu Dhabi has an estimated population of 613,400 people. Education in the United Arab Emirates consists of primary schools, middle school and high schools. Public education is free for all UAE citizens. In 2007, the literacy rate was 91%. Thousands of citizens are seeking formal learning at 86 adult learning centres across the country. Abu Dhabi has a number of international and local universities that’s include campuses for universities such as New York Institute of Technology, Higher Colleges of Technology, New York Film Academy, Paris-Sorbonne University Abu Dhabi and United Arab Emirates University. The Abu Dhabi campus of the New York University was opened in 2010 with an inaugural class of 150 pupils. NYUAD functions as a separate liberal arts college within a university that offers complete degree programs. It describes itself as the “Worlds Honour College”. In 1975 the first government institution of higher education was opened in the United Arab Emirates. This was the United Arab Emirates University. It is centrally located in Al Ain but also has a campus in Abu Dhabi. The university has graduate and under graduate programs in nine different colleges. These colleges include: business and economics, education, engineering, food and agriculture, humanities and social sciences and law. They also offer foundation programs to prepare students for university studies. They have foundation courses in in English, Arabic and Mathematics and other support in making the transition from school to university. The Knowledge Academy is the largest training provider in United Arab Emirates with venues in 5 locations spread across the country, including Abu Dhabi.

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Address

Cristal Hotel Abu Dhabi
PO Box 72898
Abu Dhabi
United Arab Emirates

T: +971 8000311193

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Data Analytics For Marketing Professional | Digital Marketing Course in Abu Dhabi. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Unlock your potential with The Knowledge Academy's Data Analytics For Marketing Professional | Digital Marketing Course in Abu Dhabi, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Experience the most sought-after learning style with The Knowledge Academy's Data Analytics For Marketing Professional | Digital Marketing Course in Abu Dhabi. Available in 490+ locations across 190+ countries, our hand-picked Classroom venues offer an invaluable human touch. Immerse yourself in a comprehensive, interactive experience with our expert-led Data Analytics For Marketing Professional | Digital Marketing Course in Abu Dhabi sessions.

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Highly experienced trainers

Boost your skills with our expert trainers, boasting 10+ years of real-world experience, ensuring an engaging and informative training experience

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State of the art training venues

We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible

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Small class sizes

Our Classroom courses with limited class sizes foster discussions and provide a personalised, interactive learning environment

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Great value for money

Achieve certification without breaking the bank. Find a lower price elsewhere? We'll match it to guarantee you the best value

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

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Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

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Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

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Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

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Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

What our customers are saying

Data Analytics For Marketing Professional | Digital Marketing Course in Abu Dhabi FAQs

Data analysis of marketing is a methodology in which the business can consider all the market knowledge to come up with a marketing strategy.
Yes, The Knowledge Academy offers support via phone & email before attending, during, and after the course. Our customer support team is available to assist and promptly resolve any issues you may encounter.
This Data Analytics for Marketing training is designed for marketers who want to attain a better knowledge of analytical techniques and want to work with systematic or data-related activities as part of their role.
In this training course, delegates will have intensive training with our experienced instructors, a digital delegate pack consisting of important notes related to this course, and a certificate after course completion.
This course takes 1-day to complete during which delegates participate in intensive learning sessions that cover various course topics.
You should receive the confirmation details for the Copywriting Course within 24-48 hours after registration. If you haven't received it by then, please check your spam folder or contact our support team for assistance.
No, there is no formal exam at the end of this course. However, delegates are assessed through practical exercises and activities throughout the training to ensure they understand and can apply the concepts effectively.
Apart from the Data Analytics Course, The Knowledge Academy provides a variety of Marketing and Digital Marketing courses including
Upon completing this course, career opportunities include roles like Marketing Data Analyst, Digital Marketing Strategist, Campaign Performance Analyst, and SEO Specialist. You’ll analyse marketing data to optimise campaigns, enhance targeting, and drive business growth.
Data analytics for marketing professionals helps Digital Marketers, Brand Managers, And Content Strategists leverage data to understand consumer behaviour, optimise campaigns, and enhance ROI. By analysing trends and metrics, professionals can make informed decisions, improving customer targeting and marketing efficiency.
This course enhances your business by equipping you with skills to analyse customer data, identify trends, and optimise marketing strategies. By leveraging insights, you can make data-driven decisions, improve targeting, increase customer engagement, and ultimately boost sales and profitability.
The Knowledge Academy in Abu Dhabi stands out as a prestigious training provider known for its extensive course offerings, expert instructors, adaptable learning formats, and industry recognition. It's a dependable option for those seeking this course.
The training fees for Data Analytics for Marketing Professionalin Abu Dhabi starts from USD1295
The Knowledge Academy is the Leading global training provider for Data Analytics for Marketing Professional.
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Why choose us

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Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

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Many delivery methods

Flexible delivery methods are available depending on your learning style.

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High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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