Most Popular Types of Salesforce roles

Salesforce is a widely used and popular Customer Relationship Management (CRM) platform that enables a wide range of Salesforce Roles. Whether you're just starting your Salesforce journey or looking to specialise in a particular area, understanding the different types of Salesforce Roles can help you make informed career choices.   

Salesforce is a very popular CRM platform, evidenced by its market share. According to Statista, the market share of Salesforce is 23.8%, so you can be sure there is a demand for various roles in Salesforce. This blog will explore the most popular Salesforce Roles, their key responsibilities, required skills, and what they entail.  

Table of Contents 

1) Salesforce Admin 

2) Salesforce Architect 

3) Salesforce Consultant 

4) Salesforce Developer 

5) Salesforce DevOps Engineer 

6) Salesforce Product Owner 

7) Salesforce Project Manager

8) Salesforce Solution Architect 

9) Conclusion  

Salesforce Admin  

They are responsible for maintaining and managing the Salesforce platform within an organisation. They handle user management, security settings, data management, customisation, and configuration. Their role is crucial in ensuring the smooth functioning of Salesforce and supporting end-users.  

Key skills required  

1) Here are some of the key skills required by a Salesforce Admin:

2) Strong understanding of Salesforce features and functionality, including knowledge of different Salesforce clouds (Sales Cloud, Service Cloud, Marketing Cloud, etc.).

3) Proficiency in user setup, security, data management, and customisation.

4) Excellent communication and problem-solving skills to effectively interact with end-users and stakeholders.

5) Knowledge of data analysis and reporting within Salesforce.

6) Understanding of Salesforce automation tools, such as Process Builder, Workflow Rules, and Flow. 

7) Salesforce Administrator certification is desirable.  

Common responsibilities 

Some of the common responsibilities of a Salesforce Admin are:

1) User management and permission setting, including creating and managing user profiles, roles, and permission sets.

2) Customisation of Salesforce objects, fields, page layouts, and record types to meet specific business requirements. 

3) Data import, export, and maintenance, ensuring data accuracy and integrity.

4) Collaboration with stakeholders to gather and analyse business needs and translate them into Salesforce solutions.

5) Troubleshooting user issues and providing prompt support and training.

6) Monitoring system performance and recommending optimisations for improved efficiency.

7) Staying updated with Salesforce releases and new features and evaluating their impact on the organisation.
 

Country	Average Salary of a Salesforce Admin
UK	£33,137
US	$73,404
India	₹499,128
Singapore	S$47,647
Canada	C$66,207
UAE	AED 84,000
Australia	AU$80,105

                                                                                                                    Source: Payscale
 

Take your first step to becoming a Salesforce Admin with our Salesforce Admin Training course. 

Salesforce Architect  

This is one of the roles in Salesforce that requires highly experienced professionals who design and implement complex solutions on the platform. Salesforce Architects play a crucial role in shaping the technical direction and success of the platform’s implementations. Their deep understanding of Salesforce's capabilities and ability to design robust and scalable solutions contribute to its long-term growth and efficiency.  

Key skills required 

These are some of the essential skills required by a Salesforce Architect:

1) Sound understanding of Salesforce architecture, including declarative and programmatic capabilities.

2) Strong technical background and experience in solution design, system integration, and data migration.

3) Proficiency in various integration techniques, such as REST, SOAP, and Middleware.

4) Knowledge of development languages like Salesforce Apex, Visualforce, and Lightning Web Components (LWC).

5) Familiarity with platform limits, best practices, and security considerations.

6) Excellent analytical and problem-solving skills to address complex business challenges.  

Common responsibilities 

Some common responsibilities of a Salesforce Architect are:

1) Creating technical designs and architectural documentation, including data models, process flows, and system diagrams.

2) Leading the development team by providing technical guidance, code reviews, and best practices.

3) Overseeing system integrations with external applications and platforms, ensuring seamless data flow. 

4) Conducting performance optimisation to enhance system efficiency and user experience.

5) Ensuring compliance with Salesforce security and data governance standards.

6) Participating in the evaluation and selection of third-party applications and tools to enhance the Salesforce ecosystem.

7) Keeping up with industry trends and providing recommendations for their implementation.

8) 6tdrMentoring and training junior Salesforce developers and administrators.
 

Country	Average Salary of a Salesforce Architect
UK	£67,436
US	$111,420
India	₹2,900,000
Singapore	S$103,417
Canada	C$137,835
UAE	AED222,000
Australia	AU$115,000

                                                                                                                      Source: Payscale
 

Learn the key principles of the Salesforce Development Lifecycle and Deployment with our Salesforce Development Lifecycle And Deployment Architect Training. 

Salesforce Consultant 

Salesforce Consultants provide expert guidance and advice on its implementations, configurations, and best practices. Salesforce Consultants play an important role in helping organisations leverage the full potential of the platform. By understanding client requirements and providing tailored solutions, they contribute to the successful implementation and adoption of Salesforce.   

Key skills required 

Here are some key skills required by a Salesforce Consultant:

1) Comprehensive knowledge of Salesforce products, features, and functionalities.

2) Strong understanding of various Salesforce clouds, such as Sales Cloud, Service Cloud, and Community Cloud. 

3) Experience in conducting client needs assessments and recommending appropriate Salesforce solutions.

4) Proficiency in Salesforce configuration, including custom object creation, workflow rules, and automation.

5) Familiarity with Salesforce integration techniques and tools.

6) Good communication skills to effectively communicate with clients and stakeholders.  

Common responsibilities 

Below are some of the common responsibilities of a Salesforce Consultant:

1) Collaborating with clients to understand their business requirements and objectives.

2) Conducting needs assessments and providing recommendations for Salesforce solutions.

3) Assisting in the configuration, customisation, and optimisation of Salesforce to align with client needs.

4) Designing and implementing Salesforce data models, workflows, and business processes.

5) Guiding clients on best practices for Salesforce implementation, data migration, and system integration.

6) Providing support and training to end-users to ensure the successful adoption of Salesforce.

7) Conducting system audits and assessments to identify areas for improvement and optimisation.

8) Assisting in the development of project plans, timelines, and deliverables.

9) Keeping updated with new features and recommending their adoption to clients.
 

Country	Average Salary of a Salesforce Consultant
UK	£45,557
US	$89,210
India	₹900,506
Singapore	S$88,000
Canada	C$87,615
UAE	AED 184,000
Australia	AU$89,233

                                                                                                                        Source: Payscale
 

Salesforce Developer  

Salesforce Developers are primarily responsible for designing, building, and implementing customised solutions on the platform. Their expertise in Salesforce development languages and technologies enables them to deliver custom solutions that enhance productivity, streamline processes, and drive innovation within the Salesforce ecosystem.  

Key skills required 

These are some key skills required by a Salesforce Developer:

1) Proficiency in Salesforce development languages like Apex and Visualforce, Lightning Web Components (LWC) and Salesforce Object Query Language (SOQL).

2) Knowledge of platform limits, governor limits, and best practices for efficient code development

3) Understanding HTML, CSS, and JavaScript.

4) Experience with Salesforce integration techniques, including REST and SOAP APIs.

5) Strong skills in problem-solving and debugging.

6) Ability to work in a team environment and communicate effectively with stakeholders.  

Common responsibilities 

Here are some common responsibilities of Salesforce Developer:

1) Designing and developing Salesforce solutions using Apex, Visualforce, LWC, and other relevant technologies.

2) Creating and maintaining custom objects, fields, and page layouts.

3) Writing efficient and scalable code to implement business logic and workflows.

4) Developing and executing test plans to ensure high-quality solutions.

5) Integrating Salesforce with external systems through APIs and middleware.

6) Supporting system deployments and conducting code reviews.

7) Troubleshooting and resolving issues reported by end-users.
 

Country	Average Salary of a Salesforce Developer
UK	£43,183
US	$92,482
India	₹581,485
Singapore	S$58,958
Canada	C$80,828
UAE	AED204,000
Australia	AU$90,261

                                                                                                                       Source: Payscale
 

Learn the essential skills and developer tools like Apex and Visualforce with Salesforce Developer Training. 

Salesforce DevOps Engineer  

Salesforce DevOps Engineers focus on establishing and maintaining effective development and deployment processes for Salesforce applications. They bridge the gap between development and operations teams, enabling seamless collaboration and efficient delivery of high-quality Salesforce solutions.  

Key skills required 

Some of the key skills required by a Salesforce DevOps Engineer:

1) Proficiency in Salesforce development languages like Apex and Visualforce.

2) Strong understanding of version control systems, such as Git and CI/CD (Continuous Integration/Continuous Deployment) practices. 

3) Experience with Salesforce DX (Developer Experience) tools and features.

4) Familiarity with Salesforce metadata management and deployment tools, such as Salesforce CLI and Metadata API.

5) Knowledge of automation and configuration management tools like Jenkins or Salesforce Pipelines.

6) Proficiency in agile methodologies and the ability to work collaboratively in cross-functional teams.

7) Excellent problem-solving and troubleshooting skills.

8) Salesforce Platform Developer I or Salesforce Certified Platform Developer II certification is beneficial.  

Common responsibilities 

Some common responsibilities of a Salesforce DevOps Engineer are:

1) Collaborating with development and operations teams to establish streamlined and efficient development workflows.

2) Implementing and managing version control processes for Salesforce code and configurations.

3) Setting up and maintaining CI/CD pipelines to automate the build, test, and deployment processes for Salesforce applications.

4) Defining and enforcing best practices for Salesforce development, including code quality, security, and performance.

5) Managing and resolving deployment issues and conflicts.

6) Monitoring and analysing system performance and identifying areas for improvement.

7) Implementing and managing Salesforce environment provisioning and sandbox management.
 

Country	Average Salary of a Salesforce DevOps Engineer
UK	£85,000
US	$115,451
India	₹1,200,000
Singapore	S$107,500
Canada	C$95,000
UAE	AED300,000
Australia	AU$107,500

                                                                                                                        Source: Payscale


 

 

Salesforce Product Owner  

The Salesforce Product Owner is responsible for defining and prioritising the features and functionalities of the application or system. The Salesforce Product Owner plays a critical role in driving the development and success of Salesforce products. By effectively prioritising and defining product features, they ensure that the application aligns with the organisation's goals and meets the needs of its users.  

Key skills required 

Here are some of the key skills required by a Salesforce Product Owner:

1) Strong understanding of Salesforce capabilities and product management principles.

2) Proficiency in gathering and analysing user requirements and translating them into product features.

3) Ability to create and manage the product backlog, prioritise user stories, and define acceptance criteria.

4) Good communication and collaboration skills to work with cross-functional teams.

5) Familiarity with Agile methodologies, such as Scrum or Kanban.  

Common responsibilities 

These are the common responsibilities of a Salesforce Product Owner:

1) Collaborating with business users, executives, and development teams, to understand their needs and priorities.

2) Defining the vision, goals, and roadmap for the Salesforce product.

3) Creating and managing the product backlog, prioritising user stories based on business value and user feedback.

4) Collaborating with business analysts and development teams to translate user stories into technical requirements.

5) Conducting sprint planning and leading the sprint review and retrospective meetings. 

6) Participating in daily stand-up meetings and providing guidance and clarifications to the development team.

7) Reviewing and approving completed user stories to ensure they meet the defined acceptance criteria.

8) Providing ongoing communication and updates to stakeholders on the progress of the Salesforce product.

9) Collecting and incorporating user feedback to continuously improve the product.

 

Country	Average Salary of a Salesforce Product Owner
UK	£36,000
US	$98,946
India	₹2,241,884
Singapore	S$105,000
Canada	C$91,155
UAE	AED240,000
Australia	A$125,000

                                                                                                                     Source: Payscale

Learn the fundamentals of Salesforce CRM and how to use them effectively to improve business with our comprehensive Salesforce CRM Masterclass. 

Salesforce Project Manager 

The Salesforce Project Manager oversees the planning, execution, and delivery of projects. Their project management expertise and the platform’s knowledge enable them to effectively plan, execute, and deliver Salesforce projects that meet the organisation's objectives and drive business value.  

Key skills required 

Here are some of the key skills required by a Salesforce Project Manager:

1) Strong project management skills and experience in managing Salesforce implementations.

2) Proficiency in project planning, resource management, and risk assessment. 

3) Knowledge of Salesforce capabilities, best practices, and project methodologies.

4) Excellent communication and leadership skills to effectively manage project teams and stakeholders.

5) Familiarity with Agile or Waterfall project management methodologies.  

Common responsibilities 

Some of the common responsibilities of a Salesforce Project Manager:

1) Creating and managing the project plan, including tasks, timelines, and resource allocation.

2) Identifying and managing project risks, issues, and dependencies.

3) Leading project meetings and providing regular status updates to stakeholders.

4) Coordinating and collaborating with development teams, business analysts, and other project resources.

5) Ensuring adherence to project milestones and deliverables.

6) Managing project budgets and tracking expenses.

7) Conducting project quality assurance and managing change requests.

8) Facilitating User Acceptance Testing (UAT) and obtaining sign-off on project deliverables.

9) Overseeing project documentation and providing post-implementation support

 

Country	Average Salary of a Salesforce Project Manager
UK	£51,142
US	$93,475
India	₹2,00,000
Singapore	S$83,400
Canada	C$83,779
UAE	AED192,000
Australia	A$130,000

                                                                                                                     Source: Glassdoor
 

Salesforce Solution Architect 

They are experienced professionals who design end-to-end solutions on the Salesforce platform. They work closely with stakeholders, business analysts, and development teams to understand business requirements and provide comprehensive technical solutions that align with the organisation's goals. Their Salesforce architecture expertise and ability to design robust and scalable solutions contribute to the organisation's long-term growth and efficiency.  

Key skills required 

These are some of the key skills required by a Salesforce Solution Architect:

1) Deep understanding of Salesforce architecture, products, and capabilities.

2) Strong technical background and experience in solution design and system integration.

3) Proficiency in Salesforce development languages, such as Apex and Visualforce, and Lightning Web Components (LWC).

4) Knowledge of Salesforce integration techniques and tools, including APIs and middleware.

5) Familiarity with data migration, data modelling, and database concepts.

6) Good communication and presentation skills to communicate with stakeholders.

7) Salesforce Certified Technical Architect (CTA) certification is highly desirable.  

Common responsibilities 

Some common responsibilities of a Salesforce Solution Architect:

1) Designing end-to-end solutions on the Salesforce platform, considering scalability, security, and performance. 

2) Creating technical designs, architectural documentation, and system diagrams

3) Leading and guiding development teams in implementing Salesforce solutions

4) Conducting system integration and data migration activities. 

5) Ensuring compliance with Salesforce best practices, security standards, and governance policies.

6) Identifying risks and providing mitigation strategies for successful solution delivery.

7) Evaluating third-party applications and tools for integration with Salesforce.  

8) Providing guidance and mentorship to junior architects and development teams.

 

Country	Average Salary of a Salesforce Solution Architect
UK	£64,000
US	$111,391
India	₹2,50,204
Singapore	S$202,656
Canada	C$118,376
UAE	AED282,000
Australia	A$160,000

                                                                                                                      Source: Payscale

Conclusion  

The CRM platform ecosystem offers diverse Salesforce Roles for professionals with different skill sets. Each role contributes to successful Salesforce implementations, from Salesforce Admins handling configuration and maintenance to Architects designing complex solutions. Consultants provide expert guidance, Developers build customised solutions, and DevOps Engineers ensure efficient development processes. With the right skills and certifications, you can find rewarding roles in Salesforce. 

Equip yourself with the skills needed to effectively use CRM platforms like Salesforce with our range of CRM Training courses.