Course information

Landing Page Optimisation Training​ Course Outline

Module 1: Introduction to Landing Page Optimisation?

  • What is Landing Page?
  • What is an Ideal Landing Page Optimisation Process?
  • How to Get Started with Landing Page Optimisation?
  • Landing Page Optimisation Tools

Module 2: Landing Page Optimisation Practices

  • Focus on Your CTAs
  • Leverage Testimonials
  • Perform an SEO (Search Engine Optimisation) Audit
  • Improve the ‘Above the Fold’ Part of Your Webpage
  • Invoke FOMO
  • Set Up Customer Support

Module 3: SEO Optimisation

  • What is Search Engine Optimisation?
  • SEO Landing Pages
  • How to Create an SEO Landing Page?

Module 4: Overview of A/B Testing

  • What is A/B Testing and How Does it Work?
  • How to Decide What to Test?
  • A/B Testing Ideas
  • How do You Perform an A/B Test in Leadpages?

Module 5: Drive Traffic to Page

  • Free Traffic Vs Quality Traffic
  • Free Ways to Increase Website Traffic from Google
  • H​ow to Drive Traffic to Your Landing Page?
  • Different Ways to Drive Traffic to a Landing Page

 

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Who should attend this Landing Page Optimisation Training Course?

This Landing Page Optimisation Course is suitable for a wide range of individuals looking to enhance their web development and content creation skills. This course can benefit a wide range of professionals, including: 

  • Digital Marketers 
  • E-commerce Managers 
  • Web Designers and Developers 
  • Entrepreneurs and Business Owners 
  • Online Advertising Specialists 
  • Marketing Managers 
  • Conversion Rate Optimisation (CRO) Specialists 

Prerequisites of the Landing Page Optimisation Training Course 

There are no formal prerequisites for this Landing Page Optimisation Course.

Landing Page Optimisation Training Course Overview

The landing page is a web page that a visitor can arrive at or ‘land’ on. It is designed with a single focussed objective in mind to limit the options available for visitors. In simple words, the landing page is a standalone web page designed to get visitors to take one of specific actions like register, submit data, make a purchase, subscribe to newsletter or blog, and click through to another page. Understanding landing page optimisation is crucial for marketers, web developers, and business owners across various sectors. The Landing Page Optimisation Training is designed to equip delegates with the knowledge of how to optimise the landing page. Delegates will learn about elements of landing page and landing page optimisation tools. The course will provide knowledge of the best practices to be considered while creating a landing page as a designed and optimised landing page can increase rates significantly.

During this 1-day course by The Knowledge Academy, delegates will gain a comprehensive knowledge of SEO optimisation and A/B testing. Learning how to drive traffic to the landing page is an essential topic to be covered in this course. Delegates will get an understanding of common mistakes that must be avoided to increase the conversion rates. After attending this course, delegates will be able to design a high converting landing page.

Course objectives

  • To understand the fundamental principles of landing page optimisation
  • To explore and define the critical components of an effective landing page
  • To differentiate between various visitor types and their behaviours
  • To apply web usability research to enhance landing page performance
  • To break down and analyse landing page briefs to develop a strategic mindset for optimisation
  • To recognise the importance of design, copy, and call-to-action elements in landing pages
  • To learn strategies for effectively increasing conversions through optimised landing 

After completing the Landing Page Optimisation Training, delegates will receive a certification demonstrating their ability to create high-converting landing pages. This certification will validate their skills in analysing user behaviour, optimising layouts, improving page load times, and enhancing overall user experience. Delegates can use these strategies to improve website performance, increase engagement, and get more conversions. This helps them stand out in the competitive digital marketing world.

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What’s included in this Landing Page Optimisation Training Course?

  • World-Class Training Sessions from Experienced Instructors    
  • Landing Page Optimisation Training Certificate 
  • Digital Delegate Pack

Why choose us

Our Sydney venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Sydney is the capital of the state New South Wales in Australia. It is the most populous city in Australia with a population of 4.8 million people. It is located on the east coast of Australia around the world’s largest natural harbour. 1.5 million of Sydney’s residents were born overseas making the city one of the most multicultural cities in the world with over 250 different languages being spoken. Sydney has the largest economy in Australia and its strengths lie in finance, tourism and manufacturing. There are also a large amount of international or foreign banks and corporations in Sydney and is noted to be the leading financial hub of the Asia Pacific.Sydney hosted the 2000 Summer Olympics. Millions of tourists visit Sydney every year to see the landmarks which include Sydney Harbour, Royal National Park, Bondi Beach and Sydney Opera House. There are six universities in Sydney, which are the University of Sydney, the University of Technology, the University of New South Wales, Macquarie University, the University of Western Sydney and the Australian Catholic University. Over 5% of Sydney residents are attending a university. Sydney residents are highly educated as standard, with over 55% of the work force having completed high levels of schooling. 1.3 million people were enrolled in some sort of education during the 2011 census, 16% of these were at a university. The University of Sydney was established in 1850 and is seen as the oldest university in Australia. It is the third best university in Australia and amongst the top 30 universities in the world. The New South Wales Department of Education manages the public schools in Sydney. There are 935 preschool, primary and secondary schools in the whole of Sydney. The Sydney Technical College opened in 1878 and offers a range of vocational training and education including mechanical drawing, surgery, grammar and English skills, steam engines and mathematics. 

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Address

90 Carillon Ave, 
Newtown NSW 2042, 
Australia

T: +61 272026926

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Landing Page Optimisation Training in Sydney. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Unlock your potential with The Knowledge Academy's Landing Page Optimisation Training in Sydney, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Experience the most sought-after learning style with The Knowledge Academy's Landing Page Optimisation Training in Sydney. Available in 490+ locations across 190+ countries, our hand-picked Classroom venues offer an invaluable human touch. Immerse yourself in a comprehensive, interactive experience with our expert-led Landing Page Optimisation Training in Sydney sessions.

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Highly experienced trainers

Boost your skills with our expert trainers, boasting 10+ years of real-world experience, ensuring an engaging and informative training experience

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State of the art training venues

We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible

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Small class sizes

Our Classroom courses with limited class sizes foster discussions and provide a personalised, interactive learning environment

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Great value for money

Achieve certification without breaking the bank. Find a lower price elsewhere? We'll match it to guarantee you the best value

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

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Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

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Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

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Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

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Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

What our customers are saying

Landing Page Optimisation Training in Sydney FAQs

The landing page is a web page that a visitor can arrive at or ‘land’ on. It is designed with a single focussed objective in mind to limit the options available for visitors. In simple words, the landing page is a standalone web page designed to get visitors to take one of specific actions like register, submit data, make a purchase, subscribe to newsletter or blog, and click through to another page.
There are no formal prerequisites for this Landing Page Optimisation Course.
Anyone interested to know how to do landing page optimisation can attend this course. This course is ideal for Website Owners, Online Marketers, Digital Marketing Interns, Web Designers and Web Developers, Ecommerce and Social Media Managers, and Pay Per Click / Search Engine Marketing Managers.
Yes, The Knowledge Academy offers support via phone & email before attending, during, and after the course. Our customer support team is available to assist and promptly resolve any issues you may encounter.
In this training course, delegates will have intensive training with our experienced instructors, a digital delegate pack consisting of important notes related to this course, and a certificate after course completion, ensuring you gain practical experience and in-depth knowledge.
This course takes 1-day to complete during which delegates involve in intensive learning sessions that cover various course topics.
You should receive the confirmation details for this course within 24-48 hours after registration. If you haven't received it by then, please check your spam folder or contact our support team for assistance.
No, there is no formal exam at the end of this course. However, delegates are assessed through practical exercises and activities throughout the training to ensure they understand and can apply the concepts effectively.
Yes, Landing Page Optimisation Course offered by The Knowledge Academy.
This Landing Page Optimisation Course provides career opportunities like Digital Marketers, E-commerce Managers, Web Designers and Developers, Entrepreneurs and Business Owners, Online Advertising Specialists Marketing Managers, and Conversion Rate Optimisation (CRO) Specialists.
Job roles such as Digital Marketers, E-commerce Managers, Web Designers and Developers, Entrepreneurs and Business Owners, Online Advertising Specialists Marketing Managers, and Conversion Rate Optimisation (CRO) Specialists can be benefited from this Landing Page Optimisation Certification.
This Landing Page Optimisation Training will help grow your business by enhancing your web pages to maximise conversions and improve user experience. By applying these strategies, delegates can drive higher engagement and increase sales.
The Knowledge Academy in Sydney stands out as a prestigious training provider known for its extensive course offerings, expert instructors, adaptable learning formats, and industry recognition. It's a dependable option for those seeking this course.
The training fees for Landing Page Optimisation Trainingin Sydney starts from AUD1895
The Knowledge Academy is the Leading global training provider for Landing Page Optimisation Training.
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Why choose us

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Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

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Many delivery methods

Flexible delivery methods are available depending on your learning style.

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High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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