Course information

Lead Generation Training Course Outline

Module 1: Introduction to Lead Generation

  • What is Lead Generation?
  • Need for Lead Generation
  • Lead Funnel
  • Mapping Lead Generation to Funnel
  • Building a Robust Lead Generation Plan

Module 2: Mechanics of Lead Generation

  • Landing Pages
  • Lead Capture Form
  • Offer
  • Call to Action

Module 3: Lead Generation Methods

  • Outbound Lead Generation
  • Inbound Lead Generation
  • Statistics on Inbound Vs Outbound Marketing

Module 4: Exploring Lead Generation Trends

  • Lead Generation Trends
  • Inbound Lead Generation Trends
  • Inbound Lead Generation Challenges

Module 5: Content Marketing

  • Challenges
  • Optimising Content Marketing for Lead Generation

Module 6: Search Engine and Website Optimisation

  • Challenges for Search Engine Optimisation
  • Optimising Search Engine for Lead Generation
  • Challenges for Website Optimisation
  • Optimising Website Optimisation for Lead Generation

Module 7: Social Media and Email Marketing

  • Challenges for Social Media 
  • Optimising Social Media Marketing for Lead Generation
  • Challenges for Email Marketing
  • Optimising Email Marketing for Lead Generation

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Who should attend this Lead Generation Course?

This Lead Generation Course is ideal for professionals who wish to enhance their skills and knowledge in generating leads effectively. This course can benefit a wide range of professionals, including:

  • Digital Marketers
  • Sales Managers
  • Entrepreneurs
  • Marketing Managers
  • Advertising Professionals
  • Customer Relationship Managers
  • E-commerce Managers

Prerequisites of the Lead Generation Course

There are no formal prerequisites for this Lead Generation Course.

Lead Generation Course Overview

Lead generation is a critical aspect of modern marketing strategies, playing a pivotal role in the success of businesses across industries. In today's highly competitive digital landscape, the ability to generate high-quality leads is indispensable. This course is designed to equip professionals with the essential skills and knowledge needed to excel in the ever-evolving field of Digital Marketing.

Proficiency in Lead Generation is paramount for professionals seeking to thrive in the realm of Digital Marketing. This Lead Generation Course is especially beneficial for Marketing Professionals, Entrepreneurs, and anyone interested in enhancing their Digital Marketing skills. Delegates will gain insights into the latest Digital Marketing techniques and tools essential for successful lead acquisition.

The 1-day Lead Generation Course by The Knowledge Academy empowers delegates with practical knowledge and strategies to boost lead generation efforts. Through hands-on exercises and real-world case studies, delegates will develop the skills needed to create effective Lead Generation campaigns and drive business growth.

Course Objectives

  • To understand the fundamentals of Lead Generation in Digital Marketing
  • To explore advanced Lead Generation strategies and tactics
  • To learn to leverage Digital Marketing channels for lead acquisition
  • To create compelling lead magnets and landing pages
  • To analyse data and optimise Lead Generation campaigns
  • To enhance skills in creating and executing lead generation campaigns

After completing this Lead Generation Course, delegates will be well-prepared to excel in the competitive landscape of Digital Marketing. They will gain the skills and knowledge needed to generate high-quality leads and pave the way for high-paying jobs.

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What’s included in this Lead Generation Course?

  • World-Class Training Sessions from Experienced Instructors    
  • Lead Generation Certificate 
  • Digital Delegate Pack

Why choose us

Our Brisbane venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Brisbane is the capital city of the Australian state – Queensland and is situated around 450 miles north from Sydney and around 590 miles north-east of Canberra. It has one of the highest populations in Australia of 2.3 million just in the metropolitan area, with the urban conurbation reaching a population of more than 3.4 million people. Queensland is situated in the north-east of the country. As of 2010 Brisbane was named one of the top ten most beautiful cities in the world largely because of its modern architecture, luxurious green spaces and the enormous Brisbane River. Brisbane is known internationally for holding the final Goodwill Games in 2001 as well as hosting the 2014 G20 Brisbane summit and the 2003 Rugby World Cup. Brisbane has experienced consistent economic growth and is regarded as one of the major business hubs of Australia. Biotechnology and research facilities are important to the growth of the economy and the government have invested in several universities in Brisbane. Tourism makes up an important part of the Brisbane economy and is the third most popular destination to visit after Sydney and Melbourne. Brisbane is known for having the world’s first koala sanctuary which opened in 1927. Brisbane has many universities and colleges including the University of Queensland which is a public research university and the oldest university in the state of Queensland. It is also a Sandstone university and is consistently within the top 1% worldwide. Other universities include Griffith University and the Queensland University of Technology. There are also a number of universities that provide a range of vocational courses such as the Brisbane North Institute of TAFE. Brisbane is also known for a variety of independent tertiary providers such as the Australian College of Natural Medicine. There are a range of privately run Roman Catholic, Lutheran, and other Christian schools. 

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Address

Contact us for more information

T: +61 272026926

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Lead Generation Course in Brisbane. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Unlock your potential with The Knowledge Academy's Lead Generation Course in Brisbane, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Experience the most sought-after learning style with The Knowledge Academy's Lead Generation Course in Brisbane. Available in 490+ locations across 190+ countries, our hand-picked Classroom venues offer an invaluable human touch. Immerse yourself in a comprehensive, interactive experience with our expert-led Lead Generation Course in Brisbane sessions.

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Highly experienced trainers

Boost your skills with our expert trainers, boasting 10+ years of real-world experience, ensuring an engaging and informative training experience

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State of the art training venues

We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible

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Small class sizes

Our Classroom courses with limited class sizes foster discussions and provide a personalised, interactive learning environment

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Great value for money

Achieve certification without breaking the bank. Find a lower price elsewhere? We'll match it to guarantee you the best value

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

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Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

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Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

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Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

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Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

What our customers are saying

Lead Generation Course in Brisbane FAQs

Lead Generation is the process of identifying and attracting potential customers or leads for your products or services. It involves initiating consumer interest and capturing their contact information for further marketing and sales efforts.
This course is crucial for equipping individuals with the knowledge and skills to attract and convert potential customers, driving business growth. It provides practical insights into effective strategies, ensuring delegates can navigate the complexities of lead generation in today's competitive market.
There are no formal prerequisites for this training course.
In this training course, delegates will have intensive training with our experienced instructors, a digital delegate pack consisting of important notes related to this course, and a certificate after course completion, ensuring you gain practical experience and in-depth knowledge of Lead Generation.
This course takes 1-day to complete during which delegates participate in intensive learning sessions that cover various course topics.
You should receive the confirmation details for the course within 24-48 hours after registration. If you haven't received it by then, please check your spam folder or contact our support team for assistance.
No, there is no exam at the end of the course.
This course tackles challenges like identifying high-quality leads, optimising conversion rates, navigating complex sales funnels, and effectively leveraging digital tools. It ensures delegates can drive successful lead generation strategies in today’s competitive market.
The course delves into industry specific lead generation techniques and includes case studies from various sectors. It provides practical insights on tailoring strategies to different industries to maximise lead conversion and drive business growth.
Obtaining a Lead Generation Certification enhances career advancement by equipping professionals with specialised skills to attract and convert prospects. This certification is recognised by employers, leading to more excellent job opportunities and the potential for higher earnings.
The skills from this course empower you to effectively attract and convert potential customers, significantly enhancing your ability to grow and scale your business by driving consistent and quality leads.
The Knowledge Academy stands out as a prestigious training provider known for its extensive course offerings, expert instructors, adaptable learning formats, and industry recognition. It's a dependable option for those seeking this course.
The training fees for Lead Generation Coursein Brisbane starts from AUD1895
The Knowledge Academy is the Leading global training provider for Lead Generation Course.
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Why choose us

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Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

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Many delivery methods

Flexible delivery methods are available depending on your learning style.

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High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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