Course information

Business Marketing Strategies Training Course Outline

Module 1: Introduction to Marketing Strategy

  • What is a Marketing Strategy?
  • Importance of Marketing Strategy in Business
  • How does it Work?
  • Strategies Vs Plans
  • Benefits of Marketing Strategy

Module 2: Types of Marketing Strategy

  • Portfolio Marketing Strategy
  • Segmentation Marketing Strategy
  • Brand Positioning Marketing Strategy
  • Marketing Strategy with the Competition
  • Loyalty Marketing Strategy
  • Content Marketing Strategy
  • Direct Marketing Strategy

Module 3: How to Develop a Marketing Strategy?

  • Understand your Product
  • Research the Competition
  • Set Target Market
  • Assess Resources
  • Decide Where to Sell
  • Choose Promotion Channels
  • Review the Strategy Quarterly

Module 4: Elements of Branding

  • Vision and Mission
  • Core Values and Beliefs
  • Brand/Business Name
  • Logo
  • Visual Brand Elements
  • Keywords or Personality
  • Target Market
  • Brand Stories

Module 5: 6 P's of Marketing

  • Products and Services
  • Price Strategies in Marketing
  • Place in Marketing
  • Promotion in Marketing
  • People in Marketing
  • Presentation

Module 6: Marketing Strategies Tools

  • Customer Relationship Management (CRM)
  • Online Advertising
  • Social Media
  • Search Engine Optimisation (SEO)
  • Content Creation and Design
  • Video Marketing
  • Event Marketing
  • Lead Capture and Conversion
  • Lead Generation
  • Website Optimisation and CRO
  • Lead Nurturing and Email Marketing
  • Marketing Automation
  • Data Reporting and Analytics

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Who should attend this Business Marketing Strategies Training Course?

The Business Marketing Strategies Course equips professionals with the knowledge and skills necessary to develop Marketing Strategies that drive business growth and success. It can be beneficial for the following professionals:

  • Marketing Managers
  • Entrepreneurs
  • Marketing Consultants
  • Sales and Business Development Professionals
  • Business Owners
  • Public Relations Professionals
  • Digital Marketers
  • Product Managers

Prerequisites of the Business Marketing Strategies Training Course

There are no formal prerequisites for this Business Marketing Strategies Course. 

Business Marketing Strategies Training Course Overview

Navigating the realm of courses in marketing, Business Marketing Strategies Training emerges as a pivotal resource for professionals aiming to elevate their marketing prowess. This course delves into innovative approaches to marketing, underscoring its crucial relevance in the fast-paced dynamics of today's business landscape.

For professionals looking to master the art of promotion and brand elevation, a deep understanding of Business Marketing Strategies is imperative. From marketing managers to entrepreneurs, individuals in various roles must aspire to refine their skills through this course to remain competitive and impactful in the market.

This 1-day training course by The Knowledge Academy's ensures that delegates gain practical insights into the nuances of crafting effective marketing strategies. Covering a spectrum of topics, from digital marketing tactics to brand management, this course equips delegates with actionable knowledge, empowering them to make an immediate impact on their marketing endeavours.

Course Objectives

  • To develop a profound understanding of current market trends and consumer behaviour
  • To explore innovative digital marketing strategies for an enhanced online presence
  • To master the art of brand storytelling and strategic positioning
  • To gain practical insights into data analytics for informed decision-making
  • To learn effective communication techniques tailored to diverse target audiences
  • To create and implement a comprehensive business marketing plan

Upon completing the Business Marketing Strategies Training, delegates will emerge with an enhanced ability to navigate the ever-evolving marketing landscape. Armed with practical skills, they will directly contribute to business growth and success, making strategic decisions and implementing effective marketing plans with confidence.

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What’s included in this Business Marketing Strategies Training Course?

  • World-Class Training Sessions from Experienced Instructors 
  • Business Marketing Strategies Certificate
  • Digital Delegate Pack

Why choose us

Our Perth venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Perth is the capital city of the Australian state – Western Australia. The population of Perth is approximately 2 million residents living in Greater Perth. The majority of Perth’s metropolitan area is located on the Swan Coastal Plain. Perth’s population increased vastly as a result of the Western Australian gold rushes in the late 19th century as well as Australia's involvement in World War II with a large number of British, Greek, Italian, and Yugoslavian immigrants moving to Australia after the war finished. Tourism has a huge impact on Perth’s economy with an estimated 2.8 million domestic visitors and 1 million internal visitors staying each year. There are many tourist attractions around Perth such as the Perth Cultural Centre and a number of museums such as The Scitech Discovery Centre in West Perth which is an interactive science museum and The Western Australian Maritime Museum which is home to many maritime objects from different eras. There are a number of primary schools in Perth with each one consisting of seven grades and high schools consisting of years 7-12. Education is compulsory between the ages of six and seventeen in Western Australia. Education is a three-tiered system consisting of primary education, secondary education, and tertiary education. Perth is home to four public universities with the main one being The University of Western Australia which has around 20,000 undergraduate students and 6,000 postgraduate students as well as 1,500 academic staff and 2,200 administrative staff. The University of Western Australia has produced 100 Rhodes Scholars, one Nobel Prize laureate, and one Australian Prime Minister. Curtin University is another public university in Perth and has around 48,000 undergraduate and postgraduate students and 3,700 administrative staff. Curtin has a range of academic and practical fields such as Resources and Energy, Information and Communication, Health, Ageing and Well-being, Communities and Changing Environments, and Growth and Prosperity, and Creative Writing.

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Address

Contact us for more information

T: +61 272026926

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Marketing Training | Business Marketing Strategies Training in Perth. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Unlock your potential with The Knowledge Academy's Marketing Training | Business Marketing Strategies Training in Perth, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Experience the most sought-after learning style with The Knowledge Academy's Marketing Training | Business Marketing Strategies Training in Perth. Available in 490+ locations across 190+ countries, our hand-picked Classroom venues offer an invaluable human touch. Immerse yourself in a comprehensive, interactive experience with our expert-led Marketing Training | Business Marketing Strategies Training in Perth sessions.

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Highly experienced trainers

Boost your skills with our expert trainers, boasting 10+ years of real-world experience, ensuring an engaging and informative training experience

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State of the art training venues

We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible

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Small class sizes

Our Classroom courses with limited class sizes foster discussions and provide a personalised, interactive learning environment

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Great value for money

Achieve certification without breaking the bank. Find a lower price elsewhere? We'll match it to guarantee you the best value

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

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Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

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Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

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Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

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Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

What our customers are saying

Marketing Training | Business Marketing Strategies Training in Perth FAQs

A marketing strategy is a comprehensive plan that includes all of a company's marketing goals and objectives.
There are no formal prerequisites to attend this Business Marketing Strategies training course.
This training course is ideal for anyone who wants to develop their strong marketing strategies skills to improve the company's performance successfully.
Market penetration strategy, market development strategy, product development strategy, and diversification strategy.
Increase sales, create sustainable growth for the company, understand what your customers want, build the brand in the consumer's mind, meet the needs and exceed the customers' expectations, and more are the benefits of marketing strategy.
This course is [ 1 ] day(s)
Content marketing, inbound, social media, search engine optimisation, account-based, earn media are the latest B2B marketing strategies.
During this training, you will cover various concepts such as introduction to marketing strategy, benefits of marketing strategy, types of marketing strategy, elements of branding, place in marketing, products and services, 6 P's of marketing, etc.
The training fees for Business Marketing Strategies Trainingin Perth starts from AUD1895
The Knowledge Academy is the Leading global training provider for Business Marketing Strategies Training.
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Why choose us

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Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

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Many delivery methods

Flexible delivery methods are available depending on your learning style.

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High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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