Course information

Social Media Marketing Course Outline

Module 1: Introduction

  • What is Social Media?
  • Power of Social Proof
  • How can Social Media Help Business?
  • Risks and Drawbacks

Module 2: Planning

  • How Social Media Aligns with Your Business Plan
  • Establishing your identity
  • Social Media and SEO

Module 3: Blogging

  • Introduction
  • Why Blogging is so Important?
  • What to Blog About?
  • Guest Blogging
  • Using Graphics and Images

Module 4: X

  • How to Get the Best Out of X?
  • Understanding X Jargon
  • Using Retweets, Hashtags, and Lists
  • Tools to Make X Easier
  • Finding People with Influence
  • Adding a X Widget on Websites
  • Customising X Background 

Module 5: LinkedIn

  • Enhancing Your Profile
  • Building Connections and Recommendations
  • Using Groups and Answers to Drive Traffic

Module 6: Facebook

  • Comparing Profiles, Groups, and Pages
  • Developing a Page
  • Making the Most of Timeline
  • Promoted Posts and Ads on Facebook

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Who should attend this Social Media Marketing Course?

The Social Media Marketing Training Course is designed for individuals who want to gain comprehensive knowledge and skills in effectively using social media platforms for personal branding, business marketing, content creation, and engagement. This course can be beneficial for a wide range of professionals, including:

  • Digital Marketers
  • Marketing Managers
  • Content Creators
  • Social Media Managers
  • Public Relations Specialists
  • Freelancers
  • E-commerce Professionals

Prerequisites of the Social Media Marketing Course

There are no formal prerequisites for this Social Media Marketing Training Course.

Social Media Marketing Course Overview

Social Media Marketing has become an essential component of any successful business strategy. It involves using social media platforms to promote products, services, and brands, enabling companies to reach a vast audience. This training course offers a comprehensive introduction to the principles and practices of social media marketing, highlighting its crucial role in modern marketing efforts.

Proficiency in Social Media Marketing is vital for professionals aiming to excel in the digital marketing landscape. Mastering this subject allows Marketers, Business Owners, and Entrepreneurs to effectively engage with their target audience, drive traffic, and boost conversions. By developing these skills, individuals can stay ahead of the competition and ensure their brands remain relevant and impactful in a constantly evolving market.

This 1-day Social Media Marketing Training offered by The Knowledge Academy is designed to equip delegates with the knowledge and tools needed to create, implement, and optimise social media marketing strategies. Delegates will gain practical insights into various social media platforms, learn how to develop engaging content, and understand the analytics that drive successful campaigns.

Course Objectives

  • To understand the fundamentals of Social Media Marketing
  • To learn how to develop a social media marketing strategy
  • To explore the best practices for creating engaging content
  • To gain insights into various social media platforms and their unique features
  • To learn how to use social media analytics to measure success
  • To understand the role of social media in brand building

After completing the Social Media Marketing Certification Course, delegates will receive a certification that validates their understanding and proficiency in social media marketing. This Social Media Marketing Certification will enhance their professional credentials, making them more competitive in the job market and better equipped to drive successful marketing campaigns.

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What’s included in this Social Media Marketing Course?

  • World-Class Training Sessions from Experienced Instructors
  • Social Media Marketing Certificate        
  • Digital Delegate Pack

Why choose us

Our Ghent venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Ghent is the capital of the East Flanders Province and is the largest city in the East Flanders Province. Starting off as a settlement, Ghent has become one of the largest and richest cities in Northern Europe. Ghent has around 250,000 people living there. Ghent is the home to Ghent University which was established in 1817 by King William 1 of the Netherlands. Ghent University is a research university, which became the first Dutch speaking University in 1930. Ghent University is one of the largest Flemish Universities, housing over 41,000 students. Ghent is ranked among some of the best Universities in the world. Ghent produced many notable alumni such as Marguerite Legot, who was the first Belgian woman to serve as a government minister and Guy Verhofstadt, a former Prime Minister of Belgium. 

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Address

Gordunakaai 59, 9000 

Gent, 

Belgium

T: +32 35001305

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Digital Marketing Courses | Social Media Marketing Course in Ghent. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Unlock your potential with The Knowledge Academy's Digital Marketing Courses | Social Media Marketing Course in Ghent, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Experience the most sought-after learning style with The Knowledge Academy's Digital Marketing Courses | Social Media Marketing Course in Ghent. Available in 490+ locations across 190+ countries, our hand-picked Classroom venues offer an invaluable human touch. Immerse yourself in a comprehensive, interactive experience with our expert-led Digital Marketing Courses | Social Media Marketing Course in Ghent sessions.

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Highly experienced trainers

Boost your skills with our expert trainers, boasting 10+ years of real-world experience, ensuring an engaging and informative training experience

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State of the art training venues

We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible

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Small class sizes

Our Classroom courses with limited class sizes foster discussions and provide a personalised, interactive learning environment

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Great value for money

Achieve certification without breaking the bank. Find a lower price elsewhere? We'll match it to guarantee you the best value

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

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Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

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Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

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Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

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Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

What our customers are saying

Digital Marketing Courses | Social Media Marketing Course in Ghent FAQs

Social Media Marketing is a Digital Marketing strategy that involves using Social Media platforms like Facebook, Instagram, and X to promote products, services, or content. It aims to engage and reach a target audience through posts, ads, and interactions on these platforms to build brand awareness and drive desired actions.
This Social Media Marketing Training is ideal for professionals aiming to enhance their digital presence, including Marketers, Business Owners, and aspiring social media managers. It benefits those seeking to develop effective strategies and increase engagement across various social media platforms.
This course takes one day to complete during which delegates participate in intensive learning sessions that cover various course topics.
Taking this course will enhance your skills in content creation, analytics, and strategy development, boosting brand visibility and engagement. It equips you with tools to effectively manage campaigns, track performance, and stay updated with industry trends.
Social media excels in marketing due to its vast reach, targeted advertising capabilities, real-time engagement, cost-effectiveness, and ability to build brand loyalty. It facilitates direct interaction with customers, amplifying brand awareness and driving sales.
There are no formal prerequisites for taking this course.
No, there is no formal exam at the end of this course. However, delegates are assessed through practical exercises and activities throughout the training to ensure they understand and can apply the concepts effectively.
After completing this course, career opportunities include roles such as Social Media Manager, Digital Marketing Specialist, Content Creator, Social Media Analyst, and Community Manager, with prospects in various industries and freelance opportunities.
A Social Media Marketing Course addresses the latest trends and updates in social media platforms by offering real-time insights, case studies, and hands-on training on new features, algorithm changes, and best practices to stay competitive and effective.
Yes, the skills learned in a Social Media Training Course are versatile and can be applied across various industries and business types, enhancing online presence, customer engagement, and brand awareness regardless of the specific field or market.
Mastering Social Media Marketing enhances brand visibility, boosts customer engagement through interactive content, and drives lead generation by reaching targeted audiences, fostering relationships, and encouraging conversions through strategic and consistent online presence.
This training can help grow your business by equipping you with strategies to enhance your online presence, engage effectively with your audience, and create impactful campaigns. It provides the skills to drive brand awareness, generate leads, and increase conversions.
The Knowledge Academy in Ghent stands out as a prestigious training provider known for its extensive course offerings, expert instructors, adaptable learning formats, and industry recognition. It's a dependable option for those seeking this course.
The training fees for Social Media Marketing Coursein Ghent starts from €1195
The Knowledge Academy is the Leading global training provider for Social Media Marketing Course.
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Why choose us

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Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

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Many delivery methods

Flexible delivery methods are available depending on your learning style.

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High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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