Sales Training | Retail Fundamentals Training in Ouagadougou

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Retail Fundamentals Training

Ouagadougou

Gain knowledge of the concentration aspects of retailing in an organisation.
Become familiar with the retail organisations and formats in retailing.
Acquire skills in adopting new technologies in the structure of retailing.

Dates & Prices Dates & Prices

Course information

Retail Fundamentals Training Course Outline

Module 1: Fundamentals of Retailing

Retailing Defined
Retailer within the Distribution Channel
Vertical Marketing System
Consumer-Led Approach to Retailing
Retail Industry - Its Contribution to the Economy
A Global Viewpoint
Employment in the Retail Sector
A Retailer's Position in Society

Module 2: Structure of Retail Industry

Retail Industry Structure and Trends
High Provision and Market Saturation
Concentration Aspects of Retailing
Diversity of Retailing
Adoption of New Technology

Module 3: Retail Organisations and Formats

Introduction
Retail Ownership
Independent Retailer
Multiple Retailers
Voluntary Retail Group
Retail Conglomerate
Franchises in Retailing
Co-Operative Retailers
Retail Formats
Non-Store Formats

Module 4: Sales Associate Services to Customers

Concept of Customer
Difference Between Customer and Consumer
Concept of Customer Service
4Ps of Customer Service
Customer Service Functions
Customer Satisfaction
Importance of Customer Satisfaction

Module 5: Skills for Handling Retail Business

Introduction to Skill
Essentials of Skill Development
Skills for Sales Associate: Customer Services

Module 6: Duties and Responsibilities of a Sales Associate

Duties of a Sales Associate
Responsibilities of Sales Associates
Special Activities of Sales Associate

Who should attend this Retail Fundamentals Training Course?

The Retail Fundamentals Course is tailored for individuals interested in or currently involved in the retail industry. This comprehensive training provides essential knowledge and skills for a diverse range of professionals, including:

Retail Managers
Sales Associates
Visual Merchandisers
Inventory Managers
Customer Service Representatives
Store Planners
Retail Entrepreneurs

Prerequisites of the Retail Fundamentals Training Course

There are no formal specific prerequisites required for the Retail Fundamentals Course. This Sales Training is suitable for individuals at various stages of their retail careers, from entry-level to experienced professionals.

Retail Fundamentals Training Course Overview

The Retail Fundamentals Course introduces participants to the foundational aspects of the retail industry. It covers many topics including retail operations, customer behavior, inventory management, merchandising, and sales strategies. In today's dynamic and competitive market, having a strong understanding of these fundamentals is crucial for individuals looking to thrive in retail roles.

Understanding retail fundamentals is imperative for professionals across various domains within the industry. Retail managers need to grasp these concepts to efficiently oversee store operations and drive profitability. Sales associates benefit from understanding customer behavior and effective sales techniques to maximize revenue.

This 1-day training by the Knowledge Academy equips delegates with practical knowledge and skills to enhance their performance in retail environments. Through interactive sessions and real-world examples, participants will gain insights into effective retail strategies and best practices.

Course Objectives

To learn the basics of the retail industry, such as its different types, channels, and business models
To develop delegates' understanding of key retail concepts, such as product mix, pricing, merchandising, and customer service
To help delegates develop the skills and knowledge they need to be successful in a retail role
To prepare delegates for advancement in the retail industry
To improve customer interactions and satisfaction by equipping employees with the skills to provide excellent service

After attending this course, delegates get familiar with the retail industry and its contribution to the economy effectively. They learn to adopt new technologies in the retail industry structure successfully to get the desired outcomes in their organisations. Delegates will also be able to implement a customer-led approach to retailing for handling retail business efficiently.

What’s Included in this Retail Fundamentals Training Course?

World-Class Training Sessions from Experienced Instructors
Retail Fundamentals Certificate
Digital Delegate Pack

Why choose us

Our Ouagadougou venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Ouagadougou is the capital city of Burkina Faso. It is the economic and cultural centre of the nation. This city is the largest in the country with an estimated population of 1.5 million people. The primary industries in this area are the food processing and textiles industries. The current unemployment rate in Burkina Faso doubled between 2013 and 2014. It went from 3.3 to 6.6, this was an all-time high for the country. The literacy rate in Ouagadougou isn’t high but there are still 2 universities in the city. University of Ouagadougou is the larger of the two and was founded in 1974. It has around 40,000 students which is about 85% of the nation university students. This university is seen to offer educational, cultural and economic benefit to the country.

Address

Joly Hôtel,
rue Bitto,
Ouagadougou,
Centre,
Burkina Faso

T: +44 1344 203 999

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Sales Training | Retail Fundamentals Training in Ouagadougou. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Learn more in our FAQs

Unlock your potential with The Knowledge Academy's Sales Training | Retail Fundamentals Training in Ouagadougou, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Learn more in our FAQs

Experience the most sought-after learning style with The Knowledge Academy's Sales Training | Retail Fundamentals Training in Ouagadougou. Available in 490+ locations across 190+ countries, our hand-picked Classroom venues offer an invaluable human touch. Immerse yourself in a comprehensive, interactive experience with our expert-led Sales Training | Retail Fundamentals Training in Ouagadougou sessions.

Highly experienced trainers

Boost your skills with our expert trainers, boasting 10+ years of real-world experience, ensuring an engaging and informative training experience

State of the art training venues

We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible

Small class sizes

Our Classroom courses with limited class sizes foster discussions and provide a personalised, interactive learning environment

Great value for money

Achieve certification without breaking the bank. Find a lower price elsewhere? We'll match it to guarantee you the best value

Learn more in our FAQs

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

Learn more in our FAQs

What our customers are saying

Sales Training | Retail Fundamentals Training in Ouagadougou FAQs

What are Retail Fundamentals?

Retail Fundamentals refer to the core principles and essential practices that are important for successfully operating and managing retail businesses. These fundamentals cover a wide range of areas, including a deep understanding of consumer behaviour, which involves recognising the needs, preferences, and purchasing patterns of customers. These elements form the foundation of successful retail operations.

Are there any prerequisites to attend this Retail Fundamentals Training?

There are no formal prerequisites for attending the Retail Fundamentals Training. It is designed for individuals of all backgrounds who are interested in learning the core concepts of Retailing, making it accessible to beginners as well.

Who should attend these Retail Fundamentals Training Courses?

This training course is ideal for aspiring Retail professionals, small business owners, Retail managers, and anyone interested in gaining a solid foundation in Retail operations. It is also beneficial for those looking to enhance their skills in the Retail industry.

What is the importance of Retailing?

Retailing is crucial as it serves as the final link between producers and consumers, facilitating the sale of goods and services. It plays a vital role in the economy by providing employment, driving consumer spending, and influencing market trends.

What are the various functions of Retailing?

The functions of Retailing include providing a wide assortment of goods, offering convenience and customer service, executing sales promotions, and facilitating the purchase process through merchandising, inventory management, and customer engagement.

What is the duration of this Retail Fundamentals Course?

The duration of the Retail Fundamentals Course is 1 day.

What will I learn in this Retail Fundamentals Training?

In this training, you will learn about key Retail concepts such as consumer behaviour, inventory control, sales techniques, visual merchandising, customer service strategies, and the use of technology in Retail operations.

What are the benefits of taking this Retail Fundamentals Training?

Benefits of this training include gaining a strong understanding of Retail operations, improving your ability to manage a Retail business effectively, enhancing your customer service skills, and boosting your career prospects in the Retail industry.

What does Retail Fundamentals Certification aim to achieve?

The Retail Fundamentals Certification aims to equip learners with the essential knowledge and skills required to excel in the Retail sector, validating their competence in key areas such as sales, inventory management, and customer relations.

Do you provide self-paced Retail Fundamentals Training Course?

Yes, a self-paced Retail Fundamentals Training Course is available, allowing learners to progress through the material at their own pace and convenience, making it ideal for busy professionals.

What is included in this Retail Fundamentals Training Course?

The course includes Retail management, customer service, sales strategies, inventory control, and the use of Retail technology. It also includes practical exercises and case studies.

Which individuals or roles require Retail Fundamentals Certification?

Individuals aspiring to work in Retail management, sales, customer service, and small business owners would benefit from obtaining a Retail Fundamentals Certification to validate their skills and improve their career prospects.

Do you offer 24/7 support for this Retail Fundamentals Course?

Yes, 24/7 support is offered for the Retail Fundamentals Course, ensuring that learners can receive assistance with course content, technical issues, and other queries at any time.

What is the difficulty level of this Retail Fundamentals Certification Course?

The Retail Fundamentals Certification Course is designed to be accessible to beginners, with a moderate difficulty level that gradually introduces more complex concepts as learners progress through the material.

What kind of jobs can I expect based on this Retail Fundamentals Course?

Upon completion of this course, you can expect to qualify for roles such as Retail manager, sales associate, customer service representative, visual merchandiser, or inventory control specialist.

Do you provide corporate training for this Retail Fundamentals Course?

Yes, corporate training is available for this Retail Fundamentals Course, tailored to meet the specific needs of organisations looking to enhance the skills of their Retail teams.

What is the significance of holding Retail Fundamentals Certification?

Holding a Retail Fundamentals Certification signifies that you have a solid understanding of essential Retail practices, making you a valuable asset to employers in the Retail industry and boosting your career advancement opportunities.

Who should I contact if I am unable to access this Retail Fundamentals Training Course?

If you are unable to access the course, you should contact the customer support team, who can assist with technical issues and provide guidance on accessing the training materials.

Why should I take Retail Fundamentals Course?

Taking the Retail Fundamentals Course will provide you with the foundational knowledge necessary to succeed in the Retail industry, helping you build a strong career in Retail management, sales, and customer service.

What is the qualification for this Retail Fundamentals Training Course?

There is no specific qualification required to attend the Retail Fundamentals Training Course. It is open to anyone interested in learning about Retail operations and management.

What to do after this Retail Fundamentals Training Course?

After completing the course, you should apply the knowledge and skills acquired in your current or future Retail roles, pursue further certifications, or explore job opportunities in Retail management, sales, or customer service.

Do you need Sales Certification before completing Retail Fundamentals Training?

No, you do not need a Sales Certification before completing the Retail Fundamentals Training. The course is designed to cover the basics of Retailing, including sales techniques, so prior certification is not required.

What is the cost/training fees for Retail Fundamentals Training in Ouagadougou?

The training fees for Retail Fundamentals Trainingin Ouagadougou starts from $1295

Which is the best training institute/provider of Retail Fundamentals Training in Ouagadougou?

The Knowledge Academy is the Leading global training provider for Retail Fundamentals Training.

What are the best Sales Training courses in Ouagadougou?

Please see our Sales Training courses available in Ouagadougou

Why choose us

Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

Many delivery methods

Flexible delivery methods are available depending on your learning style.

High quality resources

Resources are included for a comprehensive learning experience.

"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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