Customer Acquisition Training in Cotonou

Home

Courses

Digital Marketing Courses

Customer Acquisition Training

Cotonou

Attain the basic knowledge of Customer Acquisition and its benefits.
Gain knowledge of how to find and acquire the right customers.
Learn how to build an acquisition strategy with Customer Acquisition Training.

Dates & Prices Dates & Prices

Course information

Customer Acquisition Masterclass Outline

Module 1: Fundamentals

Introduction to Customer Acquisition
Decision-Making Process
How People and Companies Buy?
Effect of Technology: Buying and Selling a Process

Module 2: Finding and Acquiring Right Customers

Techniques of Market Search
Marketing
- Analysis
- Segmentation
- Profiling
- Personas
Difference Between Volume and Value
Prospect Pool

Module 3: Setting Objectives

SMART Objectives
Developing KPIs
Conversion of Rates Via Sales Cycle

Module 4: Building an Acquisition Strategy

Describing the Target Audience
Defining the Value Statements for the Audience
Communicating by the Journey from Prospect to Customer
Predicting Response and Results

Module 5: Creating an Acquisition Communication Plan

Evaluation and Selection of Media
Develop an Effective Online and Offline Strategy Using Media
Benefits of Multimedia Integration

Module 6: Creative Long-Term Acquisition Marketing Strategies

Measuring the Efficiency of Campaigns
Focus on Customer Requirements
Testing and Evolution’s Role
Measure Campaign Effectiveness Using Web Analytics

Who should attend this Customer Acquisition Training?

The Customer Acquisition Training is tailored for individuals and businesses seeking to enhance their skills and strategies in acquiring new customers. This Customer Acquisition course can benefit a wide range of professionals, including:

Marketing Professionals
Business Owners
Entrepreneurs
Product Managers
Digital Marketers
E-Commerce Professionals
Public Affairs Professionals

Prerequisites of the Customer Acquisition Training

There are no formal prerequisites for this Customer Acquisition Training.

Customer Acquisition Training Overview

Customer Acquisition stands at the heart of every business's growth strategy, embodying the process of attracting and obtaining new consumers. Central to the lifecycle of businesses, it encompasses the strategies and practices aimed at influencing potential customers to patronise a company's products or services.

The cost and efficacy of acquiring new customers directly impacts a business's profitability and sustainability. Understanding Customer Acquisition allows companies to estimate the financial value each consumer brings, an essential metric that shapes marketing budgets, business strategies, and overall direction. Mastery of this subject is paramount for professionals such as marketers, sales executives, business strategists, and startup founders, all of whom play a pivotal role in expanding a company's customer base and revenue streams.

This 1-day Customer Acquisition Training is meticulously crafted to instil delegates with a profound understanding of Customer Acquisition's core principles and advantages. Delegates will delve into the profound impact of technology on consumer behaviours and decision-making processes in modern buying or selling scenarios.

Course Objectives:

To equip delegates with cutting-edge strategies for effective customer targeting and outreach
To develop proficiency in utilising digital platforms for maximised customer engagement
To instil a data-driven approach for analysing and optimising acquisition campaigns
To enhance skills for building long-term customer relationships and ensuring retention
To provide insights into measuring and evaluating the success metrics of acquisition strategies

After completing this Customer Acquisition Training, delegates will be well-equipped to navigate the ever-evolving domain of Digital Marketing. They will possess the skills needed to design and execute successful customer acquisition campaigns, ultimately driving business growth and revenue.

What’s included in this Customer Acquisition Masterclass?

World-Class Training Sessions from Experienced Instructors
Customer Acquisition Certificate
Digital Delegate Pack

Why choose us

Our Cotonou venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Cotonou has a population of around 762,000 people and is the largest city and economic centre of Benin. Benin’s employment rates are at a maximum of 1.5% in 2013. French is the main language spoken in Benin as well as Lebanese and Indian. Cotonou has a couple of universities such as the Estam University which offers students a three year course in National Youth Corp Services Nigeria. Another university in Cotonou is the International University of Management and Administration Benin. The university offers various courses to students, such as Accounting, Nursing, Marketing, Law and Psychology. The university aims to give high level training to young high school diploma holders. The West African Union University is a private university in Cotonou and was established in 2014. The university has around 50 students and around 400 distance learners.

Address

Boulevard de la Marina
08 BP 0929
Cotonou
Benin

T: +44 1344 203 999

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Customer Acquisition Training in Cotonou. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Learn more in our FAQs

Unlock your potential with The Knowledge Academy's Customer Acquisition Training in Cotonou, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Learn more in our FAQs

Experience the most sought-after learning style with The Knowledge Academy's Customer Acquisition Training in Cotonou. Available in 490+ locations across 190+ countries, our hand-picked Classroom venues offer an invaluable human touch. Immerse yourself in a comprehensive, interactive experience with our expert-led Customer Acquisition Training in Cotonou sessions.

Highly experienced trainers

Boost your skills with our expert trainers, boasting 10+ years of real-world experience, ensuring an engaging and informative training experience

State of the art training venues

We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible

Small class sizes

Our Classroom courses with limited class sizes foster discussions and provide a personalised, interactive learning environment

Great value for money

Achieve certification without breaking the bank. Find a lower price elsewhere? We'll match it to guarantee you the best value

Learn more in our FAQs

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

Learn more in our FAQs

What our customers are saying

Customer Acquisition Training in Cotonou FAQs

What do you mean by Customer Acquisition?

Customer Acquisition refers to the process and strategies involved in attracting and converting new customers to a business. It's a crucial component of business growth, involving marketing tactics, and understanding customer needs to effectively increase the customer base. Customer Acquisition Courses can play a vital part in mastering this process.

What are the benefits of Customer Acquisition Courses?

Customer Acquisition Courses, including the Customer Acquisition Training, provide valuable insights into effective strategies for attracting new customers. They equip professionals with skills in marketing, sales, customer behaviour analysis, and digital tactics, essential for increasing a business’s market share and revenue. These courses are integral for professionals aiming to enhance their customer acquisition capabilities.

Are there any prerequisites to attend this Customer Acquisition Training Course?

In this Customer Acquisition Training, there are no formal prerequisites.

Who should attend this Customer Acquisition Certification Course?

This Customer Acquisition Training is designed for those who want to attain the specific knowledge of Customer Acquisition.

Do you offer support for the Customer Acquisition Course?

We are able to provide support via phone & email prior to attending, during and after the Customer Acquisition Course.

What is included in the Customer Acquisition Course?

The Knowledge Academy provides you with world-class training sessions from experienced instructors, a digital delegate pack and a certificate of completion.

What is the duration of this course?

The duration of this Customer Acquisition Training Course is 1 day.

How long until I receive the course confirmation details?

Once your booking has been placed and confirmed, you will receive an email which contains your course location, course overview, pre-course reading material (if required), course agenda and payment receipts

What is the cost/training fees for Customer Acquisition Training in Cotonou?

The training fees for Customer Acquisition Trainingin Cotonou starts from $1295

Which is the best training institute/provider of Customer Acquisition Training in Cotonou?

The Knowledge Academy is the Leading global training provider for Customer Acquisition Training.

What are the best Digital Marketing Courses courses in Cotonou?

Please see our Digital Marketing Courses courses available in Cotonou

Why choose us

Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

Many delivery methods

Flexible delivery methods are available depending on your learning style.

High quality resources

Resources are included for a comprehensive learning experience.

"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

Looking for more information on Digital Marketing Courses?

Back to course information

Upcoming classes
Package deals

Get a custom course package

We may not have any package deals available including this course. If you enquire or give us a call on +44 1344 203 999 and speak to our training experts, we should be able to help you with your requirements.

Book now