Google Ads Certification Overview
Google Ads Certification Course Outline
Module 1: Introduction to Google Ads
- What are Google Ads?
- Benefits of Using Google Ads
- Method to Advertise on Google
- How Does Google Ads Work?
- How to Use Google Ads
- Types of Google Ads
- Use Google Keyword Planner for Ads
- Google Ads Terms to Know
Module 2: Google Ads Basics
- API Structure
- Entity Relationships
- Versioning
- Changing and Inspecting Objects
- Retrieving Objects
- Resource Metadata
- Call Structure
- Mutates
Module 3: Account Management
- Creating an Account
- Linking to Manager Accounts
- List Accessible Accounts
- Get Account Hierarchy
- Managing User Access
- Change Status and Event Service
Module 4: Ad Management
- Introduction to Ad Management
- Ad Types
- Create and Mutate Ads
- Responsive Search and Customisation
- Upgraded URLs
- Dynamic Search Ads
- Responsive Display and Search Ads
Module 5: Create Campaigns
- Add Campaigns
- Display Expansion on Search Campaigns
- Campaign Groups
- Create Ad Groups
Module 6: Bidding
- Strategy Types and Status
- Portfolio and Standard Bidding
- Set Bids Manually
- Manage Bid Modifiers
Module 7: Conversion Management
- Create Conversion Actions
- Conversion Action Types
- Upload Click and Call Conversions
- Enhanced Conversions
- Custom Conversion Variables
- Conversion Value Rules
- Conversion Goals
Who should attend this Google Ads Certification Course?
The Google Ads Training Course is designed for professionals who want to gain expertise in creating, managing, and optimising advertising campaigns using Google Ads. A variety of professionals can benefit from this Google Ads Course, such as:
- Digital Marketers
- E-commerce Professionals
- Public Relations Specialists
- Social Media Managers
- Content Creators
- Advertising Professionals
- Marketing Coordinators
Prerequisites of the Google Ads Certification Course
There are no formal prerequisites for this Google Ads Course.
Google Ads Certification Course Overview
Google Ads is a platform for paid advertising that operates under the Pay-Per-Click (PPC) marketing model. It is an effective method of attracting qualified traffic, or good-fit customers, to the company looking for goods and services similar to what they provide. It enables you to develop and distribute well-timed advertisements to your target market via desktop and mobile.
This Google Ads Training aims to provide delegates with the core concepts of using the Google Ads platform to promote their products as per public demand. Professionals like Digital Marketers and Marketing Managers can benefit from attending this course. The insights obtained from this course empower these professionals to leverage Google Ads for business growth.
The Knowledge Academy’s 1-day comprehensive Google Ads Course will provide delegates with the working knowledge of Google Ads to establish and manage paid search campaigns. This course will be delivered by our highly professional and skilled trainers with years of teaching experience on subjects associated with the Digital Marketing domain.
Course Objectives
- To send a pre-populated customer ID to the Google Ads API to create an account
- To handle background authentication tasks and establish a new campaign
- To target a specific keyword on Google and make a bid on the keyword
- To generate and share well-timed ads among the target audience
- To promote the business and rank organically for a search term
- To supply a request that retrieves a single resource instance
At the end of this Google Ads Course, delegates will be able to create strategic and successful paid search campaigns for business benefits. They will also be able to gain more clicks, impressions, and conversions by spending a minimum cost on the product advertisement.
What’s included in this Google Ads Certification Course?
- World-Class Training Sessions from Experienced Instructors
- Google Ads Certificate
- Digital Delegate Pack
Why choose us
Ways to take this course
Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Google Ads Certification. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.
Live classes
Join a scheduled class with a live instructor and other delegates.
Interactive
Engage in activities, and communicate with your trainer and peers.
Global Pool of the Best Trainers
We handpick from a global pool of expert trainers for our Online Instructor-led courses.
Expertise
With 10+ years of quality, instructor-led training, we equip professionals with lasting skills for success.
Global Reach
With classes running in all timezones, access any of our courses and course material from anywhere, anytime.
Unlock your potential with The Knowledge Academy's Google Ads Certification, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.
Experience the most sought-after learning style with The Knowledge Academy's Google Ads Certification. Available in 490+ locations across 190+ countries, our hand-picked Classroom venues offer an invaluable human touch. Immerse yourself in a comprehensive, interactive experience with our expert-led Google Ads Certification sessions.
Highly experienced trainers
Boost your skills with our expert trainers, boasting 10+ years of real-world experience, ensuring an engaging and informative training experience
State of the art training venues
We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible
Small class sizes
Our Classroom courses with limited class sizes foster discussions and provide a personalised, interactive learning environment
Great value for money
Achieve certification without breaking the bank. Find a lower price elsewhere? We'll match it to guarantee you the best value
Streamline large-scale training requirements with The Knowledge Academy’s In-house/Onsite Google Ads Certification at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.
Tailored learning experience
Leverage benefits offered from a certification that fits your unique business or project needs
Maximise your training budget
Cut unnecessary costs and focus your entire budget on what really matters, the training.
Team building opportunity
Our Google Ads Certification offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings
Monitor employees progress
The course know-how will help you track and evaluate your employees' progression and performance with relative ease
What our customers are saying
Google Ads Certification FAQs
Google Ads is a platform for paid advertising that operates under the Pay-Per-Click (PPC) marketing model. It is an effective method of attracting qualified traffic, or good-fit customers, to the company looking for goods and services similar to what they provide.
Search campaigns, Display campaigns, Video campaigns, Shopping campaigns, and App campaigns are the different types of Google Ads campaigns.
No prior experience is required to take the Google Ads Course. The course is designed for beginners as well as professionals, providing foundational knowledge and practical skills to create, manage, and optimise Google Ads campaigns, regardless of previous expertise.
This course takes 1-day to complete during which delegates participate in intensive learning sessions that cover various course topics.
There is no formal exam at the end of this course. However, delegates are assessed through practical exercises and activities throughout the training to ensure they understand and can apply the concepts effectively.
Google Ads is for advertisers who want to promote their products/services, while Google AdSense is for website owners who want to display ads on their sites and earn money when users interact with those ads.
This course teaches delegates the fundamentals of Google Ads, including account management, ads administration, bidding strategies, and enhanced conversions. The course also covers upgraded URLs, responsive search, and cross-account bidding.
No prior advertising experience is required; this course is suitable for beginners and professionals seeking to enhance their digital advertising skills.
Completing this certification demonstrates expertise in Google Ads, making you more attractive to employers and clients, and opens opportunities for higher-paying roles in Digital Advertising. It enhances your credentials, boosts your confidence in managing ad campaigns, and positions you for promotions or new job opportunities in the competitive digital marketing field.
After completing Google Ads Certification in Benin, career opportunities expand in roles such as digital marketers, e-commerce professionals, public relations specialists, social media managers, content creators, advertising professionals, and marketing coordinators. These positions benefit from the ability to create and optimise effective ad campaigns.
Google Ads Training helps business owners and entrepreneurs by teaching them how to create targeted, cost-effective ad campaigns that reach their audience, boost visibility, and drive conversions. It empowers them to manage their advertising budget efficiently and increase business growth.
Yes, this certification equips you with the skills needed to manage campaigns effectively, enabling transitions into freelance or agency-based advertising roles.
Our Google Ads Course offers up-to-date content, practical exercises, expert instruction, and recognised certification from Google, ensuring high-quality training.
The Knowledge Academy in Benin stands out as a prestigious training provider known for its extensive course offerings, expert instructors, adaptable learning formats, and industry recognition. It's a dependable option for those seeking this course.
The training fees for Google Ads Certificationin Benin starts from $1295
The Knowledge Academy is the Leading global training provider for Google Ads Certification.
Please see our Digital Marketing Courses courses available in Benin
Why choose us
Best price in the industry
You won't find better value in the marketplace. If you do find a lower price, we will beat it.
Many delivery methods
Flexible delivery methods are available depending on your learning style.
High quality resources
Resources are included for a comprehensive learning experience.
"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"
Joshua Davies, Thames Water
Google Ads Certification in Benin
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Digital Marketing Package
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Social Media Marketing Course$1295
SEO course$1295
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