Google Tag Manager Masterclass | Digital Marketing Course in Cotonou

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Google Tag Manager Certification

Cotonou

Attain the basic knowledge with our of Google Tag Manager Certification.
Gain knowledge of how to set up a Google Tag Manager.
Learn how to create and publish the tags and implementing custom events.

Dates & Prices Dates & Prices

Course information

Google Tag Manager Outline

Module 1: Fundamentals

Introduction to Google Tag Manager
Reasons to Start Using Google Tag Manager
Product Marketing Tools

Module 2: Set Up

How Does Google Tag Manager Work?
Create a Blog
Create an Account with Google Tag Manager(GTM)
Google Tag Manager Interface

Module 3: Google Tag Manager

Introduction to Tag
Create Tag
Triggers and Variables
Preview and Debug Containers

Module 4: Track Tags

Page View Triggers
Link Tags
Event Tracking

Module 5: Organise the Interface

User Management
Folders

Module 6: Publish a Tag and the Data Layer

Creating Environments in Google Tag Manager
Data Layer
Variables in the Data Layer

Module 7: Advanced Tracking

Implementing Custom Events

Who should attend this Google Tag Manager Training?

The Google Tag Manager Course is tailored for individuals who want to enhance their proficiency in using Google Tag Manager effectively. This course can benefit a wide range of professionals, including:

Digital Marketers
Web Analysts
Website Developers
E-commerce Managers
Content Managers
Small Business Owners
Data-Driven Professionals

Prerequisites of the Google Tag Manager Course

There are no formal prerequisites for this Google Tag Manager Course.

Google Tag Manager Course Overview

Google Tag Manager (GTM) is an essential tool for marketers and website owners, enabling them to manage and deploy marketing tags without extensive coding knowledge. This streamlined solution simplifies the tracking of website analytics and user interactions, making it easier to optimise marketing efforts and improve overall website performance.

This course is particularly beneficial for digital marketers, web developers, data analysts, and e-commerce professionals who wish to enhance their skills in managing tracking codes and improving their online strategies.

This 1-day course by The Knowledge Academy will empower professionals with the skills to effectively implement Google Tag Manager in their projects. Delegates will learn to set up GTM, manage tags, and utilise event tracking to gain valuable insights into user behaviour. The course equips attendees with the knowledge to streamline their tracking processes, ultimately enhancing their marketing effectiveness.

Course Objectives

To understand the fundamentals of Google Tag Manager
To learn to create and manage tags effectively
To implement event tracking for user interactions
To integrate Google Analytics with GTM
To utilise built-in variables and triggers
To troubleshoot and debug tags efficiently
To ensure compliance with data privacy regulations
To optimise marketing strategies using GTM insights

Upon completion of the course, delegates will have the practical skills to implement Google Tag Manager, driving improved data accuracy and marketing performance in real-world applications.

What’s included in this Google Tag Manager Course?

World-Class Training Sessions from Experienced Instructors
Google Tag Manager Course Certificate
Digital Delegate Pack

Why choose us

Our Cotonou venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Cotonou has a population of around 762,000 people and is the largest city and economic centre of Benin. Benin’s employment rates are at a maximum of 1.5% in 2013. French is the main language spoken in Benin as well as Lebanese and Indian. Cotonou has a couple of universities such as the Estam University which offers students a three year course in National Youth Corp Services Nigeria. Another university in Cotonou is the International University of Management and Administration Benin. The university offers various courses to students, such as Accounting, Nursing, Marketing, Law and Psychology. The university aims to give high level training to young high school diploma holders. The West African Union University is a private university in Cotonou and was established in 2014. The university has around 50 students and around 400 distance learners.

Address

Boulevard de la Marina
08 BP 0929
Cotonou
Benin

T: +44 1344 203 999

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Google Tag Manager Masterclass | Digital Marketing Course in Cotonou. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Learn more in our FAQs

Unlock your potential with The Knowledge Academy's Google Tag Manager Masterclass | Digital Marketing Course in Cotonou, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Learn more in our FAQs

Experience the most sought-after learning style with The Knowledge Academy's Google Tag Manager Masterclass | Digital Marketing Course in Cotonou. Available in 490+ locations across 190+ countries, our hand-picked Classroom venues offer an invaluable human touch. Immerse yourself in a comprehensive, interactive experience with our expert-led Google Tag Manager Masterclass | Digital Marketing Course in Cotonou sessions.

Highly experienced trainers

Boost your skills with our expert trainers, boasting 10+ years of real-world experience, ensuring an engaging and informative training experience

State of the art training venues

We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible

Small class sizes

Our Classroom courses with limited class sizes foster discussions and provide a personalised, interactive learning environment

Great value for money

Achieve certification without breaking the bank. Find a lower price elsewhere? We'll match it to guarantee you the best value

Learn more in our FAQs

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

Learn more in our FAQs

What our customers are saying

Google Tag Manager Masterclass | Digital Marketing Course in Cotonou FAQs

What is Google Tag Manager?

Google Tag Manager is a tag management system that allows you to set up and manage tags on your site without changing your website's code.

What time shall I arrive at the venue?

Please arrive at the venue at 8:45am.

What are the prerequisites for Google Tag Manager Course?

There are no formal prerequisites for this Google Tag Manager Course

Who should attend this Google Tag Manager Training?

The Knowledge Academy's Google Tag Manager Course is designed for anyone who wants to attain the knowledge of Digital Analytics, Web Analytics, Digital Marketing and Google Tag Manager.

Do you offer support for the course?

The Knowledge Academy's Google Tag Manager Course is designed for anyone who wants to attain the knowledge of Digital Analytics, Web Analytics, Digital Marketing and Google Tag Manager.

What is included in the Google Tag Manager Certification?

In this training course, delegates will have intensive training with our experienced instructors, a digital delegate pack consisting of important notes related to this course, and a certificate after course completion.

What is the duration of this GTM Training?

This course takes 1-day to complete during which delegates participate in intensive learning sessions that cover various course topics.

How long until I receive the course confirmation details?

You should receive the confirmation details for the Copywriting Course within 24-48 hours after registration. If you haven't received it by then, please check your spam folder or contact our support team for assistance.

How can I benefit from taking a Google Tag Manager Course in Cotonou?

Google Tag Manager allows you to check the monitoring tags and ensure that they are activated anytime when you load a page or press a button. Another advantage of GTM is that you can change the tags and methods by modifying the source code of the website rather than only altering tags in the GTM user interface and posting improvements by a click of a mouse.

Can this Google Tag Manager Training help me transition into a career in digital analytics?

Absolutely! This Google Tag Manager training equips you with essential skills in tracking and data management, making it an excellent foundation for a successful career in digital analytics.

Can this Google Tag Manager Training Course help me improve my business's digital marketing efforts?

Yes, this Google Tag Manager training course enhances your ability to implement effective tracking and analytics, significantly improving your business's digital marketing efforts and decision-making processes.

Will this Google Tag Manager Course teach me how to integrate GTM with other tools?

Yes, this Google Tag Manager course includes training on integrating GTM with various tools, enabling you to streamline tracking and enhance your analytics capabilities effectively.

How can GTM Training improve website performance?

With GTM is that you can change the tags and methods by modifying the source code of the website rather than only altering tags in the GTM user interface and posting improvements by a click of a mouse.

Why choose The Knowledge Academy in Cotonou over others?

The Knowledge Academy in Cotonou stands out as a prestigious training provider known for its extensive course offerings, expert instructors, adaptable learning formats, and industry recognition. It's a dependable option for those seeking this course.

What is the cost/training fees for Google Tag Manager Certification in Cotonou?

The training fees for Google Tag Manager Certificationin Cotonou starts from $2495

Which is the best training institute/provider of Google Tag Manager Certification in Cotonou?

The Knowledge Academy is the Leading global training provider for Google Tag Manager Certification.

What are the best Digital Marketing Courses courses in Cotonou?

Please see our Digital Marketing Courses courses available in Cotonou

Why choose us

Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

Many delivery methods

Flexible delivery methods are available depending on your learning style.

High quality resources

Resources are included for a comprehensive learning experience.

"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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