What are the Top 6 Benefits of Using LinkedIn

LinkedIn users are expected to rise by 72.9 million (+69.85 per cent) between 2022 and 2028. After the sixth consecutive year of growth, the LinkedIn user base is expected to reach 177.25 million users, a new high in 2028. Notably, LinkedIn users have been steadily expanding in recent years.  

The above stats indicate the increasing importance of using LinkedIn. But why is it important? We will take a deep dive into the networking platform in this blog to understand its importance and why you should use it.  

LinkedIn, the professional social networking site, is older than Facebook, Twitter, Snapchat, and Instagram. However, it is now more relevant than ever. Because LinkedIn has over 600 million professional profiles, it provides an almost unlimited source of network connections and job opportunities. LinkedIn aids in becoming a full-fledged professional in any area, from looking for a new job to maintaining your brand.   

Other than staying connected, LinkedIn has various other benefits. In this blog, we will learn about the Top 6 Benefits of using LinkedIn you should know about. 

Table of Contents

1) What is LinkedIn?

2) Who should use LinkedIn?

3) Benefits of using LinkedIn

   a) Employment opportunities

   b) Easy job applications

   c) Build your brand

   d) Skill assessments

   e) Initiate connections

   f) Branding

4) Additional tips to boost your LinkedIn presence 

5) Conclusion

What is LinkedIn?
 

LinkedIn is a social networking site focusing on professional networking and career advancement. You can use LinkedIn to display your résumé, search for employment, and build your professional reputation by posting updates and communicating with others.   

LinkedIn is free, but a subscription version called LinkedIn Premium is also provided. It gives extra services such as online lectures and seminars and insights into who is searching for and reading your profile. 

Learn the fundamentals of LinkedIn marketing. Sign up for our LinkedIn Marketing Masterclass course now! 

Who should use LinkedIn? 

Some consider LinkedIn an online CV that job seekers should only utilise. But this is not true. LinkedIn has a specific audience, which includes job seekers, but that is not all.   

The following people should use LinkedIn:

1) Anyone in a job

2) Anyone searching for the job

3) Students

4) Freelancers

5) Recruiters

6) Someone who wants to contribute to their industry

7) Someone who has an interest in connecting with professionals

LinkedIn could be your ideal social media site if you are one of the above. However, depending on your purpose for utilising it, you will need to know how to utilise it efficiently. 

Benefits of using LinkedIn 
 

Here are the top 6 Benefits of LinkedIn: 

Employment opportunities

The primary benefit of having a LinkedIn profile is that it provides access to job opportunities all around the world. Before the advent of LinkedIn, students would obtain jobs through connections. However, access to job opportunities has vastly improved thanks to this platform.  

Students who have completed their studies overseas can enter their field of specialisation and find suitable jobs. Aside from that, if you are interested in a particular firm, you can apply for it using LinkedIn. When it comes to job vacancies, companies regularly update their LinkedIn profiles to hunt for new talent, and you may be one of them. 

Easy job applications

LinkedIn has surpassed the conventional hiring method. The days of running with copies of your résumé are gone forever. With the ease of submitting the relevant information on your LinkedIn page, not only will recruiters examine your profile, but you can also frequently update your skills.   

As the recruiter is already aware of your skills and wants to explore them further, the initial stress of a job application is decreased. It provides an excellent opportunity to capitalise on the situation and fully utilise the app. 

Build your brand

It is essential for you to create your professional identity online, just as companies do. How do you distinguish yourself from others in your industry? What makes you marketable? Why should someone pay you six figures or more?  

Personal websites are fantastic for this, but they frequently come with additional expenditures — hours and hours of constructing and finessing. LinkedIn is a simple way to get your professional identity out there.   

Upload a professional profile photo and create a compelling LinkedIn description highlighting your skills and personality. When recruiters, employers, coworkers, and supervisors review your profile, they should get a good sense of who you are and what abilities you bring to the table. 

Skill assessments 

A recently added feature in LinkedIn allows you to demonstrate an adequate understanding of the skills you have put in. You must accomplish specific tasks before adding the skill to your profile. It provides you with the advantage of having your skills validated, so employers won't be able to challenge them.      

Initiate connections 

Apart from obtaining a job offer, your connections on LinkedIn will benefit you in the long term. For example, start connecting with your high school and college friends before heading on to your coworkers. It is an excellent connection for you as an alumnus of your university.   

A vast list of connections shows your profile as outstanding. A connection who works at your dream firm can help you get there. Making connections will help you to analyse industry trends and stay ahead of the game. 

Branding 

LinkedIn profile allows you to create a personal brand. It enables you to show what you are and your skills to employers. You can create a personal brand by emphasising your skills, attributes, and interests. Once you have established a brand for yourself, employers know what you stand for; thus, receiving a job offer becomes streamlined.
 

Additional tips to boost your LinkedIn presence

Boosting your LinkedIn presence is crucial in today's professional landscape. While you may already be aware of some strategies, some additional tips can help you maximize your LinkedIn presence.

You can star by ensuring that your profile is complete, including a professional headshot, a compelling headline, and a summary that highlights your skills and achievements. Use relevant keywords to make it easier for others to find you. Additionally, you should try to actively engage with posts, articles, and discussions on LinkedIn. Like, comment, and share relevant content to establish yourself as a thought leader in your industry.

Sharing your expertise by publishing articles directly on LinkedIn allows you to showcase your knowledge and insights while increasing your visibility. Additionally, connecting with professionals in your field, join relevant groups, and attend industry events. Building a strong network can open doors to new opportunities and collaborations.

Lastly, requesting recommendations from colleagues, clients, and mentors can be a great move. These endorsements can add credibility to your profile, reinforcing your professional reputation. There are many more helpful tips which can add small boost to your presence on sites like LinkedIn. For more helpful tips like these, follow us on:

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Conclusion

If you were wondering how many advantages LinkedIn could have, this list has convinced you that it is one of the most effective professional tools. You can use it to establish and manage your network, look for opportunities, and improve your professional reputation.