How to Post on Pinterest? A Comprehensive Guide

Pinterest is an image-sharing social media platform famous for its high-quality images and videos called Pins. In the last few years, many creators have been joining the platform. However, many still don’t know How to Post on Pinterest.   

According to Pinterest, as of April 2023, the platform had approximately 463 million Global Monthly Active Users (MAUs). Of these users, Bloggers, Creators and Business Owners are among its most active users. These statistics reflect the growing popularity of Pinterest and its importance in the digital era.  But How to Post on Pinterest? Read on to learn how!

Table of Contents 

1) What is Pinterest? 

2) How to Post on Pinterest From Desktop? 

3) How to Post on Pinterest From Mobile Devices? 

4) How to Post Story Pins on Pinterest? 

5) How to Post a Pin From Your Photos? 

6) Steps to Post a Pin With a Video

7) Posting a Carousel Pin on Pinterest 

8) Promoting an Existing Pin  

9) What is the Best Time to Post on Pinterest? 

10) Useful Tips and Best Practices for Pinterest 

11) Conclusion 

What is Pinterest? 

Pinterest is one of the most popular social media platforms where users can upload various ideas in the form of images and short videos. What sets Pinterest apart from other social media is that users can create “Pins” and “Boards” to personalize their experiences and share them. Additionally, these “Pins” can be customized based on the user’s personal topics, and for those looking to save content, including videos, there is also the option of Downloading Pinterest Videos. 

 

How to Post on Pinterest From a Desktop? 

Follow these steps to know How to Post on Pinterest from desktop. Find the steps listed below:  

a)  Log into your Pinterest business account. 

b) Select “Create” from the top left corner of the screen. From the drop down, select what you want to create. 

c) Select images or videos which you want to create and upload it on your board. 

d) Then add title, description, alt text, destination link and tags to make your Pins reach a broader audience. 

e) Click on “Publish immediately” or “Publish at a later date” according to your requirements.

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How to Post on Pinterest Using Mac?

If you are working using a Mac, then you can follow these steps to post on Pinterest: 

a) First, open the “Internet” “tab on the top menu bar and then click on “Safari”. 

b) Then, go to the Pinterest website. 

c) Log in or sign up to Pinterest. 

d) After that, click on the “+” icon and then select “Create Pin”. You can upload both images and videos from your gallery. 

e) Then, add a title, alt text, a short description, and a destination link for your Pins. 

How to Post on Pinterest From Mobile Devices? 

You can also create a Post on Pinterest using your mobile devices. Here’s how: 

How to Post on Pinterest on the Phone? 

a) You have to download the Pinterest app first and then log in with your account or create one if you don’t have an account. 

b) Then click on the “+” icon to select the Pin that you want to create. 

c) Then, upload an image or video from your gallery or click a new picture. 

d) Add the title, a short description, alt text, destination links and tags to help your Pins reach a large audience. 

e) If you want, you can select a Board on which you want to post your Pin, or simply publish your post. 

How to Post on Pinterest Using iPhone? 

The method of posting Pin on Pinterest using an iPhone are quite similar to the way of posting Pin using from an Android device. However, there is one exception in the iPhone. It does not have the feature where you can schedule a pin, like you could do in an Android. There are several external apps which will help you to schedule your Pins for the entire week or month. 

How to Post on Pinterest Using iPad? 

This is how you can post on Pinterest using an iPad: 

a) You have to connect or create your account on Pinterest on the app. 

b) Then, you can select the “+” icon to select the Pin that you want to create. 

c) Utilise your iPad’s gallery to select the pictures or click new pictures. 

d) Then give a title, description, website link, and alt text to your Pin. 

e) Select “Publish”. 

How to Post Story Pins on Pinterest? 

To create a Pinterest account, visit Pinterest.com or download the Pinterest app on your mobile or tablet. Once you are on the platform, click on the ‘Sign-up’ tab. You can sign-up via your Google account or registered mobile number. If you already have an account, click the ‘Log-in’ tab to get started. Now, let's understand, how to post story Pins on Pinterest? 

a) After logging into your account, you have to click on your Pinterest business account. 

b) Then select on the “Create” tab. 

c) Next, click on “Create Story Pin”. 

d) After this, you can select any number of images and videos that fit your interest to upload them. 

e) Pinterest also allows you to design your pages according to your choice of fonts, designs, structure and layout. You can also add any number of pages that you like. 

f) Then, you have to select “Next” to select a theme which will go best according to your story Pin. 

g) If you want to add any more details to your story, click on “Details”. 

h) Adding a title to your Story Pin is advised by many social media professionals and enthusiasts. So, select “Story Pin title” to add the title. 

i) Then select a “Board” you want to publish your story pin to. 

j) Tags are important in Pinterest, as they help to make your board or story pins visible to many people. You can easily add up to 10 Tags which are relevant to your story pin. 

k) Then click on “Publish”. 

How to Post a Pin From Your Photos? 

Now, you are going to learn how to post a Pin from your own photos. You can follow these steps: 

a) To Post a Pin from your photos, you have to log into your account. 

When you are using mobile devices, you can follow these steps: 

1) Tap on your profile picture. This will open your profile. 

2) Then click on the “+” option on the top right-hand side of your screen. Then select the “Pin” option. 

3) Then, use the camera icon to click a photo or select an existing photo from your gallery. 

4) As usual, a title, description, tag and destination website helps your Pin to be visible to a large number of people. 

5) Then select a board if you want to save the Pin in it. Click on “Next”. 

On the other hand, if you are accessing Pinterest from the web, follow these steps: 

1) Click on the “+” option and choose the “Create a Pin” option. 

2) Next, you can “Drag and Drop” or simply click on the arrow icon to upload an image from the desktop. 

3) Next, add the title, alt, text, relevant description, and destination link. 

4) To save your Pin, you can select a board from the drop-down option or create a new one. 

5) Then click on “Publish”. 

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Steps to Post a Pin With a Video 

Pinterest allows you to post video Pins that are 15 minutes in length and size up to 2GB.. To upload your video Pins, follow these quick and easy steps below: 

a) You have to select the “Create” option, which is on the top-left corner of the page. 

b) Then click the arrow option to upload a video from your gallery or simply “Drag and Drop”, in the workspace. 

c) Next, select a cover image that will help your video gain maximum public attention. 

d) Pinterest allows you to post video Pins that are 15 minutes in length and size up to 2GB. 

e) Then click on “Publish”. 

How to Post Story Pins on Pinterest? 

Pinterest has gained massive popularity because of its use to promote brand awareness, host campaigns, and even market products. This feature helps businesses to host Market Campaigns for the brand. In this feature, you can add multiple angles to the images to market them. This is how you post a carousel Pin on Pinterest, tapping into Pinterest Trends to maximize engagement.

a) At the top of your Pinterest business account, you have to click on “Ads”. 

b) Next, you have to add an objective under the “Choose a Campaign Objective” option. 

c) Then, add all the required brand campaign details for your products. 

d) Next, select the option “Continue” and move on to the ad groups. 

e) You have to select the carousel that you want to promote. Alternatively, if you want, you can also create a new carousel. 

f) To create a new carousel, select the “+” icon. 

g) Then click on the Arrow icon to upload the main image for your carousel. 

h) If you want more than one primary image, select the “+” icon and select the images that you want. 

i) Next, you have to select the Board on which you want this carousel pin to be published. 

j) Like posting an image or video, you have to update the title, and destination link, as well as a short description for your carousel Pin. This helps your Pin to reach a broader audience. 

k) Then select “Publish”. 

Promoting an Existing Pin 

If you are trying to build an audience on Pinterest, which will help you to drive traffic to your website through this platform, you can promote your already existing Pins. Follow these steps: 

a) After logging into your Pinterest business account, you have to select the option “Create an ad”. 

b) Then select the “Ads” option. You can find this on the left side of the navigation bar. 

c) Then select the Pin that you are required to promote. You can click on “All Pins” to check all your pins. 

d) Click on the “+” icon if you want to create a new Pin. 

e) After selecting your desired pins, click on “Review selected Pins”, so that you can improvise any changes before launching the ads. 

f) Lastly, select the “Launch” option. 

What is the Best Time to post on Pinterest? 

Every product requires different marketing tactics. To determine the correct time to post on Pinterest, you need to know when your targeted audience is most active. Every market requires a different demography, economic status and location that the businesses cater to. Analysing the data from user behaviour helps businesses understand the best time to market their products. 

There are several tools which can be linked with Pinterest to understand the customer journey as well as predict the time that they are active most. If your products cater to the global market, you have to be flexible enough to change your schedule according to global consumer behaviour. 

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Useful Tips and Best Practices for Pinterest 

Here are some useful tips and practices to help you post on Pinterest efficiently. They are as follows: 

A) Tips for Boosting Posts on Pinterest: 

1) You need to optimise your profile. Having a clear profile picture, regardless of it being a personal or brand logo, helps your audience get an idea about you.  

2) Creating a short, concise yet a catchy bio helps in grabbing attention of your audience. 

3) Invest you time in creating an error free and clear Pin, so that it grabs the attention of your users. 

4) Prioritise quality over quantity. Generating 100 daily posts won't matter if your Pins fail to deliver the desired results. Dedicate your time to crafting flawless, compelling Pins that capture your users' attention. 

5) Use keywords which are related to your website or product. Incorporating the right keywords helps your Pins rank and has high chance of getting discovered by a broad spectrum of Pinterest users. 

6) Maintaining engagement with fellow Pinterest users, entrepreneurs, or social media enthusiasts is crucial. It aids in cultivating professional connections and enhances the potential for expanding brand awareness across diverse yet interconnected market segments. 

7) Make the most of Pinterest Analytics, a built-in tool designed to assist Pinterest business account users in comprehending the performance of their Pins. It provides valuable data on insights, shares, engagement levels, and more. These analytics are instrumental in customising future Pins based on user behaviour. 

8) Collaborating on group Boards, which are relevant to your niche market, help in increasing visibility to all different types of followers. 

9) Try to spread positivity with the help of your Pins. Your Pins should be inspirational so that you can other creators like you to create and improve their Pins. 

10) Your brand campaign should be consistent throughout your channels that you use to spread brand awareness. This will help your customers to understand what your brand wants to portray. 

B) Best Practices for posting Pins on Pinterest: 

1) Try to create visuals which are high quality and quite compelling so that your audience will interact with those Pins. 

2) Pin descriptions are extremely important as they help your Pins receive maximum interactions. Practice using Search Engine Optimisation (SEO) to find keywords which are related to your niche market. 

3) The best way to drive traffic from Pinterest to your website is by constantly engaging with audience as well as creating Pins consistently. 

4) It is advised that you verify your website in Pinterest. Verified websites are considered trustworthy and helps in attracting more followers. 

5) You should always practice creating Pins by following customer interactions and user behaviours.  

6) Implement Call-to-Action (CTA), to increase traffic to your website. 

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Conclusion 

We hope you found this blog informative on How to Post on Pinterest. Sharing valuable content on Pinterest can be a game-changer for scaling both your personal brand and your business. It is a highly preferred platform for brands and modern startups' digital marketing campaigns. With the right strategy, you can expand your reach, engage with a wider audience, and drive significant growth for your brand.

Check out our Digital Marketing Courses and scale your business on Pinterest and other social media platforms.