15 Best LinkedIn Analytics Tools: Your Ultimate Guide

Imagine having the power to see exactly who Is engaging with your LinkedIn posts and how they interact with your content. That’s what LinkedIn Analytics Tools can do for you! Whether you are running a business page or building your personal brand, these tools provide valuable insights into your audience's demographics, helping you create more impactful content. By understanding what works and what doesn't, you can make smarter decisions that boost your visibility and drive better engagement. 

Table of Contents 

1) What are LinkedIn Analytics Tools?

2) Benefits of LinkedIn Analytics Tools

3) Top 15 Best LinkedIn Analytics Tools

        a) SocialPilot

        b) Unmetric

        c) Socialinsider

        d) Rank Ranger

       e) Klipfolio

       f) Whatagraph

       g) DrumUp

      h) Brand24

      i) ReportGarden

      j) Keyhole

4) Conclusion

What are LinkedIn Analytics Tools?

LinkedIn Analytics Tools help you track how well your posts and profile are doing on LinkedIn. They show you important data like how many people saw your posts, how many engaged with them, and who your audience is. You can also see details about your followers, like their job titles and locations. 

These LinkedIn Analytics Tools help you understand what type of content works best for your audience. Using LinkedIn analytics can guide you in improving your strategy and growing your profile or company page.

 

 

Benefits of LinkedIn Analytics Tools

Here are the Benefits of LinkedIn Analytics Tools:

a) Know Your Audience: LinkedIn Analytics Tools help you learn more about the people engaging with your content. By examining demographics, you can see details like job titles, locations, and industries of your followers. This information helps you tailor your content to better connect with your target audience.

b) Emulate What Works: Through insights on clicks, shares, comments, and likes, you can quickly identify your content's performance. It offers a chance to decide whether to promote an update to expand its reach. Moreover, LinkedIn analytics highlights how often you've acquired followers through paid campaigns. 

c) Visual Insights: LinkedIn analytics presents your data visually, giving you a snapshot of your social media performance. This format simplifies detecting trends, such as recognising data peaks or valleys. 

d) Draw Top Talent: Many professionals utilise LinkedIn as a platform for career opportunities. By establishing your credibility on LinkedIn, you're better positioned to attract elite talent. 

e) Strengthen Your Brand: A dominant presence on LinkedIn reinforces your brand, enhancing its trustworthiness. This visibility ensures that individuals can find you effortlessly on LinkedIn and through search engines, amplifying your brand recognition. 

f) Boost Engagement: LinkedIn analytics is a valuable tool for collecting insights about your audience. You can understand how they engage with peers, competitors, and various brands through competitive analysis. 

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Top 15 Best LinkedIn Analytics Tools 

Here are the top analytics tools for LinkedIn:

1) SocialPilot 

It is a social media management tool that offers robust LinkedIn analytics features. It helps you track engagement, follower growth, and post-performance with ease. You can also schedule posts from the platform and get detailed reports on your campaigns. It’s a user-friendly tool perfect for small to medium-sized businesses.

Starting Price: £24 per month

Advantages:

a) Engagement Tracking: SocialPilot helps you monitor how your posts perform by tracking likes, comments, and shares. This makes it easy to see what content resonates most with your LinkedIn audience.

b) Post Scheduling: You can schedule your LinkedIn posts in advance, making content management smoother. This saves time and ensures consistency in posting across different platforms.

c) Detailed Reports: It provides comprehensive reports on post-performance and audience engagement. These reports offer valuable insights to refine your LinkedIn strategy.

2) Unmetric 

Unmetric is a powerful analytics tool that focuses on providing insights into LinkedIn Competitors' LinkedIn performance. It allows you to track important metrics like engagement, follower growth, and content performance. With Unmetric, you can compare your LinkedIn profile with competitors and find out what works best for your industry.

Starting Price: Custom pricing upon request

Advantages:

a) Competitor Insights: Unmetric lets you analyse competitors' LinkedIn activity, including their engagement and content performance. This helps you benchmark your results and adjust your strategy accordingly.

b) Engagement Metrics: The tool provides detailed analytics on likes, shares, and comments for each post. This allows you to gauge what type of content is performing well.

c) Content Comparison: Unmetric compares your content with competitors, offering insights into the best-performing posts in your industry. This helps you understand what strategies to adopt.

3) Socialinsider 

It is an all-in-one social media analytics tool that offers deep insights into LinkedIn campaigns. It helps you monitor engagement, follower growth, and content performance. With Socialinsider, you can create detailed reports and benchmark your performance against competitors.

Starting Price: £79 per month

Advantages:

a) Engagement Monitoring: Socialinsider tracks how your audience interacts with your LinkedIn content, providing real-time feedback. This makes it easier to adjust your content strategy for better engagement.

b) Follower Growth: It tracks follower increases or decreases, giving you a clear picture of audience expansion. This data is crucial for understanding your brand’s LinkedIn growth over time.

c) Competitor Comparison: Socialinsider lets you compare your LinkedIn metrics with those of your competitors. This helps you see where you stand and improve your approach.

4) Rank Ranger 

Rank Ranger offers LinkedIn analytics alongside its SEO tools, making it a great choice for businesses focused on search engine rankings and social media performance. It lets you monitor audience growth and engagement on LinkedIn. The platform also offers customised reports based on your business needs.

Starting Price: £63 per month

Advantages:

a) SEO Integration: Rank Ranger blends LinkedIn analytics with SEO insights, helping you align your content strategies. This allows businesses to track social performance along with search engine rankings.

b) Audience Growth: The tool monitors changes in your LinkedIn follower count, showing whether your profile is attracting more attention. This is important for measuring your social media presence.

c) Custom Reports: You can create reports tailored to your business needs, focusing on the most relevant LinkedIn metrics. This flexibility makes it easier to present data to stakeholders.

5) Klipfolio 

Klipfolio is a dashboard tool that lets you visualise LinkedIn metrics in real-time. It helps track engagement, follower growth, and content reach in a highly customisable format. You can connect multiple platforms and get insights from all your marketing efforts in one place.

Starting Price: £39 per month

Advantages:

a) Real-time Data: Klipfolio tracks your LinkedIn metrics in real-time, so you always have up-to-date information on how your posts are performing. This helps you make timely adjustments to your content strategy.

b) Custom Dashboards: You can customise the dashboard to display only the metrics that matter most to your LinkedIn performance. This ensures you are focused on the data that drives your goals.

c) Data Visualisation: The tool presents LinkedIn data in an easy-to-understand format, such as charts and graphs. This simplifies the process of analysing and reporting on your social media efforts.

6) Whatagraph 

Whatagraph is known for its visually appealing reports and analytics. It helps track LinkedIn performance, including engagement, follower growth, and content reach. You can easily share these reports with your team or clients in a customisable format.

Starting Price: £159 per month

Advantages:

a) Attractive Reports: Whatagraph produces visually appealing reports that are easy to digest. These reports make it simple to share performance data with clients or team members.

b) Multi-account Tracking: It allows you to track multiple LinkedIn accounts at once, making it perfect for agencies or large businesses. This feature helps streamline social media management across different brands or clients.

c) Easy Sharing: Reports can be quickly customised and shared, making it ideal for teams and clients who need regular updates. The sharing feature ensures that everyone is kept informed about progress.

7) DrumUp 

DrumUp offers LinkedIn analytics along with content scheduling and discovery features. It helps track the performance of posts and engagement metrics while allowing you to find trending content to share. It’s a helpful tool for keeping your LinkedIn feed fresh and engaging.

Starting Price: £12 per month

Advantages:

a) Post Tracking: DrumUp tracks the performance of each LinkedIn post, including likes, comments, and shares. This helps you understand what content is working and where improvements are needed.

b) Content Discovery: It helps you find trending content related to your industry, which can be shared to keep your audience engaged. This feature saves time and ensures your feed stays relevant.

c) Easy Scheduling: You can schedule LinkedIn posts in advance, allowing you to plan and organise your content efficiently. This keeps your social media activity consistent.

8) Brand24 

Brand24 is a social listening tool that also tracks LinkedIn mentions and engagement. It provides real-time notifications about mentions, comments, or messages on LinkedIn. With its analytics features, you can track the performance of your LinkedIn posts and overall brand awareness.

Starting Price: £47 per month

Advantages:

a) Brand Mentions: Brand24 tracks when your brand is mentioned on LinkedIn, providing insight into how often people talk about your business. This helps measure your brand’s visibility and influence on the platform.

b) Real-time Alerts: It sends you real-time notifications whenever your brand is mentioned, enabling you to respond quickly. This feature ensures that you never miss important conversations or engagement opportunities.

c) Engagement Tracking: The tool tracks how users engage with your content and brand, giving you a clear idea of what drives interaction. This helps in refining your content for better audience engagement.

9) ReportGarden 

ReportGarden offers customisable LinkedIn reports for marketing agencies and businesses. It lets you track metrics like engagement, follower growth, and post-performance. You can also use ReportGarden to create visually appealing reports that are easy to share with clients.

Starting Price: £71 per month

Advantages:

a) Custom Reports: ReportGarden allows you to create custom LinkedIn reports tailored to your business's needs. This flexibility makes it easier to focus on key metrics and provide stakeholders with meaningful insights.

b) Follower Growth: The tool tracks your follower count over time, helping you understand whether your audience is growing. This is critical for measuring the success of your LinkedIn efforts.

c) Engagement Metrics: It offers in-depth analytics on how your posts perform in terms of likes, comments, and shares. These insights are useful for improving your content strategy and increasing engagement.

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10) Keyhole

Keyhole provides real-time LinkedIn analytics, including post-performance and audience growth tracking. It helps businesses track their content’s impact and get insights on what type of posts perform best. Keyhole also offers social listening features to track mentions and keywords.

Starting Price: £63 per month

Advantages:

a) Real-time Analytics: Keyhole offers real-time insights into the performance of your LinkedIn posts, helping you respond quickly to changes. This helps you stay on top of trends and adjust your content strategy as needed.

b) Social Listening: The tool allows you to track LinkedIn mentions and keywords, giving you a better understanding of what people are saying about your brand. This is valuable for monitoring your brand's online reputation.

c) Post Performance: Keyhole analyses the success of individual posts, helping you understand which types of content generate the most engagement. This guides future content planning.

11) Iconosquare

It is a well-known social media analytics tool with powerful LinkedIn tracking. It helps businesses measure follower growth, post engagement, and content performance. Iconosquare’s detailed reports provide actionable insights to improve your LinkedIn strategy.

Starting Price: £47 per month

Advantages:

a) Detailed Reports: Iconosquare provides comprehensive LinkedIn performance reports, showing you how your posts are performing. This helps you track key metrics and refine your LinkedIn strategy accordingly.

b) Follower Growth: It tracks your follower count, giving you insights into whether your audience is expanding. This is useful for gauging the effectiveness of your LinkedIn efforts.

c) Content Insights: The tool provides detailed analytics on which posts are resonating most with your audience. This helps you identify successful content types and optimise future posts.

12) Inlytics 

Inlytics is a LinkedIn-focused analytics tool that provides insights into profile and post performance. It tracks metrics such as profile views, post engagement, and network growth. This tool is ideal for professionals looking to grow their personal or business profiles on LinkedIn.

Starting Price: Free

Advantages:

a) Profile Views: Inlytics tracks how many people are viewing your LinkedIn profile, helping you gauge your visibility. This feature is particularly useful for professionals aiming to grow their personal brand.

b) Post Engagement: It provides analytics on how your LinkedIn posts are performing, including likes and comments. These insights help you adjust your content for better engagement.

c) User-friendly: The platform is simple to use, making LinkedIn analytics accessible even to beginners. It’s designed for professionals looking to enhance their LinkedIn presence without complex tools.

13) Shield 

Shield is designed specifically for LinkedIn analytics, providing in-depth reports on post and profile performance. It tracks engagement, follower growth, and helps you understand which content works best. Shield’s clean interface makes it easy to view insights at a glance.

Starting Price: £5 per month

Advantages:

a) Post Tracking: Shield helps you track the performance of your LinkedIn posts, showing you which ones generate the most engagement. This allows you to focus on creating more of what works.

b) Follower Growth: It tracks follower increases, providing insights into the growth of your audience over time. This helps you measure the effectiveness of your LinkedIn strategy.

c) Affordable Option: Shield offers LinkedIn analytics at an affordable price, making it accessible for small businesses and individuals. It provides valuable insights without a steep learning curve.

14) Hootsuite 

Hootsuite offers a different range of social media analytics, including LinkedIn. You can schedule posts, track engagement, and measure audience growth. Hootsuite is popular for its multi-platform capabilities, making it a good choice for businesses managing multiple accounts.

Starting Price: £79 per month

Advantages:

a) Multi-platform Management: Hootsuite lets you manage multiple social media accounts, including LinkedIn, from a single dashboard. This makes it easy to track and post across several platforms simultaneously.

b) Engagement Tracking: It provides insights into how well your LinkedIn posts are performing in terms of likes, comments, and shares. This data is crucial for improving content strategy.

c) Scheduling Posts: You can schedule LinkedIn posts in advance, ensuring consistent and timely content delivery. This feature helps streamline your social media management.

15) Vaizle

Vaizle provides competitive LinkedIn analytics, helping businesses compare their performance with competitors. It tracks metrics such as engagement, audience growth, and content reach. Vaizle also provides suggestions for improving your LinkedIn performance based on data insights.

Starting Price: £15 per month

Advantages:

a) Competitor Benchmarking: Vaizle lets you compare your LinkedIn performance with competitors, offering insights into where you stand in the market. This helps you identify areas where you can improve.

b) Engagement Insights: It tracks how users engage with your LinkedIn content, giving you a clear view of what works and what doesn’t. This helps refine your content strategy.

c) Follower Tracking: Vaizle tracks your follower growth, showing whether your LinkedIn audience is expanding or contracting. This data is key to understanding your LinkedIn success.

Conclusion 

LinkedIn Analytics Tools offer invaluable insights into profile and content performance. They empower users to optimise their networking strategies, understand audience engagement, and enhance personal branding. Leveraging these tools is essential for anyone looking to maximise their professional presence and opportunities on the platform. 

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