What is HubSpot and What Does It Do?

Have you ever heard the name HubSpot tossed around in meetings, blogs, maybe even on LinkedIn and now you’re thinking, “What is HubSpot, really?” Great question. In a world full of clunky tools and scattered spreadsheets, HubSpot shows up like the superhero your business didn’t know it needed. It’s smart, sleek, and seriously good at keeping everything working together in harmony.

No matter if you’re running a startup or scaling an enterprise, HubSpot helps you do more with less effort. But before we explore all the cool things it can do, let’s start with the basics: What is HubSpot? Grab a coffee, and let’s break it down into plain, simple terms. You’re going to like what you find.

Table of Contents

1) What is HubSpot?

2) How HubSpot Works?

3) What Can You Do With HubSpot?

4) Core HubSpot Hubs

5) Uses of HubSpot

6) Conclusion

What is HubSpot?

HubSpot is a cloud-based platform that provides software, tools, and solutions to help businesses attract and delight customers. It was founded in 2006 with a simple yet powerful mission: to make marketing and sales more human.

Rather than hard selling to cold leads, HubSpot introduced the world to inbound marketing, a way of drawing people in with valuable content and personalised experiences. Since then, it has grown into a full-fledged Customer Relationship Management (CRM) platform, serving millions of users globally.

How HubSpot Works?

At its core, HubSpot works by integrating all your customer-facing activities into one seamless platform. You start with the free CRM, which acts as the foundation, and then plug in various “Hubs” depending on your needs - like Marketing, Sales, or Service.

Each hub contains tools tailored to a specific department. These tools are all interconnected, meaning your marketing team can see what your sales team is doing, your sales team can view support tickets, and your customer service team can access lead history. This results in a unified experience for both your team and your customers.

It also helps that HubSpot is incredibly user-friendly. You don’t need to be a tech wizard to get started. The interface is clean, intuitive, and customisable, with drag-and-drop features, built-in templates, and automation that cuts down on manual work.

What Can You Do With HubSpot?

From the moment someone discovers your brand to the day they become a loyal customer (and beyond), HubSpot is there to guide the journey. You can:

1) Build and host your website

2) Run email marketing campaigns

3) Generate and nurture leads

4) Create sales pipelines

5) Automate customer service

6) Track performance analytics

7) Manage customer data

Whether you’re a startup or a large enterprise, HubSpot scales with you. You can start with the fundamentals and expand as your business grows.

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Core HubSpot Hubs

Let’s dive into the individual building blocks of the HubSpot ecosystem. Each “Hub” is a specialised set of tools that target different aspects of business growth.

1) HubSpot Marketing Hub

This is where your inbound magic happens. The Marketing Hub helps you captivate the right audience and convert them into leads through tools like:

a) Blog and landing page creation

b) SEO optimisation

c) Social media scheduling

d) Email marketing

e) Lead capture forms and pop-ups

f) Marketing automation workflows

You can create campaigns that feel personal and track how each channel is performing—no guesswork is required.

2) HubSpot Sales Hub

Once you’ve got leads, it’s time to turn them into customers. The Sales Hub is all about boosting productivity, automating follow-ups, and closing deals faster. Features include:

a) Email tracking and templates

b) Automated task management

c) Pipeline creation and custom deal stages

d) Meeting scheduling tools

e) Quote generation and e-signatures

This hub helps sales teams stay organised and focus more on selling, not admin.

3) HubSpot Service Hub

Customer satisfaction doesn’t stop at the sale—and that’s where the Service Hub shines. It gives your support team the tools they need to provide fast, efficient, and helpful service, such as:

a) Help desk ticketing

b) Live chat and chatbots

c) Knowledge base creation

d) Customer feedback surveys

e) Reporting on service metrics

With all interactions logged in the CRM, your team always has the full customer context.

4) HubSpot Content Hub

Formerly part of the Marketing Hub, the Content Hub now gives a dedicated space for content-driven growth. From blog posts to video hosting and personalisation, this hub allows you to:

a) Create and optimise content

b) Manage brand consistency

c) Distribute content across channels

d) Deliver tailored experiences with smart content

It’s a go-to for content marketers looking to boost reach and impact.

5) HubSpot Operations Hub

This is the unsung hero of the platform. The Operations Hub handles all the behind-the-scenes syncing, cleaning, and automating of your data and systems. It includes:

a) Data sync across tools

b) Custom workflow automation

c) Data quality tools (like deduplication)

d) Programmable automation for advanced needs

It ensures everything runs smoothly, accurately, and in real-time.

6) HubSpot Commerce Hub

Need to sell products or services online? The Commerce Hub gives you tools to handle transactions and payments directly through HubSpot. With features like:

a) Payment links

b) Recurring billing

c) Quotes and invoices

d) Payment tracking

It bridges the gap between sales conversations and revenue collection.

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Uses of HubSpot

HubSpot’s versatility is one of its biggest strengths. Let’s explore some of the many ways businesses use it to level up.

1) Website Hosting

You can host your website on HubSpot. With drag-and-drop builders, SEO tools, security features, and CRM integration, you can create a website that’s not only beautiful but also smart. No need for coding or third-party plugins, everything is built in.

2) Workflow Automation

Tired of sending the same follow-up emails or updating the same records manually? HubSpot’s automation workflows take care of repetitive tasks. You can automate:

a) Welcome emails

b) Lead nurturing campaigns

c) Internal notifications

d) Data updates

e) Task assignments

Set it up once and let HubSpot handle the rest, from saving your time to reducing human error.

3) Performance Tracking

Every campaign, email, and deal can be tracked, analysed, and improved. HubSpot provides dashboards and reports that show:

a) Marketing Return on Investment (ROI)

b) Sales performance

c) Website traffic

d) Customer satisfaction

e) Conversion rates

These insights help you make analytics -driven decisions and tweak what’s not working.

4) Data Integration

HubSpot integrates with hundreds of tools - Slack, Gmail, Zoom, Shopify, and more. It also offers APIs for custom setups. Your data flows freely between platforms, ensuring a complete view of your customers without the hassle of switching tabs.

5) Sales Alignment

One of the biggest business challenges is getting to market and sales on the same page. HubSpot bridges this gap by:

a) Sharing lead data in real-time

b) Notifying sales when leads act

c) Creating a shared source of truth in the CRM

d) Tracking every customer interaction

The result? Better coordination, faster response times, and a smoother buyer journey.

6) Tool Customisation

HubSpot isn’t a one-size-fits-all solution. You can customise the platform to suit your needs with:

a) Custom properties

b) Unique deal pipelines

c) Flexible dashboards

d) Role-based permissions

e) Custom coded workflows (for advanced users)

It grows with you and adapts to how you do business.

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Conclusion

So, What is HubSpot and what does it do? In short, it’s an all-in-one CRM platform that helps businesses attract leads, engage customers, and deliver outstanding experiences, all from one easy-to-use dashboard. Whether you're a small business or a large enterprise, HubSpot provides the tools, flexibility, and insights to help you grow and succeed. If you’re tired of juggling disconnected tools and want to create a smoother experience for your team, HubSpot might just be the solution you’ve been waiting for.

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