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Pay Per Click (PPC) Training Overview
Pay Per Click (PPC) Training Course Outline
Module 1: Introduction to Pay Per Click
- What is Pay Per Click (PPC)?
- How Does Pay Per Click Advertising Work?
- Types of Pay Per Click
- Search PPC
- Display PPC
Module 2: PPC Terminology
- Key Terminologies of PPC
Module 3: PPC Campaigns Types
- Types of PPC Campaigns
- Paid Search Marketing
- Display Advertising
- Social Media Advertising
- Retargeting PPC Advertising
- Price Comparison Website Advertising
- Affiliate Marketing
Module 4: Understanding Google AdWords
- Introduction
- Benefits of Google AdWords
- AdWords Works Faster than SEO
- Increase Brand Awareness
- Measure Your Performance Consistently
- Explore More Using Your Ads
- Tackle Your Competition Better
Module 5: AdWords Campaigns Creation
- Creating a Google Ads Campaign
- Get a Google Ads Account
- Set Up Your Campaign Goals
- Complete the "Describe Your Business" Section
- Designate Your Geographic Area
- Setup Keywords
- Write Your Ad
- Set Your Ad Budget
- Complete the "Budget and Review" Section
- Double Check Your Double Check
- Setup Billing
- Submit
Module 6: Calculating Campaign ROI Metrics
- Overview
- Key Elements in Marketing ROI Calculations
- Total Revenue
- Gross Profit
- Net Profit
Module 7: Google AdWords Dashboard
- Overview
- Creating a Dashboard
- Adding a Scorecard
- Adding a Table or Chart
- Adding a Note
- Sharing Your Dashboard
Module 8: Bid Strategy
- Overview
- Automated Bidding
- How to Select the Right Bidding Strategy?
Module 9: Selecting Keywords
- Overview
- User Journeys to Identifying Target Keywords
Module 10: Social Media Platforms Ads
- Social Media Platforms Ads Overview
- How can Social Media Help Business?
- How to Find Influential Tweeters?
- Building Connections and Recommendations
Who should attend this Pay Per Click (PPC) Training?
The Pay Per Click (PPC) Training is tailored for individuals and professionals seeking to enhance their expertise in Pay Per Click advertising. This course can benefit a wide range of professionals, including:
- Digital Marketers
- Business Owners
- Marketing Managers
- Advertising Professionals
- E-Commerce Professionals
- Digital Strategists
- Marketing Consultants
Prerequisites of the Pay Per Click (PPC) Training
There are no formal prerequisites for this Pay Per Click (PPC) Training Course.
Pay Per Click (PPC) Training Course Overview
Marketing has evolved to encompass dynamic strategies such as Pay Per Click (PPC), a topic of increasing relevance in the digital age. This PPC Course explores the intricacies of PPC, providing professionals with a powerful tool to enhance their digital marketing repertoire.
Understanding PPC is crucial for marketing professionals looking to stay competitive in the online landscape. Mastery of this subject is particularly valuable for digital marketers, advertising specialists, and business owners aiming to maximise their online visibility and return on investment.
In this 1-day PPC Course by The Knowledge Academy, delegates will delve into the nuances of PPC, gaining practical insights and skills essential for effective digital advertising campaigns. This training equips participants with the knowledge to navigate the dynamic world of online advertising, making their marketing efforts more targeted, efficient, and result-driven.
Course Objectives
- To comprehend the fundamentals of Pay Per Click advertising
- To explore strategies for effective PPC campaign planning and execution
- To understand the role of keywords and ad placements in PPC
- To learn how to analyse and optimise PPC campaigns for better performance
- To gain insights into budgeting and bidding strategies for maximum ROI
- To understand the metrics and analytics associated with PPC advertising
Upon completion of this PPC Course, delegates will be empowered to strategically implement PPC campaigns, optimise ad spend, and achieve tangible results in the competitive digital marketing landscape. This newfound expertise will undoubtedly enhance their professional capabilities and contribute to the overall success of their marketing endeavours.
What’s included in this Pay Per Click (PPC) Training?
- World-Class Training Sessions from Experienced Instructors
- Pay Per Click (PPC) Certificate
- Digital Delegate Pack
Why choose us
Ways to take this course
Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Pay Per Click (PPC) Training. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.
Live classes
Join a scheduled class with a live instructor and other delegates.
Interactive
Engage in activities, and communicate with your trainer and peers.
Global Pool of the Best Trainers
We handpick from a global pool of expert trainers for our Online Instructor-led courses.
Expertise
With 10+ years of quality, instructor-led training, we equip professionals with lasting skills for success.
Global Reach
With classes running in all timezones, access any of our courses and course material from anywhere, anytime.
Unlock your potential with The Knowledge Academy's Pay Per Click (PPC) Training, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.
Experience the most sought-after learning style with The Knowledge Academy's Pay Per Click (PPC) Training. Available in 490+ locations across 190+ countries, our hand-picked Classroom venues offer an invaluable human touch. Immerse yourself in a comprehensive, interactive experience with our expert-led Pay Per Click (PPC) Training sessions.
Highly experienced trainers
Boost your skills with our expert trainers, boasting 10+ years of real-world experience, ensuring an engaging and informative training experience
State of the art training venues
We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible
Small class sizes
Our Classroom courses with limited class sizes foster discussions and provide a personalised, interactive learning environment
Great value for money
Achieve certification without breaking the bank. Find a lower price elsewhere? We'll match it to guarantee you the best value
Streamline large-scale training requirements with The Knowledge Academy’s In-house/Onsite Pay Per Click (PPC) Training at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.
Tailored learning experience
Leverage benefits offered from a certification that fits your unique business or project needs
Maximise your training budget
Cut unnecessary costs and focus your entire budget on what really matters, the training.
Team building opportunity
Our Pay Per Click (PPC) Training offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings
Monitor employees progress
The course know-how will help you track and evaluate your employees' progression and performance with relative ease
What our customers are saying
Pay Per Click (PPC) Training FAQs
Pay Per Click (PPC) is an online advertising model where advertisers pay a fee each time their ad is clicked. It's a way of buying visits to your website rather than earning them organically, commonly used in search engine advertising.
PPC training enhances your understanding of digital advertising strategies, helps you optimise ad campaigns, increases brand visibility, and equips you with skills to manage paid campaigns effectively. It improves your ability to analyse data and increase return on investment (ROI).
PPC stands for Pay Per Click, an advertising model in which advertisers are charged each time their ad is clicked.
There are no formal prerequisites for taking this PPC Training. However, having basic knowledge of digital marketing concepts and familiarity with online platforms like Google Ads can be beneficial.
PPC advertising is highly effective when properly managed. It provides quick visibility, targeted audience reach, and measurable results. It’s particularly useful for driving traffic and conversions, making it a cost-effective strategy when optimising ad spend.
Yes, this PPC Training often includes A/B testing, which helps you compare different ad versions to determine which one performs better, optimising your campaign for better results.
Yes, support is offered throughout the PPC Training Course to assist with any questions or challenges learners may face. This may include instructor guidance, online resources, and technical support.
This Pay Per Click Training Course spans 1 day. For self-paced courses, the duration may vary based on the learner's schedule, allowing flexibility to complete the training at their own pace.
PPC plays a crucial role in digital marketing by driving targeted traffic to websites, increasing brand awareness, and enabling businesses to compete in search engine rankings. It offers measurable results and flexibility in budgeting.
Key elements of PPC include keywords, ad copy, landing pages, bidding strategies, audience targeting, and performance metrics. Each element must be optimised to maximise clicks, conversions, and overall ad effectiveness.
After completing PPC training, you can pursue roles such as PPC specialist, digital marketing strategist, search engine marketing (SEM) expert, advertising campaign manager, or paid media analyst.
Individuals with PPC expertise in Botswana can expect an average salary ranging from £30,000 to £45,000 annually, depending on experience and job role. Register for The Knowledge Academy’s PPC Training to boost your career.
PPC Training is highly beneficial, providing valuable skills in digital advertising and campaign management. It enhances employability, especially in roles focused on paid media, SEM, and digital marketing strategy.
PPC Certification is widely recognised and popular in Botswana, as businesses increasingly rely on digital marketing strategies to promote their products and services. It adds value to your professional profile.
You can register for the PPC Course through the training provider's website, by selecting your preferred date and location, completing the registration form, and making the necessary payment.
PPC Certifications do not typically expire, but it's important to stay updated with the latest trends and technologies in digital marketing to maintain your knowledge and relevance in the field.
The training fees for Pay Per Click (PPC) Trainingin Botswana starts from $1295
The Knowledge Academy is the Leading global training provider for Pay Per Click (PPC) Training.
Please see our Marketing Courses courses available in Botswana
Why choose us
Best price in the industry
You won't find better value in the marketplace. If you do find a lower price, we will beat it.
Many delivery methods
Flexible delivery methods are available depending on your learning style.
High quality resources
Resources are included for a comprehensive learning experience.
"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"
Joshua Davies, Thames Water
Pay Per Click (PPC) Training in Botswana
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