Course information

Adobe Customer Journey Analytics Training Course Outline

Module 1: Introduction

  • Customer Journey Analytics Overview
  • Quick Start Guide
  • Landing Page
  • Compare CJA to BI solutions

Module 2: Customer Journey Analytics and Adobe Analytics

  • Evolution from Adobe Analytics
  • Comparison with Adobe Analytics

Module 3: Data Ingestion

  • Data Ingestion Overview
  • Adobe Analytics
  • Adobe Experience Platform
  • Batch Data
  • Streaming Data
  • Source Connectors

Module 4: Data Views

  • Data Views Overview
  • Principles of Modifying Data View
  • Component Settings
  • Guide to Standard Components
  • Fundamentals of Labels and Policies

Module 5:  Workspace Projects

  • Workspace Overview
  • Projects
  • Visualisations
  • Panels
  • Curate, Share and Schedule Projects
  • Attribution IQ
  • Virtual Analyst

Module 6: Component

  • Components Overview
  • Annotations
  • Audiences
  • Dimensions
  • Metrics
  • Filters
  • Calculated Metrics
  • Date Ranges
  • Data Dictionary

Module 7: Analytics Dashboards

  • Analytics Dashboards - Overview
  • Curator Tasks
  • Set up Executives to Use Dashboards

Module 8: Report Builder

  • Report Builder Overview
  • Report Builder Hub 
  • Filter Dimensions 
  • Manage Data Blocks 
  • Schedule Workbooks 
  • Restricted Labels

Module 9: Cross-Channel Analytics

  • Cross-Channel Analytics Overview
  • How Replays Work 

Module 10:  Data Governance

  • Data Governance
  • Audit Log
  • Customer Managed Keys

Module 11: Use Cases

  • Customer Journey Analytics Use Cases
  • Google Analytics Data
  • Data Ingestion
  • Data Views
  • B2B
  • Cross-channel Data
  • Adobe Analytics Data
  • Complex Data

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Who should attend this Adobe Customer Journey Analytics Training?

The Adobe Customer Journey Analytics Training is beneficial for a variety of professionals and individuals who want to gain expertise in using Adobe's Customer Journey Analytics platform to analyse and improve customer experiences. Here are some of the professionals who should consider attending this training:

  • Digital Marketers
  • Marketing Analysts
  • Data Analysts
  • Customer Experience Professionals
  • E-commerce Managers
  • Web Analysts
  • Product Managers

Prerequisites of the Adobe Customer Journey Analytics Training

There are no formal prerequisites for attending this Adobe Customer Journey Analytics Training course.

Adobe Customer Journey Analytics Training Course Overview

Adobe Customer Journey Analytics is a powerful tool that enables businesses to harness the full potential of their data by providing a comprehensive view of customer interactions across various channels. This cutting-edge platform allows organisations to analyse and visualise customer journeys, offering valuable insights that drive personalised experiences, enhance customer satisfaction, and optimise marketing strategies.

Proficiency in Adobe Customer Journey Analytics is essential for Data Analysts, Marketing Professionals, Customer Experience Managers, and Business Intelligence Analysts. Mastering this platform empowers professionals to create detailed reports, uncover trends, and make data-driven decisions that improve customer engagement and boost business outcomes. It is crucial for those seeking to excel in the competitive landscape of customer experience management.

The Knowledge Academy's 2-day course equips delegates with essential concepts and practical skills in customer journey analytics. Through hands-on workshops and expert-led sessions, delegates gain a deep understanding of data integration, cross-channel analysis, and the creation of meaningful visualisations. Delegates learn to leverage Adobe Customer Journey Analytics to transform raw data into actionable insights, helping their organisations stay ahead in today’s data-driven world.

Course Objectives

  • To understand the core principles of customer journey analytics
  • To explore the features and capabilities of Adobe Customer Journey Analytics
  • To integrate and analyse data from multiple channels for a holistic view of customer interactions
  • To create compelling visualisations and reports that drive strategic decision-making
  • To apply best practices for optimising customer journeys and enhancing customer experiences
  • To comprehend the ethical implications of using customer data in analytics

Upon completing this course, delegates will have acquired the knowledge and skills necessary to utilise Adobe Customer Journey Analytics effectively, making them invaluable assets in their professional fields.

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What's Included in this Adobe Customer Journey Analytics Training?

  • World-Class Training Sessions from Experienced Instructors
  • Adobe Customer Journey Analytics Certificate
  • Digital Delegate Pack

Why choose us

Our Winnipeg venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

­­­­Winnipeg, a city in the Canadian province of Manitoba, has an average population of roughly 663,600 spread across 179.18 square miles of land.  At The Knowledge Academy, we offer 50,000 classroom based training courses throughout the different areas of Winnipeg, in order to enhance people’s learning in an array of subject areas.  Education in Canada is generally funded by federal, provincial, and local governments; the system is divided into primary, secondary and post-secondary education and is operated under provincial jurisdiction.  On the whole, there are 190 days in a school year, starting in September and ending towards the last Friday of June.  Some popular and highly regarded universities in Canada include: the University of Toronto (notable alumni including: William Lyon Mackenzie King, Vincent Massey, Donald Sutherland and Lesra Martin), the University of British Columbia (notable alumni including: Eddie Peng, Justin Trudeau and Nardwuar the Human Serviette), and the University of Alberta (notable alumni including: Dayo Wong, George Stanley and Beverley McLachlin). 

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Address

201 Portage Avenue
18th Floor
Winnipeg
Manitoba
R3B 3K6

T: +1 6474932992

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Adobe Training | Adobe Customer Journey Analytics Training in Winnipeg. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Unlock your potential with The Knowledge Academy's Adobe Training | Adobe Customer Journey Analytics Training in Winnipeg, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

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Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

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Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

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Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

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Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

What our customers are saying

Adobe Training | Adobe Customer Journey Analytics Training in Winnipeg FAQs

Adobe Customer Journey Analytics is a tool for analysing customer behaviour across multiple channels to gain insights and optimise customer experiences.
There are no formal prerequisites for attending this Adobe Customer Journey Analytics Training Course.
Marketing Analysts, Data Scientists, Customer Experience Professionals, and Business Strategists who want to optimise customer journeys should attend this course.
It integrates data from various sources, enabling real-time analysis of customer interactions across different touchpoints to provide actionable insights.
Adobe Analytics is a powerful tool for tracking and analysing web traffic, user behaviour, and marketing effectiveness. It provides insights into user interactions across digital platforms, helping businesses optimise engagement and conversions.
This course takes 2 days to complete during which delegates participate in intensive learning sessions that cover various course topics.
You'll learn how to collect, analyse, and interpret customer journey data, create reports, and make data-driven decisions.
You’ll gain skills to optimise customer experiences, improve marketing strategies, and drive business growth.
The certification validates your expertise in using Adobe Customer Journey Analytics to enhance customer experiences and improve business outcomes.
Yes. The Knowledge Academy offers 24/7 support for delegates before, during, and after this course.
The Knowledge Academy provides flexible self-paced training for these courses. Self-paced training is beneficial for individuals who have an independent learning style and wish to study at their own pace and convenience.
This certification showcases your proficiency in analysing customer journeys and using data to drive strategic decisions.
The course includes interactive lessons, hands-on practice, course materials, and access to Adobe Customer Journey Analytics tools.
Marketing Professionals, Data Analysts, and Customer Experience Managers often require this certification to enhance their skills.
The training is considered intermediate and suitable for individuals with some background in data analysis or Adobe tools.
You can expect roles like customer journey analyst, data analyst, marketing strategist, and customer experience manager upon completing this course.
Yes, we offer tailored corporate training courses that can be customised to meet the specific needs of an organisation and its employees.
Should you encounter any difficulties accessing the course materials, our customer support team is available to assist and promptly resolve any issues you may encounter.
This course enhances your ability to analyse customer journeys, optimise marketing efforts, and improve overall business strategies.
After completing the course, apply your skills in real-world scenarios, pursue further certifications, or advance your career in data analytics.
No, a background in other Adobe courses is not necessary, though familiarity with Adobe tools can be advantageous.
The training fees for Adobe Customer Journey Analytics Trainingin Winnipeg starts from CAD2995
The Knowledge Academy is the Leading global training provider for Adobe Customer Journey Analytics Training.
Please see our Adobe Courses courses available in Winnipeg
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Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

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Many delivery methods

Flexible delivery methods are available depending on your learning style.

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High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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