Course information

BCS Practitioner Certificate in Digital Product Management Training Course Outline

Module 1: Effective Stakeholder Management and Communication Techniques

  • Role of the Product Manager
  • Identify Stakeholder Categories Using the Stakeholder Wheel
  • Apply Effective Methods to Communicate with Stakeholders at Various Levels
  • Apply the Power/Interest Grid to Categorise Stakeholders
  • Choose an Appropriate Stakeholder Management Strategy
  • Importance and Methods of Gaining Stakeholder Buy-in
  • Apply Problem Solving Techniques

Module 2: Analyse the Internal and External Environment and Undertake Market Analysis

  • Analyse the Business Environment Using an Appropriate Framework
  • Importance of Alignment Between Commercial Considerations and Overarching Business Strategy
  • How the Organisation’s IT Environment Supports Product Development, Delivery, and Marketing Activities?
  • Apply Legal Requirements, Legislation, and Organisational Guidelines Relevant to Digital Product Development
  • Prepare an Analysis Using Porter’s Value Chain
  • Apply Customer Research Methodologies Taking into Account the Diversity of the Target Market
  • Analyse the Market to Determine Its Size
  • Prepare and Monitor Budgets to Manage Costs and Maximise Revenue
  • Apply Data Analysis to Evaluate Research Findings

Module 3: Product Delivery Lifecycle

  • Create a Product Roadmap
  • Purpose of a Vision for the Product and the Organisation
  • Create and Apply Personas to Inform Decision Making
  • Analyse the Stages of the Product Delivery Lifecycle
  • Concept of Pivoting
  • Apply Risk Management Techniques Throughout the Product Delivery Lifecycle
  • Apply Appropriate Quality Assurance and Quality Control Methods
  • Choose Appropriate Testing Methods to Evaluate Compliance with Product Requirements
  • Analyse Metrics to Monitor Product Performance

Module 4: Product Development Techniques

  • Apply Prioritisation Techniques
  • Apply Product Development Techniques
  • Create Business Cases, User Stories, and Use Cases
  • Minimum Viable Product
  • Prototyping Approaches
  • What is Sustainable Product Development?
  • Key Features of Different Coding Languages and Use Terminology Associated with Coding

Module 5: Methods and Techniques of Marketing

  • Analyse the Different Types of User Acquisition Models
  • Concepts Used to Promote a Product into the Market
  • Digital Marketing Techniques
  • Advantages and Disadvantages of Various Advertising Methods

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Who Should Attend BCS Practitioner Certificate in Digital Product Management Training Course?

This training is designed for individuals who want to implement change within their organisation and advance their abilities in the realm of digital product management. It is well suited for:

  • Digital Product Managers
  • Product Owners
  • Agile Product Managers
  • Product Strategists
  • UX/UI Product Managers
  • Innovation Managers
  • Product Marketing Managers

Prerequisites of BCS Practitioner Certificate in Digital Product Management Training Course

There are no formal prerequisites for attending this BCS Practitioner Certificate in Digital Product Management Training Course.

BCS Practitioner Certificate in Digital Product Management Course Overview

Digital product management involves overseeing the entire lifecycle of digital products, from conception and development to launch and ongoing optimisation. Digital product managers play a crucial role in aligning product development with organisational goals, market demands, and user needs. This course provides learners with key concepts such as product lifecycle management, user-centric design, market analysis, and agile methodologies. This BCS training allows organisations to meet the needs of a diverse audience keen on mastering the skills necessary for successful digital product management. Holding excellent knowledge of the technical aspects of digital product management enables individuals to gain higher designations in multinational corporations and claim desired earnings.

In this 4-day Business Analysis certification, delegates will gain knowledge of managing digital products using suitable methods. Delegates will learn how to apply effective methods to communicate with stakeholders at various levels. They will also learn about prototyping approaches to get precise estimates for how parts of the product will be built. This course will be led by our highly skilled and professional instructor, who has years of experience in teaching BCS certification courses in the most effective manner.

Course Objectives

  • To understand the principles of digital product lifecycle management
  • To apply design methodologies in product development processes
  • To master agile methodologies for efficient product development practices
  • To develop strategic skills for crafting successful digital product initiatives
  • To foster effective communication within cross-functional teams
  • To navigate challenges and adapt strategies in the evolving digital landscape

After completing the BCS Practitioner Certificate in Digital Product Management Training Course, delegates will be equipped with a comprehensive skill set to excel in the dynamic realm of digital product management. They will also be able to apply user-centric design principles, conduct thorough market analyses, and implement agile methodologies for efficient and adaptive product development.

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What's Included this BCS Practitioner Certificate in Digital Product Management Training Course?

  • World-Class Training Sessions from Experienced Instructors   
  • BCS Practitioner Certificate in Digital Product Management Certificate
  • Digital Delegate Pack

BCS Practitioner Certificate in Digital Product Management Exam Information

  • Closed Book
  • Duration: 90 minutes
  • Format: Multiple Choice
  • Number of questions: 40
  • Pass Mark: 65%. (26/40)
  • Supervised

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Kitchener is a city located in Southern Ontario, Canada. There is a population of around 219,200 people living in Kitchener whilst the metropolitan area has around 507,100 people inhabiting there. The University of Waterloo is a public research university based just outside of Kitchener. The University was established in 1956. The University of Waterloo has around 30,000 students in attendance studying various areas such as; Applied Health Sciences, Public Health, Accounting & Finance, International Affairs, Engineering, Environment, Mathematics, Science and Pharmaceutical Studies. The Wilfrid Laurier University is also located just outside of Kitchener. It is a public research university and was established in 1973. There are around 18,000 students in attendance either full time or part time. 

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Address

TD Canada Trust Centre
Waterloo Region
55 King Street West
7th Floor
Kitchener
Ontario
N2G 4W1

T: +1 6474932992
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Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led BCS Practitioner Certificate In Digital Product Management Training in Kitchener. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

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Unlock your potential with The Knowledge Academy's BCS Practitioner Certificate In Digital Product Management Training in Kitchener, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

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Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

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What our customers are saying

BCS Practitioner Certificate In Digital Product Management Training in Kitchener FAQs

Digital product management involves overseeing the development, launch, and optimisation of digital products, such as software, applications, or online services.

Digital product management requires essential skills including market analysis, effective communication, proficiency in agile methodologies, user-centric design, and strategic thinking.

Digital product management is beneficial for organisations in achieving long-term success, delivering products that resonate with their target audience, and staying ahead of industry trends.

At the end of this training course, you will be able to map stakeholders in terms of their level of interest and influence them to support a project. They will also be able to implement user acquisition models that will enhance their career opportunities.

In this BCS Practitioner Certificate in Digital Product Management Training Course, you will learn about the role of a product manager, identifying stakeholder categories, applying effective methods to communicate with stakeholders, stakeholder management strategy, problem-solving techniques, analysing business environment, and other related concepts.

This course is [4] day(s)

The training fees for BCS Practitioner Certificate in Digital Product Management Training Coursein Kitchener starts from CAD4295

The Knowledge Academy is the Leading global training provider for BCS Practitioner Certificate in Digital Product Management Training Course.

Please see our Business Analysis Courses courses available in Kitchener
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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

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