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Data-Driven Marketing Course Overview
Data-Driven Marketing Course Outline
Module 1: Fundamentals
- Introduction to Data-Driven for Marketing
- Data-Driven Marketing Strategy
- Essential Marketing Metrics
- Leaders Vs Laggards
Module 2: Overcoming the Five Obstacles to Data-Driven Marketing
- Focus on Collecting the Right Data and Create Momentum
- Conduct Small Experiments
- Strategies for Obtaining Customer Data
- Resources and Tools
- Create a Data-Driven Marketing Culture
Module 3: Marketing Metrics
- Linking Marketing Activities to Metrics
- Balanced Scorecard for Marketing
- Facing the B2B Measurement Challenge
Module 4: Essential Nonfinancial Metrics
- Brand Awareness
- Test-Drive
- Churn
- CSAT
- Take Rate
Module 5: Essential Financial Metrics
- Profit
- Net Present Value (NPV)
- Internal Rate of Return (IRR)
- Payback Period
- Return on Marketing Investment (ROMI) Framework for Management Decisions
Module 6: Customer Lifetime Value
- Introduction to Customer Lifetime Value
- Value-Based Marketing
- Balancing Short and Long-Term Customer Profitability
- Customer Life Cycle Management
Module 7: From Clicks to Value with Internet Marketing Metrics
- CPS Vs CPM: Optimising Metric
- Optimising Sponsored Search
- Bounce Rate Changing the Internet Search Marketing Game
- Beyond SEM: Internet Display Advertising Impact
- Hypertargeting Display Advertising in Social Media
- Word of Mouth (WOM) Social Media Marketing Engagement
Module 8: Infrastructure for Data-Driven Marketing
- Which Data Really Need?
- Need to Build a Ranch House or Empire State Building Infrastructure
- Requirement Complexity
Module 9: Marketing Budgets, Technology, and Core Processes
- Marketing Campaign Management
- Marketing Processes, Technology, and the Link to Firm Performance
- B2B Vs B2C Investment Portfolio Mixes
- Overcoming the Barriers to Professionalising Marketing Processes
- Upgrading the Marketing Campaign Management (MCM) Processes
Who should attend this Data Driven Marketing Course?
This course is designed for Marketing Professionals, Analysts, and Managers who are seeking to enhance their understanding and skills in leveraging data for strategic marketing decisions. This course can benefit a wide range of professionals, including:
- Marketing Professionals
- Marketing Analysts
- Marketing Managers
- Data Analysts
- Digital Marketing Specialists
- UX/UI Designers
- Brand Managers
Prerequisites of the Data Driven Marketing Course
There are no formal prerequisites for this Data-Driven Marketing Training Course.
Data Driven Marketing Course Overview
Data-Driven Marketing represents a paradigm shift in the digital advertising landscape, harnessing the power of customer data to achieve precise and efficient media purchasing and tailored messaging. It stands at the forefront of digital advertising advancements, riding the waves of burgeoning marketing data quality, technological innovation, and automation.
Gaining proficiency in Data-Driven Marketing is paramount for professionals aiming to keep pace with the dynamic realm of digital advertising. This approach, particularly eminent in programmatic buying, employs machine learning and algorithms to remove the uncertainties inherent in traditional media planning and buying.
The Knowledge Academy’s 1-day comprehensive course on Data-Driven Marketing will empower delegates with a foundational understanding of the subject and its significance in the contemporary marketing milieu. Delegates will be introduced to key marketing metrics, both financial and non-financial, ensuring they can discern, measure, and act upon relevant data effectively.
Course Objectives
- To equip delegates with tools and techniques for effective data collection and analysis
- To foster a deep understanding of how to align marketing strategies with data insights
- To enhance proficiency in measuring, reporting, and optimising campaign performance
- To develop skills in predicting and responding to market trends using data analytics
- To empower attendees to leverage data for increased ROI and customer engagement
Upon completion of this course, delegates will gain practical skills to harness data for targeted campaigns, enhancing their ability to reach specific audiences effectively. Additionally, they will acquire insights into optimising marketing strategies through data analysis, empowering them to make informed decisions for business success.
What’s included in this Data-Driven Marketing Course?
- World-Class Training Sessions from Experienced Instructors
- Data Driven Marketing Certificate
- Digital Delegate Pack
Why choose us
Ways to take this course
Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Data-Driven Marketing Course. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.
Live classes
Join a scheduled class with a live instructor and other delegates.
Interactive
Engage in activities, and communicate with your trainer and peers.
Global Pool of the Best Trainers
We handpick from a global pool of expert trainers for our Online Instructor-led courses.
Expertise
With 10+ years of quality, instructor-led training, we equip professionals with lasting skills for success.
Global Reach
With classes running in all timezones, access any of our courses and course material from anywhere, anytime.
Unlock your potential with The Knowledge Academy's Data-Driven Marketing Course, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.
What our customers are saying
Data-Driven Marketing Course FAQs
Data Driven Marketing is the technique of utilising customer data for efficient and targeted media buying and creative messaging. It is one of the most transformational developments that has ever happened in digital advertising.
Implementing Data Driven Marketing can be challenging due to data quality issues, integrating various data sources, and navigating privacy regulations. Additionally, it requires significant resources, sophisticated tools, and expertise to analyse and interpret data effectively for actionable insights.
Yes, Data Driven Marketing can be highly effective for customer retention. By analysing customer behaviour, preferences, and feedback, businesses can personalise communication, improve customer experiences, and identify loyalty trends, allowing for targeted retention strategies that build long-term relationships.
There are no formal prerequisites for attending this Data-Driven Marketing Training Course.
This Data-Driven Marketing Certification Course training is tailored for marketers seeking a deeper understanding of customer behaviour to improve campaign performance and maximise Return on Investment.
In this training course, delegates will have intensive training with our experienced instructors, a digital delegate pack consisting of important notes related to this course, and a certificate after course completion.
This course takes 1-day to complete during which delegates participate in intensive learning sessions that cover various course topics.
No, there is no formal exam at the end of this course. However, delegates are assessed through practical exercises and activities throughout the training to ensure they understand and can apply the concepts effectively.
Data-Driven Marketing Training Course being a part of Digital marketing skills can lead to various types of career paths, including jobs in strategy, data analytics, social media, and consulting. Think about adding some digital marketing skills to boost your employability.
This course can benefit a wide range of professionals, including Marketing Professionals, Marketing Analysts, Marketing Managers, Data Analysts, Digital Marketing Specialists, UX/UI Designers, Brand Managers.
Using data, marketers can adjust their marketing campaigns to emphasise the impactful tactics and improve return on investment (ROI). Studying data helps you to optimise ads spend by identifying which methods can get you great results. Hence, your return on investment improves campaign after campaign.
The Knowledge Academy in Canada stands out as a prestigious training provider known for its extensive course offerings, expert instructors, adaptable learning formats, and industry recognition. It's a dependable option for those seeking this course.
The training fees for Data-Driven Marketing Coursein Canada starts from CAD1695
The Knowledge Academy is the Leading global training provider for Data-Driven Marketing Course.
Please see our Digital Marketing Courses courses available in Canada
Why choose us
Best price in the industry
You won't find better value in the marketplace. If you do find a lower price, we will beat it.
Many delivery methods
Flexible delivery methods are available depending on your learning style.
High quality resources
Resources are included for a comprehensive learning experience.
"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"
Joshua Davies, Thames Water
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