Course information

Digital CRM Course Outline

Module 1: Fundamentals

  • Introduction to CRM
  • Introduction to Digital Marketing
  • Definition of Digital CRM
  • Significance of Digital CRM in Business

Module 2: Strategy for E-CRM in E-mail Marketing

  • Introduction to E-mail Marketing
  • Benefits of a Successful E-CRM Strategy
  • How to Meet Customer Expectations?
  • Measurement of CRM Activities

Module 3: Appropriate E-CRM Agencies and Suppliers

  • How to Choose the Right Platform?
  • Interaction Consistency
  • Deep Dive-Moments that Matter

Module 4: Customer Identity and Data Management

  • Primary Purpose of Customer Identity Management
  • Data-Driven Decision-Making

Module 5: Customer Value Management

  • Introduction
  • Customer Lifetime Value
  • Customer Referral Value
  • Customer Influencer Value
  • Customer Knowledge Value
  • Balancing the Right Amount of Interaction

Module 6: CRM Operating Model

  • Introduction
  • Customer-Centric Processes
  • Master Data Management and Governance
  • Technology

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Who should attend this Digital CRM Course?

The Digital CRM Course is designed for professionals and individuals who are seeking to enhance their understanding and skills in the realm of Customer Relationship Management (CRM). This course can benefit a wide range of professionals, including:

  • Marketing Professionals
  • Sales Representatives
  • Customer Service Experts
  • Business Owners and Entrepreneurs
  • Digital Strategists
  • Data Analysts
  • Marketing Managers

Prerequisites of the Digital CRM Course

There are no formal prerequisites for this Digital CRM Course.

Digital CRM Course Overview

Customer Relationship Management (CRM) has long been at the heart of business success. However, as the digital age advances, so does the complexity and potential of CRM. The course by The Knowledge Academy delves deep into the nuances of leveraging CRM in a digital-first world, ensuring businesses can effectively manage customer interactions across diverse online platforms.

In today's interconnected world, understanding the intricacies of Digital CRM is not just a luxury but a necessity. It plays a key role in tailoring customer experiences, ensuring loyalty, and driving revenue. Professionals such as Digital Marketing Managers, Customer Relations Executives, E-commerce Specialists, and Business Strategists should aim to master digital CRM to ensure they're harnessing its full potential and offering unparalleled customer service.

The intensive 1-day Digital CRM Course by the Knowledge Academy, will equip delegates with the insights, tools, and best practices essential for digital CRM excellence. Furthermore, this Digital Marketing Certification Course will not only sharpen their existing skills but will also introduce them to pioneering techniques in the realm of digital CRM.

Course Objectives

  • To comprehend the core principles and evolution of Digital CRM
  • To master tools and platforms optimising Customer Relationship Management
  • To strategise personalised campaigns enhancing customer engagement
  • To evaluate CRM metrics and analytics for informed decision-making
  • To integrate CRM with other digital channels for a cohesive strategy

After completing the Digital CRM Course, delegates will possess the expertise needed to excel in Digital Marketing roles. They will be equipped to implement advanced CRM strategies, drive customer-centric marketing campaigns, and contribute to their organisation's growth. This course opens up new career opportunities and is a valuable asset for anyone seeking success on Digital Marketing Courses.

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What’s included in this Digital CRM Course?

  • World-Class Training Sessions from Experienced Instructors    
  • Digital CRM Certificate 
  • Digital Delegate Pack

Why choose us

Our Edmonton venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Edmonton is the capital city of the province of Alberta in Canada. It’s the second largest city in Alberta and the fifth in Canada, with a population of around 850,000 people. Edmonton is known as ‘Canada’s Festival City’ for the fact is hosts a large amount of festivals over the year. Edmonton is the centre of a number of large oil sands projects and diamond mining activities occurring in the northwest territories of Canada. There are two English school boards in Edmonton and one French school board which govern the public schools. There are also a large amount of private schools, not governed by any board, and many parents choose to home-school their children. Schools in Edmonton are funded by property taxes and a large number of provincial grants but also provide resources and support for those who home-school or are home-schooled. There are six universities in Edmonton; Concordia University College of Alberta, MacEwan University, The King's University College, NorQuest College, Northern Alberta Institute of Technology (NAIT) and the University of Alberta, providing a large amount of degrees and programs for students. The largest is the University of Alberta and educates up for 40,000 students on around 400 programs. The second in the MacEwan University which caters to around 40,000 students, 14,000 of these being full-time. This university provides degrees, diplomas and certificates in a wide number of programs. Miscellaneous educational institutions include Taylor University College and Seminary and the Yellowhead Tribal College, which is a First Nations college.

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Address

Intelligent Office
Scotia Place
Tower 1,
10060 Jasper Avenue
Suite 2020 (20th Floor)
Edmonton
Alberta
T5J 3R8

T: +1 6474932992

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Digital CRM Masterclass | Digital Marketing Course in Edmonton. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Unlock your potential with The Knowledge Academy's Digital CRM Masterclass | Digital Marketing Course in Edmonton, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

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Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

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Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

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Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

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Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

What our customers are saying

Digital CRM Masterclass | Digital Marketing Course in Edmonton FAQs

Digital customer relationship management involves the usage of Internet communication methods and technology to improve consumer relationship management and customer experience management programs.
There are no formal prerequisites for this course.
This course is designed for everyone who wants to attain the knowledge of planning, executing and analysing the strategies of CRM in an organisation.
Yes, The Knowledge Academy offers 24/7 support via phone & email before attending, during, and after the course. Our customer support team is available to assist and promptly resolve any issues you may encounter.
In this training course, delegates will have intensive training with our experienced instructors, a digital delegate pack consisting of important notes related to this course, and a certificate after course completion.
This course takes 1-day to complete during which delegates participate in intensive learning sessions that cover various course topics.
You should receive the confirmation details for the Copywriting Course within 24-48 hours after registration. If you haven't received it by then, please check your spam folder or contact our support team for assistance.
No, there is no formal exam at the end of this course. However, delegates are assessed through practical exercises and activities throughout the training to ensure they understand and can apply the concepts effectively.
After the completion of the Digital CRM Training Course, you can avail for career opportunities in the field of Marketing Specialist, Sales Specialist, Service Specialist, or CRM Community Specialist.
This course can benefit a wide range of professionals like Marketing Professionals, Sales Representatives, Customer Service Experts, Business Owners and Entrepreneurs, Digital Strategists, Data Analysts, Marketing Managers
Digital CRM training enhances your skills to effectively manage customer relationships, streamline processes, and enhance customer engagement. This leads to improved sales, customer retention, and overall business growth, giving you a competitive edge.
The Knowledge Academy in Edmonton stands out as a prestigious training provider known for its extensive course offerings, expert instructors, adaptable learning formats, and industry recognition. It's a dependable option for those seeking this course.
The training fees for Digital CRM Masterclassin Edmonton starts from CAD1695
The Knowledge Academy is the Leading global training provider for Digital CRM Masterclass.
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Why choose us

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Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

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Many delivery methods

Flexible delivery methods are available depending on your learning style.

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High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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