Course information

Digital Marketing Course Outline

This Digital Marketing Course will cover the following modules:

Module 1: Digital Marketing

  • What is Digital Marketing?
  • How did it evolve?
  • Impact of Digital Marketing on Business

Module 2: Planning, Strategy, and Testing

  • Online Campaign Planning
  • Digital Marketing Techniques
  • Campaign Strategy
  • Integrated Marketing
  • Multi-Channel Marketing

Module 3: Customer Experience and Usability

  • Customer Experience (CX) Marketing
  • User Experience (UX)
  • Sitemaps and Wireframes
  • Usability Testing

Module 4: Mobile Marketing

  • Introduction to Mobile Marketing
  • Advantages of Mobile Marketing
  • Key Challenges in Mobile Marketing
  • Success Factors in Mobile Marketing
  • Developing a Customer-led Mobile Strategy
  • Assessing the Role of Mobile Sites Vs Apps
  • Mobile User Acquisition
  • Building Loyalty and Customer Retention Through Mobile Channels
  • Tracking and Analytics
  • Conversion Rate Optimisation

Module 5: Content Strategy

  • Why is Content is (still) Pivotal?
  • Developing Content for Different Customer Segments
  • Content and SEO: Power of ‘In-Bound Marketing’
  • Developing a Content Plan

Module 6: Social Media

  • Social Media Overview
  • Facebook, LinkedIn, YouTube & X
  • Google+
  • Successes and Pitfalls of Social Media

Module 7: Email Marketing

  • Why is Permission is Everything?
  • How to Acquire Names and Email Addresses?
  • Testing Email for Continuous Improvement
  • E-Newsletters and Other Email Formats
  • Broadcast and Delivery Considerations
  • Successful Email Marketing: Case Studies

Module 8: Search Engine Marketing: SEO and PPC Defined

  • Introduction to Search Engine Marketing
  • Why is Search Engine Marketing So Crucial to Online Success?
  • Search Engine Optimisation
  • Pay Per Click
  • Integrating SEO and PPC

Module 9: Integrating Your Marketing Communications for Maximum ROI

  • Best Practices for Achieving ROI
  • Integrating Online and Offline Activity
  • 'Real-World' Integrated Campaigns

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Who should attend this Digital Marketing Course?

The Digital Marketing Training Course is designed for individuals who want to gain comprehensive knowledge and skills in the field of Digital Marketing, covering various strategies and tactics used to promote products, services, and brands online. A variety of professionals can benefit from this course, such as:

  • Advertising Professionals
  • Social Media Managers
  • E-commerce Professionals
  • Marketing Consultants
  • Public Relations Specialists
  • Digital Marketers
  • Content Creators

Prerequisites of the Digital Marketing Course

There are no formal prerequisites for this Digital Marketing Training Course.

Digital Marketing Course Overview

This Digital Marketing course provides a comprehensive introduction to the essential tools and strategies used to promote products and services online. With the rise of the digital economy, understanding the fundamentals of digital marketing has become critical for businesses looking to stay competitive. This course covers key concepts, such as SEO, social media marketing, email marketing, and more, offering delegates an in-depth understanding of this dynamic field.

Proficiency in Digital Marketing is increasingly important for professionals across various sectors, including Marketing, Sales, Business Development, and Entrepreneurship. Mastering digital marketing techniques enables professionals to reach a broader audience, drive engagement, and achieve measurable results. Those working in advertising, branding, or content creation will find these skills particularly beneficial.

This 1-day intensive training offered by The Knowledge Academy is designed to equip delegates with the knowledge and skills required to plan, execute, and manage digital marketing campaigns effectively. The course offers practical insights and hands-on experience to help delegates apply strategies in real-world scenarios, improving their ability to achieve successful outcomes for their organisations.

Course Objectives

  • To understand the fundamentals of digital marketing and its importance
  • To explore different digital marketing channels and their effectiveness
  • To learn the essentials of Search Engine Optimisation (SEO) and how to apply them
  • To implement successful social media marketing strategies
  • To create impactful email marketing campaigns
  • To gain insights into Pay-Per-Click (PPC) advertising

Upon completing the course, delegates will receive a certification demonstrating their new skills and knowledge in digital marketing. This certification can help enhance career prospects and establish credibility in the digital marketing space.

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What’s included in this Digital Marketing Course?

  • World-Class Training Sessions from Experienced Instructors  
  • Digital Marketing Certificate           
  • Digital Delegate Pack

Why choose us

Our Mississauga venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Mississauga is the sixth largest city in Canada. It is in the south of the province of Ontario in the region of peel. The city is estimated to have a population of around 715,000 people. The rapid growth of this city is attributed to its proximity to Toronto. It was originally built as suburb of Toronto. Education in Canada is mostly free and publicly funded. It is overseen by the federal, provincial and local governments, with the education within provincial jurisdiction and the curriculum overseen by the province. Education is compulsory in most provinces up to the age of 16. Mississauga is served by the Peel District School Board, which operates the secular English speaking public schools. There is also a school board that runs the local catholic schools and a board that runs the French speaking schools in the area, one for the secular French schools and one for the catholic French schools. There are a number of schools in the area that offer specialised programs. These include the French immersion schools such as Clarkson Secondary School and Streetsville Secondary School. There are three schools in the areas that off a Regional Arts Program and two that offer a specialist sci-tech program for students who are gifted in these areas. There is also two schools that offer support for those studying for the international baccalaureate plus numerous other programs. Canada’s higher has a very good reputation. However there is no formal ranking system and students will often choose colleges and universities bases on geographic convenience and the reputation of a particular course. Mississauga is home to one of the three campuses run by the University of Toronto. This university is ranked as the 34th best university in the world and is the second highest ranked Canadian university in the rankings. The campus was established in 1967 and is the universities second largest division. It is home to 12,000 students. They have 15 academic departments and pupils can choose from 148 programs to participate in from 89 areas of study. Students can study both undergraduate and graduate programs on this campus. This campus also has an excellent research environment that has helped the staff and researchers become internationally recognised for their work. The university includes Institutes for Management and Innovation, and Communication, Culture, Information and Technology.

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Address

Robert Speck 2
2 Robert Speck Parkway
Suite 750
Mississauga
Ontario
L4Z 1H8

T: +1 6474932992

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Digital Marketing Courses | Digital Marketing Training in Mississauga. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Unlock your potential with The Knowledge Academy's Digital Marketing Courses | Digital Marketing Training in Mississauga, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

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Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

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Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

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Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

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Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

What our customers are saying

Digital Marketing Courses | Digital Marketing Training in Mississauga FAQs

Digital Marketing is the process of delivering advertisements through digital channels, including websites, mobile apps, emails, and other electronic media.
This Digital Marketing Training is ideal for individuals seeking to enhance their online marketing skills, including professionals in Marketing Roles, Business Owners, and anyone looking to develop expertise in SEO, PPC, content marketing, and social media strategies.
This Digital Marketing Certification takes one day to complete during which delegates participate in intensive learning sessions that cover various course topics.
Taking our course will boost your career by equipping you with the skills and knowledge needed to excel in the rapidly evolving digital landscape. Whether you're a seasoned professional or just starting, this course will provide valuable insights, enhance your job prospects, and open doors to various Digital Marketing roles.
There are no prerequisites for attending this Digital Marketing Certification course.
This training includes topics like online campaign planning, diverse digital marketing techniques, campaign strategy formulation, and more. The course comes with a digital delegate pack consisting of material related to the course, training sessions with expert instructors, and a certificate upon course completion.
Digital Marketing Courses like this teach skills such as Search Engine Optimisation (SEO), Pay-Per-Click (PPC) Advertising, Content Marketing, Social Media Management, Email Marketing, And Data Analytics.
No, there is no formal exam at the end of this course. However, delegates are assessed through practical exercises and activities throughout the training to ensure they understand and can apply the concepts effectively.
Industries that benefit significantly from Digital Marketing skills include e-commerce, technology, healthcare, education, finance, and entertainment.
After completing this course, you'll gain the expertise needed to pursue roles like Digital Marketing Manager, SEO Specialist, Social Media Strategist, and more, making it an ideal choice for career advancement.
The course offers competitive pricing, flexible scheduling options, and comprehensive content, providing exceptional value and convenience for learners.
Delegates gain access to industry-standard tools, such as Google Analytics, SEO software, social media management platforms, and content creation tools.
This course equips you with the knowledge and tools to create effective online marketing strategies, helping you reach a broader audience, increase brand visibility, and boost sales. By mastering SEO, PPC, and social media marketing, your business can attract more targeted leads and improve overall digital presence.
The Knowledge Academy in Mississauga is a coveted training provider which offers multiple courses, comprehensive course content, experienced instructors, flexible learning options, and industry recognition, making it a reliable choice for attending this Digital Marketing Course.
The training fees for Digital Marketing Coursein Mississauga starts from CAD1695
The Knowledge Academy is the Leading global training provider for Digital Marketing Course.
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Why choose us

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Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

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Many delivery methods

Flexible delivery methods are available depending on your learning style.

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High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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Digital Marketing Package

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5 courses

Total without package:  CAD8475

Package price:  CAD5095 (Save CAD3380)

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