Course information

Google Ads Certification Course Outline

Module 1: Introduction to Google Ads

  • What are Google Ads?
  • Benefits of Using Google Ads
  • Method to Advertise on Google
  • How Does Google Ads Work?
  • How to Use Google Ads
  • Types of Google Ads
  • Use Google Keyword Planner for Ads
  • Google Ads Terms to Know

Module 2: Google Ads Basics

  • API Structure
  • Entity Relationships
  • Versioning
  • Changing and Inspecting Objects
  • Retrieving Objects
  • Resource Metadata
  • Call Structure
  • Mutates

Module 3: Account Management

  • Creating an Account
  • Linking to Manager Accounts
  • List Accessible Accounts
  • Get Account Hierarchy
  • Managing User Access
  • Change Status and Event Service

Module 4: Ad Management

  • Introduction to Ad Management
  • Ad Types
  • Create and Mutate Ads
  • Responsive Search and Customisation
  • Upgraded URLs
  • Dynamic Search Ads
  • Responsive Display and Search Ads

Module 5: Create Campaigns

  • Add Campaigns
  • Display Expansion on Search Campaigns
  • Campaign Groups
  • Create Ad Groups

Module 6: Bidding

  • Strategy Types and Status
  • Portfolio and Standard Bidding
  • Set Bids Manually
  • Manage Bid Modifiers

Module 7: Conversion Management

  • Create Conversion Actions
  • Conversion Action Types
  • Upload Click and Call Conversions
  • Enhanced Conversions
  • Custom Conversion Variables
  • Conversion Value Rules
  • Conversion Goals

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Who should attend this Google Ads Certification Course?

The Google Ads Training Course is designed for professionals who want to gain expertise in creating, managing, and optimising advertising campaigns using Google Ads. A variety of professionals can benefit from this Google Ads Course, such as:

  • Digital Marketers
  • E-commerce Professionals
  • Public Relations Specialists
  • Social Media Managers
  • Content Creators
  • Advertising Professionals
  • Marketing Coordinators

Prerequisites of the Google Ads Certification Course

There are no formal prerequisites for this Google Ads Course.

Google Ads Certification Course Overview

Google Ads is a platform for paid advertising that operates under the Pay-Per-Click (PPC) marketing model. It is an effective method of attracting qualified traffic, or good-fit customers, to the company looking for goods and services similar to what they provide. It enables you to develop and distribute well-timed advertisements to your target market via desktop and mobile.

This Google Ads Training aims to provide delegates with the core concepts of using the Google Ads platform to promote their products as per public demand. Professionals like Digital Marketers and Marketing Managers can benefit from attending this course. The insights obtained from this course empower these professionals to leverage Google Ads for business growth.

The Knowledge Academy’s 1-day comprehensive Google Ads Course will provide delegates with the working knowledge of Google Ads to establish and manage paid search campaigns. This course will be delivered by our highly professional and skilled trainers with years of teaching experience on subjects associated with the Digital Marketing domain.

Course Objectives

  • To send a pre-populated customer ID to the Google Ads API to create an account
  • To handle background authentication tasks and establish a new campaign
  • To target a specific keyword on Google and make a bid on the keyword
  • To generate and share well-timed ads among the target audience
  • To promote the business and rank organically for a search term
  • To supply a request that retrieves a single resource instance

At the end of this Google Ads Course, delegates will be able to create strategic and successful paid search campaigns for business benefits. They will also be able to gain more clicks, impressions, and conversions by spending a minimum cost on the product advertisement.

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What’s included in this Google Ads Certification Course?

  • World-Class Training Sessions from Experienced Instructors     
  • Google Ads Certificate             
  • Digital Delegate Pack

Why choose us

Our Winnipeg venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

­­­­Winnipeg, a city in the Canadian province of Manitoba, has an average population of roughly 663,600 spread across 179.18 square miles of land.  At The Knowledge Academy, we offer 50,000 classroom based training courses throughout the different areas of Winnipeg, in order to enhance people’s learning in an array of subject areas.  Education in Canada is generally funded by federal, provincial, and local governments; the system is divided into primary, secondary and post-secondary education and is operated under provincial jurisdiction.  On the whole, there are 190 days in a school year, starting in September and ending towards the last Friday of June.  Some popular and highly regarded universities in Canada include: the University of Toronto (notable alumni including: William Lyon Mackenzie King, Vincent Massey, Donald Sutherland and Lesra Martin), the University of British Columbia (notable alumni including: Eddie Peng, Justin Trudeau and Nardwuar the Human Serviette), and the University of Alberta (notable alumni including: Dayo Wong, George Stanley and Beverley McLachlin). 

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Address

201 Portage Avenue
18th Floor
Winnipeg
Manitoba
R3B 3K6

T: +1 6474932992

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Google Ads Certification in Winnipeg. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Unlock your potential with The Knowledge Academy's Google Ads Certification in Winnipeg, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

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Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

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Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

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Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

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Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

What our customers are saying

Google Ads Certification in Winnipeg FAQs

Google Ads is a platform for paid advertising that operates under the Pay-Per-Click (PPC) marketing model. It is an effective method of attracting qualified traffic, or good-fit customers, to the company looking for goods and services similar to what they provide.
Search campaigns, Display campaigns, Video campaigns, Shopping campaigns, and App campaigns are the different types of Google Ads campaigns.
No prior experience is required to take the Google Ads Course. The course is designed for beginners as well as professionals, providing foundational knowledge and practical skills to create, manage, and optimise Google Ads campaigns, regardless of previous expertise.
This course takes 1-day to complete during which delegates participate in intensive learning sessions that cover various course topics.
There is no formal exam at the end of this course. However, delegates are assessed through practical exercises and activities throughout the training to ensure they understand and can apply the concepts effectively.
Google Ads is for advertisers who want to promote their products/services, while Google AdSense is for website owners who want to display ads on their sites and earn money when users interact with those ads.
This course teaches delegates the fundamentals of Google Ads, including account management, ads administration, bidding strategies, and enhanced conversions. The course also covers upgraded URLs, responsive search, and cross-account bidding.
No prior advertising experience is required; this course is suitable for beginners and professionals seeking to enhance their digital advertising skills.
Completing this certification demonstrates expertise in Google Ads, making you more attractive to employers and clients, and opens opportunities for higher-paying roles in Digital Advertising. It enhances your credentials, boosts your confidence in managing ad campaigns, and positions you for promotions or new job opportunities in the competitive digital marketing field.
After completing Google Ads Certification in Winnipeg, career opportunities expand in roles such as digital marketers, e-commerce professionals, public relations specialists, social media managers, content creators, advertising professionals, and marketing coordinators. These positions benefit from the ability to create and optimise effective ad campaigns.
Google Ads Training helps business owners and entrepreneurs by teaching them how to create targeted, cost-effective ad campaigns that reach their audience, boost visibility, and drive conversions. It empowers them to manage their advertising budget efficiently and increase business growth.
Yes, this certification equips you with the skills needed to manage campaigns effectively, enabling transitions into freelance or agency-based advertising roles.
Our Google Ads Course offers up-to-date content, practical exercises, expert instruction, and recognised certification from Google, ensuring high-quality training.
The Knowledge Academy in Winnipeg stands out as a prestigious training provider known for its extensive course offerings, expert instructors, adaptable learning formats, and industry recognition. It's a dependable option for those seeking this course.
The training fees for Google Ads Certificationin Winnipeg starts from CAD1695
The Knowledge Academy is the Leading global training provider for Google Ads Certification.
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Many delivery methods

Flexible delivery methods are available depending on your learning style.

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High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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