Course information

Google Analytics Masterclass Outline

Module 1: Introduction to Google Analytics

  • Introduction to Google Analytics
  • Benefits of Using Google Analytics
  • Why You Need Google Analytics?

Module 2: Implementing and Configuring Google Analytics

  • Get Started With Analytics
  • Manage and Configure Analytics

Module 3: Paid Search, Organic Search, PPC, CPC, and SEO

  • Paid Search
  • PPC (Pay Per Click)
  • Organic Search
  • Cost-per-click (CPC)
  • Search Engine Optimisation (SEO)

Module 4: Page Tags and Pageviews

  • Page Tags
    • What is Tag?
  • Pageviews
    • Pageviews Vs Unique Pageviews

Module 5: Google Analytics Workings

  • How Does Google Analytics Work?
  • Characteristics

Module 6: Dashboards

  • Overview
  • Add widgets to your Dashboard

Module 7: Online and Offline Campaigns

  • What is Online Marketing?
  • Benefits of Online Marketing
  • What is Offline Marketing?
  • Benefits of Offline Marketing

Module 8: Landing Pages

  • What is Landing Page?
  • Types of Landing Pages
  • Landing Page Metrics

Module 9: Visitors Flow

  • Introduction
  • What can be Done with the Users Flow Report?

Module 10: Converting Traffic

  • What is Conversion?
  • Set Up Goals or Ecommerce Tracking
  • Content Reports

Module 11: Metrics

  • Valid Dimension-Metric Combinations
  • How Metrics are Calculated?

Module 12: Goal Funnels

  • Introduction to Goal Funnels

Module 13: Ecommerce Reporting

  • What is Ecommerce Reporting?
  • Find the Reports
  • Available Data

Module 14: Table Filters

  • What are Table Filters?
  • Types of Table Filters

Module 15: Channels

  • Introduction
  • Default Google Analytics Channels

Module 16: Custom Reports

  • Steps to See Custom Reports

Module 17: Defining Goals

  • Define Goals
  • Goal Types

Module 18: Understanding Campaigns and Traffic Sources

  • Campaigns and Traffic Sources
  • Collection
  • Processing
  • Reporting
  • Advanced Configuration Options

Module 19: Using Tools to Export

  • Steps to Follow in Order to Export a Report

Module 20: Social Media Traffic

  • What is Social Media Traffic?

Module 21: Internal Site Search

  • Tactics to Improve Conversion Rate
  • Hands-on with GA4/UA Demo
  • Additional Set up
  • Implementing and Configuring Google Analytics
  • What if I have Offline campaigns to Compare?
  • User Basics and Intelligence of GA4
  • Create and Manage Tags
  • Custom Reports and Dashboards

Module 22: Events and Conversions

  • Setting Up Destination Events in GA4 
  • Setting Up Interaction Events in GA4 
  • Events to Conversions in GA4 
  • Data Layer and Ecommerce
  • Create Custom Purchase Event Trigger In GTM
  • Advanced Site Search and Terminology
  • Create Custom Purchase Event Trigger In GTM

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Who should attend this Google Analytics Masterclass?

The Google Analytics Course is designed for professionals who want to gain comprehensive knowledge and skills in the field of Digital Marketing, covering various strategies and tactics used to promote products, services, and brands online. A variety of professionals can benefit from this course, such as:

  • Advertising Professionals
  • Social Media Managers
  • E-commerce Professionals
  • Marketing Consultants
  • Public Relations Specialists
  • Digital Marketers
  • Content Creators

Prerequisites of the Google Analytics Masterclass

There are no formal prerequisites for this Google Analytics Masterclass.

Google Analytics Masterclass Overview

Google Analytics is a popular digital analytics software that is used to track and generate website reports. Google Analytics helps companies improve their marketing strategy, reduce the bounce rate, serve the target audience efficiently, and improve the conversion rate. Having extensive knowledge and skill in optimising the website's performance using Google Analytics will help individuals earn higher-paying jobs in today's competitive IT sector.

Our 1-day comprehensive course on Google Analytics provides delegates with the opportunity to tailor their knowledge and skills to monitor websites efficiently by making the best use of Google Analytics features. During this course, they will learn how to extract valuable information using Google Analytics.

They will also learn to identify trends and patterns in how visitors engage with their websites using the Google Analytics tool. Our highly expert trainers with years of teaching experience will conduct this masterclass and equip delegates with the skills to improve Google results and help you get more users on your website.

Course Objectives:

  • To create reports that provide insights into the business
  • To use reports and dashboards to visualise and analyse data
  • To align a website page with a search engine's ranking algorithm
  • To increase its visibility when people search for products or service
  • To measure impressions and clicks from internal promotions
  • To learn about E-commerce reporting to make better decisions and sales

After completing the Google Analytics Certification Course under Digital Marketing Courses, delegates will be well-equipped to harness the power of Google Analytics in their Digital Marketing endeavours. They will possess the skills to analyse website performance, track conversions, and refine marketing strategies effectively, ultimately leading to improved outcomes in their pursuit of other Digital Marketing Courses.

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What’s included in this Google Analytics Masterclass?

  • World-Class Training Sessions from Experienced Instructors   
  • Google Analytics Certificate            
  • Digital Delegate Pack

Why choose us

Our Mississauga venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Mississauga is the sixth largest city in Canada. It is in the south of the province of Ontario in the region of peel. The city is estimated to have a population of around 715,000 people. The rapid growth of this city is attributed to its proximity to Toronto. It was originally built as suburb of Toronto. Education in Canada is mostly free and publicly funded. It is overseen by the federal, provincial and local governments, with the education within provincial jurisdiction and the curriculum overseen by the province. Education is compulsory in most provinces up to the age of 16. Mississauga is served by the Peel District School Board, which operates the secular English speaking public schools. There is also a school board that runs the local catholic schools and a board that runs the French speaking schools in the area, one for the secular French schools and one for the catholic French schools. There are a number of schools in the area that offer specialised programs. These include the French immersion schools such as Clarkson Secondary School and Streetsville Secondary School. There are three schools in the areas that off a Regional Arts Program and two that offer a specialist sci-tech program for students who are gifted in these areas. There is also two schools that offer support for those studying for the international baccalaureate plus numerous other programs. Canada’s higher has a very good reputation. However there is no formal ranking system and students will often choose colleges and universities bases on geographic convenience and the reputation of a particular course. Mississauga is home to one of the three campuses run by the University of Toronto. This university is ranked as the 34th best university in the world and is the second highest ranked Canadian university in the rankings. The campus was established in 1967 and is the universities second largest division. It is home to 12,000 students. They have 15 academic departments and pupils can choose from 148 programs to participate in from 89 areas of study. Students can study both undergraduate and graduate programs on this campus. This campus also has an excellent research environment that has helped the staff and researchers become internationally recognised for their work. The university includes Institutes for Management and Innovation, and Communication, Culture, Information and Technology.

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Address

Robert Speck 2
2 Robert Speck Parkway
Suite 750
Mississauga
Ontario
L4Z 1H8

T: +1 6474932992

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Google Analytics Certification in Mississauga. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Unlock your potential with The Knowledge Academy's Google Analytics Certification in Mississauga, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

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Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

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Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

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Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

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Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

What our customers are saying

Google Analytics Certification in Mississauga FAQs

Google Analytics is a digital analytics software offered by Google that tracks and generates website reports.
You can set up a Google Analytics account by visiting the Google Analytics website, signing in with your Google account, and following the setup instructions.
Google Analytics offers robust website analytics, including real-time data tracking, audience demographics, and comprehensive reports. Its key features include goal tracking, e-commerce analytics, and the ability to measure the effectiveness of online marketing campaigns
Google Analytics updates data in real-time for some reports, while others may have a delay of a few hours.
The benefits of using Google Analytics includes the fact that it’s free to use, provides reporting capabilities, collects data in real-time, presents data in various forms, organises data, and provides clear insights about the website visitor's behaviour.
At the end of this Google Analytics Training, delegates will be able to use Google Analytics, set up destination events in GA4, implement and configure Google Analytics, generate a traffic source, improve conversion rate, and much more. These skills are beneficial to delegates in optimising their websites and getting better results.
Yes, Google Analytics can track data from both websites and mobile apps, providing a comprehensive view of user engagement.
Yes, Google Analytics offers customisation options, allowing you to create custom reports and dashboards tailored to your needs.
In this Google Analytics Training, you will learn and understand how to work with Google Analytics, including improving the landing page experience, maintaining visitor flow, identifying traffic sources, using export tools, using default Google Analytics channels, and many other concepts.
Google Analytics contributes to Digital Marketing efforts by providing valuable insights and analytics on website traffic, user behaviour, and performance metrics. It helps marketers track and analyse the effectiveness of their online campaigns, understand audience demographics, measure conversions, and make data-driven decisions
The training fees for Google Analytics Certificationin Mississauga starts from CAD1695
The Knowledge Academy is the Leading global training provider for Google Analytics Certification.
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Why choose us

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Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

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Many delivery methods

Flexible delivery methods are available depending on your learning style.

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High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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