Digital Marketing Courses | Performance Marketing Training in Halifax

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Performance Marketing Training

Halifax

Learn data-driven marketing strategies for optimal campaign performance
Master key metrics and analytics to maximise ROI in this Performance Marketing Course
Gain expertise in targeting, tracking, and optimising marketing campaigns efficiently

Dates & Prices Dates & Prices

Course information

Performance Marketing Training Course Outline

Module 1: Introduction to Performance Marketing

What is Performance Marketing?
How Does Performance Marketing Work?
Benefits of Performance Marketing for the Business

Module 2: Channels Used for Performance Marketing

Social Media Marketing
Programmatic Display Advertising
Native Advertising
Sponsored Content
Affiliate Marketing
High Impact Mobile Advertising
Search Engine Marketing (SEM)

Module 3: Performance Marketing Pricing

CPM (Cost Per Mille)
CPC (Cost Per Click)
CPA (Cost Per Action)
LTV (Lifetime Value)
Cost Per Sale
CPI (Cost Per Install)
CPL (Cost Per Lead)

Module 4: Ways to Measure Marketing Performance

Revenue and Sales
Leads
Customer Retention and Loyalty
Lead Management
Brand Awareness
Engagement

Who should attend this Performance Marketing Training Course?

Performance Marketing Course is tailored for professionals seeking to excel in the dynamic field of digital marketing and performance-driven campaigns. This training is suitable for a diverse range of individuals, including:

Digital Marketers
Marketing Managers
E-commerce Managers
Advertising Specialists
Social Media Managers
Content Creators
Business Owners

Prerequisites of the Performance Marketing Training Course

There are no formal prerequisites required for the Performance Marketing Course. However, delegates with a basic understanding of digital marketing concepts may find it easier to grasp the material.

Performance Marketing Training Overview

Performance Marketing is a results-driven approach that focuses on measurable outcomes, such as clicks, conversions, and sales, making it a critical strategy in today's digital marketing landscape. As businesses increasingly rely on data to guide their marketing efforts, mastering performance marketing is essential for staying competitive and maximising return on investment (ROI).

Understanding Performance Marketing is crucial for digital marketers, advertising professionals, and business owners who want to optimise their marketing spend and achieve better results. This knowledge enables professionals to make informed decisions, track campaign success, and adjust strategies in real-time to improve performance.

This 1-day training by the Knowledge Academy provides delegates with the foundational skills and knowledge to excel in performance marketing. The Performance Marketing Course covers key topics such as setting up campaigns, analysing performance metrics, and optimising strategies for better outcomes. Delegates will engage in practical exercises and real-world case studies to ensure they can apply the concepts directly to their work.

Course Objectives

To understand the fundamentals of performance marketing
To learn how to set up and manage effective performance marketing campaigns
To develop skills in analysing key metrics and making data-driven decisions
To gain expertise in optimising campaigns for maximum ROI
To master the use of tools and platforms essential for performance marketing
To explore advanced strategies for targeting and retargeting audiences

Upon completion of this Performance Marketing Course, delegates will have the skills to effectively manage and optimise performance marketing campaigns, leading to improved ROI and better business outcomes. They will be well-equipped to make data-driven decisions that enhance their overall marketing effectiveness.

What’s Included in this Performance Marketing Training?

World-Class Training Sessions from Experienced Instructors
Performance Marketing Certificate
Digital Delegate Pack

Why choose us

Our Halifax venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Halifax (otherwise known as the ‘Halifax Regional Municipality’) is the capital of Nova Scotia in Canada. Halifax has a population of around 410,000 people, most of which are based in the urban area of Halifax Harbour. The Halifax Regional Municipality consists of the former locations of Halifax, Dartmouth, Bedford, and the Municipality of Halifax County. This merge was completed in 1996. Halifax is a strong economic power and deals with business from across the globe, handling agriculture, mining, forestry and gas sectors for government services and private sector companies. It has been ranked the fourth best place to live in Canada. There is a high level of public schools located in Halifax, around 140 and are administered by the Halifax Regional School Board mostly, but a few by the Counseil scolaire acadien provincial. There are also six private schools which operate independently. There are a number of universities including Dalhousie University, Saint Mary’s University and the Atlantic School of Theology. Because of the number of universities and colleges, and their highness in quality, Halifax is seen a hub of youth culture.

Address

Purdy's Wharf
1959 Upper Water Street
Suite 1700
Tower 1
Halifax
Nova Scotia
B3J 3N2

T: +1 6474932992

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Digital Marketing Courses | Performance Marketing Training in Halifax. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Learn more in our FAQs

Unlock your potential with The Knowledge Academy's Digital Marketing Courses | Performance Marketing Training in Halifax, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Learn more in our FAQs

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

Learn more in our FAQs

What our customers are saying

Digital Marketing Courses | Performance Marketing Training in Halifax FAQs

What is Performance Marketing?

Performance Marketing refers to online marketing campaigns in which advertisers pay marketing firms or ad platforms for specific outcomes, such as conversions or clicks.

What are the pre-requisites for Performance Marketing Course?

There are no formal prerequisites required to attend this course.

Who should attend this training?

This Performance Marketing Course is suitable for anyone who wants to develop a broad understanding of Performance Marketing.

What are the benefits of Performance Marketing?

It provides easy analytics and data tracking, ROI-driven marketing, diversification of revenue streams, helps to draw new and hard-to-reach audiences, pay only for results, etc.

What are the different channels used for Performance Marketing?

Social media marketing, native advertising, sponsored content, affiliate marketing, Search Engine Marketing (SEM), etc., are the main channels used for Performance Marketing.

What is the duration of this course?

The duration of this Performance Marketing Course spans across 1 day.

What is CPC?

CPC stands for Cost Per Click. It is the actual amount paid for each click in the Pay-Per-Click (PPC) marketing campaigns.

What will I learn during this course in Halifax?

During this course, you will learn how to measure marketing performance such as leads, customer retention and loyalty, lead management, brand awareness, etc.

What tools and software will I learn to use in this Performance Marketing Certification?

You will learn to use tools such as Google Analytics, Facebook Ads Manager, Google Ads, and various CRM platforms for tracking and optimising marketing campaigns.

What career paths can this Performance Marketing Certification Course lead to?

This Performance Marketing Course can lead to career paths such as Digital Marketing Manager, Performance Marketing Specialist, PPC Analyst, and Marketing Consultant.

How will this Performance Marketing Course help me measure marketing success?

The Performance Marketing Course will teach you how to analyse key performance metrics, track conversions, and assess ROI, enabling you to measure and improve the success of your marketing efforts.

What kind of sectors can benefit from this Performance Marketing Certification Course?

Sectors such as e-commerce, retail, technology, finance, and healthcare can greatly benefit from this training by optimising their digital marketing strategies.

Why choose The Knowledge Academy over others?

The Knowledge Academy is a prestigious training provider known for its extensive course offerings, expert instructors, adaptable learning formats, and industry recognition. It's a dependable option for those seeking this course.

What is the cost/training fees for Performance Marketing Training in Halifax?

The training fees for Performance Marketing Trainingin Halifax starts from CAD1695

Which is the best training institute/provider of Performance Marketing Training in Halifax?

The Knowledge Academy is the Leading global training provider for Performance Marketing Training.

What are the best Digital Marketing Courses courses in Halifax?

Please see our Digital Marketing Courses courses available in Halifax

Why choose us

Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

Many delivery methods

Flexible delivery methods are available depending on your learning style.

High quality resources

Resources are included for a comprehensive learning experience.

"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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