Course information

Search Engine Optimisation (SEO) Course Outline

Module 1: Introduction to SEO

  • What is SEO?

Module 2: Importance of SE

  • SEO Rankings
  • Customising an SEO Plan
  • Business Factors
  • Mapping Products and Services
  • Content
  • SEO for Raw Traffic

Module 3: Search Engines

  • History and Evolution of Search Engines
  • Web Crawler and Indexing
  • Adaptive Search
  • Algorithms
  • Navigational, Informational, and Transactional Queries
  • Achieving Organic SEO

Module 4: Finding the Correct Keywords

  • SEO Copywriting Basics
  • Choosing Keywords
  • Finding the Best Keywords
  • Tools for Choosing Keywords
  • Benefits of Using Tools
  • Google Ads
  • Types of Keywords
  • Understanding Long Tail Keyword Demand
  • Collecting Keywords
  • Using Your Keywords
  • Avoiding Keyword Cramming
  • Avoiding Contrivance

Module 5: Onsite Optimisation

  • Anatomy of Optimised Copy
  • META and Title Tags
  • URL Structures
  • Introduction and Advantages of Headers
  • Intros and Sub-Headings 
  • Images
  • SEO Copywriting Mistakes
  • Avoiding Irrelevance
  • Landing Pages
  • Social Media, Email, and Blogs
  • Using Blog and Social Media Platforms
  • Writing to Length
  • Negative Rankings Factors
  • Site Changes that Affect SEO

Module 6: Building Links

  • Links
  • Links Building Goals
  • Defining KPIs for Link Building
  • Managing Link Building
  • Links Analysis
  • Linking
  • Tools for Backlink Analysis
  • Introduction and Techniques of Link Bait

Module 7: Social Media

  • Integrating Your Social Media Strategy
  • Network Building
  • LinkedIn, Facebook, Twitter, and SEO

Module 8: Mobile SEO

  • Mobile SEO on Different Platforms
    • Responsive Web Design Approach
    • Dynamic Serving Approach
    • Parallel Mobile Site Approach

 

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Who should attend this SEO Course?

The SEO Course is designed for individuals who want to deeply understand Search Engine Optimisation (SEO) techniques and strategies. This Search Engine Optimisation Course will particularly benefit the following professionals:

  • Digital Marketers
  • Website Owners
  • Content Creators
  • Web Developers
  • E-commerce Professionals
  • PR and Advertising Agencies
  • Public Relations Specialists

Prerequisites of the SEO Course

There are no formal prerequisites for this Search Engine Optimisation Training Course.

SEO Course Overview

SEO (Search Engine Optimisation) is a crucial Digital Marketing strategy employed to elevate a website's visibility on Search Engine result pages. By optimising various elements of a website, businesses aim to attract genuine visitors, enhance quality website traffic, and secure a dominant position in Search Engine rankings.

In today's competitive digital landscape, SEO stands out as a cost-effective and potent marketing technique. Organisations utilise SEO to not only augment their website's visibility but also to garner more visitors, foster brand awareness, and amplify revenue, all while remaining budget friendly. Mastery of SEO offers delegates a competitive edge, paving the way for numerous job opportunities and career advancement in Digital Marketing, Content Creation, and Website Management.

This 1-day Search Engine Optimisation Training Course by The Knowledge Academy is meticulously designed to provide delegates with an in-depth understanding of SEO's nuances. Under the guidance of experienced professionals, delegates will delve into pivotal aspects of SEO, ranging from keyword research to web crawlers and copywriting techniques. This comprehensive curriculum encompasses all the essential elements such as the anatomy of optimised copy and the demand for long-tail keywords.

Course Objectives

  • To gain an understanding of SEO's pivotal role in Digital Marketing
  • To master techniques for identifying optimum keywords for ranking
  • To understand web crawlers and their relevance in SEO
  • To dive into copywriting techniques for enhanced website content
  • To analyse, improve, and optimise traffic across multiple platforms

After completing this Search Engine Optimisation Course, delegates will be well-versed in the intricacies of SEO and its vital role in Digital Marketing success. They will be well-versed in practical skills and a deep understanding of SEO techniques. Delegates will be better positioned to optimise their websites, improve search engine rankings, and ultimately drive increased traffic and conversions.

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What’s included in this Search Engine Optimisation (SEO) Course?

  • World-Class Training Sessions from Experienced Instructors  
  • SEO Certificate          
  • Digital Delegate Pack

Why choose us

Our Edmonton venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Edmonton is the capital city of the province of Alberta in Canada. It’s the second largest city in Alberta and the fifth in Canada, with a population of around 850,000 people. Edmonton is known as ‘Canada’s Festival City’ for the fact is hosts a large amount of festivals over the year. Edmonton is the centre of a number of large oil sands projects and diamond mining activities occurring in the northwest territories of Canada. There are two English school boards in Edmonton and one French school board which govern the public schools. There are also a large amount of private schools, not governed by any board, and many parents choose to home-school their children. Schools in Edmonton are funded by property taxes and a large number of provincial grants but also provide resources and support for those who home-school or are home-schooled. There are six universities in Edmonton; Concordia University College of Alberta, MacEwan University, The King's University College, NorQuest College, Northern Alberta Institute of Technology (NAIT) and the University of Alberta, providing a large amount of degrees and programs for students. The largest is the University of Alberta and educates up for 40,000 students on around 400 programs. The second in the MacEwan University which caters to around 40,000 students, 14,000 of these being full-time. This university provides degrees, diplomas and certificates in a wide number of programs. Miscellaneous educational institutions include Taylor University College and Seminary and the Yellowhead Tribal College, which is a First Nations college.

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Address

Intelligent Office
Scotia Place
Tower 1,
10060 Jasper Avenue
Suite 2020 (20th Floor)
Edmonton
Alberta
T5J 3R8

T: +1 6474932992

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led SEO Course in Edmonton. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Unlock your potential with The Knowledge Academy's SEO Course in Edmonton, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

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Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

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Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

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Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

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Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

What our customers are saying

SEO Course in Edmonton FAQs

SEO stands for Search Engine Optimisation. It is a set of practices and techniques aimed at optimising a website's visibility on search engines like Google, Bing, and Yahoo. The goal is to improve the website's rankings in search engine results pages, thereby increasing its chances of being discovered by users searching for relevant information or products.
SEO is highly important in Digital Marketing. It plays a crucial role in enhancing online visibility, driving organic traffic, and improving a website's ranking on search engines.
Attending a course on Search Engine Optimisation is important because it provides structured learning and in-depth knowledge about Search Engine Optimisation. These courses cover essential concepts, strategies, and best practices, helping individuals understand how to optimise websites effectively.
This SEO Training includes world-class training sessions conducted by experienced instructors, a certification in Search Engine Optimisation (SEO), and a digital delegate pack for delegates.
Yes, upon completing this SEO Course successfully, you will receive the Search Engine Optimisation Certificate.
In this SEO Training Course, you’ll learn to use tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, and keyword research tools for effective SEO management.
Yes, this SEO Training Course covers analysing SEO metrics, using analytics tools, and generating reports to assess and improve SEO performance.
SEO Certification enhances your ability to create optimised content, improving search engine rankings, driving organic traffic, and aligning content with audience intent.
Yes, there are numerous career opportunities after the Search Engine Optimisation Training, including roles as SEO Specialists, Consultants, Trainers, and Educators, with demand growing as businesses prioritise online visibility and organic traffic.
This Search Engine Optimisation Training can help businesses stay updated with the latest search engine algorithms and trends by equipping them with the latest strategies and best practices to improve their online visibility.
This Search Engine Optimisation Training Course equips businesses with the knowledge and skills needed to adapt to evolving search engine algorithms and trends, ensuring their online presence remains optimised and competitive.
The Knowledge Academy is a prestigious training provider known for its extensive course offerings, expert instructors, adaptable learning formats, and industry recognition. It's a dependable option for those seeking this Search Engine Optimisation Course.
The training fees for SEO coursein Edmonton starts from CAD1695
The Knowledge Academy is the Leading global training provider for SEO course.
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Why choose us

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Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

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Many delivery methods

Flexible delivery methods are available depending on your learning style.

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High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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