Web And Email Copywriting Masterclass | Digital Marketing Course - in Edmonton

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Web and Email Copywriting Course

Edmonton

Understand how your audience interacts with digital content
Learn to engage your audience as well as attract search engines
Gain knowledge to appeal audience effectively through Web And Email Copywriting Course

Dates & Prices Dates & Prices

Course information

Web and Email Copywriting Course Outline

Module 1: Getting Started with Writing for Digital Channels

What is Digital Content for Writers?
Skimmers and Scanners Vs Extensive Readers
Web Usability Research and Effective Writing

Module 2: Breaking Down the Brief

Importance of Phrases and Key Words
Tips and Techniques for Optimised Web Writing

Module 3: Expanding Web Pages of Content

How SEO Affects Digital Content?
Why and Which Words are the Most Important on a Web Page?
Learning ‘Call to Action’ the Digital Way

Module 4: Making Hard Work Emails and Email Marketing Campaigns 

Who Does not Reads Marketing Emails? and Why?
Effective Email Copy
Cardinal Sins and Golden Rules
What and Why to Test and Evaluate?

Module 5: Editing and Repurposing Content for Digital Channels

Main Aspects to Consider When Repurposing or Editing Content
Which Stage Should Digital Content Need to Consider?
Key Editing Do’s and Don’ts

Who should attend this Web And Email Copywriting Course?

The course is tailored for individuals seeking to enhance their skills in crafting compelling content for online platforms. This course can benefit a wide range of professionals, including:

Digital Marketers
Business Owners and Entrepreneurs
Freelancers
Communication Professionals
E-Commerce Professionals
Marketing and Advertising Professionals

Prerequisites of the Web And Email Copywriting Course

There are no formal prerequisites for this course.

Web And Email Copywriting Course Overview

Website copywriters are those who have expertise in writing high-quality text and material which is used for marketing a product or an idea. One needs to be very good at the text that you see in sponsored posts or Facebook ads and email newsletters. Generally, something that is placed online in order to promote or market ideas and products is known as web copywriting. Email copywriting can be described as the actual copy of the words within the email subject lines and body content. It is used as a way to express an idea in order to convince a prospective consumer.

Mastering web and email copywriting is essential for Marketers, Communication Professionals, and Business Professionals across various industries. Proficiency in this area, enhances user engagement, ensures effective communication, and drives conversions. It also helps in crafting compelling messages that resonate with diverse audiences, ultimately achieving marketing goals.

During this 1-day course in The Knowledge Academy, the delegates will achieve the skills required to learn the way copywriting boost results by using better search engine optimisation techniques. This Web and Email Copywriting Course will help the delegates to master the art of copywriting that attracts, engages and influences readers.

Course Objectives

To understand the fundamentals of writing for digital channels
To explore and define what constitutes digital content
To differentiate between longer readers, and skimmers, scanners
To apply web usability research to enhance content effectiveness
To break down and analyse briefs for digital writing projects to develop a digital mindset for creating engaging content
To recognise the importance of phrases and keywords in digital content
To learn strategies for effectively selling digital copy

At the end of this training, delegates will be able to create emails and email campaigns that lead to enhanced and optimised results. They will also gain in-depth knowledge of creating the most effective web copy that appeals to visitors.

The Knowledge Academy’s Web and Email Copywriting Training illustrates the delegates on how to gain confidence for applying the best practices in the digital copy.

What’s included in this Web and Email Copywriting Training?

World-Class Training Sessions from Experienced Instructors
Web and Email Copywriting Certificate
Digital Delegate Pack

Why choose us

Our Edmonton venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Edmonton is the capital city of the province of Alberta in Canada. It’s the second largest city in Alberta and the fifth in Canada, with a population of around 850,000 people. Edmonton is known as ‘Canada’s Festival City’ for the fact is hosts a large amount of festivals over the year. Edmonton is the centre of a number of large oil sands projects and diamond mining activities occurring in the northwest territories of Canada. There are two English school boards in Edmonton and one French school board which govern the public schools. There are also a large amount of private schools, not governed by any board, and many parents choose to home-school their children. Schools in Edmonton are funded by property taxes and a large number of provincial grants but also provide resources and support for those who home-school or are home-schooled. There are six universities in Edmonton; Concordia University College of Alberta, MacEwan University, The King's University College, NorQuest College, Northern Alberta Institute of Technology (NAIT) and the University of Alberta, providing a large amount of degrees and programs for students. The largest is the University of Alberta and educates up for 40,000 students on around 400 programs. The second in the MacEwan University which caters to around 40,000 students, 14,000 of these being full-time. This university provides degrees, diplomas and certificates in a wide number of programs. Miscellaneous educational institutions include Taylor University College and Seminary and the Yellowhead Tribal College, which is a First Nations college.

Address

Intelligent Office
Scotia Place
Tower 1,
10060 Jasper Avenue
Suite 2020 (20th Floor)
Edmonton
Alberta
T5J 3R8

T: +1 6474932992

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Web And Email Copywriting Masterclass | Digital Marketing Course - in Edmonton. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Learn more in our FAQs

Unlock your potential with The Knowledge Academy's Web And Email Copywriting Masterclass | Digital Marketing Course - in Edmonton, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Learn more in our FAQs

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

Learn more in our FAQs

What our customers are saying

Francesco was excellent and explained things in detail. He took us through the processes logically and with clear steps.

Alan Hayes

Shayan Iqbal was fantastic - he was super knowledgeable and kind. I really enjoyed taking this course with this trainer. He answered all my questions. Focused heavily on the content that was most relevant and added additional examples and details.

Omar Marouf

Web And Email Copywriting Masterclass | Digital Marketing Course - in Edmonton FAQs

What is Web and Email Copywriting?

Website copywriters are those who have expertise in writing high-quality text and material which is used for marketing a product or an idea. Email copywriting can be described as the actual copy of the words within the email subject lines and body content. It is used as a way to express an idea in order to convince a prospective consumer.

What are the prerequisites of the Web And Email Copywriting Course?

In this training, there are no formal prerequisites.

Who should attend this Web And Email Copywriting Training Course?

This course is designed for those who need to write or implement a copy for digital media such as a marketing executive, manager or copywriter who is looking to expand his/her experience and knowledge.

Do you offer support for the course?

Yes, The Knowledge Academy offers 24/7 support via phone & email before attending, during, and after the course. Our customer support team is available to assist and promptly resolve any issues you may encounter.

What is included in the Web And Email Copywriting Certification?

In this training course, delegates will have intensive training with our experienced instructors, a digital delegate pack consisting of important notes related to this course, and a certificate after course completion, ensuring you gain practical experience and in-depth knowledge.

What is the duration of this Web And Email Copywriting Course?

This course takes 1-day to complete during which delegates participate in intensive learning sessions that cover various course topics.

How long until I receive the course confirmation details?

You should receive the confirmation details for the course within 24-48 hours after registration. If you haven't received it by then, please check your spam folder or contact our support team for assistance.

Will there be an exam at the end of the Web And Email Copywriting Training Course?

No, there is no formal exam at the end of this course. However, delegates are assessed through practical exercises and activities throughout the training to ensure they understand and can apply the concepts effectively.

Are there any Web And Email Copywriting Course offered by The Knowledge Academy in Edmonton?

Yes, The Knowledge Academy provides the Web And Email Copywriting Course.

What career opportunities are available after the completion of my Web And Email Copywriting Training Course?

Career opportunities available after the completion of Web And Email Copywriting Training Course are Digital Marketers, Business Owners and Entrepreneurs, Freelancers, Communication Professionals, E-Commerce Professionals, and Marketing and Advertising Professionals.

What job roles can benefit from completing this Web and Email Copywriting Certification?

This course can benefit a wide range of professionals, including Digital Marketers, Business Owners and Entrepreneurs, Freelancers, Communication Professionals, E-Commerce Professionals, and Marketing and Advertising Professionals.

How does this course help in growing my business?

This Web and Email Copywriting Course will help the delegates to master the art of copywriting that attracts, engages and influences readers. The delegates achieve the skills required to learn the way copywriting boost results by using better search engine optimisation techniques which is used for marketing a product or an idea.

Why choose The Knowledge Academy in Edmonton over others?

The Knowledge Academy in Edmonton stands out as a prestigious training provider known for its extensive course offerings, expert instructors, adaptable learning formats, and industry recognition. It's a dependable option for those seeking this course.

What is the cost/training fees for Web and Email Copywriting Course in Edmonton?

The training fees for Web and Email Copywriting Coursein Edmonton starts from CAD1695

Which is the best training institute/provider of Web and Email Copywriting Course in Edmonton?

The Knowledge Academy is the Leading global training provider for Web and Email Copywriting Course.

What are the best Digital Marketing Courses courses in Edmonton?

Please see our Digital Marketing Courses courses available in Edmonton

Why choose us

Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

Many delivery methods

Flexible delivery methods are available depending on your learning style.

High quality resources

Resources are included for a comprehensive learning experience.

"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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