Email Marketing Course in Calgary

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Email Marketing Course

Calgary

Learn Email Marketing fundamentals, like list building and segmentation
Gain practical experience through internships or freelance projects
Develop skills in copywriting, design, and analytics with our Email Marketing Course

Dates & Prices Dates & Prices

Course information

Email Marketing Course Outline

Module 1: Introduction to Email Marketing

What is Email Marketing?
When is It Appropriate?
What are the Success Factors of Email Marketing?

Module 2: Legal Briefing

Data Protection Act
Gaining Permission

Module 3: Goal Setting for Email Campaigns

Planning
Applying a Timescale
Setting Realistic Goals

Module 4: Designing Email Templates

Be Bold
Say Less
Avoid Clutter

Module 5: Segmentation and Targeting

Introduction
Data Collection for Email Marketing
- Competitions and Campaigns
- Onsite Forms and Surveys
- Leverage Commercial Partners
- Likes on Social Media
- Events
- Communication Invites
- Tracking Behavioural Advertising

Module 6: Email Design and Layout for Specific Campaigns

Having a Strategy
Reducing ‘Spam Factor’
Adding Images and Videos

Module 7: Structuring an Email to Maximise Response

What Does Audience Want?
Making it Easy for Customers to Respond or Access the Website
Importance of a Subject

Module 8: Email Analytics

Analytics and Email Marketing
Benefits of Using Email Analytics

Who should attend this Email Marketing Course?

The Email Marketing Training Course is tailored for individuals and professionals who aim to enhance their proficiency in Email Marketing strategies and techniques. This course can be beneficial for a wide range of professionals, including:

Marketing Professionals
Business Owners and Entrepreneurs
Digital Marketers
Marketing Managers
E-commerce Professionals
Social Media Managers
Freelancers and Consultants

Prerequisites of the Email Marketing Course

There are no formal prerequisites for this Email Marketing Training Course.

Email Marketing Course Overview

Email Marketing remains a cornerstone of effective communication and customer engagement. It involves crafting compelling messages and strategically delivering them to the right audience. With the ever-increasing reliance on digital communication, understanding the nuances of email marketing with courses in email marketing is crucial for businesses aiming to connect authentically with their customer base.

Proficiency in Email Marketing Courses is invaluable across industries. Marketing professionals, Business Owners, Content Creators, and even Customer Service Representatives benefit from mastering this skill. It empowers them to create targeted campaigns, nurture customer relationships, and drive conversions effectively.

This intensive 1-day course Marketing Training equips delegates with practical strategies to leverage email marketing's power. From crafting attention-grabbing subject lines to understanding analytics for campaign optimisation, delegates gain hands-on experience. The course delves into segmentation, automation, and compliance, ensuring attendees leave with actionable insights and techniques to implement immediately.

Course Objectives

To understand the importance of Email Marketing in the digital marketing landscape
To learn how to build and segment an effective email subscriber list
To explore best practices for designing visually appealing and engaging email campaigns
To grasp the essentials of A/B testing and data analytics for optimising email performance
To comprehend the legal and ethical considerations in Email Marketing, including GDPR compliance
To gain practical insights into automated email workflows for efficient and targeted communication

Upon completion of this course, delegates will not only possess a comprehensive skill set for crafting compelling email campaigns but will also be equipped to enhance customer engagement, drive conversions, and ultimately boost the effectiveness of their marketing strategies.

What’s included in this Email Marketing Course?

World-Class Training Sessions from Experienced Instructors
Email Marketing Certificate
Digital Delegate Pack

Why choose us

Our Calgary venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Calgary is located in the south of Alberta, Canada and has a population of around 1 million people, making it the largest city in Alberta and the third largest in Canada. It also became the first Canadian city to host the Olympic Winter Games. There is a strong economy in Calgary, as it boasts the second most corporate head offices in Canada and has activity based in the health, retail, tourism, transportation, film, technology and energy sectors. There are a large amount of educational facilities in Calgary, including a large number of public and private schools ran by different school boards including English and French language boards. There is also a high school dedicated to training athletes ready for the Olympics. Each high school in Calgary is large, consisting of around 2000 students each. Private schools include Rundle Academy, Calgary French and International School, Chinook Winds Adventist Academy and Delta West Academy. The biggest university in Calgary is the ‘University of Calgary’ which enrols around 30,000 students. It offers a wide variety of degrees, diplomas and certificates. Also in Calgary are Mount Royal University, SAI Polytechnic and Athabasca University, which provides distance education programs for students. There are a number of private universities as well, including Reeves College and Columbia College.

Address

Regus,

5 Richard Way,

SW #300,

Calgary,

Alberta,

T3E 7MB,

Canada

T: +1 6474932992

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Email Marketing Course in Calgary. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Learn more in our FAQs

Unlock your potential with The Knowledge Academy's Email Marketing Course in Calgary, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Learn more in our FAQs

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

Learn more in our FAQs

What our customers are saying

Email Marketing Course in Calgary FAQs

What is Email Marketing?

Email Marketing is a digital marketing strategy that involves sending targeted emails to a group of recipients to promote products, services, or content and build customer relationships.

How important is Email Marketing in Digital Marketing?

Email Marketing is a crucial component of digital marketing, offering direct communication with customers, high ROI, and the ability to personalise messages to specific audience segments.

Why is it important to attend an Email Marketing Course?

Attending an Email Marketing Course equips you with the skills to create effective email campaigns, optimise engagement, and analyse performance, enhancing your overall marketing strategy.

What are the benefits of using Email Marketing for small businesses?

Email Marketing helps small businesses build customer loyalty, increase sales, and drive website traffic through cost-effective, targeted communication.

What is included in this course on Email Marketing?

This course comes with valuable training sessions led by experienced instructors, a digital delegate pack, and a certificate upon completion.

Will I receive a certification upon completing this course?

Yes, you will receive a certification upon successfully completing the Email Marketing Training.

What tools and software will I learn to use in this Email Marketing Certification?

You will learn to use tools such as Mailchimp, Constant Contact, HubSpot, and other email marketing platforms for creating and managing campaigns.

Will this Email Marketing Training help me understand how to analyse and report the performance?

Yes, the training will cover how to analyse key metrics, generate reports, and use data to optimise future email campaigns.

What are the benefits of an Email Marketing Certification in content creation?

An Email Marketing Certification enhances your ability to create compelling, targeted content that drives engagement and conversions, improving your overall marketing efforts.

What are the career opportunities available after completing this course on Email Marketing in Calgary?

Completing this course can lead to roles such as Email Marketing Specialist, Digital Marketing Coordinator, Content Strategist, and Marketing Manager in Calgary.

How can this course on Email Marketing help businesses stay current with the latest trends and tools?

This training ensures businesses stay updated with the latest email marketing trends, best practices, and tools, enabling them to maintain a competitive edge in the market.

Are there any industry-specific considerations addressed in this course on Email Marketing, such as e-commerce or local businesses?

Yes, the training addresses industry-specific considerations, offering tailored strategies for sectors like e-commerce, local businesses, and other specialised industries.

Why choose The Knowledge Academy over others?

The Knowledge Academy is a prestigious training provider known for its extensive course offerings, expert instructors, adaptable learning formats, and industry recognition. It's a dependable option for those seeking this course.

What is the cost/training fees for Email Marketing Course in Calgary?

The training fees for Email Marketing Coursein Calgary starts from CAD1695

Which is the best training institute/provider of Email Marketing Course in Calgary?

The Knowledge Academy is the Leading global training provider for Email Marketing Course.

What are the best Marketing Courses courses in Calgary?

Please see our Marketing Courses courses available in Calgary

Why choose us

Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

Many delivery methods

Flexible delivery methods are available depending on your learning style.

High quality resources

Resources are included for a comprehensive learning experience.

"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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