Course information

Introduction to Marketing Training Course Outline

Module 1: Introduction to Marketing

  • Marketing
  • Types of Marketing
  • Stages of Marketing
  • Product Orientation
  • Sales Orientation
  • Sales Orientation Approach
  • Production Orientation

Module 2: Market Orientation

  • How Market Orientation Works
  • Advantages of Market Orientation
  • Real World Examples of Market Orientation

Module 3: Marketing Mix

  • What is a Marketing Mix
  • Elements of the Marketing Mix
    • Product
    • Price
    • Place
    • Promotion
  • Using the Marketing Mix

Module 4: Market Evaluation

  • How to Conduct a Market Evaluation
  • Steps in Conducting a Market Evaluation

Module 5: Adapting a Plan to Brand and Market Needs

  • Brand Identity
  • Market Positioning
  • Route to Market
  • Three-Step Process
    • Identify and Quantify Consumers and Need States Today
    • Identify and Assess the Impact of Future Growth Drivers
    • Align the Product Category to Trends

Module 6: Marketing Audit

  • Introduction
  • Benefits of Marketing Audit
  • Steps for conducting a Marketing Audit
  • Internal Environment
  • Marketing Plan

Module 7: Tools of Strategic Marketing Planning

  • SWOT Analysis
    • Identify Objective
    • Strengths
    • Weaknesses
    • Opportunities
    • Threats
  • PESTEL Analysis
  • Five Forces Analysis

Module 8: Competitive Advantage Analysis

  • Model of Competitive Advantage
  • Competitive Positioning Map

Module 9: Segmentation, Targeting, and Positioning

  • Segmentation
  • Effective Targeting
  • Positioning

Module 10: Marketing Research

  • Need and Importance of Marketing Research
    • Identifying Problem and Opportunities in the Market
    • Formulating Market Strategies
    • Determining Consumer Needs and Wants
    • Effective Communication Mix
    • Improving Selling Activities
    • Sales Forecasting
    • Revitalise Brands
    • Facilitate Smooth Introduction of New Products
    • Determine Export Potentials
    • Managerial Decision-Making

Module 11: Setting Goals and Objectives

  • Marketing Funnel
  • Key Differences Between B2C and B2B Marketing Funnels

Module 12: Communication Strategy

  • Communication Methods
  • Integrated Marketing Communications
  • Integrated Marketing Communications (IMC)
  • Social Media Campaigns
  • Reinforcing Brand Messages
  • Building Relationships on Social Media
  • Email Marketing

Module 13: Measurement and Evaluation

  • Methods to Evaluate a Marketing Plan
    • ROI (Return on Investment)
    • Sales Numbers
    • Cost per Lead
    • Customer Response and Feedback
    • Website Traffic to Lead Ratio
    • Customer Lifetime, Retention, and Churn
    • Other Parties

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Who should attend this Introduction to Marketing Training Course?

The Introduction to Marketing Training Course is ideal for individuals who are seeking to gain a comprehensive understanding of marketing principles and strategies. This course can benefit a wide range of professionals, including:

  • Digital Marketers
  • Business Owners and Entrepreneurs
  • Marketing Managers
  • Sales Professionals
  • Small Business Managers
  • Marketing and Advertising Professionals
  • Freelancers and Consultants

Prerequisites of the Introduction to Marketing Training Course

There are no formal prerequisites for this Introduction to Marketing Training Course.

Introduction to Marketing Training Overview

Marketing Courses provide a fundamental understanding of the strategies and techniques essential for promoting products, services, or ideas. In today's competitive landscape, mastering Marketing concepts is crucial for professionals to stay relevant and effectively engage with their target audience.

Understanding Marketing is imperative for professionals across various industries, as they equip them with the skills to drive business success and enhance brand visibility. Courses in marketing are particularly beneficial for individuals in sales, advertising, and entrepreneurship, providing them with a comprehensive toolkit for effective communication and strategic planning.

The Knowledge Academy's 1-day Marketing Training course is designed to empower delegates with practical insights and actionable skills. This training aims to equip participants with the knowledge to create compelling marketing strategies, leverage digital platforms, and build strong brand identities. By the end of the course, delegates will be well-prepared to apply these concepts in their respective roles, fostering professional growth and success.

Course Objectives

  • To understand the fundamentals of effective communication in marketing
  • To explore digital marketing strategies and their applications
  • To learn the art of strategic planning for marketing campaigns
  • To gain insights into consumer behaviour and market trends
  • To master techniques for building and managing strong brand identities
  • To apply learned concepts to real-world scenarios through practical exercises

Upon completion of this course online, delegates will benefit from a comprehensive skill set that enables them to navigate the dynamic marketing landscape with confidence. They will be equipped to develop impactful marketing strategies, enhance brand visibility, and contribute significantly to the success of their organisations or entrepreneurial ventures.

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What’s included in this Introduction to Marketing Training Course?

  • World-Class Training Sessions from Experienced Instructors    
  • Introduction to Marketing Certificate 
  • Digital Delegate Pack

Why choose us

Our Montreal venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Montreal is the largest city in the province of Quebec and is the 9th largest city in the whole of the continent of North America. The city is named after the hill in the heart on the city called Mount Royal. It has and estimated population of roughly 1.65 million people. Education in Canada is mostly free and publicly funded. It is overseen by the federal, provincial and local governments, with the education within provincial jurisdiction and the curriculum overseen by the province. Education is compulsory in most provinces up to the age of 16. Parents can choose between sending their children to one of the public schools or they can sent them to a fee paying private school. Those who live in Montreal and find that picking a secondary school is a fraught decision involving school zones and ratings. Royal West Academy is one of the most prestigious schools in Montreal. It is a public Anglophone secondary school that performs excellently academically. Royal West Academy is part of the English Montreal School Board. The schools mission is to provide a structured environment for those who are committed to academic study. They offer top computer training courses and have an appreciation for the arts, social issues and community responsibilities. To enter this school students must pass an entrance exam due to the limit places that are available. Canada’s higher has a very good reputation. However there is no formal ranking system and students will often choose colleges and universities bases on geographic convenience and the reputation of a particular course. Montreal has the highest concentration of post-secondary students of all major cities in North America. There are 4 universities, seven degree awarding institutions and 12 CEGEPS (publicly funded pre‑university college in the province of Quebec) in a 5 mile radius. The University of Montreal is the second largest research university in the country. It is ranked 115th in the world and is the 5th highest ranked Canadian university in the world rankings. The university is affiliated with two other higher education institutions in the area; the École Polytechnique de Montréal (School of Engineering) and HEC Montréal (School of Business). The school of business is widely regarded as being one of the best business schools in Canada. The University of Montreal is a Francophone institute which means the lessons are taught predominantly in French.

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Address

Regus,
2001 University Street, Suite 1700
Montreal
Quebec
H3A 2A6

T: +1 6474932992

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Marketing Training | Introduction To Marketing Training in Montreal. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Unlock your potential with The Knowledge Academy's Marketing Training | Introduction To Marketing Training in Montreal, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

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Leverage benefits offered from a certification that fits your unique business or project needs

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Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

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Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

What our customers are saying

Marketing Training | Introduction To Marketing Training in Montreal FAQs

This course teaches strategies for promoting products and services, including digital marketing, market research, branding, and consumer behavior analysis to enhance business growth and engagement.
Marketing Training at The Knowledge Academy covers digital marketing strategies, SEO, social media marketing, content marketing, email marketing, PPC advertising, and analytics for measuring campaign success.
There are no formal prerequisites for this Introduction to Marketing Course.
This Marketing Training is ideal for marketing professionals, business owners, sales teams, and anyone interested in enhancing their marketing skills and strategies to drive business growth.
The instructors in charge of this course have years of experience which can help delegates to understand and gain a knowledge of Marketing.
The average salary for professionals holding a Marketing Certification varies greatly depending on experience, location, and job role, typically from £30,000 to £60,000 per year.
Once certified in a Marketing Course, one will take up roles such as market research analyst, digital marketing manager, content strategist, SEO specialist, and brand manager, focusing on strategy, analytics, and communication.
The Knowledge Academy offers 24/7 support for delegates before, during, and after this CCSP Course. Our customer support team is available to assist and promptly resolve any issues.
In the in Montreal, Marketing Courses such as CIM, IDM, and Digital Marketing Institute are highly regarded, enhancing professional credibility and career prospects in the marketing field.
Companies across various industries, including tech giants like Google and Facebook, consultancies like McKinsey & Company, consumer goods firms like Procter & Gamble, and many startups, actively seek professionals certified in Marketing Courses.
After completing this Marketing Certification, you will acquire skills in digital marketing strategies, SEO, content marketing, social media management, email marketing, analytics, and advertising.
The demand for marketing professionals is expected to grow as businesses increasingly rely on digital marketing and data analytics to reach their target audiences. SEO, content creation, and social media strategy skills will be particularly valuable.
After completing certification courses in marketing, you can specialise in various sectors including digital marketing, content creation, social media management, market research, advertising and promotions, brand management, SEO and SEM, public relations, and e-commerce.
Career growth in the Marketing sector is promising due to its dynamic nature, demand for innovation, and the increasing significance of digital marketing. Success depends on adaptability, creativity, and staying ahead of trends. Opportunities are vast across industries.
The training fees for Introduction to Marketing Trainingin Montreal starts from CAD1695
The Knowledge Academy is the Leading global training provider for Introduction to Marketing Training.
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Why choose us

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Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

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Many delivery methods

Flexible delivery methods are available depending on your learning style.

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High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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