Course information

Marketing Research Training Course Outline

Module 1: Introduction to Marketing Research

  • Who Needs Market Research?
  • New Roles for Market Research
  • Effect of Regional Culture on the Use of Market Research
  • Use of Market Research in Business Models and Frameworks
  • Consumer and Business-to-Business Market Research
  • Scope of Market Research Information
  • Quantitative and Qualitative Research
  • Market Research Process
  • Organisation of Market Research

Module 2: Market Research Design

  • What is Worth Researching?
  • Market Research Suppliers
  • Market Research Brief: A Statement of the Problem/Opportunity
  • Market Research Proposal: The Return of Brief (ROB)
  • Information Required
  • Accuracy
  • Budget
  • Timetable
  • What to Expect in a Proposal (Return of Brief)?

Module 3: Uses of Market Research

  • Understanding Markets and Customers
  • Understanding and Developing the Offer
  • Positioning the Brand and Communications

Module 4: Qualitative Research

  • What is Qualitative Research?
  • Tools of Qualitative Research
  • When to Use Qualitative Research
  • Uses of Qualitative Research

Module 5: Quantitative Research

  • What is Quantitative Research?
  • Determining the Size of the Sample
  • Tools of Quantitative Researcher
  • What is Quantitative Research Used for?
  • Analysing Quantitative Research

Module 6: Using Market Research to Segment Markets

  • Why Use Market Segmentation?
  • Types of Segment Approach Qualitative/Judgement-Based Approach
  • Quantitative Methods
  • Successfully Embedding Segmentation Within a Client Organisation

Module 7: Using Market Research Improve a Brand Position

  • Research at the Birth (and Re-Birth) of a Brand
  • Researching New Visual Identities
  • Brand Health Monitoring
  • Other Topics Covered as Part of Brand Tracking Studies
  • Research Design of Brand Tracking Studies
  • Brand Positioning
  • Valuing Brands Equity

Module 8: International Market Research

  • Seeing Things More Clearly
  • Structure of the Global Market Research Industry
  • Response Rates Internationally
  • Measuring Attitudes Across Nations
  • Coordinating Multi-country Studies
  • Using Desk Research (Secondary Research) to Carry Out International Market Research

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Who should attend this Marketing Research Training Course?

The Marketing Research Course   is designed for professionals who want to strengthen their knowledge and expertise in the field of market research. This course will benefit various professional roles, such as:

  • Market Research Analysts
  • Marketing Managers
  • Product Managers
  • Brand Managers
  • Business Development Managers
  • Consumer Insights Specialists
  • Strategic Planners
  • Marketing Consultants

Prerequisites of the Marketing Research Training

There are no formal prerequisites to attend the Marketing Research Training. However, a basic knowledge of research methods and statistics would be beneficial.

Marketing Research Training Course Overview

Market Research aids in the discovery of new clients for the business. It is the process of determining the viability of a new product or service by conducting direct customer research. Marketing Research Courses play a pivotal role in equipping professionals with essential skills to navigate the dynamic landscape of business. In today's data-driven world, Marketing Research is a cornerstone, providing insights critical for informed decision-making and strategic planning.

Understanding Marketing Research is indispensable for professionals across diverse industries, including Marketers, Analysts, and Business Strategists. Mastery of this subject through the course empowers individuals to extract valuable insights from data, ensuring they make informed decisions that align with market demands and trends.

In this 1-day training session by the Knowledge Academy, the Marketing Research Training aims to equip delegates with practical skills to conduct effective market research. Through interactive sessions and real-world case studies, professionals will learn to leverage data to drive marketing strategies, making informed decisions crucial for business success.

Course Objectives

  • To understand the fundamentals of market research methodologies
  • To learn how to design and implement effective surveys and data collection strategies
  • To analyse and interpret data to derive actionable insights
  • To explore the role of market research in shaping marketing strategies
  • To gain hands-on experience in using market research tools and techniques
  • To develop the skills to present research findings in a compelling and impactful manner

Upon completion of the Marketing Research Course, delegates will emerge with a comprehensive understanding of market research, enabling them to make data-driven decisions that enhance their marketing strategies and contribute to overall business success.

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What’s included in this Marketing Research Training Courses?

  • World-Class Training Sessions from Experienced Instructors
  • Marketing Research Certificate
  • Digital Delegate Pack

Why choose us

Our Ottawa venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Ottawa is the capital city of Canada. It is located on the bank of the Ottawa River in the east of Southern Ontario province. It has an estimated population of 885,000 people. Ottawa is the fourth largest city in the world. The name of this city comes from the Algonquin word Odawa which means “to trade”. Education in Canada is mostly free and publicly funded. It is overseen by the federal, provincial and local governments, with the education within provincial jurisdiction and the curriculum overseen by the province. Education is compulsory in most provinces up to the age of 16. Parents can choose between sending their children to one of the public schools or they can sent them to a fee paying private school. Those who live in Ottawa and find that picking a secondary school is a fraught decision involving school zones and ratings. There are four main public school boards in Ottawa. One is English, one is English-Catholic, and one is French and another is French-Catholic. The Ottawa-Carleton District School Board which is the largest with 147 schools to oversee. The catholic school board has 85 schools, the Conseil des écoles catholiques du Centre-Est has 49 schools and the Conseil des écoles publiques de l'Est de l'Ontario has 37 schools. Canada’s higher has a very good reputation. However there is no formal ranking system and students will often choose colleges and universities bases on geographic convenience and the reputation of a particular course. Ottawa is one of the best educates cities in Canada as it is believed that over half of the population have graduated from college or university. Ottawa has the highest per capita concentration of engineers, scientists, and residents with PhDs in Canada. The University of Ottawa was founded in 1848 and was the first higher education institute to be established in the city.  The university is a bilingual public university. The University of Ottawa is ranked in the top 300 universities in the world, coming in at number 284 and is a top 15 university in Canada.  The university has faculties in the following areas: arts, civil law, common law, education, engineering, post graduate studies, health sciences, medicine, science, social sciences and the school of management. Ottawa also has two main public colleges Algonquin College and La Cité collégiale. There are also 2 catholic universities in the city; Dominican University College and Saint Paul University.

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Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Marketing Research Training in Ottawa. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Unlock your potential with The Knowledge Academy's Marketing Research Training in Ottawa, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

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Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

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Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

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Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

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Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

What our customers are saying

Marketing Research Training in Ottawa FAQs

This Marketing Research Course covers research design, data collection methods, sampling techniques, data analysis, interpretation, market segmentation, competitive analysis, industry research, and ethics.
The Marketing Research Course offers benefits such as informed decision-making, improved marketing strategies, competitive advantage, risk mitigation, increased profitability, efficient resource allocation, enhanced customer satisfaction, and business growth.
There are no formal prerequisites to attend the Marketing Research Course. However, a basic knowledge of research methods and statistics would be beneficial for delegates.
Upon completing this training, delegates will acquire skills in research design, data collection, market segmentation, competitive analysis, report writing, critical thinking, problem-solving, and ethical conduct.
With Marketing Research Course delegates will be qualified for the roles of Market Research Analyst, Marketing Manager, Business Analyst, Product Manager, Brand Manager, Consultant, Market Research Manager, Sales Analyst, Customer Insights Analyst, and Strategic Planner.
These certifications are recognised and valued in Ottawa, particularly by employers in the marketing, advertising, consulting, finance, retail, and healthcare industries.
The average salary for individuals certified in Marketing Research in Ottawa ranges from £20,000 to £45,000 a year. This can vary depending on experience, qualifications, industry, and location.
This course takes 1-day to complete during which delegates participate in intensive learning sessions that cover various course topics.
Companies actively recruiting certified Market Research professionals in Ottawa include Kantar, Nielsen, Ipsos MORI, GfK, YouGov, Mintel, Euromonitor International, Dunnhumby, Experian, and Deloitte.
To register for the course, visit The Knowledge Academy's website, navigate to the course page, and click on the registration button. Fill in the required details, select your preferred schedule, and complete the payment process.
The training fees for Marketing Research Trainingin Ottawa starts from CAD1695
The Knowledge Academy is the Leading global training provider for Marketing Research Training.
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Why choose us

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Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

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Many delivery methods

Flexible delivery methods are available depending on your learning style.

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High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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