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Strategic Marketing Course Overview
Strategic Marketing Course Outline
Module 1: Fundamentals of Marketing Strategy
- Understanding Marketing Strategy
- Role of Marketing in Business
- Market Research and Analysis
- Consumer Behaviour Insights
- Competitive Analysis
- Setting SMART Marketing Objectives
Module 2: Market Segmentation and Targeting
- Segmenting Consumer Markets
- B2B Market Segmentation
- Selecting Target Markets
- Positioning Your Brand
- Unique Selling Proposition (USP)
- Effective Market Targeting Strategies
Module 3: Product and Service Strategy
- Product Development and Innovation
- Product Life Cycle Management
- Pricing Strategies
- Branding and Brand Management
- Creating a Brand Identity
- Product and Service Positioning
Module 4: Distribution and Channel Strategy
- Types of Distribution Channels
- Channel Selection and Management
- Retail Vs Online Distribution
- Channel Conflict Resolution
- Supply Chain Management
- Distribution Metrics and KPIs
Module 5: Integrated Marketing Communications
- Components of IMC
- Advertising Strategies
- Public Relations and Media Relations
- Digital Marketing
- Social Media Marketing
- Content Marketing
- Promotions and Sales
Module 6: Marketing Analytics and Data-Driven Decisions
- Importance of Marketing Analytics
- Data Collection and Analysis
- Customer Relationship Management (CRM)
- Key Metrics and KPIs
- ROI Measurement
- A/B Testing and Optimisation
Module 7: Strategic Marketing Planning
- Building a Marketing Plan
- SWOT Analysis
- Marketing Budgeting and Resource Allocation
- Implementation and Execution
- Monitoring and Adjusting the Plan
- Marketing Plan Presentation
Module 8: International and Global Marketing
- Expanding to International Markets
- Global Marketing Strategies
- Cultural Considerations
- Legal and Ethical Issues
- Global Branding
- Challenges and Opportunities in Global Marketing
Who should attend this Strategic Marketing Course?
The Strategic Marketing Training Course offers professionals a deep dive into the advanced concepts, tools, and strategies in marketing. This course can be beneficial for various professionals, including:
- Marketing Directors
- Brand Strategists
- Product Managers
- Digital Marketing Managers
- Market Research Analysts
- Business Development Managers
- Marketing Consultants
- CMOs (Chief Marketing Officers)
Prerequisites of the Strategic Marketing Course
There are no formal prerequisites required for attending the Strategic Marketing Course.
Strategic Marketing Course Overview
The Strategic Marketing process involves researching and setting goals and objectives that will maximise the effectiveness and success of your overall marketing strategy. In today's dynamic business landscape, where competition is fierce, understanding the intricacies of Strategic Marketing is paramount. This Strategic Marketing Course equips individuals with the skills to craft compelling messages, analyse market trends, and drive business success.
Professionals across industries, especially those in managerial roles, should aim at mastering this course to enhance their strategic decision-making abilities and contribute significantly to their organisation's growth. This Strategic Marketing Course is pivotal for marketing managers, business owners, and anyone involved in shaping an organisation's brand identity.
The 1-day Strategic Marketing Course by The Knowledge Academy offers a comprehensive and practical approach to marketing strategies. Delegates will delve into the intricacies of market analysis, customer behaviour, and strategic planning, gaining valuable insights to stay ahead in today's competitive market.
Course Objectives
- To develop a deep understanding of market dynamics and trends
- To craft persuasive and impactful marketing messages
- To analyse and interpret consumer behaviour for strategic decision-making
- To create and implement effective marketing plans
- To enhance brand positioning and management skills
- To leverage digital marketing tools for maximum impact
After completing this Strategic Marketing Course, delegates will emerge with a refined skill set, ready to apply strategic marketing principles in their roles, driving business success and contributing to organisational growth.
What’s included in this Strategic Marketing Course?
- World-Class Training Sessions from Experienced Instructors
- Strategic Marketing Certificate
- Digital Delegate Pack
Why choose us
Ways to take this course
Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Strategic Marketing Course. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.
Live classes
Join a scheduled class with a live instructor and other delegates.
Interactive
Engage in activities, and communicate with your trainer and peers.
Global Pool of the Best Trainers
We handpick from a global pool of expert trainers for our Online Instructor-led courses.
Expertise
With 10+ years of quality, instructor-led training, we equip professionals with lasting skills for success.
Global Reach
With classes running in all timezones, access any of our courses and course material from anywhere, anytime.
Unlock your potential with The Knowledge Academy's Strategic Marketing Course, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.
What our customers are saying
very knowledgeable of business and the material he was teaching. Would go off script to discuss real cases in business.
Bob Richardson
n/a
Joshua Austin
Strategic Marketing Course FAQs
Strategic Marketing is the process of identifying and targeting specific markets to achieve business goals. It involves analysing market trends, understanding customer needs, and creating tailored marketing plans to gain a competitive advantage and drive long-term success.
There are no formal prerequisites for attending the Strategic Marketing Training Course.
This Strategic Marketing Course is ideal for marketing professionals, business owners, managers, and anyone seeking to enhance their Strategic Marketing skills. It is also beneficial for those looking to drive business growth through effective marketing strategies and insights.
The purpose of Strategic Marketing is to align marketing efforts with business goals, identifying target markets, and creating value propositions to achieve competitive advantage, drive customer engagement, and maximise profitability through effective planning and execution.
Marketing Strategies include Digital Marketing, Content Marketing, Social Media Marketing, Email Marketing, Influencer Marketing, Search Engine Optimisation (SEO), Pay-Per-Click (PPC) Advertising, Affiliate Marketing, Guerrilla Marketing, and traditional marketing methods like Print, Radio, and Television Advertising.
This Strategic Marketing Course is a 1-day long course, during which delegates participate in intensive learning sessions that cover various course topics.
The essential steps for creating your Strategic Marketing plan include market research, defining target audience, setting marketing goals, analysing competitors, developing strategies, budgeting, implementing tactics, and continuously monitoring and adjusting the plan for optimal results.
During this Strategic Marketing Training, you'll learn to develop effective marketing strategies, understand market analysis, identify target audiences, utilise digital marketing tools, create compelling campaigns, and measure performance metrics to enhance business growth and competitiveness.
Completing the Strategic Marketing Training can lead to job opportunities such as Marketing Manager, Brand Strategist, Market Research Analyst, Digital Marketing Specialist, Product Manager, Advertising Executive, and Marketing Consultant, enhancing your career prospects in diverse industries.
Upon completing the Strategic Marketing Course, one can expect a salary ranging from £35,000 to £70,000 per year, depending on experience, location, and specific job role within the marketing industry.
The Strategic Marketing Certification is highly regarded in Canada, with significant popularity among marketing professionals. One in three marketing leaders hold Strategic Marketing qualifications, which underscores the demand and recognition of such certifications in enhancing career prospects and skills in the marketing field.
Yes, the modules in the Strategic Marketing Course are regularly updated to reflect the latest industry trends and best practices, ensuring that delegates gain the most current and relevant knowledge in strategic marketing.
Stay updated on course announcements by subscribing to The Knowledge Academy's newsletter, following their social media channels, checking their official website regularly, and joining relevant online forums or communities for the latest updates and information.
The Strategic Marketing Course significantly enhances career advancement by providing in-depth knowledge of market analysis, strategic planning, and effective marketing techniques, leading to improved decision-making skills, increased job opportunities, and higher potential for leadership roles.
To apply for the Strategic Marketing Course at The Knowledge Academy, visit our website, navigate to the course page, fill out the registration form, and submit it. For any queries, contact their support team for assistance.
The Knowledge Academy in Canada stands out as a prestigious training provider known for its extensive course offerings, expert instructors, adaptable learning formats, and industry recognition. It's a dependable option for those seeking this Strategic Marketing Course.
After completing Strategic Marketing Training, apply your skill to real project, specialise in areas like digital marketing or brand management, and build a portfolio. Stay updated on industry trends and seek networking opportunities to advance your career.
In this Strategic Marketing course delegates will learn skills like effective marketing development and strategies, identifying target audiences, digital marketing tools, creating compelling campaigns, and most impotently to measure performance metrics to enhance business growth and competitiveness.
The training fees for Strategic Marketing Coursein Canada starts from CAD1695
The Knowledge Academy is the Leading global training provider for Strategic Marketing Course.
Please see our Marketing Courses courses available in Canada
Why choose us
Best price in the industry
You won't find better value in the marketplace. If you do find a lower price, we will beat it.
Many delivery methods
Flexible delivery methods are available depending on your learning style.
High quality resources
Resources are included for a comprehensive learning experience.
"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"
Joshua Davies, Thames Water
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