Marketing Training | Strategic Marketing Masterclass in Edmonton

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Strategic Marketing Course

Edmonton

Acquire skills with our comprehensive Strategic Marketing Course
Learn to build customer satisfaction and brand loyalty in the business environment
Become familiar with the growth strategies of product-market expansion

Dates & Prices Dates & Prices

Course information

Strategic Marketing Course Outline

Module 1: Fundamentals of Marketing Strategy

Understanding Marketing Strategy
Role of Marketing in Business
Market Research and Analysis
Consumer Behaviour Insights
Competitive Analysis
Setting SMART Marketing Objectives

Module 2: Market Segmentation and Targeting

Segmenting Consumer Markets
B2B Market Segmentation
Selecting Target Markets
Positioning Your Brand
Unique Selling Proposition (USP)
Effective Market Targeting Strategies

Module 3: Product and Service Strategy

Product Development and Innovation
Product Life Cycle Management
Pricing Strategies
Branding and Brand Management
Creating a Brand Identity
Product and Service Positioning

Module 4: Distribution and Channel Strategy

Types of Distribution Channels
Channel Selection and Management
Retail Vs Online Distribution
Channel Conflict Resolution
Supply Chain Management
Distribution Metrics and KPIs

Module 5: Integrated Marketing Communications

Components of IMC
Advertising Strategies
Public Relations and Media Relations
Digital Marketing
Social Media Marketing
Content Marketing
Promotions and Sales

Module 6: Marketing Analytics and Data-Driven Decisions

Importance of Marketing Analytics
Data Collection and Analysis
Customer Relationship Management (CRM)
Key Metrics and KPIs
ROI Measurement
A/B Testing and Optimisation

Module 7: Strategic Marketing Planning

Building a Marketing Plan
SWOT Analysis
Marketing Budgeting and Resource Allocation
Implementation and Execution
Monitoring and Adjusting the Plan
Marketing Plan Presentation

Module 8: International and Global Marketing

Expanding to International Markets
Global Marketing Strategies
Cultural Considerations
Legal and Ethical Issues
Global Branding
Challenges and Opportunities in Global Marketing

Who should attend this Strategic Marketing Course?

The Strategic Marketing Training Course offers professionals a deep dive into the advanced concepts, tools, and strategies in marketing. This course can be beneficial for various professionals, including:

Marketing Directors
Brand Strategists
Product Managers
Digital Marketing Managers
Market Research Analysts
Business Development Managers
Marketing Consultants
CMOs (Chief Marketing Officers)

Prerequisites of the Strategic Marketing Course

There are no formal prerequisites required for attending the Strategic Marketing Course.

Strategic Marketing Course Overview

The Strategic Marketing process involves researching and setting goals and objectives that will maximise the effectiveness and success of your overall marketing strategy. In today's dynamic business landscape, where competition is fierce, understanding the intricacies of Strategic Marketing is paramount. This Strategic Marketing Course equips individuals with the skills to craft compelling messages, analyse market trends, and drive business success.

Professionals across industries, especially those in managerial roles, should aim at mastering this course to enhance their strategic decision-making abilities and contribute significantly to their organisation's growth. This Strategic Marketing Course is pivotal for marketing managers, business owners, and anyone involved in shaping an organisation's brand identity.

The 1-day Strategic Marketing Course by The Knowledge Academy offers a comprehensive and practical approach to marketing strategies. Delegates will delve into the intricacies of market analysis, customer behaviour, and strategic planning, gaining valuable insights to stay ahead in today's competitive market.

Course Objectives

To develop a deep understanding of market dynamics and trends
To craft persuasive and impactful marketing messages
To analyse and interpret consumer behaviour for strategic decision-making
To create and implement effective marketing plans
To enhance brand positioning and management skills
To leverage digital marketing tools for maximum impact

After completing this Strategic Marketing Course, delegates will emerge with a refined skill set, ready to apply strategic marketing principles in their roles, driving business success and contributing to organisational growth.

What’s included in this Strategic Marketing Course?

World-Class Training Sessions from Experienced Instructors
Strategic Marketing Certificate
Digital Delegate Pack

Why choose us

Our Edmonton venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Edmonton is the capital city of the province of Alberta in Canada. It’s the second largest city in Alberta and the fifth in Canada, with a population of around 850,000 people. Edmonton is known as ‘Canada’s Festival City’ for the fact is hosts a large amount of festivals over the year. Edmonton is the centre of a number of large oil sands projects and diamond mining activities occurring in the northwest territories of Canada. There are two English school boards in Edmonton and one French school board which govern the public schools. There are also a large amount of private schools, not governed by any board, and many parents choose to home-school their children. Schools in Edmonton are funded by property taxes and a large number of provincial grants but also provide resources and support for those who home-school or are home-schooled. There are six universities in Edmonton; Concordia University College of Alberta, MacEwan University, The King's University College, NorQuest College, Northern Alberta Institute of Technology (NAIT) and the University of Alberta, providing a large amount of degrees and programs for students. The largest is the University of Alberta and educates up for 40,000 students on around 400 programs. The second in the MacEwan University which caters to around 40,000 students, 14,000 of these being full-time. This university provides degrees, diplomas and certificates in a wide number of programs. Miscellaneous educational institutions include Taylor University College and Seminary and the Yellowhead Tribal College, which is a First Nations college.

Address

Intelligent Office
Scotia Place
Tower 1,
10060 Jasper Avenue
Suite 2020 (20th Floor)
Edmonton
Alberta
T5J 3R8

T: +1 6474932992

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Marketing Training | Strategic Marketing Masterclass in Edmonton. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Learn more in our FAQs

Unlock your potential with The Knowledge Academy's Marketing Training | Strategic Marketing Masterclass in Edmonton, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Learn more in our FAQs

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

Learn more in our FAQs

What our customers are saying

very knowledgeable of business and the material he was teaching. Would go off script to discuss real cases in business.

Bob Richardson

n/a

Joshua Austin

Marketing Training | Strategic Marketing Masterclass in Edmonton FAQs

What is Strategic Marketing?

Strategic Marketing is the process of identifying and targeting specific markets to achieve business goals. It involves analysing market trends, understanding customer needs, and creating tailored marketing plans to gain a competitive advantage and drive long-term success.

Are there any prerequisites in taking up the Strategic Marketing Course?

There are no formal prerequisites for attending the Strategic Marketing Training Course.

Who should attend this Strategic Marketing Course?

This Strategic Marketing Course is ideal for marketing professionals, business owners, managers, and anyone seeking to enhance their Strategic Marketing skills. It is also beneficial for those looking to drive business growth through effective marketing strategies and insights.

What is the purpose of Strategic Marketing?

The purpose of Strategic Marketing is to align marketing efforts with business goals, identifying target markets, and creating value propositions to achieve competitive advantage, drive customer engagement, and maximise profitability through effective planning and execution.

What are the types of Marketing Strategies?

Marketing Strategies include Digital Marketing, Content Marketing, Social Media Marketing, Email Marketing, Influencer Marketing, Search Engine Optimisation (SEO), Pay-Per-Click (PPC) Advertising, Affiliate Marketing, Guerrilla Marketing, and traditional marketing methods like Print, Radio, and Television Advertising.

How long is the duration of Strategic Marketing Training?

This Strategic Marketing Course is a 1-day long course, during which delegates participate in intensive learning sessions that cover various course topics.

What are the essential steps for creating your Strategic Marketing plan?

The essential steps for creating your Strategic Marketing plan include market research, defining target audience, setting marketing goals, analysing competitors, developing strategies, budgeting, implementing tactics, and continuously monitoring and adjusting the plan for optimal results.

What will I learn during this Strategic Marketing Training?

During this Strategic Marketing Training, you'll learn to develop effective marketing strategies, understand market analysis, identify target audiences, utilise digital marketing tools, create compelling campaigns, and measure performance metrics to enhance business growth and competitiveness.

What job opportunities will I get on completing the Strategic Marketing Training?

Completing the Strategic Marketing Training can lead to job opportunities such as Marketing Manager, Brand Strategist, Market Research Analyst, Digital Marketing Specialist, Product Manager, Advertising Executive, and Marketing Consultant, enhancing your career prospects in diverse industries.

What is the salary ranging that one can expect on completing the Strategic Marketing Course?

Upon completing the Strategic Marketing Course, one can expect a salary ranging from £35,000 to £70,000 per year, depending on experience, location, and specific job role within the marketing industry.

How popular is the Strategic Marketing Certification in Edmonton?

The Strategic Marketing Certification is highly regarded in Edmonton, with significant popularity among marketing professionals. One in three marketing leaders hold Strategic Marketing qualifications, which underscores the demand and recognition of such certifications in enhancing career prospects and skills in the marketing field.

Are the modules in the Strategic Marketing Course updated?

Yes, the modules in the Strategic Marketing Course are regularly updated to reflect the latest industry trends and best practices, ensuring that delegates gain the most current and relevant knowledge in strategic marketing.

How do I stay updated on course announcements?

Stay updated on course announcements by subscribing to The Knowledge Academy's newsletter, following their social media channels, checking their official website regularly, and joining relevant online forums or communities for the latest updates and information.

How beneficial is the Strategic Marketing Course for one's career advancement?

The Strategic Marketing Course significantly enhances career advancement by providing in-depth knowledge of market analysis, strategic planning, and effective marketing techniques, leading to improved decision-making skills, increased job opportunities, and higher potential for leadership roles.

How can I apply for the Strategic Marketing Course?

To apply for the Strategic Marketing Course at The Knowledge Academy, visit our website, navigate to the course page, fill out the registration form, and submit it. For any queries, contact their support team for assistance.

Why choose The Knowledge Academy in Edmonton over others?

The Knowledge Academy in Edmonton stands out as a prestigious training provider known for its extensive course offerings, expert instructors, adaptable learning formats, and industry recognition. It's a dependable option for those seeking this Strategic Marketing Course.

What should be the next step after finishing Strategic Marketing training?

After completing Strategic Marketing Training, apply your skill to real project, specialise in areas like digital marketing or brand management, and build a portfolio. Stay updated on industry trends and seek networking opportunities to advance your career.

What skills will I acquire on completing Strategic Marketing course?

In this Strategic Marketing course delegates will learn skills like effective marketing development and strategies, identifying target audiences, digital marketing tools, creating compelling campaigns, and most impotently to measure performance metrics to enhance business growth and competitiveness.

What is the cost/training fees for Strategic Marketing Course in Edmonton?

The training fees for Strategic Marketing Coursein Edmonton starts from CAD1695

Which is the best training institute/provider of Strategic Marketing Course in Edmonton?

The Knowledge Academy is the Leading global training provider for Strategic Marketing Course.

What are the best Marketing Courses courses in Edmonton?

Please see our Marketing Courses courses available in Edmonton

Why choose us

Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

Many delivery methods

Flexible delivery methods are available depending on your learning style.

High quality resources

Resources are included for a comprehensive learning experience.

"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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