Course information

Web Analytics Course Outline

Module 1: Web Analytics—Present and Future

  • Current Landscape and Challenges
  • What Web Analytics Should Be?

Module 2: Data Collection—Importance and Options

  • Data Landscape
  • Data
    • Clickstream
    • Outcomes
    • Research
    • Competitive

Module 3: Overview of Qualitative Analysis

  • Essence of Customer Centricity
  • Lab Usability Testing
  • Heuristic Evaluations
  • Site Visits

Module 4: Critical Components of a Successful Web Analytics Strategy

  • Focus on Customer Centricity
  • Solve for Business Questions
  • Follow the 10/90 Rule
  • Hire Great Web Analysts
  • Optimal Organisational Structure and Responsibilities

Module 5: Web Analytics Fundamentals

  • Web Logs or JavaScript Tags
  • Optimal Web Analytics Tool
  • Clickstream Data Quality

Module 6: Advanced Analytics Concepts

  • Power of Statistical Significance
  • Amazing Power of Segmentation
  • Analysis and Reports ‘Connectable’
  • Search Engine Marketing/Pay Per Click Analysis
  • Measure the Adorable Site Abandonment Rate Metric
  • Statistical Control Limit

Module 7: Creating a Data-Driven Culture

  • Key Skills to Look for in a Web Analytics Manager/Leader
  • When and How to Hire Consultants or In-House Experts
  • Steps to Create a Data-Driven Decision-Making Culture

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Who should attend this Web Analytics Course?

The Web Analytics Training Course is designed for individuals seeking to enhance their understanding and skills in the field of Web Analytics. This course can benefit a wide range of professionals, including:

  • Digital Marketing Managers
  • SEO Specialists
  • Data Analysts
  • E-commerce Managers
  • Content Strategists
  • UX Designers
  • Business Intelligence Analysts
  • Social Media Managers

Prerequisites of the Web Analytics Course

There are no formal prerequisites for this Web Analytics Course.

Web Analytics Course Overview

Web Analytics is essential for understanding how users interact with websites and digital platforms. It helps organisations make data-driven decisions by tracking user behaviour, monitoring key performance indicators, and improving online marketing strategies, resulting in enhanced user engagement and business performance.

This Web Analytics Course is ideal for Digital Marketers, Data Analysts, Business Owners, and Web Developers who want to optimise online performance, understand customer behaviour, and improve website efficiency through data analysis.

This 1-day Web Analytics Course by The Knowledge Academy provides delegates with the skills to interpret and utilise web analytics data effectively. Professionals will learn to identify important metrics, track performance trends, and make data-driven decisions to improve user experience, increase conversion rates, and enhance online strategies.

Course Objectives

  • To understand the fundamentals of web analytics
  • To set up and use key web analytics tools
  • To measure and analyse website traffic and user behaviour
  • To track and optimise conversion rates
  • To generate actionable insights from data analysis
  • To improve website performance and marketing effectiveness
  • To ensure data compliance and privacy standards
  • To apply web analytics to enhance business strategies

Upon completion of the Web Analytics Course, delegates will be able to apply web analytics insights in real-world settings, driving improved user engagement, business growth, and strategic decision-making.

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What’s included in this Web Analytics Course?

  • World-Class Training Sessions from Experienced Instructors    
  • Web Analytics Certificate 
  • Digital Delegate Pack 

Why choose us

Our Ottawa venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Ottawa is the capital city of Canada. It is located on the bank of the Ottawa River in the east of Southern Ontario province. It has an estimated population of 885,000 people. Ottawa is the fourth largest city in the world. The name of this city comes from the Algonquin word Odawa which means “to trade”. Education in Canada is mostly free and publicly funded. It is overseen by the federal, provincial and local governments, with the education within provincial jurisdiction and the curriculum overseen by the province. Education is compulsory in most provinces up to the age of 16. Parents can choose between sending their children to one of the public schools or they can sent them to a fee paying private school. Those who live in Ottawa and find that picking a secondary school is a fraught decision involving school zones and ratings. There are four main public school boards in Ottawa. One is English, one is English-Catholic, and one is French and another is French-Catholic. The Ottawa-Carleton District School Board which is the largest with 147 schools to oversee. The catholic school board has 85 schools, the Conseil des écoles catholiques du Centre-Est has 49 schools and the Conseil des écoles publiques de l'Est de l'Ontario has 37 schools. Canada’s higher has a very good reputation. However there is no formal ranking system and students will often choose colleges and universities bases on geographic convenience and the reputation of a particular course. Ottawa is one of the best educates cities in Canada as it is believed that over half of the population have graduated from college or university. Ottawa has the highest per capita concentration of engineers, scientists, and residents with PhDs in Canada. The University of Ottawa was founded in 1848 and was the first higher education institute to be established in the city.  The university is a bilingual public university. The University of Ottawa is ranked in the top 300 universities in the world, coming in at number 284 and is a top 15 university in Canada.  The university has faculties in the following areas: arts, civil law, common law, education, engineering, post graduate studies, health sciences, medicine, science, social sciences and the school of management. Ottawa also has two main public colleges Algonquin College and La Cité collégiale. There are also 2 catholic universities in the city; Dominican University College and Saint Paul University.

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Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Web Analytics Course in Ottawa. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Unlock your potential with The Knowledge Academy's Web Analytics Course in Ottawa, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

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Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

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Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

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Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

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Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

What our customers are saying

Web Analytics Course in Ottawa FAQs

Learning about Web Analytics is important because it enables individuals to analyse website performance, understand user behaviour, and optimise digital marketing strategies, ultimately leading to improved customer engagement and business growth.
Web Analytics Training Course is essential for marketers, business owners, data analysts, and e-commerce professionals who aim to understand user behaviour, optimise online strategies, and enhance overall digital performance for better business outcomes.
Studying a Web Analytics Course can significantly enhance your career by equipping you with data analysis skills, improving your decision-making abilities, and making you a valuable asset to organisations seeking to optimise their online performance.
Yes, Web Analysts are in high demand as businesses increasingly rely on data analysis to enhance their online presence, improve user experience, and drive informed marketing strategies, making these roles essential for success.
Yes, Web Analytics is a promising career choice, offering strong job prospects and growth opportunities. The increasing reliance on data-driven decision-making makes skilled analysts highly valuable across various industries.
To enter Web Analytics, consider pursuing relevant courses or certifications, gaining experience through internships, and developing analytical skills while familiarising yourself with web analytics tools and digital marketing strategies.
Two essential skills for Web Analytics are strong analytical skills for interpreting data and proficiency in web analytics tools, enabling effective tracking and reporting of website performance metrics.
To become a Web Analyst, a combination of analytical skills, familiarity with web analytics tools, and knowledge of digital marketing is essential. A degree in marketing, data analysis, or a related field is often beneficial.
Online Training provides comprehensive resources, including interactive modules and practical exercises, enabling delegates to develop essential skills in data analysis, interpretation, and the effective use of web analytics tools for strategic decision-making.
Taking a Web Analytics Online Course equips delegates with essential skills to analyse website performance, understand user behaviour, and leverage data-driven insights to enhance marketing strategies and drive business success effectively.
No specific prerequisites are required for enrolling in the Web Analytics Training. However, a basic understanding of digital marketing concepts and familiarity with web technologies can be beneficial for delegates.
Web Analytics Courses are ideal for marketing professionals, business analysts, data specialists, and anyone seeking to enhance their understanding of web data to optimise online performance and make data-driven decisions for business growth.
Yes, The Knowledge Academy offers support for the Web Analytics Course via phone & email before attending, during, and after. Our customer support team is available to assist and promptly resolve any issues you may encounter.
In this Web Analytics Online Course, delegates will have intensive training with our experienced instructors, a digital delegate pack consisting of important notes related to this course, and a certificate after course completion.
This Web Analytics Certification takes 1-day to complete during which delegates participate in intensive learning sessions that cover various course topics.
To register for the Web Analytics Course, visit The Knowledge Academy's website, navigate to the course page, and click on the registration button. Fill in the required details, select your preferred schedule, and complete the payment process.
Yes, the Web Analytics Course materials can be accessed from multiple devices, ensuring flexibility for delegates to study on the go. This allows for seamless learning, whether using a computer, tablet, or smartphone.
The training fees for Web Analytics Coursein Ottawa starts from CAD1695
The Knowledge Academy is the Leading global training provider for Web Analytics Course.
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Why choose us

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Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

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Many delivery methods

Flexible delivery methods are available depending on your learning style.

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High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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