Course information

Website Conversion Rate Optimisation Training Course Outline

Module 1: Introduction to Website Conversion Rate Optimisation

  • What is Conversion Rate Optimisation (CRO)?
  • Conversion Rate Optimisation (CRO) Components
  • Importance of CRO
  • Best Practices to CRO

Module 2: Building an Optimisation Plan

  • Overview
  • Steps to Create the Conversion Optimisation Plan

Module 3: User Experience (UX) and Funnel Optimisation

  • User Experience (UX)
  • Funnel Optimisation

Module 4: Landing Page Optimisation

  • Introduction
  • Why the Optimisation of Landing Page Matters for Your Online Business?
  • Tips and Tricks for Starting Landing Page Optimisation

Module 5: Bounce Rate and Exit Rate

  • Bounce Rate
  • Exit Rate

Module 6: Testing and Optimisation

  • Funnel Stages
  • Overview of Potential Pages, Importance Pages and Ease Pages
  • Creating Tables and Testing Hypothesis
  • Types of Testing
  • Tools of Testing

Module 7: Measuring Conversion Rate Optimisation Results

  • Understanding Statistics
  • Fetching Insights
  • Understanding Results

Module 8: Conversion Rate Optimisation with Pay Per Click (PPC)

  • Steps to Increase PPC Conversion Rate
  • Parameters Affecting Quality Score

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Who should attend this Website Conversion Rate Optimisation Training? 

The Website Conversion Rate Optimisation Course is ideal for individuals and businesses seeking to enhance their online presence and maximise the effectiveness of their websites. This course can benefit a wide range of professionals, including:

  • Digital Marketers
  • Web Designers and Developers
  • Business Owners and Entrepreneurs
  • E-Commerce Professionals
  • Data Analysts
  • Marketing Managers
  • Marketing Consultants

Prerequisites of the Website Conversion Rate Optimisation Training

There are no formal prerequisites for this Website Conversion Rate Optimisation Course.

Website Conversion Rate Optimisation Training Course Overview

Unlock the potential of your marketing efforts with the Website Conversion Rate Optimisation Course, a vital component of Marketing. In an era where online presence is paramount, understanding how to optimise website conversion rates is crucial for businesses aiming to maximise their digital impact and boost customer engagement.

Marketing Professionals, Web Developers, and business owners seeking to enhance their online performance should aim to master Website Conversion Rate Optimisation. This knowledge shown on Marketing Courses is indispensable for staying competitive in the digital landscape, making it a must-have skill set for those involved in the marketing domain.

This 1-day training by The Knowledge Academy equips delegates with practical insights and techniques to elevate their Website Conversion Rate Optimisation skills. Through interactive sessions and real-world case studies, delegates will gain a deep understanding of optimising websites for better user experience and increased conversion rates, ensuring they leave the course well-equipped to implement effective strategies in their professional endeavors.

Course Objectives

  • To understand the key principles of Website Conversion Rate Optimisation
  • To identify and analyse factors influencing user behaviour on websites
  • To learn strategies for improving website usability and design
  • To explore A/B testing and other optimisation techniques
  • To implement data-driven decision-making processes for website improvements
  • To develop skills in interpreting analytics to enhance website performance

Upon completion, delegates will be equipped to transform their digital presence, enhance user interactions, and ultimately drive increased conversion rates, making their marketing efforts more impactful and results-driven.

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What’s included in this Website Conversion Rate Optimisation Training?

  • World-Class Training Sessions from Experienced Instructors    
  • Website Conversion Rate Optimisation Certificate 
  • Digital Delegate Pack 

Why choose us

Our Ottawa venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Ottawa is the capital city of Canada. It is located on the bank of the Ottawa River in the east of Southern Ontario province. It has an estimated population of 885,000 people. Ottawa is the fourth largest city in the world. The name of this city comes from the Algonquin word Odawa which means “to trade”. Education in Canada is mostly free and publicly funded. It is overseen by the federal, provincial and local governments, with the education within provincial jurisdiction and the curriculum overseen by the province. Education is compulsory in most provinces up to the age of 16. Parents can choose between sending their children to one of the public schools or they can sent them to a fee paying private school. Those who live in Ottawa and find that picking a secondary school is a fraught decision involving school zones and ratings. There are four main public school boards in Ottawa. One is English, one is English-Catholic, and one is French and another is French-Catholic. The Ottawa-Carleton District School Board which is the largest with 147 schools to oversee. The catholic school board has 85 schools, the Conseil des écoles catholiques du Centre-Est has 49 schools and the Conseil des écoles publiques de l'Est de l'Ontario has 37 schools. Canada’s higher has a very good reputation. However there is no formal ranking system and students will often choose colleges and universities bases on geographic convenience and the reputation of a particular course. Ottawa is one of the best educates cities in Canada as it is believed that over half of the population have graduated from college or university. Ottawa has the highest per capita concentration of engineers, scientists, and residents with PhDs in Canada. The University of Ottawa was founded in 1848 and was the first higher education institute to be established in the city.  The university is a bilingual public university. The University of Ottawa is ranked in the top 300 universities in the world, coming in at number 284 and is a top 15 university in Canada.  The university has faculties in the following areas: arts, civil law, common law, education, engineering, post graduate studies, health sciences, medicine, science, social sciences and the school of management. Ottawa also has two main public colleges Algonquin College and La Cité collégiale. There are also 2 catholic universities in the city; Dominican University College and Saint Paul University.

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Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Marketing Training | Website Conversion Rate Optimisation Training in Ottawa. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Unlock your potential with The Knowledge Academy's Marketing Training | Website Conversion Rate Optimisation Training in Ottawa, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

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Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

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Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

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Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

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Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

What our customers are saying

Marketing Training | Website Conversion Rate Optimisation Training in Ottawa FAQs

Website Conversion Rate Training focuses on strategies and techniques to increase the percentage of visitors who complete desired actions on a website, such as making a purchase or signing up for a newsletter.
There are no prerequisites for attending this course.
Anyone looking to learn more about the website conversion rate optimisation can attend this course. The course is well-suited for Digital Marketers, Graduates, User Experience professionals, Web Analysts, and Business Owners.
We provide support via phone & email prior to attending, during and after the course.
The duration of this course is 1 day.
Completing Conversion Rate Optimisation Training Course opens doors to roles like Web Accessibility Specialist, UX Designer, and Web Developer focused on inclusive design, in various sectors including tech, government, and healthcare.
Following Conversion Rate Optimisation Training Course, UK-based web accessibility specialists typically earn between £45,000 to £70,000 per year on average. Experienced professionals may command higher salaries, with many opportunities for career advancement and increased earnings.
The Website Conversion Rate Certification is highly sought after in the United Kingdom, reflecting the growing importance of optimising website performance to drive conversions and revenue in the digital market.
Bounce rate measures the percentage of visitors who leave a website without interacting further, while exit rate calculates the percentage of visitors who leave the site from a specific page. Both metrics are vital for assessing website engagement and performance.
The Website Conversion Rate Course offers significant benefits for businesses and professionals in Ottawa, equipping them with strategies and techniques to enhance website performance, increase conversions, and maximise ROI in the competitive online landscape.
Organisations in Ottawa benefit from the Website Conversion Rate Course by enhancing User Experience, increasing conversions, and making data-driven decisions. This leads to a competitive advantage, ultimately driving growth and achieving business objectives.
The Knowledge Academy is a coveted training provider which offers multiple courses, comprehensive course content, experienced instructors, flexible learning options, and industry recognition, making it a reliable choice for attending this Conversion Rate Optimisation Training.
The training fees for Conversion Rate Optimisation Trainingin Ottawa starts from CAD1695
The Knowledge Academy is the Leading global training provider for Conversion Rate Optimisation Training.
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Why choose us

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Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

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Many delivery methods

Flexible delivery methods are available depending on your learning style.

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High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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