Retired : Microsoft Dynamics 365 Marketing MB220 Overview
Microsoft Dynamics 365 Marketing MB220 Course Outline
Module 1: Set Up and Manage Dynamics 365 Customer Insights
- Introduction to Dynamics 365 Customer Insights - Journeys
- Start with a Trial of Dynamics 365 Customer Insights - Journeys
- Purchase and Set Up Dynamics 365 Customer Insights - Journeys
- Integrate Customer Insights - Journeys with a CMS System or Microsoft Power Pages
- Re-run the Marketing Setup Wizard
- Manage Environments
- Keep the App Up to Date
- Uninstall the Marketing Services
Module 2: Advanced Configuration for Dynamics 365 Customer Insights
- Introduction
- Overview
- Email Marketing
- Customer Engagement
- Collaboration
- Event Management
- Lead Management
- Data Management
- Customer Insights Connector
- Customise Dynamics 365 Customer Insights - Journeys
Module 3: Review Domain Authentication, Email Best Practices, and GDPR in Dynamics 365 Customer Insights
- Introduction
- Domain Authentication
- Email Best Practices
- Data Protection and Privacy and Personal Data Compliance
Module 4: Manage Assets and Content Settings in Dynamics 365 Customer Insights
- Introduction
- Upload Images
- Manage Keywords
- Create Reusable Content Blocks
- Configure Content Settings
Module 5: Manage Customers in Dynamics 365 Customer Insights
- Introduction
- Manage Contacts
- Manage Accounts
- Account-Based Marketing
- Manage Leads
- Score and Qualify Leads
Module 6: Manage Forms and Pages in Dynamics 365 Customer Insights
- Introduction
- Create a Marketing Form
- Add a Form to a Marketing Page
- Embed Forms on External Websites
- Create a Marketing Form Template
- Create a Marketing Page
- Set Up Marketing Page Personalisation
- Create a Marketing Page Template
- Exercise - Create a Marketing Form and Marketing Page
Module 7: Manage Emails, Segments, and Journeys in Dynamics 365 Customer Insights
- Introduction
- Create a Marketing Email
- Deliver a Marketing Email with Send Now
- A/B Testing for Email Marketing
- Create an Email Template
- Create and Manage Segments
- Create a Segment Template
- Market to Dynamics 365 Segments on LinkedIn
- Use Segments from Dynamics 365 Customer Insights
- Create a Customer Journey
- Run A/B Testing from a Customer Journey
- Generate Dynamic Behavioural Segments from Customer Journey Results
- Create a Customer Journey Template
- Exercise - Create a Customer Journey
Module 8: Manage Subscription Centers and Double Opt-In in Dynamics 365 Customer Insights
- Introduction
- Manage Subscription Centers
- Set Up Global Double Opt-In
- Set Up Double Opt-In on a Per-Form Basis
Module 9: Manage Website Visits, Redirect URLs, and Social Postings in Dynamics 365 Customer Insights
- Introduction
- Monitor Website Visits and Link Clicks
- Marketing on Social Media
Module 10: Create an On-Site Event in Dynamics 365 Customer Insights
- Introduction
- Event Website Overview
- Review the Event Business Process
- Create the Event Record
- Manage Sessions, Speakers, and Sponsorships
- Configure Registration Options and Set Up Event Passes
- Record Additional Information About the Event
- Manage Event Logistics
- Publish an Event
- View the Event Website
- Exercise - Create an On-Site Event
Module 11: Create a Webinar Event in Dynamics 365 Customer Insights
- Introduction
- Configure Webinar Settings
- Create a Non-Teams Webinar Event
- Create a Microsoft Teams Webinar Event
- Build the Event Registration Form
Module 12: Promote Events, Manage Registration and Check-Ins, and Review Results in Dynamics 365 Customer Insights
- Introduction
- Promote Your Events
- View and Manage Event Registrations
- Book Hotel Rooms for Staff, Speakers, and Guests
- View and Manage Event Attendance
- Follow Up After the Event
Module 13: Advanced Event Management Features in Dynamics 365 Customer Insights
- Introduction
- Create and Manage Recurring Events
- Create an Event Template
Module 14: Evaluate Marketing Initiatives with Analytics in Dynamics 365 Customer Insights
- Introduction to Marketing Insights
- Contact Insights
- Lead Insights
- Lead Scoring Insights
- Account Insights
- Segment Insights
- Customer Journey Insights
- Marketing Email Insights
- Marketing Page and Form Insights
- Website Insights
- Social Insights
- Redirect Insights
Module 15: Review the Marketing Calendar in Dynamics 365 Customer Insights
- Introduction
- Entity Level Calendars
- Form-Level Calendars
- Create and Customise Marketing Calendars
Who should attend this Microsoft Dynamics 365 Marketing MB220 Course?
The Microsoft Dynamics 365 Marketing MB220 Training Course is designed to provide professionals with the knowledge and skills required to use the marketing capabilities of the Dynamics 365 Marketing application. Below are the professionals best suited for this course:
- Marketing Managers
- Digital Marketing Specialists
- Marketing Automation Specialist
- CRM Administrators
- Marketing Analysts
- Customer Engagement Managers
- Sales and Marketing Professionals
Prerequisites of the Microsoft Dynamics 365 Marketing MB220 Course
There are no formal prerequisites for this Microsoft Dynamics 365 Marketing MB220 Course.
Microsoft Dynamics 365 for Marketing (MB220) Course Overview
The Microsoft Dynamics 365 for Marketing (MB220) Course provides in-depth training on leveraging Dynamics 365 for marketing automation and campaign management. It covers essential concepts, tools, and techniques for designing, executing, and analysing marketing campaigns effectively.
Marketing professionals, Campaign Managers, and Digital Marketers must master Dynamics 365 for Marketing to elevate their marketing strategies and enhance customer engagement. Proficiency in Dynamics 365 for Marketing enables them to design targeted campaigns, automate processes, and deliver personalised experiences, fostering stronger connections with customers and driving business growth.
This 4-day training by the Knowledge Academy equips delegates with practical skills and knowledge in utilising Dynamics 365 for Marketing. Through hands-on exercises and real-world examples, participants will learn to create targeted campaigns, nurture leads, and measure marketing performance.
Course Objectives
- To understand the key features and functionalities of Dynamics 365 for Marketing
- To learn to design and execute marketing campaigns using Dynamics 365
- To explore lead management and marketing automation capabilities
- To gain insights into customer journey orchestration and personalisation
- To prepare for the Microsoft Dynamics 365 for Marketing certification exam
Upon completion, participants will be proficient in leveraging Dynamics 365 for Marketing to drive successful marketing campaigns, enhance customer engagement, and achieve marketing objectives effectively.
What’s included in this Microsoft Dynamics 365 Marketing MB220 Course?
- World-Class Training Sessions from Experienced Instructors
- Digital Delegate Pack
Why choose us
Ways to take this course
Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Retired : Microsoft Dynamics 365 Marketing MB220. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.
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Join a scheduled class with a live instructor and other delegates.
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Engage in activities, and communicate with your trainer and peers.
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We handpick from a global pool of expert trainers for our Online Instructor-led courses.
Expertise
With 10+ years of quality, instructor-led training, we equip professionals with lasting skills for success.
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With classes running in all timezones, access any of our courses and course material from anywhere, anytime.
Unlock your potential with The Knowledge Academy's Retired : Microsoft Dynamics 365 Marketing MB220, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.
What our customers are saying
Yash was an excellent trainer and went above and beyond to provide a comprehensive overview of D365 Customer Journeys module as well as consultancy around specific areas of difficulty I was having with my own company set-up.
Stephen Davis
She was polite and helpful
Marcell Varga
Elly was an excellent trainer, very knowledgeable on the system. We had a small group and she was always on hand and able to give one on one help. She was extremely pleasant, friendly and very patient with us.
Yvonne Connolly
Retired : Microsoft Dynamics 365 Marketing MB220 FAQs
Why choose us
Best price in the industry
You won't find better value in the marketplace. If you do find a lower price, we will beat it.
Trusted & Approved
Microsoft Dynamics 365 Training
Many delivery methods
Flexible delivery methods are available depending on your learning style.
High quality resources
Resources are included for a comprehensive learning experience.
"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"
Joshua Davies, Thames Water
Microsoft Dynamics 365 Marketing Functional Consultant Associate
Save upto 40%Included courses:
Total without package: CAD8590
Package price: CAD5195 (Save CAD3395)