Course information

Self-Publishing Masterclass Course Outline

Module 1: Introduction to Self-Publishing

  • What is Self-Publishing?
  • Benefits of Self-Publishing
  • Types of Book Publishing
  • How to Self-Publish a Book?
  • Good Reasons to Self-Publish

Module 2: Basics to Start Own Publishing Company

  • Business Structures
  • Where to Look for Help
  • Setting Up the Business
  • Licenses and Taxes
  • Basic Laws
  • Keeping Records and Paying Taxes
  • Cost to Publish the Book

Module 3: Producing the Books According to the Requirements

  • Book Production Essentials
    • Information Packaging
    • Production and Printing Time
    • Book Design and Format
    • Colour Printing
    • Printing Materials
  • Book Physical Attributes
    • Book Cover and Binding
    • Printing Books
  • Production Planning
    • Estimating Sales
    • Size of Inventory
    • Selection of a Book Printer

Module 4: Publishing and Advertising a Book

  • Preparation for Publication
    • International Standard Book Number (ISBN)
    • Bar Codes
    • Important Registrations
  • Marketing Channels
    • Directories to List the Book In
    • Own a Website
    • Direct Marketing
  • Advertising Strategies
    • Co-op Advertising
    • Point-of-Purchase Sales Aids
    • Online Advertising

Module 5: Pricing of a Book

  • Pricing Strategies
    • List Price
    • Pricing Formula
    • Pricing Considerations
  • Sales Terms
    • Discounts
    • Terms of Sales
    • Collections
    • Accounts Receivable
    • Returns

Module 6: Promotion of a Book

  • Advertising and Promotion
    • Cost of Advertising
    • Beginning of Promotion
    • Pattern of Sales
  • Media and Publicity
    • Key Media Contacts
    • Promotional Material
    • Publication Date
    • Book Review
    • Selecting Review Periodicals
    • News Releases
    • Press Kits
    • Radio and Television Talk Shows
  • Author and Book Visibility
    • Author Promotion
    • Book Awards

Module 7: Markets and Distribution Channels

  • Sales Channels
    • Wholesale vs. Retail Sales
    • Distributors and Wholesalers
    • Selecting a Distributor
    • Bookstore Chains
    • Library Trade
    • School Market
    • Prepublication Sales
    • Non-Traditional Markets
  • Target Markets and Seasonality
    • Target Your Markets
    • Seasons Affect Your Sales
  • Special Sales Opportunities
    • Selling to the Government and Military
    • Premiums and Incentives
    • Fund-raisers
    • Catalos
    • Subsidiary Rights
    • Opportunities with Publishers
    • Book Exhibits

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Who Should Attend the Self-Publishing Masterclass?

The Self-Publishing Masterclass is designed for individuals who are interested in becoming authors and start their own publishing career or business. This course will benefit the following professionals:

  • Freelance Writers
  • Bloggers
  • Content Creators
  • Creative Writers
  • Entrepreneurs
  • Business Owners
  • Educators and Instructors

Prerequisites of the Self-Publishing Masterclass

There are no formal prerequisites to attend the Self-Publishing Masterclass. However, a basic knowledge of writing, editing and marketing would be beneficial.

Self-Publishing Masterclass Course Overview

Self-publishing refers to an author who completes the full publishing process independently or with their own resources, including editing, printing, formatting, proofreading, cover design, and book promotion. It is a vital and intriguing activity these days since it helps to distribute the book as quickly as possible while also requiring creative control over every book component. Advancing all the methods and steps of Self-Publishing a book will help learners to comprehend the purpose of publishing and marketing material, which is frequently for the benefit of the work itself. Attaining the skills and abilities of self-publishing a book can also help learners to excel as self-employed professionals and gain exponential growth.

In this 1-day Self-Publishing Masterclass, delegates will attain acquaintance about the production of books according to the requirement. They will learn all the marketing and distribution channels to make the books available to the customers and fulfilling their needs. Delegates will also learn about promoting, marketing, and distributing their published books. Our highly expert trainer with abundant knowledge will teach the delegates to get familiar with all the strategies to advertise and publish a book to succeed and build their career as authors.

It also accommodates the delegates with interesting topics, such as:

  • Direct marketing
  • Co-op advertising
  • Bookstore chains
  • Library trade
  • School market
  • Promotional material

At the end of this masterclass, delegates will be able to get familiar with all the possible factors of publishing a book so that all the struggle invested in Self-Publishing a book doesn’t go in vain. They will also be able to know the basic laws in book publishing, keep records, and pay the right taxes.

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What’s included in this Self-Publishing Masterclass?

  • World-Class Training Sessions from Experienced Instructors
  • Self-Publishing Certificate
  • Digital Delegate Pack

Why choose us

Our Mississauga venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Mississauga is the sixth largest city in Canada. It is in the south of the province of Ontario in the region of peel. The city is estimated to have a population of around 715,000 people. The rapid growth of this city is attributed to its proximity to Toronto. It was originally built as suburb of Toronto. Education in Canada is mostly free and publicly funded. It is overseen by the federal, provincial and local governments, with the education within provincial jurisdiction and the curriculum overseen by the province. Education is compulsory in most provinces up to the age of 16. Mississauga is served by the Peel District School Board, which operates the secular English speaking public schools. There is also a school board that runs the local catholic schools and a board that runs the French speaking schools in the area, one for the secular French schools and one for the catholic French schools. There are a number of schools in the area that offer specialised programs. These include the French immersion schools such as Clarkson Secondary School and Streetsville Secondary School. There are three schools in the areas that off a Regional Arts Program and two that offer a specialist sci-tech program for students who are gifted in these areas. There is also two schools that offer support for those studying for the international baccalaureate plus numerous other programs. Canada’s higher has a very good reputation. However there is no formal ranking system and students will often choose colleges and universities bases on geographic convenience and the reputation of a particular course. Mississauga is home to one of the three campuses run by the University of Toronto. This university is ranked as the 34th best university in the world and is the second highest ranked Canadian university in the rankings. The campus was established in 1967 and is the universities second largest division. It is home to 12,000 students. They have 15 academic departments and pupils can choose from 148 programs to participate in from 89 areas of study. Students can study both undergraduate and graduate programs on this campus. This campus also has an excellent research environment that has helped the staff and researchers become internationally recognised for their work. The university includes Institutes for Management and Innovation, and Communication, Culture, Information and Technology.

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Address

Robert Speck 2
2 Robert Speck Parkway
Suite 750
Mississauga
Ontario
L4Z 1H8

T: +1 6474932992

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Personal Development Training | Self-Publishing Masterclass in Mississauga. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Unlock your potential with The Knowledge Academy's Personal Development Training | Self-Publishing Masterclass in Mississauga, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

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Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

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What our customers are saying

Personal Development Training | Self-Publishing Masterclass in Mississauga FAQs

Self-Publishing is when an author self-publishes and manage the whole book publication process, including printing, distribution, and marketing.
There are no formal prerequisites for attending this Self-Publishing Masterclass.
This Self-Publishing Masterclass is ideal for anyone who wants to gain in-depth knowledge of self-publishing a book and its procedures.
Faster exposure, greater creative control, better royalties, and longer shelf life are the main benefits of Self-Publishing.
Beta readers, editors, proofreaders, cover designers, typesetters, ebook formatting, printers, and online/physical distributors are the essential components of the Self-Publishing team.
This course is [ 1 ] day(s)
The importance of getting published is that it positions an individual as a leader, creates a competitive advantage, builds corporate enthusiasm and supports ongoing education, reinforces marketing initiatives, and generates leads to make the sales job easier.
In this Self-Publishing Masterclass, you will obtain insights into the marketing and distribution channels to make the books available to the customers and fulfil their needs. You will also get familiar with the book published according to the requirements, promotion of a book, pricing, and many more concepts.
The training fees for Self Publishing Coursein Mississauga starts from CAD1695
The Knowledge Academy is the Leading global training provider for Self Publishing Course.
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Flexible delivery methods are available depending on your learning style.

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Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

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