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Key Account Management Training Course Overview
Key Account Management Training Course Outline
Module 1: Level of Relationship
- Tactical Relationship
- Cooperative Relationship
- Interdependent Relationship
- Strategic Relationship
Module 2: Identify the Key Account and the Most Effective Strategy
- Identifying Key Accounts
- Pre-KAM
- Early KAM
- Mid-KAM
- Partnership KAM
- Synergistic KAM
- KAM Uncoupling
Module 3: How to Develop Lock-in Strategies?
- Lock-in Strategies
- Build “Big Picture” Relationships
- Offer Insight
- Predict Needs
- Communicate Openly
- Give Complimentary Gifts
- Be Receptive and Collaborative
Module 4: Issues to Manage Within Organisation
- Common Problems
- Inconsistent Processes
- Lack of Internal Communication
- No Executive Support
- Appointing the Wrong Account Managers
Module 5: Influencing Both Inside and Outside the Key Account
- Active Listening Skills
- Mediating Conflict
- Influencing Key Accounts
Module 6: Measuring the Tangible Perceptions of Key Players
- Introduction
Module 7: Prioritising Key Accounts
- Pareto Principle on Key Account
- Steps to Analyse any of these Activities
- Key Account Matrix
Module 8: Key Account Methodologies
- Key Account Methodologies
- SPIN Selling
- Challenger Sale
- Value Selling Framework
Module 9: Customer Value and Differentiation
- Customer Value Proposition (CVP)
- Operating Models
Module 10: Traditional Selling Vs KAM Development
- Traditional Selling Vs KAM Development
Who should attend this Key Account Management Training?
This Key Account Management Course is designed to equip delegates with the skills and knowledge necessary to effectively manage and nurture key accounts within a business. This Sales Course is especially beneficial for the following professionals:
- Key Account Managers
- Business Development Managers
- Customer Relationship Managers
- Sales Executives
- Sales Managers
- Account Directors
- Consultants and Advisors
Prerequisites of this Key Account Management Training
There are no formal prerequisites for this Key Account Management Course. However, a basic understanding of sales, account management, customer needs, and communication skills would be beneficial for the delegates.
Key Account Management Training Overview
Key Accounts refer to a strategic approach in business where organisations identify and prioritise specific customers or clients who have the potential to contribute significantly to their revenue and long-term growth. Key Accounts enable delegates to drive growth, foster long-lasting customer relationships, and contribute significantly to their organisation's success through effective Key Accounts Management.
This course delves into the nuances of relationship-building and strategic account management, which helps delegates learn to identify, nurture, and grow key client accounts. It equips delegates with the skills needed to tailor offerings to specific client needs, optimise communication, and foster long-term client satisfaction. This course is beneficial for Key Account Managers, Sales Executives, and Account Directors.
The Knowledge Academy’s 1-day Key Accounts Training Course aims to educate delegates on how to select the correct accounts to invest their resources in, in order to turn around the largest profit for their organisation. This Sales Course focusses on developing optimal strategies for obtaining more business from existing clients and developing customer value and differentiation.
Course Objectives
- To develop strategic approaches for managing key accounts effectively
- To enhance communication and negotiation skills tailored to key account management
- To understand the importance of building long-term relationships with key clients
- To master the use of data and analytics in optimising key account performance
- To learn techniques for identifying and nurturing high-potential accounts
- To implement effective strategies for cross-selling and upselling within key accounts
Upon completing this Key Account Management Course, delegates will acquire advanced skills in building and maintaining strategic client relationships. This training not only enhances their ability to identify and capitalise on key business opportunities but also equips them with the tools to effectively manage and grow key accounts, fostering long-term success in their roles.
What’s included in this Key Accounts Management Training Course?
- World-Class Training Sessions from Experienced Instructors
- Key Account Management Training Course Certificate
- Digital Delegate Pack
Why choose us
Ways to take this course
Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Key Account Management Training Course. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.
Live classes
Join a scheduled class with a live instructor and other delegates.
Interactive
Engage in activities, and communicate with your trainer and peers.
Global Pool of the Best Trainers
We handpick from a global pool of expert trainers for our Online Instructor-led courses.
Expertise
With 10+ years of quality, instructor-led training, we equip professionals with lasting skills for success.
Global Reach
With classes running in all timezones, access any of our courses and course material from anywhere, anytime.
Unlock your potential with The Knowledge Academy's Key Account Management Training Course, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.
What our customers are saying
Our Trainer was very professional and easy to follow. He made a genuine effort to be interactive and spent sufficient time on every topic covered.
Prasad Parab
Amazing trainer
Joe Tanios
RAS
Francois Baletaud
Key Account Management Training Course FAQs
Key Account Management is a strategic approach to managing a company's most valuable clients, focusing on long-term partnerships. It involves offering customised solutions and services to these key clients, ensuring they receive top-level attention.
Key Account Management is critical for businesses because it fosters long-term relationships with high-value clients who contribute significantly to a company’s revenue. By providing tailored solutions and personalised attention, businesses can enhance customer loyalty, minimise churn, and create cross-selling and up-selling opportunities.
Taking this training equips professionals with skills in relationship-building, strategic thinking, negotiation, and customer service. These competencies are essential for understanding and addressing the unique needs of key clients, increasing customer satisfaction, and driving business performance.
There are no strict prerequisites for this course, but having experience in sales, business development, or client relationship management is advantageous. A basic understanding of customer relations and business strategies would also be helpful.
No, delegates do not need to take an examination to complete this course.
This training is ideal for sales professionals, account managers, business development executives, and client relationship managers responsible for managing key accounts or high-value clients within their organisation. It’s also suitable for those aspiring to specialise in strategic client management.
Yes, At The Knowledge Academy, we offer 24/7 support for our Key Account Management Courses, ensuring delegates can access help whenever needed throughout their learning journey.
The duration of this course spans 1 day.
Key Account Management Certification aims to develop professionals with the skills to manage high-value clients effectively, implement strategic account plans, build long-term customer loyalty, and enhance the profitability of their organisation.
These Key Account Management Online Training Courses are of intermediate difficulty. They are designed for professionals with some background in sales, account management, or business development but are accessible to those looking to advance in these fields.
Holding a Key Account Management Certification demonstrates expertise in managing important client relationships and positions professionals as key contributors to an organisation’s growth. This certification enhances credibility in the industry, improves job prospects, and can lead to career advancements.
The course covers relationship-building techniques, client retention strategies, negotiation skills, strategic account planning, performance analysis, and communication techniques.
Yes, corporate training options are available for teams and organisations that want to enhance their Key Account Management capabilities. Customisable corporate training packages are tailored to meet the specific needs of businesses and can be delivered both online and in-person.
In this training, you will learn how to identify key accounts, develop strategic account plans, implement client retention strategies, handle complex negotiations, and foster long-term client relationships. You will also gain insights into communication and presentation techniques that are essential for engaging key clients.
Professionals such as Key Account Managers, Client Relationship Managers, Sales Directors, and Business Development Managers will benefit from this certification. Additionally, individuals aspiring to senior-level client management roles will find this certification valuable for career progression.
Yes, self-paced online courses are available for delegates who prefer to learn at their own pace and on their own schedule. These courses typically offer flexible deadlines, allowing professionals to balance work commitments with their studies.
Upon completing the course, you can pursue roles such as Key Account Manager, Strategic Account Director, Client Relationship Manager, and Business Development Manager. These roles are typically responsible for managing the company’s most important client relationships and driving revenue growth.
After completing this training, you can apply the strategies and skills learned to manage key clients effectively. You may also pursue further specialisation in strategic account management, client retention, or advanced sales techniques to continue advancing in your career.
This course offers vital skills in managing top-tier clients, driving business success through relationship building, strategic planning, and targeted communication. It prepares you for senior roles in client management and enhances your ability to retain and grow key accounts, a critical aspect of modern sales and business development.
For assistance with accessing your course materials, reach out to the knowledge academy's support team via email or phone. They will assist you in troubleshooting access issues and ensuring you can continue your learning without interruption.
No prior sales training is required for these courses. However, a background in sales can be beneficial as it provides context for more advanced client management strategies. The course is designed to cater to both beginners and professionals aiming to enhance their client management expertise.
The training fees for Key Account Management Training Coursein Canada starts from CAD1695
The Knowledge Academy is the Leading global training provider for Key Account Management Training Course.
Please see our Sales Training courses available in Canada
Why choose us
Best price in the industry
You won't find better value in the marketplace. If you do find a lower price, we will beat it.
Many delivery methods
Flexible delivery methods are available depending on your learning style.
High quality resources
Resources are included for a comprehensive learning experience.
"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"
Joshua Davies, Thames Water
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