Course information

Sales Management Training​ Course Outline

Module 1: Introduction

  • What is Sales Management?
  • Sales Management and Control

Module 2: Benefits of Selling Activities

  • Benefits to the Society
  • Benefits to Consumers
  • Benefits to Business Firms, Sales-Persons, and Customers

Module 3: Elements of Sales Management

  • Planning
  • Coordination
  • Controlling
  • Motivating

Module 4: Objectives of Sales Management

  • Increase Sales Revenue
  • Expand Market Share
  • Improve Customer Satisfaction
  • Enhance Sales Team Performance
  • Optimise Sales Processes
  • Develop and Maintain Strong Relationships
  • Achieve Sales Targets
  • Increase Profitability
  • Develop and Launch New Products/Services
  • Manage Sales Channel Partners

Module 5: Determining Sales-Related Marketing Policies

  • Product Policies
  • Distribution Policies
  • Pricing Policies

Module 6: SMBO Approach

  • Process of SMBO
  • Importance of SMBO

Module 7: Organisation of Selling Unit

  • Need and Importance
  • Functions of Sale Organisation
  • Structure of Sales Organisation
  • Steps to Establish a Sales Structure

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Who should attend this Sales Management Training?

Our Sales Management Course is designed to equip delegates with the skills and strategies for leading, managing, and guiding sales teams to achieve their targets and drive overall sales success. This Sales Training Course is especially beneficial for these professionals:

  • Sales Managers
  • Sales Directors
  • Sales Team Leaders
  • Business Development Managers
  • Entrepreneurs and Business Owners
  • Sales Executives
  • Consultants and Advisors

Prerequisites of the Sales Management Training

There are no formal prerequisites for this Sales Management Course. However, a basic understanding of sales and marketing principles and strong communication skills would be beneficial for the delegates.

Sales Management Training Course Overview

Sales Management can be defined as the process of building sales force by coordinating sales operations, implementing sales techniques, and allowing a business to exceed the sales target consistently. Sales Management enables various activities and functions included in the delivery of goods and services of the organisation.

This Sales Management Training is specially tailored to provide delegates with all the knowledge of the basic concepts of Sales Management and go all the way to implement the strategies to get the desired results. This training is beneficial for professionals such as Sales Directors, Sales Managers, and Sales Team Leaders.

In our 1-day Sales Management Certification Training by The Knowledge Academy, delegates grasp the essentials of Sales Management objectives, distribution policies, and the significance of SMBO. Conducted by highly expert and experienced trainers, this Sales Course equips individuals with essential knowledge of Sales Management.

Course Objectives

  • To understand the role of Sales Management in an organisation
  • To learn how to develop and implement a sales strategy
  • To manage and motivate a sales team
  • To measure and evaluate sales performance
  • To develop and maintain relationships with customers
  • To stay up-to-date on sales trends and best practices

After successfully completing this Sales Management Training, delegates will fully understand what Sales Management is and how it is done. They will also be able to adapt different approaches and policies to attain the desired goals of an organisation.

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What’s included in this Sales Management Training

  • World-Class Training Sessions from Experienced Instructors
  • Sales Management Certificate
  • Digital Delegate Pack

Why choose us

Our Ottawa venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Ottawa is the capital city of Canada. It is located on the bank of the Ottawa River in the east of Southern Ontario province. It has an estimated population of 885,000 people. Ottawa is the fourth largest city in the world. The name of this city comes from the Algonquin word Odawa which means “to trade”. Education in Canada is mostly free and publicly funded. It is overseen by the federal, provincial and local governments, with the education within provincial jurisdiction and the curriculum overseen by the province. Education is compulsory in most provinces up to the age of 16. Parents can choose between sending their children to one of the public schools or they can sent them to a fee paying private school. Those who live in Ottawa and find that picking a secondary school is a fraught decision involving school zones and ratings. There are four main public school boards in Ottawa. One is English, one is English-Catholic, and one is French and another is French-Catholic. The Ottawa-Carleton District School Board which is the largest with 147 schools to oversee. The catholic school board has 85 schools, the Conseil des écoles catholiques du Centre-Est has 49 schools and the Conseil des écoles publiques de l'Est de l'Ontario has 37 schools. Canada’s higher has a very good reputation. However there is no formal ranking system and students will often choose colleges and universities bases on geographic convenience and the reputation of a particular course. Ottawa is one of the best educates cities in Canada as it is believed that over half of the population have graduated from college or university. Ottawa has the highest per capita concentration of engineers, scientists, and residents with PhDs in Canada. The University of Ottawa was founded in 1848 and was the first higher education institute to be established in the city.  The university is a bilingual public university. The University of Ottawa is ranked in the top 300 universities in the world, coming in at number 284 and is a top 15 university in Canada.  The university has faculties in the following areas: arts, civil law, common law, education, engineering, post graduate studies, health sciences, medicine, science, social sciences and the school of management. Ottawa also has two main public colleges Algonquin College and La Cité collégiale. There are also 2 catholic universities in the city; Dominican University College and Saint Paul University.

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Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Sales Management Training in Ottawa. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Unlock your potential with The Knowledge Academy's Sales Management Training in Ottawa, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

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Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

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Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

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Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

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Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

What our customers are saying

Sales Management Training in Ottawa FAQs

Sales Management involves planning, directing, and overseeing a company's sales activities. It encompasses sales strategy, operations, and team management to optimise sales processes, increase revenue, and meet business objectives.
While there are no strict prerequisites, having a foundational knowledge of business, marketing, or previous sales experience can enhance understanding and application of the sales management techniques taught in the course.
This course is ideal for Sales Professionals, Business Owners, Team Leaders, Managers, and Executives looking to refine their sales management skills and improve team performance in sales-driven environments.
The three key aspects of Sales Management are sales operations, sales strategy, and sales analysis. These components focus on daily processes, developing effective sales plans, and evaluating performance for continuous improvement.
You’ll gain knowledge in sales team leadership, setting and achieving sales goals, developing strategic sales plans, performance analysis, forecasting, and customer relationship management.
Core elements include sales planning, recruitment, training of sales staff, setting performance targets, monitoring team performance, managing client relationships, and optimising sales processes for increased efficiency.
Benefits of this course include enhanced leadership skills, improved ability to set realistic sales goals, develop successful strategies, boost team morale, and apply data-driven insights to improve overall sales performance.
The certification aims to validate your knowledge and skills in managing sales teams, developing effective strategies, and optimising sales operations, positioning you for higher-level management roles.
Yes, corporate training is available, tailored to fit the specific needs of organisations seeking to enhance the performance of their sales teams through structured and practical learning sessions.
The course is designed to be accessible to both beginners and experienced professionals. The material progresses from basic concepts to advanced strategies, catering to learners at various experience levels.
Holding this certification demonstrates your proficiency in managing sales teams, developing strategies, and improving sales outcomes, making you a valuable asset in leadership positions within sales-focused organisations.
The course includes modules on sales strategy development, performance analysis, team leadership, customer relationship management, forecasting techniques, and practical exercises for applying sales management principles.
Sales Managers, Team Leaders, Business Owners, Marketing Executives, and Directors in sales-driven industries can benefit from this certification to enhance their managerial and strategic planning skills.
The duration of this course spans 1 day.
Yes, 24/7 support is provided for delegates to assist them with technical issues, questions, and guidance throughout the course duration, ensuring a smooth learning experience.
Yes, self-paced options are available, allowing professionals to study at their convenience, complete modules on their schedule, and balance learning with other professional commitments.
Graduates can pursue roles such as Sales Manager, Regional Sales Manager, Business Development Manager, Sales Director, or Vice President of Sales, depending on prior experience and additional qualifications.
After completing the course, you can apply your skills in higher-level sales management roles, enhance your current position, or pursue further specialisation in areas such as strategic sales or customer relationship management.
This course equips you with the essential skills and knowledge to lead sales teams effectively, improve sales processes, develop strategic sales plans, and enhance your career prospects in sales management.
If you encounter any issues accessing the course, you can reach out to The Knowledge Academy’s support team via email or phone for assistance in resolving the problem and ensuring continued access.
While a background in sales is helpful, it is not mandatory. This training course is designed to cater to both beginners and experienced professionals, gradually building up knowledge in sales management.
The training fees for Sales Management Trainingin Ottawa starts from CAD1695
The Knowledge Academy is the Leading global training provider for Sales Management Training.
Please see our Sales Training courses available in Ottawa
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Why choose us

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Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

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Many delivery methods

Flexible delivery methods are available depending on your learning style.

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High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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