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SAP Marketing Cloud Training Overview
SAP Marketing Cloud Training Course Outline
Module 1: Introduction and Overview
- Introduction to SAP Marketing Cloud
- Architecture and User Provisioning
- Business Roles and Authorisations
- Steps to Implementation
Module 2: Consumer and Customer profiling
- Key Capabilities
- Data Model and Merging Logic
- Best Practices for Data Sources
- Extensibility
- Custom Fields and Custom Logic
Module 3: Segmentation
- Key Capabilities
- Target Groups
- Segmentation Configuration
- Creating Segmentation Profiles and Objects
- Extensibility in Segmentation
- Custom Fields, Custom Objects and Custom Views
- Extensibility in Target Groups
Module 4: Scores
- Introduction to Scores
- Architecture and Components
- Rule-Based Scores
- Extensibility of Rule-Based Scores
- Predictive Scores
- Creating a Model Fit
- Success Reporting
- Extensibility of Predictive Scores
Module 5: Campaign Management
- Introduction to Campaign Management
- Campaign Types
- Content Studio Features
- Marketing Permissions
- Suppression Rules
- Extensibility
- Marketing Areas in Campaign Execution
- Integration
Who should attend this SAP Marketing Cloud Training?
This SAP Marketing Cloud Course is designed for anyone who wants to learn about SAP Marketing Cloud. The following professionals can benefit from attending this SAP Course:
- Marketing Managers
- Digital Marketing Professionals
- Campaign Managers
- Customer Engagement Specialists
- CRM (Customer Relationship Management) Professionals
- Marketing Analysts
- Marketing Automation Specialists
- Customer Experience Managers
Prerequisites of the SAP Marketing Cloud Training
There are no formal prerequisites for the SAP Marketing Cloud Training Course. However, having a foundational understanding of marketing principles and concepts can be advantageous for delegates.
SAP Marketing Cloud Training Course Overview
SAP Marketing Cloud refers to a suite of software solutions and tools developed by SAP to revolutionise the way businesses plan, execute, and analyse their marketing activities. SAP Marketing Cloud is an integral part of the broader SAP Customer Experience (CX) suite, which is dedicated to delivering outstanding customer experiences across all touchpoints.
The significance of SAP Marketing Cloud proficiency lies in its ability to equip businesses and organisations with the tools and capabilities needed to create targeted, personalised marketing campaigns, measure their impact, and optimise marketing strategies. In an era where customer engagement is a top priority, professionals with expertise in SAP Marketing Cloud are highly sought after.
This 1-day SAP Marketing Cloud Training Course by The Knowledge Academy is designed to provide delegates with comprehensive, real-time insights into customer behaviour, enabling businesses to better understand their customers and personalise interactions across all channels throughout the customer journey. Delegates will acquire the knowledge and skills needed to boost conversion rates and cultivate customer trust effectively.
Course Objectives
- To get an overview of SAP Marketing Cloud, its key features, and benefits
- To learn to use the SAP Marketing Cloud to create and manage marketing campaigns
- To use the SAP Marketing Cloud to segment and target customers
- To understand the processes involved in using the SAP Marketing Cloud to measure and report on the performance of marketing campaigns
- To prepare for a career in SAP Marketing Cloud consulting or implementation
By the end of this SAP Course, delegates will not only have a deep understanding of SAP Marketing Cloud but will also be well-prepared to apply this knowledge immediately in their professional roles.
What’s included in this SAP Marketing Cloud Training?
- World-Class Training Sessions from Experienced Instructors
- SAP Marketing Cloud Training Certificate
- Digital Delegate Pack
Why choose us
Ways to take this course
Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led SAP Marketing Cloud Training. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.
Live classes
Join a scheduled class with a live instructor and other delegates.
Interactive
Engage in activities, and communicate with your trainer and peers.
Global Pool of the Best Trainers
We handpick from a global pool of expert trainers for our Online Instructor-led courses.
Expertise
With 10+ years of quality, instructor-led training, we equip professionals with lasting skills for success.
Global Reach
With classes running in all timezones, access any of our courses and course material from anywhere, anytime.
Unlock your potential with The Knowledge Academy's SAP Marketing Cloud Training, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.
What our customers are saying
SAP Marketing Cloud Training FAQs
SAP Marketing Cloud is a cloud-based solution that enables businesses to deliver personalised marketing experiences by integrating customer data, analytics, and campaign management across various channels.
The benefits of this course include mastering personalised marketing strategies, improving customer engagement, enhancing data-driven decision-making, and increasing your qualifications for roles in digital marketing and customer experience management.
The certification validates your ability to effectively use SAP Marketing Cloud to manage marketing campaigns, analyse customer behaviour, and deliver personalised marketing experiences.
Marketing professionals, digital marketers, CRM specialists, and IT professionals involved in marketing technology and customer engagement strategies require this certification.
There are no formal prerequisites for the SAP Marketing Cloud Course. However, having a foundational understanding of marketing principles and concepts can be advantageous for delegates.
The certification enhances your credibility, demonstrates your expertise in personalised marketing, and improves your career prospects in digital marketing and customer experience roles.
This course comes with a 1-day training session from experienced trainers, a digital delegate pack, and a certificate upon completion of the course.
The duration of this course spans 1 day.
Yes. The Knowledge Academy offers 24/7 support for delegates before, during, and after this course.
The Knowledge Academy provides flexible self-paced training for these courses. Self-paced training is beneficial for individuals who have an independent learning style and wish to study at their own pace and convenience.
Jobs available after this course include Digital Marketing Specialist, SAP Marketing Cloud Consultant, CRM Manager, and Customer Experience Manager.
Yes, we offer tailored corporate training courses that can be customised to meet the specific needs of an organisation and its employees.
You’ll learn to manage customer data, create personalised marketing campaigns, analyse customer behaviour, and leverage SAP Marketing Cloud for optimised marketing strategies.
Marketing professionals, CRM specialists, digital marketers, and IT professionals looking to enhance their skills in marketing technology should attend this course.
Should you encounter any difficulties accessing the course materials, our customer support team is available to assist and promptly resolve any issues you may encounter.
The course equips you with the skills to optimise marketing strategies, improve customer engagement, and advance your career in digital marketing and CRM.
No formal qualifications are required, but a marketing or CRM systems background is beneficial.
After completing the course, consider obtaining SAP Marketing Cloud Certification. This will allow you to apply your skills to real-world marketing projects or further your expertise in advanced SAP modules.
No, prior SAP Certification is not required, but relevant experience or foundational knowledge of SAP systems can be beneficial.
The training fees for SAP Marketing Cloud Trainingin Canada starts from CAD3395
The Knowledge Academy is the Leading global training provider for SAP Marketing Cloud Training.
Please see our SAP Training courses available in Canada
Why choose us
Best price in the industry
You won't find better value in the marketplace. If you do find a lower price, we will beat it.
Many delivery methods
Flexible delivery methods are available depending on your learning style.
High quality resources
Resources are included for a comprehensive learning experience.
"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"
Joshua Davies, Thames Water
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