Digital Marketing Course Overview
Digital Marketing Course Outline
This Digital Marketing Course will cover the following modules:
Module 1: Digital Marketing
- What is Digital Marketing?
- How did it evolve?
- Impact of Digital Marketing on Business
Module 2: Planning, Strategy, and Testing
- Online Campaign Planning
- Digital Marketing Techniques
- Campaign Strategy
- Integrated Marketing
- Multi-Channel Marketing
Module 3: Customer Experience and Usability
- Customer Experience (CX) Marketing
- User Experience (UX)
- Sitemaps and Wireframes
- Usability Testing
Module 4: Mobile Marketing
- Introduction to Mobile Marketing
- Advantages of Mobile Marketing
- Key Challenges in Mobile Marketing
- Success Factors in Mobile Marketing
- Developing a Customer-led Mobile Strategy
- Assessing the Role of Mobile Sites Vs Apps
- Mobile User Acquisition
- Building Loyalty and Customer Retention Through Mobile Channels
- Tracking and Analytics
- Conversion Rate Optimisation
Module 5: Content Strategy
- Why is Content is (still) Pivotal?
- Developing Content for Different Customer Segments
- Content and SEO: Power of ‘In-Bound Marketing’
- Developing a Content Plan
Module 6: Social Media
- Social Media Overview
- Facebook, LinkedIn, YouTube & X
- Google+
- Successes and Pitfalls of Social Media
Module 7: Email Marketing
- Why is Permission is Everything?
- How to Acquire Names and Email Addresses?
- Testing Email for Continuous Improvement
- E-Newsletters and Other Email Formats
- Broadcast and Delivery Considerations
- Successful Email Marketing: Case Studies
Module 8: Search Engine Marketing: SEO and PPC Defined
- Introduction to Search Engine Marketing
- Why is Search Engine Marketing So Crucial to Online Success?
- Search Engine Optimisation
- Pay Per Click
- Integrating SEO and PPC
Module 9: Integrating Your Marketing Communications for Maximum ROI
- Best Practices for Achieving ROI
- Integrating Online and Offline Activity
- 'Real-World' Integrated Campaigns
Who should attend this Digital Marketing Course?
The Digital Marketing Training Course is designed for individuals who want to gain comprehensive knowledge and skills in the field of Digital Marketing, covering various strategies and tactics used to promote products, services, and brands online. A variety of professionals can benefit from this course, such as:
- Advertising Professionals
- Social Media Managers
- E-commerce Professionals
- Marketing Consultants
- Public Relations Specialists
- Digital Marketers
- Content Creators
Prerequisites of the Digital Marketing Course
There are no formal prerequisites for this Digital Marketing Training Course.
Digital Marketing Course Overview
This Digital Marketing course provides a comprehensive introduction to the essential tools and strategies used to promote products and services online. With the rise of the digital economy, understanding the fundamentals of digital marketing has become critical for businesses looking to stay competitive. This course covers key concepts, such as SEO, social media marketing, email marketing, and more, offering delegates an in-depth understanding of this dynamic field.
Proficiency in Digital Marketing is increasingly important for professionals across various sectors, including Marketing, Sales, Business Development, and Entrepreneurship. Mastering digital marketing techniques enables professionals to reach a broader audience, drive engagement, and achieve measurable results. Those working in advertising, branding, or content creation will find these skills particularly beneficial.
This 1-day intensive training offered by The Knowledge Academy is designed to equip delegates with the knowledge and skills required to plan, execute, and manage digital marketing campaigns effectively. The course offers practical insights and hands-on experience to help delegates apply strategies in real-world scenarios, improving their ability to achieve successful outcomes for their organisations.
Course Objectives
- To understand the fundamentals of digital marketing and its importance
- To explore different digital marketing channels and their effectiveness
- To learn the essentials of Search Engine Optimisation (SEO) and how to apply them
- To implement successful social media marketing strategies
- To create impactful email marketing campaigns
- To gain insights into Pay-Per-Click (PPC) advertising
Upon completing the course, delegates will receive a certification demonstrating their new skills and knowledge in digital marketing. This certification can help enhance career prospects and establish credibility in the digital marketing space.
What’s included in this Digital Marketing Course?
- World-Class Training Sessions from Experienced Instructors
- Digital Marketing Certificate
- Digital Delegate Pack
Why choose us
Ways to take this course
Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Digital Marketing Course. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.
Live classes
Join a scheduled class with a live instructor and other delegates.
Interactive
Engage in activities, and communicate with your trainer and peers.
Global Pool of the Best Trainers
We handpick from a global pool of expert trainers for our Online Instructor-led courses.
Expertise
With 10+ years of quality, instructor-led training, we equip professionals with lasting skills for success.
Global Reach
With classes running in all timezones, access any of our courses and course material from anywhere, anytime.
Unlock your potential with The Knowledge Academy's Digital Marketing Course, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.
Experience the most sought-after learning style with The Knowledge Academy's Digital Marketing Course. Available in 490+ locations across 190+ countries, our hand-picked Classroom venues offer an invaluable human touch. Immerse yourself in a comprehensive, interactive experience with our expert-led Digital Marketing Course sessions.
Highly experienced trainers
Boost your skills with our expert trainers, boasting 10+ years of real-world experience, ensuring an engaging and informative training experience
State of the art training venues
We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible
Small class sizes
Our Classroom courses with limited class sizes foster discussions and provide a personalised, interactive learning environment
Great value for money
Achieve certification without breaking the bank. Find a lower price elsewhere? We'll match it to guarantee you the best value
Streamline large-scale training requirements with The Knowledge Academy’s In-house/Onsite Digital Marketing Course at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.
Tailored learning experience
Leverage benefits offered from a certification that fits your unique business or project needs
Maximise your training budget
Cut unnecessary costs and focus your entire budget on what really matters, the training.
Team building opportunity
Our Digital Marketing Course offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings
Monitor employees progress
The course know-how will help you track and evaluate your employees' progression and performance with relative ease
What our customers are saying
very engaging style, not a second of feeling bored - all examples were very relevant and came from the experience.
Romana Koudelkova
Mridula was an excellent trainer!
Lucy Scodeller
Great
Areej Abdulrahman F Alhallaf
Digital Marketing Course FAQs
Digital Marketing is the process of delivering advertisements through digital channels, including websites, mobile apps, emails, and other electronic media.
This Digital Marketing Training is ideal for individuals seeking to enhance their online marketing skills, including professionals in Marketing Roles, Business Owners, and anyone looking to develop expertise in SEO, PPC, content marketing, and social media strategies.
This Digital Marketing Certification takes one day to complete during which delegates participate in intensive learning sessions that cover various course topics.
Taking our course will boost your career by equipping you with the skills and knowledge needed to excel in the rapidly evolving digital landscape. Whether you're a seasoned professional or just starting, this course will provide valuable insights, enhance your job prospects, and open doors to various Digital Marketing roles.
There are no prerequisites for attending this Digital Marketing Certification course.
This training includes topics like online campaign planning, diverse digital marketing techniques, campaign strategy formulation, and more. The course comes with a digital delegate pack consisting of material related to the course, training sessions with expert instructors, and a certificate upon course completion.
Digital Marketing Courses like this teach skills such as Search Engine Optimisation (SEO), Pay-Per-Click (PPC) Advertising, Content Marketing, Social Media Management, Email Marketing, And Data Analytics.
No, there is no formal exam at the end of this course. However, delegates are assessed through practical exercises and activities throughout the training to ensure they understand and can apply the concepts effectively.
Industries that benefit significantly from Digital Marketing skills include e-commerce, technology, healthcare, education, finance, and entertainment.
After completing this course, you'll gain the expertise needed to pursue roles like Digital Marketing Manager, SEO Specialist, Social Media Strategist, and more, making it an ideal choice for career advancement.
The course offers competitive pricing, flexible scheduling options, and comprehensive content, providing exceptional value and convenience for learners.
Delegates gain access to industry-standard tools, such as Google Analytics, SEO software, social media management platforms, and content creation tools.
This course equips you with the knowledge and tools to create effective online marketing strategies, helping you reach a broader audience, increase brand visibility, and boost sales. By mastering SEO, PPC, and social media marketing, your business can attract more targeted leads and improve overall digital presence.
The Knowledge Academy in Switzerland is a coveted training provider which offers multiple courses, comprehensive course content, experienced instructors, flexible learning options, and industry recognition, making it a reliable choice for attending this Digital Marketing Course.
The training fees for Digital Marketing Coursein Switzerland starts from CHF1095
The Knowledge Academy is the Leading global training provider for Digital Marketing Course.
Please see our Digital Marketing Courses courses available in Switzerland
Why choose us
Best price in the industry
You won't find better value in the marketplace. If you do find a lower price, we will beat it.
Many delivery methods
Flexible delivery methods are available depending on your learning style.
High quality resources
Resources are included for a comprehensive learning experience.
"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"
Joshua Davies, Thames Water
Related courses
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Digital Marketing Package
Save upto 40%Included courses:
Social Media Marketing CourseCHF1095
SEO courseCHF1095
Digital Marketing CourseCHF1095
Google Analytics CertificationCHF1095
Google Ads CertificationCHF1095
Total without package: CHF5475
Package price: CHF3295 (Save CHF2180)
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