SEO course Overview
Search Engine Optimisation (SEO) Course Outline
Module 1: Introduction to SEO
- What is SEO?
Module 2: Importance of SE
- SEO Rankings
- Customising an SEO Plan
- Business Factors
- Mapping Products and Services
- Content
- SEO for Raw Traffic
Module 3: Search Engines
- History and Evolution of Search Engines
- Web Crawler and Indexing
- Adaptive Search
- Algorithms
- Navigational, Informational, and Transactional Queries
- Achieving Organic SEO
Module 4: Finding the Correct Keywords
- SEO Copywriting Basics
- Choosing Keywords
- Finding the Best Keywords
- Tools for Choosing Keywords
- Benefits of Using Tools
- Google Ads
- Types of Keywords
- Understanding Long Tail Keyword Demand
- Collecting Keywords
- Using Your Keywords
- Avoiding Keyword Cramming
- Avoiding Contrivance
Module 5: Onsite Optimisation
- Anatomy of Optimised Copy
- META and Title Tags
- URL Structures
- Introduction and Advantages of Headers
- Intros and Sub-Headings
- Images
- SEO Copywriting Mistakes
- Avoiding Irrelevance
- Landing Pages
- Social Media, Email, and Blogs
- Using Blog and Social Media Platforms
- Writing to Length
- Negative Rankings Factors
- Site Changes that Affect SEO
Module 6: Building Links
- Links
- Links Building Goals
- Defining KPIs for Link Building
- Managing Link Building
- Links Analysis
- Linking
- Tools for Backlink Analysis
- Introduction and Techniques of Link Bait
Module 7: Social Media
- Integrating Your Social Media Strategy
- Network Building
- LinkedIn, Facebook, Twitter, and SEO
Module 8: Mobile SEO
- Mobile SEO on Different Platforms
- Responsive Web Design Approach
- Dynamic Serving Approach
- Parallel Mobile Site Approach
Who should attend this SEO Course?
The SEO Course is designed for individuals who want to deeply understand Search Engine Optimisation (SEO) techniques and strategies. This Search Engine Optimisation Course will particularly benefit the following professionals:
- Digital Marketers
- Website Owners
- Content Creators
- Web Developers
- E-commerce Professionals
- PR and Advertising Agencies
- Public Relations Specialists
Prerequisites of the SEO Course
There are no formal prerequisites for this Search Engine Optimisation Training Course.
SEO Course Overview
SEO (Search Engine Optimisation) is a crucial Digital Marketing strategy employed to elevate a website's visibility on Search Engine result pages. By optimising various elements of a website, businesses aim to attract genuine visitors, enhance quality website traffic, and secure a dominant position in Search Engine rankings.
In today's competitive digital landscape, SEO stands out as a cost-effective and potent marketing technique. Organisations utilise SEO to not only augment their website's visibility but also to garner more visitors, foster brand awareness, and amplify revenue, all while remaining budget friendly. Mastery of SEO offers delegates a competitive edge, paving the way for numerous job opportunities and career advancement in Digital Marketing, Content Creation, and Website Management.
This 1-day Search Engine Optimisation Training Course by The Knowledge Academy is meticulously designed to provide delegates with an in-depth understanding of SEO's nuances. Under the guidance of experienced professionals, delegates will delve into pivotal aspects of SEO, ranging from keyword research to web crawlers and copywriting techniques. This comprehensive curriculum encompasses all the essential elements such as the anatomy of optimised copy and the demand for long-tail keywords.
Course Objectives
- To gain an understanding of SEO's pivotal role in Digital Marketing
- To master techniques for identifying optimum keywords for ranking
- To understand web crawlers and their relevance in SEO
- To dive into copywriting techniques for enhanced website content
- To analyse, improve, and optimise traffic across multiple platforms
After completing this Search Engine Optimisation Course, delegates will be well-versed in the intricacies of SEO and its vital role in Digital Marketing success. They will be well-versed in practical skills and a deep understanding of SEO techniques. Delegates will be better positioned to optimise their websites, improve search engine rankings, and ultimately drive increased traffic and conversions.
What’s included in this Search Engine Optimisation (SEO) Course?
- World-Class Training Sessions from Experienced Instructors
- SEO Certificate
- Digital Delegate Pack
Why choose us
Ways to take this course
Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led SEO course. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.
Live classes
Join a scheduled class with a live instructor and other delegates.
Interactive
Engage in activities, and communicate with your trainer and peers.
Global Pool of the Best Trainers
We handpick from a global pool of expert trainers for our Online Instructor-led courses.
Expertise
With 10+ years of quality, instructor-led training, we equip professionals with lasting skills for success.
Global Reach
With classes running in all timezones, access any of our courses and course material from anywhere, anytime.
Unlock your potential with The Knowledge Academy's SEO course, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.
Experience the most sought-after learning style with The Knowledge Academy's SEO course. Available in 490+ locations across 190+ countries, our hand-picked Classroom venues offer an invaluable human touch. Immerse yourself in a comprehensive, interactive experience with our expert-led SEO course sessions.
Highly experienced trainers
Boost your skills with our expert trainers, boasting 10+ years of real-world experience, ensuring an engaging and informative training experience
State of the art training venues
We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible
Small class sizes
Our Classroom courses with limited class sizes foster discussions and provide a personalised, interactive learning environment
Great value for money
Achieve certification without breaking the bank. Find a lower price elsewhere? We'll match it to guarantee you the best value
Streamline large-scale training requirements with The Knowledge Academy’s In-house/Onsite SEO course at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.
Tailored learning experience
Leverage benefits offered from a certification that fits your unique business or project needs
Maximise your training budget
Cut unnecessary costs and focus your entire budget on what really matters, the training.
Team building opportunity
Our SEO course offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings
Monitor employees progress
The course know-how will help you track and evaluate your employees' progression and performance with relative ease
What our customers are saying
- Trainer provided the necessary top-level but important topics about SEO. - Provided extra but related descriptions, examples (proven SEO process) and tips about several topics in the course. - Took time to answer questions that I have during or in between topics in the course. - Possessed full knowledge of the course topics.
Johnnesper Pimentel
Instructor Tr.Rupali.S is very helpful. She guided me properly through the course and made it easy to understand.
Partha Tarafder
SEO course FAQs
SEO stands for Search Engine Optimisation. It is a set of practices and techniques aimed at optimising a website's visibility on search engines like Google, Bing, and Yahoo. The goal is to improve the website's rankings in search engine results pages, thereby increasing its chances of being discovered by users searching for relevant information or products.
SEO is highly important in Digital Marketing. It plays a crucial role in enhancing online visibility, driving organic traffic, and improving a website's ranking on search engines.
Attending a course on Search Engine Optimisation is important because it provides structured learning and in-depth knowledge about Search Engine Optimisation. These courses cover essential concepts, strategies, and best practices, helping individuals understand how to optimise websites effectively.
This SEO Training includes world-class training sessions conducted by experienced instructors, a certification in Search Engine Optimisation (SEO), and a digital delegate pack for delegates.
Yes, upon completing this SEO Course successfully, you will receive the Search Engine Optimisation Certificate.
In this SEO Training Course, you’ll learn to use tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, and keyword research tools for effective SEO management.
Yes, this SEO Training Course covers analysing SEO metrics, using analytics tools, and generating reports to assess and improve SEO performance.
SEO Certification enhances your ability to create optimised content, improving search engine rankings, driving organic traffic, and aligning content with audience intent.
Yes, there are numerous career opportunities after the Search Engine Optimisation Training, including roles as SEO Specialists, Consultants, Trainers, and Educators, with demand growing as businesses prioritise online visibility and organic traffic.
This Search Engine Optimisation Training can help businesses stay updated with the latest search engine algorithms and trends by equipping them with the latest strategies and best practices to improve their online visibility.
This Search Engine Optimisation Training Course equips businesses with the knowledge and skills needed to adapt to evolving search engine algorithms and trends, ensuring their online presence remains optimised and competitive.
The Knowledge Academy is a prestigious training provider known for its extensive course offerings, expert instructors, adaptable learning formats, and industry recognition. It's a dependable option for those seeking this Search Engine Optimisation Course.
The training fees for SEO coursein Switzerland starts from CHF1095
The Knowledge Academy is the Leading global training provider for SEO course.
Please see our Digital Marketing Courses courses available in Switzerland
Why choose us
Best price in the industry
You won't find better value in the marketplace. If you do find a lower price, we will beat it.
Many delivery methods
Flexible delivery methods are available depending on your learning style.
High quality resources
Resources are included for a comprehensive learning experience.
"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"
Joshua Davies, Thames Water
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Digital Marketing Package
Save upto 40%Included courses:
Social Media Marketing CourseCHF1095
SEO courseCHF1095
Digital Marketing CourseCHF1095
Google Analytics CertificationCHF1095
Google Ads CertificationCHF1095
Total without package: CHF5475
Package price: CHF3295 (Save CHF2180)
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