Storytelling For Marketers Training | Digital Marketing Course - in Zurich

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Storytelling for Marketers Training

Zurich

Gain an understanding of a powerful and persuasive method of communication.
Learn how to utilise Storytelling for promoting the brand, organisation, and products.
Gain understanding to win customer’s hearts through Storytelling For Marketers Training.

Dates & Prices Dates & Prices

Course information

Storytelling for Marketers Training Course Outline

Module 1: Introduction to the Concept of Storytelling

Why Marketing Needs Good Storytellers?
Powerful and Persuasive Method of Communication
Difference Between a Selling Story and a Sales Pitch?
Why Storytelling Operates Good Where Traditional Sales-Step Structures Fail?
Characteristics of Storytelling

Module 2: Role of Storytelling in Modern Marketing

Storytelling as the Best Way to Promote Your Brand, Products, Solutions and Services
Difference Between Brand, Marketing, and Selling Stories
What is a 'Brand Story'?
How to Create a Really 'Brand Story'?
How Big and Small Brands Have Used Storytelling?
How to Build Brand Awareness and Affiliation?

Module 3: How to Create a Story You Want to Tell, and Customers Want to Hear?

Plan and Plot Your Story?
Narrative Stages
Narrative Arc
Good Structure
Principles of a Story's Success
Role of the Central Character
How to Select an Appropriate One?

Module 4: Storytelling Tips and Strategies

Involving the Audience, Prospects and Customers in Your Story?
Implementation of Emotional Drivers in Marketing and Storytelling and its Value
How to Use Internal Representation as an Engaging Storytelling Device?

Who should attend this Storytelling for Marketers Training Course?

This course is designed for professionals in the field of marketing who are looking to enhance their communication skills and engage their target audience more effectively. This course can benefit a wide range of professionals, including

Marketing Professionals
Brand Managers
Advertising Professionals
Sales Representatives
Digital Marketers
Entrepreneurs
Public Relations Professionals

Prerequisites of the Storytelling for Marketers Training Course

There are no formal prerequisites for this this course.

Storytelling for Marketers Course Overview

Storytelling is just like painting an image with words. Some people polish their storytelling ability and skills and start to work as a storyteller on the organisation's behalf which they work for. The storytelling's key aim is to win and acquire the hearts as well as the minds of their audience. When there is a combination of an understanding of great storytelling and marketing structure, it produces a narrative which is emotional, visual and compelling.

An excellent selling story has the potential to engage, inspire and persuade in a way that more traditional sales pitches often fail to do. This course illustrates the characters, narratives and main elements, which create memorable and persuasive communications. It is helpful for many professionals along with the Brand managers, Advertising Professional, Digital Marketers, and even Entrepreneurs. During this 1-day course by The Knowledge Academy, the delegates will achieve the skills required to learn the best possible ending and outcome for them and their audience. They will also learn the key components of an engaging and compelling brand or business story. They will also find out how to implement storytelling techniques and tactics.

Course Objectives

This Storytelling for Marketers Training covers the following topics:
To set targets through the customer journey
To develop strategies to work with sales to agree on realistic targets
To learn techniques to map your key customer’s journey
To set up realistic and measurable KPIs for each stage
To work out a realistic return on investment analysis of your campaigns
To identify your audience
To find ways to analyse your current best customers to target your best prospects etc

At the end of this training, delegates will learn about the history of storytelling and its implementation in each culture in history to inform, engage, inspire the audience. They will also understand why storytelling is so much better than traditional selling structures.

What’s included in this Storytelling for Marketers Training Course?

World-Class Training Sessions from Experienced Instructors
Storytelling for Marketers Certificate
Digital Delegate Pack

Why choose us

Our Zurich venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Zurich is the largest city in Switzerland and is the capital of the Canton of Zurich. The city has a population of around 390,474 people with the Zurich metropolitan area has a population of around 1.83 million people. The Zurich airport and railway station are the largest and busiest in the country. The University of Zurich is the largest university in Switzerland and houses over 26,000 students. The University of Zurich was founded 1833 and is a public research university. The university is split into 7 faculties which include philosophy, human medicine economic sciences, law, mathematics & natural sciences, theology and veterinary medicine.

Address

Day Crunch
2nd Floor
Hardturmstrasse 185
8005
Zurich

T: +41 315281584

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Storytelling For Marketers Training | Digital Marketing Course - in Zurich. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Learn more in our FAQs

Unlock your potential with The Knowledge Academy's Storytelling For Marketers Training | Digital Marketing Course - in Zurich, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Learn more in our FAQs

Experience the most sought-after learning style with The Knowledge Academy's Storytelling For Marketers Training | Digital Marketing Course - in Zurich. Available in 490+ locations across 190+ countries, our hand-picked Classroom venues offer an invaluable human touch. Immerse yourself in a comprehensive, interactive experience with our expert-led Storytelling For Marketers Training | Digital Marketing Course - in Zurich sessions.

Highly experienced trainers

Boost your skills with our expert trainers, boasting 10+ years of real-world experience, ensuring an engaging and informative training experience

State of the art training venues

We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible

Small class sizes

Our Classroom courses with limited class sizes foster discussions and provide a personalised, interactive learning environment

Great value for money

Achieve certification without breaking the bank. Find a lower price elsewhere? We'll match it to guarantee you the best value

Learn more in our FAQs

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

Learn more in our FAQs

What our customers are saying

She was wonderful - very knowledgeable and easy to engage with throughout the course.

Kate Dennis

Storytelling For Marketers Training | Digital Marketing Course - in Zurich FAQs

Storytelling for Marketers Training FAQWhat is Storytelling for Marketers?

What are the prerequisites Storytelling for Marketers Course?

There are no formal prerequisites to attend this Advanced First Aid Course

Who should attend this Storytelling for Marketers Training Course?

This course is designed for any sales professional who does product, service or brand promotion. It is also highly advantageous for copywriters.

Do you offer support for the course?

Yes, The Knowledge Academy offers 24/7 support via phone & email before attending, during, and after the course. Our customer support team is available to assist and promptly resolve any issues you may encounter.

What is included in the Storytelling for Marketers Certification?

In this course, delegates will have intensive training with our experienced instructors, a digital delegate pack consisting of important notes related to this course, and a certificate after course completion, ensuring you gain practical experience and in-depth knowledge.

What is the duration of this Storytelling for Marketers Course?

This course takes 1-day to complete during which delegates participate in intensive learning sessions that cover various course topics.

How long until I receive the course confirmation details?

You should receive the confirmation details for the Storytelling for Marketers Course within 24-48 hours after registration. If you haven't received it by then, please check your spam folder or contact our support team for assistance.

Will there be an exam at the end of the Storytelling for Marketers Training Course?

No, there is no formal exam at the end of this course. However, delegates are assessed through practical exercises and activities throughout the training to ensure they understand and can apply the concepts effectively.

Are there any Storytelling for Marketers Course offered by The Knowledge Academy in Zurich?

Yes, there is a Storytelling for Marketers Course offered by The Knowledge Academy.

What career opportunities are available after the completion of my Storytelling for Marketers Training Course?

After completing your Storytelling for Marketers training course, you can pursue careers in content creation, digital marketing, brand strategy, and communication roles. These positions require strong narrative skills to engage audiences, build brand loyalty, and enhance customer engagement.

What job roles can benefit from completing this Storytelling for Marketers Certification?

Job roles in the marketing field professionals like Brand Managers, Advertising Professionals, Sales Representatives, Digital Marketers, Entrepreneurs, and Public Relations Professionals from completing this Storytelling this Storytelling for Marketers Certification.

How does this course help in growing my business?

This course helps in increasing the impact of communications and ability to persuade, influence, and inspire others. It helps with customers' engagement and moves them into action.

Why choose The Knowledge Academy in Zurich over others?

The Knowledge Academy in Zurich stands out as a prestigious training provider known for its extensive course offerings, expert instructors, adaptable learning formats, and industry recognition. It's a dependable option for those seeking this course.

What is the cost/training fees for Storytelling for Marketers Training in Zurich?

The training fees for Storytelling for Marketers Trainingin Zurich starts from CHF1095

Which is the best training institute/provider of Storytelling for Marketers Training in Zurich?

The Knowledge Academy is the Leading global training provider for Storytelling for Marketers Training.

What are the best Digital Marketing Courses courses in Zurich?

Please see our Digital Marketing Courses courses available in Zurich

Why choose us

Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

Many delivery methods

Flexible delivery methods are available depending on your learning style.

High quality resources

Resources are included for a comprehensive learning experience.

"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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