Marketing Training | Business Marketing Strategies Training in Lausanne

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Business Marketing Strategies Training

Lausanne

Learn how to develop a marketing strategy within an organisation.
Become familiar with the strategies and tools of marketing strategies.
Understand the importance of marketing strategy in business.

Dates & Prices Dates & Prices

Course information

Business Marketing Strategies Training Course Outline

Module 1: Introduction to Marketing Strategy

What is a Marketing Strategy?
Importance of Marketing Strategy in Business
How does it Work?
Strategies Vs Plans
Benefits of Marketing Strategy

Module 2: Types of Marketing Strategy

Portfolio Marketing Strategy
Segmentation Marketing Strategy
Brand Positioning Marketing Strategy
Marketing Strategy with the Competition
Loyalty Marketing Strategy
Content Marketing Strategy
Direct Marketing Strategy

Module 3: How to Develop a Marketing Strategy?

Understand your Product
Research the Competition
Set Target Market
Assess Resources
Decide Where to Sell
Choose Promotion Channels
Review the Strategy Quarterly

Module 4: Elements of Branding

Vision and Mission
Core Values and Beliefs
Brand/Business Name
Logo
Visual Brand Elements
Keywords or Personality
Target Market
Brand Stories

Module 5: 6 P's of Marketing

Products and Services
Price Strategies in Marketing
Place in Marketing
Promotion in Marketing
People in Marketing
Presentation

Module 6: Marketing Strategies Tools

Customer Relationship Management (CRM)
Online Advertising
Social Media
Search Engine Optimisation (SEO)
Content Creation and Design
Video Marketing
Event Marketing
Lead Capture and Conversion
Lead Generation
Website Optimisation and CRO
Lead Nurturing and Email Marketing
Marketing Automation
Data Reporting and Analytics

Who should attend this Business Marketing Strategies Training Course?

The Business Marketing Strategies Course equips professionals with the knowledge and skills necessary to develop Marketing Strategies that drive business growth and success. It can be beneficial for the following professionals:

Marketing Managers
Entrepreneurs
Marketing Consultants
Sales and Business Development Professionals
Business Owners
Public Relations Professionals
Digital Marketers
Product Managers

Prerequisites of the Business Marketing Strategies Training Course

There are no formal prerequisites for this Business Marketing Strategies Course.

Business Marketing Strategies Training Course Overview

Navigating the realm of courses in marketing, Business Marketing Strategies Training emerges as a pivotal resource for professionals aiming to elevate their marketing prowess. This course delves into innovative approaches to marketing, underscoring its crucial relevance in the fast-paced dynamics of today's business landscape.

For professionals looking to master the art of promotion and brand elevation, a deep understanding of Business Marketing Strategies is imperative. From marketing managers to entrepreneurs, individuals in various roles must aspire to refine their skills through this course to remain competitive and impactful in the market.

This 1-day training course by The Knowledge Academy's ensures that delegates gain practical insights into the nuances of crafting effective marketing strategies. Covering a spectrum of topics, from digital marketing tactics to brand management, this course equips delegates with actionable knowledge, empowering them to make an immediate impact on their marketing endeavours.

Course Objectives

To develop a profound understanding of current market trends and consumer behaviour
To explore innovative digital marketing strategies for an enhanced online presence
To master the art of brand storytelling and strategic positioning
To gain practical insights into data analytics for informed decision-making
To learn effective communication techniques tailored to diverse target audiences
To create and implement a comprehensive business marketing plan

Upon completing the Business Marketing Strategies Training, delegates will emerge with an enhanced ability to navigate the ever-evolving marketing landscape. Armed with practical skills, they will directly contribute to business growth and success, making strategic decisions and implementing effective marketing plans with confidence.

What’s included in this Business Marketing Strategies Training Course?

World-Class Training Sessions from Experienced Instructors
Business Marketing Strategies Certificate
Digital Delegate Pack

Why choose us

Our Lausanne venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Lausanne with over 400,000 inhabitants is situated on the shores of Lake Geneva, and is the capital of the canton of Vaud in Switzerland. The city is located in the French-speaking part of Switzerland and is famous for hosting the International Olympic Committee. In terms of higher education, the city offers the University Of Lausanne, which was established in 1537 and has over 13,000 students of 120 different nationalities. From 2004-2008 The University of Lausanne was ranked as the number 1 University in the country. Lausanne offers many important museums such as the Collection de ‘’art brut and eight large libraries. Lausanne is particularly known for its stunning architectural buildings such as the Notre-Dame Cathedral and the Beau-Rivage Palace making it a popular tourist destination.

Address

Tulip Inn Lausanne-Beaulieu
Chemin du Cerisier 8-10
Lausanne
1004

T: +41 315281584

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Marketing Training | Business Marketing Strategies Training in Lausanne. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Learn more in our FAQs

Unlock your potential with The Knowledge Academy's Marketing Training | Business Marketing Strategies Training in Lausanne, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Learn more in our FAQs

Experience the most sought-after learning style with The Knowledge Academy's Marketing Training | Business Marketing Strategies Training in Lausanne. Available in 490+ locations across 190+ countries, our hand-picked Classroom venues offer an invaluable human touch. Immerse yourself in a comprehensive, interactive experience with our expert-led Marketing Training | Business Marketing Strategies Training in Lausanne sessions.

Highly experienced trainers

Boost your skills with our expert trainers, boasting 10+ years of real-world experience, ensuring an engaging and informative training experience

State of the art training venues

We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible

Small class sizes

Our Classroom courses with limited class sizes foster discussions and provide a personalised, interactive learning environment

Great value for money

Achieve certification without breaking the bank. Find a lower price elsewhere? We'll match it to guarantee you the best value

Learn more in our FAQs

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

Learn more in our FAQs

What our customers are saying

Marketing Training | Business Marketing Strategies Training in Lausanne FAQs

What is a marketing strategy?

A marketing strategy is a comprehensive plan that includes all of a company's marketing goals and objectives.

What are the pre-requisites?

There are no formal prerequisites to attend this Business Marketing Strategies training course.

Who should attend this course?

This training course is ideal for anyone who wants to develop their strong marketing strategies skills to improve the company's performance successfully.

What are the types of marketing strategies?

Market penetration strategy, market development strategy, product development strategy, and diversification strategy.

What are the benefits of a marketing strategy?

Increase sales, create sustainable growth for the company, understand what your customers want, build the brand in the consumer's mind, meet the needs and exceed the customers' expectations, and more are the benefits of marketing strategy.

What is the duration of this course?

This course is [ 1 ] day(s)

What is the effective B2B marketing strategies?

Content marketing, inbound, social media, search engine optimisation, account-based, earn media are the latest B2B marketing strategies.

What will I learn in this Business Marketing Strategies training course?

During this training, you will cover various concepts such as introduction to marketing strategy, benefits of marketing strategy, types of marketing strategy, elements of branding, place in marketing, products and services, 6 P's of marketing, etc.

What is the cost/training fees for Business Marketing Strategies Training in Lausanne?

The training fees for Business Marketing Strategies Trainingin Lausanne starts from CHF1095

Which is the best training institute/provider of Business Marketing Strategies Training in Lausanne?

The Knowledge Academy is the Leading global training provider for Business Marketing Strategies Training.

What are the best Marketing Courses courses in Lausanne?

Please see our Marketing Courses courses available in Lausanne

Why choose us

Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

Many delivery methods

Flexible delivery methods are available depending on your learning style.

High quality resources

Resources are included for a comprehensive learning experience.

"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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