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Adobe Audience Manager Training Overview
Adobe Audience Manager Training Course Outline
Module 1: Audience Manager
- Introduction
- Types of Data Collected
- Data Security
- Data Privacy
- Data Governance
- Accessibility in Audience Manager
Module 2: Features
- Addressable Audiences
- Administration
- Algorithmic Models
- Audience Lab
- Audience Marketplace
- Customer Data Feeds
- Data Explorer
- Data Export Controls
- Data Sources
- Declared IDs
- Derived Signals
- Destinations
- Profile Merge Rules
- Segments
- Traits
- Visitor Profile Viewer
Module 3: Reporting
- Introduction
- Reports Dashboard
- General Reports
- Trend Reports
- Audience Optimization Reports
- Interactive and Overlap Reports
- Onboarding Status Report
- Outbound File History
- Counting Unique Users
- Data Sampling and Error Rates
Module 4: API and SDK Code
- Introduction
- Audience API Code Migration
- Data Collection Server
- REST APIs
- SDK Code
Module 5: Data Integration Library (DIL) API
- Introduction
- Class-level DIL Methods
- Instance-level DIL Methods
- DIL Modules
- DIL Tools
- DIL Use Cases and Code Samples
- Flash DIL
- DIL Release Notes
Module 6: Implementation and Integration Guides
- Introduction
- Data Integration Methods
- Integrate with Google Ad Manager
- Integration with Third-Party Destinations
- Implementing Audience Manager
- Media Data Integration
- Receiving Audience Data
- Sending Audience Data
- Integrate with Adobe Experience Platform
- Integrate with Other Cloud Applications
Who should attend this Adobe Audience Manager Training?
Adobe Audience Manager Training is designed for professionals and individuals who want to gain expertise in using Adobe's Audience Manager platform for data management and audience segmentation. Here is a list of professionals who could greatly benefit from this course:
- Digital Marketers
- Marketing Analysts
- Data Analysts
- Advertising Professionals
- Media Planners
- Marketing Technologists
- Customer Experience Professionals
Prerequisites of the Adobe Audience Manager Training
While there are no formal prerequisites, it's highly recommended that you possess fundamental knowledge of web fundamentals, website structure, HTML-based webpages, web analysis, and basic IT concepts before delving into Adobe Experience Manager.
Adobe Audience Manager Training Course Overview
Adobe Audience Manager is a leading data management platform (DMP) that enables organisations to build unique audience profiles, delivering personalised experiences across channels. It's instrumental in enhancing marketing strategies by collecting, segmenting, and activating data from various sources, thereby allowing businesses to target the right audience with precision.
Proficiency in Adobe Audience Manager is crucial for Digital Marketers, Data Analysts, Campaign Managers, and Customer Experience Strategists. Mastering this platform empowers professionals to unify data, create actionable insights, and optimise audience engagement, making it essential for those striving to excel in data-driven marketing and customer-centric strategies.
The Knowledge Academy's 1-day course equips delegates with fundamental concepts and practical skills in Adobe Audience Manager. Through hands-on workshops and expert-led sessions, delegates gain a comprehensive understanding of data ingestion, audience segmentation, and data activation. Delegates learn to implement audience management strategies, interpret data insights, and optimise marketing efforts for diverse real-world scenarios.
Course Objectives
- To understand the foundational principles of Adobe Audience Manager
- To explore various data management techniques, including segmentation and activation
- To apply Adobe Audience Manager in creating and managing audience profiles
- To analyse and interpret audience data effectively for targeted marketing campaigns
- To optimise audience engagement strategies using data-driven insights
- To comprehend ethical considerations in data management and audience targeting
Upon completing this course, delegates will have acquired the knowledge and skills necessary to implement and optimise audience management strategies using Adobe Audience Manager, making them invaluable assets in their professional fields.
What's Included in this Adobe Audience Manager Training?
- World-Class Training Sessions from Experienced Instructors
- Adobe Audience Manager Certificate
- Digital Delegate Pack
Why choose us
Ways to take this course
Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Adobe Audience Manager Training. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.
Live classes
Join a scheduled class with a live instructor and other delegates.
Interactive
Engage in activities, and communicate with your trainer and peers.
Global Pool of the Best Trainers
We handpick from a global pool of expert trainers for our Online Instructor-led courses.
Expertise
With 10+ years of quality, instructor-led training, we equip professionals with lasting skills for success.
Global Reach
With classes running in all timezones, access any of our courses and course material from anywhere, anytime.
Unlock your potential with The Knowledge Academy's Adobe Audience Manager Training, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.
Experience the most sought-after learning style with The Knowledge Academy's Adobe Audience Manager Training. Available in 490+ locations across 190+ countries, our hand-picked Classroom venues offer an invaluable human touch. Immerse yourself in a comprehensive, interactive experience with our expert-led Adobe Audience Manager Training sessions.
Highly experienced trainers
Boost your skills with our expert trainers, boasting 10+ years of real-world experience, ensuring an engaging and informative training experience
State of the art training venues
We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible
Small class sizes
Our Classroom courses with limited class sizes foster discussions and provide a personalised, interactive learning environment
Great value for money
Achieve certification without breaking the bank. Find a lower price elsewhere? We'll match it to guarantee you the best value
Streamline large-scale training requirements with The Knowledge Academy’s In-house/Onsite Adobe Audience Manager Training at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.
Tailored learning experience
Leverage benefits offered from a certification that fits your unique business or project needs
Maximise your training budget
Cut unnecessary costs and focus your entire budget on what really matters, the training.
Team building opportunity
Our Adobe Audience Manager Training offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings
Monitor employees progress
The course know-how will help you track and evaluate your employees' progression and performance with relative ease
What our customers are saying
Adobe Audience Manager Training FAQs
Adobe Audience Manager is a data management platform that helps businesses build and manage audience segments for targeted advertising and personalised marketing.
While there are no formal prerequisites, it's highly recommended that you possess fundamental knowledge of web fundamentals, website structure, HTML-based webpages, web analysis, and basic IT concepts before delving into Adobe Experience Manager.
Marketing Professionals, Data Analysts, and Digital Advertising Specialists should attend this course to learn how to optimise audience targeting and data management.
An Audience Manager helps collect, organise, and analyse customer data to create targeted audience segments for more effective marketing campaigns.
Adobe Audience Manager offers capabilities like audience segmentation, data integration, real-time analytics, and personalised targeting across multiple channels.
This course takes 1 day to complete during which delegates participate in intensive learning sessions that cover various course topics.
You’ll gain skills in data management and audience segmentation, allowing you to create precise and personalised marketing campaigns. By mastering the tools to effectively organise and analyse data, understand your target audiences and improve Return on Investment (ROI) and a stronger edge in the market.
You’ll learn to use Adobe Audience Manager to create and manage audience segments, integrate data, and leverage analytics for targeted marketing.
The certification validates your expertise in using Adobe Audience Manager for efficient audience management and targeted marketing strategies.
Yes. The Knowledge Academy offers 24/7 support for delegates before, during, and after this course.
The Knowledge Academy provides flexible self-paced training for these courses. Self-paced training is beneficial for individuals who have an independent learning style and wish to study at their own pace and convenience.
The certification demonstrates your proficiency in managing and utilising audience data effectively, which is valuable for targeted marketing and data-driven decision-making.
This course comes with a 1-day training session from experienced trainers, a digital delegate pack, and a certificate upon completion of the course.
The training is intermediate and suitable for individuals with a digital marketing or data management background.
Digital Marketers, Data Analysts, And Advertising Managers can benefit from this certification.
You can expect roles like Data Analyst, Audience Manager, Digital Marketing Specialist, and Campaign Strategist upon completing this course.
Yes, we offer tailored corporate training courses that can be customised to meet the specific needs of an organisation and its employees.
Should you encounter any difficulties accessing the course materials, our customer support team is available to assist and promptly resolve any issues you may encounter.
The course enhances your skills in audience segmentation and data management, improving your effectiveness in digital marketing and advertising.
Apply the skills learned in real-world scenarios, pursue further certifications, or advance your career in digital marketing.
Is it necessary to have a background in other Adobe Courses to take Adobe Audience Manager Training?
No, a background in other Adobe courses is not necessary, though familiarity with Adobe tools can be beneficial.
The training fees for Adobe Audience Manager Trainingin the United Kingdom starts from £1295
The Knowledge Academy is the Leading global training provider for Adobe Audience Manager Training.
Please see our Adobe Courses courses available in the United Kingdom
Why choose us
Best price in the industry
You won't find better value in the marketplace. If you do find a lower price, we will beat it.
Many delivery methods
Flexible delivery methods are available depending on your learning style.
High quality resources
Resources are included for a comprehensive learning experience.
"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"
Joshua Davies, Thames Water
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