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Adobe Campaign Marketo Training Overview
Adobe Campaign MarketoTraining Course Outline
Module 1: Introduction to Adobe Marketo
- What is Adobe Marketo?
- Importance of Adobe Marketo
- Why Use Adobe Marketo?
- Benefits of Adobe Marketo
- Marketos Capabilities
Module 2: Quick Wins
- Sending Emails
- Simple Scoring
- Email Auto-Response
- Import List of People
- Drip and Nurture
- Personalise Email
- Alert the Sales Rep
- Redirect Landing Page
Module 3: Inheriting Marketo Instance
- Inherited an Existing Marketo Instance
- Items to Check Off
Module 4: Administration
- Audit Trail
- Field Management
- Marketo Custom Activities
- Marketo Custom Objects
- Marketo with Adobe Identity
- Settings
- Tags
- Users and Roles
- Workspaces and Person Partitions
Module 5: Core Marketo
- Smart Campaigns
- Smart Lists and Static Lists
- Programs
- Marketing Calendar
- Mobile Apps
- Miscellaneous
Module 6: Marketo Sales Insight
- Actions
- MSI Chrome Plugin
Who should attend this Adobe Campaign Marketo Training Course?
This Adobe Campaign Marketo Training Course is designed for individuals looking to master the use of Adobe Campaign and Marketo. These marketing automation platforms are used for Email Marketing, Campaign Management, Lead Management, and Analytics, among other tasks. This training course is valuable for a wide range of professionals who are involved in Marketing, Sales, or Customer Relations. However, it is especially beneficial for these professionals:
- Digital Marketing Managers
- Marketing Automation Specialists
- Email Marketing Managers
- Sales Professionals
- IT Professionals
- Web Developers
- Business Development Executives
Prerequisites of the Adobe Campaign Marketo Training Course
There are no formal prerequisites for this Adobe Campaign Marketo Training Course. However, a basic understanding of Digital Marketing and Customer Relationship Management would be beneficial for the delegates.
Adobe Campaign Marketo Training Course Overview
Adobe Marketo is a marketing automation software platform that is designed to help businesses engage with their customers and prospects across multiple channels. This training assists businesses in creating and executing targeted campaigns, automating their marketing processes, and tracking customer behaviour to gain insights into their needs and preferences.
Studying this training equips learners with Adobe Experience Cloud, which is a comprehensive suite of digital marketing and customer experience solutions that enable businesses to deliver personalised experiences to their customers. Pursuing this training helps individuals get equipped Professional such as Digital Marketing Managers, Email Marketing Managers with the necessary skills and techniques to enhance their career opportunities and increase their earnings.
In this 1-day Adobe Campaign Marketo Training Course by The Knowledge Academy, delegates will gain comprehensive knowledge about Adobe Campaign Marketo and how to master it. During this training, they will learn how to send emails, alert sales reps, and update personal data. They will also learn about how to use Marketo Sales Insights for Microsoft Dynamics and Salesforce. This course will be led by our highly skilled and knowledgeable trainer, who has years of experience in teaching and will help delegates get a complete understanding of this course.
Course Objectives
- To learn how to set up Marketo and configure protocols for Marketo
- To get an understanding of how to automate alerts for duplicate people
- To attain knowledge of how to work with an existing Marketo instance
- To become familiar with how to create a landing page with a form
- To get in-depth knowledge of email personalisation by adding data tokens
- To equip delegates with the knowledge and skills to effectively use Adobe Campaign Marketo
After attending this training, delegates will be able to manage tags, users, roles, and workspaces. They will also be able to sync an audience from Adobe Experience Cloud and import assets with Adobe Experience Manager.
What’s included in this Adobe Campaign Marketo Training Course?
- World-Class Training Sessions from Experienced Instructors
- Adobe Campaign Marketo Certificate
- Digital Delegate Pack
Why choose us
Ways to take this course
Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Adobe Campaign Marketo Training. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.
Live classes
Join a scheduled class with a live instructor and other delegates.
Interactive
Engage in activities, and communicate with your trainer and peers.
Global Pool of the Best Trainers
We handpick from a global pool of expert trainers for our Online Instructor-led courses.
Expertise
With 10+ years of quality, instructor-led training, we equip professionals with lasting skills for success.
Global Reach
With classes running in all timezones, access any of our courses and course material from anywhere, anytime.
Unlock your potential with The Knowledge Academy's Adobe Campaign Marketo Training, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.
Experience the most sought-after learning style with The Knowledge Academy's Adobe Campaign Marketo Training. Available in 490+ locations across 190+ countries, our hand-picked Classroom venues offer an invaluable human touch. Immerse yourself in a comprehensive, interactive experience with our expert-led Adobe Campaign Marketo Training sessions.
Highly experienced trainers
Boost your skills with our expert trainers, boasting 10+ years of real-world experience, ensuring an engaging and informative training experience
State of the art training venues
We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible
Small class sizes
Our Classroom courses with limited class sizes foster discussions and provide a personalised, interactive learning environment
Great value for money
Achieve certification without breaking the bank. Find a lower price elsewhere? We'll match it to guarantee you the best value
Streamline large-scale training requirements with The Knowledge Academy’s In-house/Onsite Adobe Campaign Marketo Training at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.
Tailored learning experience
Leverage benefits offered from a certification that fits your unique business or project needs
Maximise your training budget
Cut unnecessary costs and focus your entire budget on what really matters, the training.
Team building opportunity
Our Adobe Campaign Marketo Training offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings
Monitor employees progress
The course know-how will help you track and evaluate your employees' progression and performance with relative ease
What our customers are saying
Adobe Campaign Marketo Training FAQs
Adobe Campaign Marketo is a powerful marketing automation tool that helps businesses streamline, automate, and measure marketing tasks and workflows. It enables users to create, manage, and optimise campaigns across multiple channels, ensuring effective customer engagement and lead generation.
There are no formal prerequisites to attend the Adobe Campaign Marketo Training. However, a basic understanding of digital marketing concepts and familiarity with marketing tools can be beneficial for better comprehension and application.
This training course is ideal for Marketing Professionals, Digital Marketers, Campaign Managers, and anyone looking to enhance their skills in marketing automation. It’s also suitable for businesses aiming to optimise their marketing strategies through advanced tools like Adobe Marketo.
Adobe Marketo is used for a wide range of marketing activities, including lead management, email marketing, customer engagement, and analytics. It helps businesses automate their marketing efforts, track customer behaviour, and optimise campaigns for better ROI.
Taking this training will equip you with in-depth knowledge of Adobe Marketo’s features and capabilities. You’ll learn how to create effective marketing campaigns, improve customer engagement, and drive better business outcomes. This certification also enhances your career prospects in the field of digital marketing.
This course takes 1-day to complete, during which delegates participate in intensive learning sessions that cover various course topics.
Marketo offers a variety of applications, including email marketing, engagement, events, webinars, and lead nurturing campaigns. These applications are designed to cater to different marketing needs, enabling businesses to connect with their audience effectively.
In this training, you will learn how to create and manage marketing campaigns, understand customer journeys, and utilise Marketo’s tools for effective lead management. You’ll also gain insights into data analysis, reporting, and optimising campaigns for maximum impact.
The Adobe Campaign Marketo Certification aims to validate your expertise in using Marketo for marketing automation. It demonstrates your ability to effectively manage campaigns, engage customers, and achieve business goals using Marketo’s powerful tools.
The Adobe Campaign Marketo Training is designed to be accessible to learners of various skill levels. Whether you’re a beginner or an experienced marketer, the course provides a balanced mix of theory and practical exercises to ensure a smooth learning experience.
This training course includes comprehensive modules on Marketo’s core features, hands-on practice with real-world scenarios, and expert-led instruction. You’ll also receive course materials, access to a community of learners, and support from certified instructors.
Holding Adobe Campaign Marketo Certification signifies your proficiency in using Marketo for marketing automation. It’s a valuable credential that can enhance your career opportunities and demonstrate your commitment to staying current in the rapidly evolving field of digital marketing.
Yes, we offer a self-paced Adobe Campaign Marketo Training Course that allows you to learn at your own convenience. This flexible learning option is perfect for busy professionals who want to upskill without disrupting their schedules.
Yes, The Knowledge Academy offers 24/7 support via phone & email before attending, during, and after the course. Our customer support team is available to assist and promptly resolve any issues you may encounter.
Individuals in roles such as Marketing Managers, Digital Marketing Specialists, Campaign Coordinators, and Marketing Automation Consultants will greatly benefit from Adobe Campaign Marketo Certification. It’s also essential for professionals looking to advance in the field of marketing automation.
After completing this course, you can pursue roles such as Marketing Automation Specialist, Digital Marketing Manager, Campaign Manager, or Marketing Operations Manager. These positions leverage the skills and knowledge gained from the course to drive successful marketing strategies.
Yes, we offer tailored corporate training solutions for the Adobe Campaign Marketo Course. This option is ideal for organisations looking to upskill their teams in marketing automation, ensuring they are equipped to handle complex campaigns effectively.
If you encounter any issues accessing the Adobe Campaign Marketo Training Course, please contact our customer support team. They are available 24/7 and will assist you promptly to resolve any access or technical issues.
Taking the Adobe Campaign Marketo Course empowers you with the skills to create impactful marketing campaigns and optimise customer engagement. It’s a strategic investment in your professional development, enabling you to stay ahead in the competitive digital marketing landscape.
After completing the training, you can apply your new skills to enhance your current marketing strategies or pursue advanced roles in marketing automation. Additionally, you might consider taking further certification courses to deepen your expertise and expand your career opportunities.
Is it necessary to have a background in other Adobe Courses to take Adobe Campaign Marketo Training?
It’s not necessary to have a background in other Adobe courses to take this course. While familiarity with Adobe tools can be helpful, the course is structured to guide you through everything you need to know, making it accessible even to those new to Adobe products.
The training fees for Adobe Campaign Marketo Trainingin the United Kingdom starts from £1295
The Knowledge Academy is the Leading global training provider for Adobe Campaign Marketo Training.
Please see our Adobe Courses courses available in the United Kingdom
Why choose us
Best price in the industry
You won't find better value in the marketplace. If you do find a lower price, we will beat it.
Many delivery methods
Flexible delivery methods are available depending on your learning style.
High quality resources
Resources are included for a comprehensive learning experience.
"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"
Joshua Davies, Thames Water
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