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Adobe Customer Journey Analytics Training Overview
Adobe Customer Journey Analytics Training Course Outline
Module 1: Introduction
- Customer Journey Analytics Overview
- Quick Start Guide
- Landing Page
- Compare CJA to BI solutions
Module 2: Customer Journey Analytics and Adobe Analytics
- Evolution from Adobe Analytics
- Comparison with Adobe Analytics
Module 3: Data Ingestion
- Data Ingestion Overview
- Adobe Analytics
- Adobe Experience Platform
- Batch Data
- Streaming Data
- Source Connectors
Module 4: Data Views
- Data Views Overview
- Principles of Modifying Data View
- Component Settings
- Guide to Standard Components
- Fundamentals of Labels and Policies
Module 5: Workspace Projects
- Workspace Overview
- Projects
- Visualisations
- Panels
- Curate, Share and Schedule Projects
- Attribution IQ
- Virtual Analyst
Module 6: Component
- Components Overview
- Annotations
- Audiences
- Dimensions
- Metrics
- Filters
- Calculated Metrics
- Date Ranges
- Data Dictionary
Module 7: Analytics Dashboards
- Analytics Dashboards - Overview
- Curator Tasks
- Set up Executives to Use Dashboards
Module 8: Report Builder
- Report Builder Overview
- Report Builder Hub
- Filter Dimensions
- Manage Data Blocks
- Schedule Workbooks
- Restricted Labels
Module 9: Cross-Channel Analytics
- Cross-Channel Analytics Overview
- How Replays Work
Module 10: Data Governance
- Data Governance
- Audit Log
- Customer Managed Keys
Module 11: Use Cases
- Customer Journey Analytics Use Cases
- Google Analytics Data
- Data Ingestion
- Data Views
- B2B
- Cross-channel Data
- Adobe Analytics Data
- Complex Data
Who should attend this Adobe Customer Journey Analytics Training?
The Adobe Customer Journey Analytics Training is beneficial for a variety of professionals and individuals who want to gain expertise in using Adobe's Customer Journey Analytics platform to analyse and improve customer experiences. Here are some of the professionals who should consider attending this training:
- Digital Marketers
- Marketing Analysts
- Data Analysts
- Customer Experience Professionals
- E-commerce Managers
- Web Analysts
- Product Managers
Prerequisites of the Adobe Customer Journey Analytics Training
There are no formal prerequisites for attending this Adobe Customer Journey Analytics Training course.
Adobe Customer Journey Analytics Training Course Overview
Adobe Customer Journey Analytics is a powerful tool that enables businesses to harness the full potential of their data by providing a comprehensive view of customer interactions across various channels. This cutting-edge platform allows organisations to analyse and visualise customer journeys, offering valuable insights that drive personalised experiences, enhance customer satisfaction, and optimise marketing strategies.
Proficiency in Adobe Customer Journey Analytics is essential for Data Analysts, Marketing Professionals, Customer Experience Managers, and Business Intelligence Analysts. Mastering this platform empowers professionals to create detailed reports, uncover trends, and make data-driven decisions that improve customer engagement and boost business outcomes. It is crucial for those seeking to excel in the competitive landscape of customer experience management.
The Knowledge Academy's 2-day course equips delegates with essential concepts and practical skills in customer journey analytics. Through hands-on workshops and expert-led sessions, delegates gain a deep understanding of data integration, cross-channel analysis, and the creation of meaningful visualisations. Delegates learn to leverage Adobe Customer Journey Analytics to transform raw data into actionable insights, helping their organisations stay ahead in today’s data-driven world.
Course Objectives
- To understand the core principles of customer journey analytics
- To explore the features and capabilities of Adobe Customer Journey Analytics
- To integrate and analyse data from multiple channels for a holistic view of customer interactions
- To create compelling visualisations and reports that drive strategic decision-making
- To apply best practices for optimising customer journeys and enhancing customer experiences
- To comprehend the ethical implications of using customer data in analytics
Upon completing this course, delegates will have acquired the knowledge and skills necessary to utilise Adobe Customer Journey Analytics effectively, making them invaluable assets in their professional fields.
What's Included in this Adobe Customer Journey Analytics Training?
- World-Class Training Sessions from Experienced Instructors
- Adobe Customer Journey Analytics Certificate
- Digital Delegate Pack
Why choose us
Ways to take this course
Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Adobe Customer Journey Analytics Training. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.
Live classes
Join a scheduled class with a live instructor and other delegates.
Interactive
Engage in activities, and communicate with your trainer and peers.
Global Pool of the Best Trainers
We handpick from a global pool of expert trainers for our Online Instructor-led courses.
Expertise
With 10+ years of quality, instructor-led training, we equip professionals with lasting skills for success.
Global Reach
With classes running in all timezones, access any of our courses and course material from anywhere, anytime.
Unlock your potential with The Knowledge Academy's Adobe Customer Journey Analytics Training, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.
Experience the most sought-after learning style with The Knowledge Academy's Adobe Customer Journey Analytics Training. Available in 490+ locations across 190+ countries, our hand-picked Classroom venues offer an invaluable human touch. Immerse yourself in a comprehensive, interactive experience with our expert-led Adobe Customer Journey Analytics Training sessions.
Highly experienced trainers
Boost your skills with our expert trainers, boasting 10+ years of real-world experience, ensuring an engaging and informative training experience
State of the art training venues
We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible
Small class sizes
Our Classroom courses with limited class sizes foster discussions and provide a personalised, interactive learning environment
Great value for money
Achieve certification without breaking the bank. Find a lower price elsewhere? We'll match it to guarantee you the best value
Streamline large-scale training requirements with The Knowledge Academy’s In-house/Onsite Adobe Customer Journey Analytics Training at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.
Tailored learning experience
Leverage benefits offered from a certification that fits your unique business or project needs
Maximise your training budget
Cut unnecessary costs and focus your entire budget on what really matters, the training.
Team building opportunity
Our Adobe Customer Journey Analytics Training offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings
Monitor employees progress
The course know-how will help you track and evaluate your employees' progression and performance with relative ease
What our customers are saying
Adobe Customer Journey Analytics Training FAQs
Adobe Customer Journey Analytics is a tool for analysing customer behaviour across multiple channels to gain insights and optimise customer experiences.
There are no formal prerequisites for attending this Adobe Customer Journey Analytics Training Course.
Marketing Analysts, Data Scientists, Customer Experience Professionals, and Business Strategists who want to optimise customer journeys should attend this course.
It integrates data from various sources, enabling real-time analysis of customer interactions across different touchpoints to provide actionable insights.
Adobe Analytics is a powerful tool for tracking and analysing web traffic, user behaviour, and marketing effectiveness. It provides insights into user interactions across digital platforms, helping businesses optimise engagement and conversions.
This course takes 2 days to complete during which delegates participate in intensive learning sessions that cover various course topics.
You'll learn how to collect, analyse, and interpret customer journey data, create reports, and make data-driven decisions.
You’ll gain skills to optimise customer experiences, improve marketing strategies, and drive business growth.
The certification validates your expertise in using Adobe Customer Journey Analytics to enhance customer experiences and improve business outcomes.
Yes. The Knowledge Academy offers 24/7 support for delegates before, during, and after this course.
The Knowledge Academy provides flexible self-paced training for these courses. Self-paced training is beneficial for individuals who have an independent learning style and wish to study at their own pace and convenience.
This certification showcases your proficiency in analysing customer journeys and using data to drive strategic decisions.
The course includes interactive lessons, hands-on practice, course materials, and access to Adobe Customer Journey Analytics tools.
Marketing Professionals, Data Analysts, and Customer Experience Managers often require this certification to enhance their skills.
The training is considered intermediate and suitable for individuals with some background in data analysis or Adobe tools.
You can expect roles like customer journey analyst, data analyst, marketing strategist, and customer experience manager upon completing this course.
Yes, we offer tailored corporate training courses that can be customised to meet the specific needs of an organisation and its employees.
Who should I contact if I am unable to access this Adobe Customer Journey Analytics Training Course?
Should you encounter any difficulties accessing the course materials, our customer support team is available to assist and promptly resolve any issues you may encounter.
This course enhances your ability to analyse customer journeys, optimise marketing efforts, and improve overall business strategies.
After completing the course, apply your skills in real-world scenarios, pursue further certifications, or advance your career in data analytics.
No, a background in other Adobe courses is not necessary, though familiarity with Adobe tools can be advantageous.
The training fees for Adobe Customer Journey Analytics Trainingin the United Kingdom starts from £1795
The Knowledge Academy is the Leading global training provider for Adobe Customer Journey Analytics Training.
Please see our Adobe Courses courses available in the United Kingdom
Why choose us
Best price in the industry
You won't find better value in the marketplace. If you do find a lower price, we will beat it.
Many delivery methods
Flexible delivery methods are available depending on your learning style.
High quality resources
Resources are included for a comprehensive learning experience.
"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"
Joshua Davies, Thames Water
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