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Adobe Real-Time CDP Training

Edinburgh

Understand how to build data management channels, including emails and social media
Acquire lucrative skills to manage real-time people and account profiles across channels
Learn how to simplify data collection and activation with a robust streaming platform

Dates & Prices Dates & Prices

Course information

Adobe Real-Time CDP Training Course Outline

Module 1: Getting Started with Real-Time CDP

What is Real-Time CDP?
Use Case
Steps for Real-Time CDP
Real-Time CDP B2B Edition

Module 2: Account Profiles

Account Profile Overview
Account Profile Viewer
Configure Lead to Account Matching
Browse Account Profiles
View Account Profile Details

Module 3: Administration

Administration Overview
Access Control
Sandboxes

Module 4: Datasets and Destinations

Datasets
Data Quality on Platform

Destinations Overview
Destinations in Real-Time CDP B2B Edition

Module 5: Identities and Merge Policies

What are Identities?
Identity Namespaces
Identity Graphs
Merge Policies Overview

Module 6: Privacy and Data Governance

Privacy in Real-Time Customer Data Platform
Honoring Customer Access and Delete Requests
Opt-Out Capabilities
Apply Usage Labels to Your Data
Configure Marketing Actions for Destinations
Manage Data Usage Policies
Enforce Data Usage Compliance

Module 7: Profiles

Introduction to Profiles
Profiles in Real-Time Customer Data Platform
Profile Enhancements for Real-Time CDP and B2B Edition
Identities and Identity Namespaces
Merge Policies
Profile Viewer
Browse Profiles

Module 8: Real-Time CDP B2B Edition AI/ML Services

Introduction to Related Accounts
Enable the Related Accounts Service
How Related Accounts Works?
How to View Related Accounts?
Lead to Account Matching
How Lead to Account Matching Works?
How to View Lead to Account Matching Output?
Predictive Lead and Account Scoring

Who should attend this Adobe Real-Time CDP Training?

The Adobe Real-Time CDP Training is designed for a diverse range of professionals interested in utilising Adobe's Real-Time Customer Data Platform (CDP) for effective data-driven marketing and customer experience. The following professionals will benefit from the course:

Marketing Professionals
CX Professionals
Data Professionals
E-commerce Managers
CRM Specialists
Digital Strategists
Ad Campaign Managers

Prerequisites of the Adobe Real-Time CDP Training

Delegates taking up the Adobe Real-Time CDP Training should have a foundational understanding of marketing concepts and basic data analytics.

Adobe Real-Time CDP Training Course Overview

Adobe Real-Time Customer Data Platform (CDP) is a platform allowing various organisations to collect, unify, and activate customer data in real-time across different channels and devices. It provides a unified view of the customer by consolidating data from various sources, such as marketing automation, CRM, and online and offline interactions. With Adobe Real-Time CDP, organisations can create personalised and relevant experiences for their customers, improve customer engagement, and increase customer loyalty.

This Adobe Certification Training equips learners with data quality, which is essential for ensuring that data is fit for its intended purpose and used to support informed decision-making. Pursuing this training helps professionals such as Marketing Professionals, CX Professionals, and E-commerce Managers get equipped with the necessary skills and techniques to enhance their career opportunities and increase their earnings.

The Knowledge Academy’s 1-day Adobe Real-Time (CDP) Training Course provides delegates with in-depth knowledge about Real-Time CDP and its use cases. During this training, they will learn about profile enhancements for Real-Time CDP and its B2B edition. They will also learn about how to view related accounts and lead account matching. This course will be led by our highly skilled and knowledgeable trainer, who has years of experience in teaching and will help delegates get a complete understanding of this Adobe Real-Time (CDP) training.

Course Objectives

To learn how to identify the steps for Real-Time CDP and B2B editions
To attain in-depth knowledge about browsing and viewing account profiles
To become familiar with how to ensure data quality on the platform
To understand the privacy features of the real-time customer data platform
To attain an in-depth understanding of how to identify the opt-out capabilities
To gain knowledge of how to enable the related account services

After attending these Adobe Courses, delegates will be able to configure marketing actions for destinations and manage data usage policies. They will also be able to view lead to account matching output and predictive lead-to-account scoring.

What’s included in this Adobe Real-Time CDP Training?

World-Class Training Sessions from Experienced Instructors
Adobe Real-Time CDP Training Certificate
Digital Delegate Pack

Why choose us

Our Edinburgh venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Edinburgh is the capital of Scotland and is the second largest in the country. It has a population of around 490,000 people and is home to the Scottish Parliament. The Edinburgh Fringe is a great mark of culture in the city and is seen as the largest international arts festival in the world. It takes place every year. The city is best known for its education, particular in the field of medicine, literature, science and engineering. The University of Edinburgh was founded in 1582 and is ranked 17^th in the World University Rankings. It educates around 21,000 students and its famous alumni include Charles Darwin, Alexander Graham Bell and Joseph Lister. It’s a very tricky university to get into, as it receives around 50,000 applications every year but can only accept around 11% of these.

There are about 95 primary schools and around 25 secondary schools in Edinburgh which are all administered by the City of Edinburgh Council. Also in Edinburgh is The Royal High School which is one of the oldest schools in Scotland and in the world. Many independent and private schools run in Edinburgh including George Watson’s College, Merchiston Castle School and Edinburgh Academy.

Edinburgh has one Gaelic primary school; Bun-sgoil Taobh na Pàirce. There are three other universities in Edinburgh; Queen Margaret University, Heriot-Watt University and Napier Technical College. Queen Margaret University is located on the border of Edinburgh while Edinburgh Napier University sits in the south of the city. Queen Margaret University was originally a women-only university to improve the education and diets of families in the working class but by 1877 it was open to all. The university specialises in medical and healthcare fields, as well as other sciences. Heriot-Watt is a specialist mechanics institute and the world’s first of its kind. It has campuses out in Malaysia, London and Dubai.

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Colinton
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Hillside
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Address

Edinburgh

T: 01344203999

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Adobe Training | Adobe Real-Time CDP Training in Edinburgh. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Learn more in our FAQs

Unlock your potential with The Knowledge Academy's Adobe Training | Adobe Real-Time CDP Training in Edinburgh, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Learn more in our FAQs

Experience the most sought-after learning style with The Knowledge Academy's Adobe Training | Adobe Real-Time CDP Training in Edinburgh. Available in 490+ locations across 190+ countries, our hand-picked Classroom venues offer an invaluable human touch. Immerse yourself in a comprehensive, interactive experience with our expert-led Adobe Training | Adobe Real-Time CDP Training in Edinburgh sessions.

Highly experienced trainers

Boost your skills with our expert trainers, boasting 10+ years of real-world experience, ensuring an engaging and informative training experience

State of the art training venues

We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible

Small class sizes

Our Classroom courses with limited class sizes foster discussions and provide a personalised, interactive learning environment

Great value for money

Achieve certification without breaking the bank. Find a lower price elsewhere? We'll match it to guarantee you the best value

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Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

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What our customers are saying

Adobe Training | Adobe Real-Time CDP Training in Edinburgh FAQs

What is Adobe Real-Time CDP?

Adobe Real-Time CDP (Customer Data Platform) is a powerful tool that allows businesses to unify customer data from multiple sources, enabling real-time personalised experiences. It provides a comprehensive view of customer interactions, empowering marketers to deliver more targeted and effective campaigns.

Are there any prerequisites to attend this Adobe Real-Time CDP Training?

No formal prerequisites are required to attend the Adobe Real-Time CDP Training. However, a basic understanding of customer data management and marketing principles can be beneficial to grasp the concepts more effectively.

Who should attend this Adobe Real-Time CDP Training Course?

This training is ideal for marketing professionals, data analysts, and anyone involved in customer experience management who wants to leverage Adobe Real-Time CDP to enhance their customer engagement strategies.

What are the benefits of taking this Adobe Real-Time CDP Training?

By attending this training, you will gain in-depth knowledge of Adobe Real-Time CDP's capabilities, enabling you to better manage customer data, create personalised experiences, and drive business growth. You'll also enhance your skills, making you more valuable in the digital marketing landscape.

What are the features of CDP?

Adobe Real-Time CDP offers features such as data unification, segmentation, real-time data processing, identity resolution, and activation across multiple channels. These features help in creating personalised customer experiences that drive better business outcomes.

What is the duration of this Adobe Real-Time CDP Course?

The duration of our Adobe Real-Time CDP Course is designed to be comprehensive yet concise, lasting for 1 day.

What will I learn in this Adobe Real-Time CDP Training?

In this training, you will learn how to unify customer data from various sources, create real-time customer profiles, segment audiences, and activate personalised experiences across multiple channels using Adobe Real-Time CDP.

What does Adobe Real-Time CDP Certification aim to achieve?

The Adobe Real-Time CDP Certification aims to validate your expertise in managing customer data and delivering personalised marketing campaigns using Adobe's advanced CDP technology. It demonstrates your ability to optimise customer experiences in real time.

Do you provide a self-paced Adobe Real-Time CDP Training Course?

Yes, The Knowledge Academy offers a self-paced Adobe Real-Time CDP Training Course, allowing you to learn at your own convenience. This flexibility ensures that you can balance your professional commitments while enhancing your skills.

What is the level of difficulty for this Adobe Real-Time CDP Training?

The training is designed to be accessible to professionals at various levels. While some familiarity with customer data and marketing concepts is helpful, the course content is structured to be easy to understand, making it suitable for beginners and experienced professionals alike.

What is included in this Adobe Real-Time CDP Training Course?

The course includes comprehensive modules on data unification, audience segmentation, real-time personalisation, and practical exercises. You'll also receive hands-on training with Adobe Real-Time CDP tools to ensure you're well-equipped to apply your knowledge in real-world scenarios.

Do you offer 24/7 support for this Adobe Real-Time CDP Course?

Yes, The Knowledge Academy provides 24/7 support to ensure you have access to assistance whenever you need it during your Adobe Real-Time CDP Course. Our dedicated support team is here to help you succeed.

Which individuals or roles require Adobe Real-Time CDP Certification?

Marketing professionals, data analysts, customer experience managers, and digital strategists who work with customer data and are responsible for enhancing customer engagement would benefit significantly from obtaining Adobe Real-Time CDP Certification.

What kind of jobs can I expect based on this Adobe Real-Time CDP Course?

After completing this course, you can expect to pursue roles such as Customer Data Platform Specialist, Marketing Data Analyst, Digital Marketing Strategist, and Customer Experience Manager, among others, all of which focus on leveraging data to drive personalised marketing efforts.

Do you provide corporate training for this Adobe Real-Time CDP Course?

Yes, The Knowledge Academy offers tailored corporate training for Adobe Real-Time CDP, designed to meet the specific needs of your organisation. This training ensures your team can efficiently utilise CDP to enhance customer engagement and drive business success.

What is the significance of holding Adobe Real-Time CDP Certification?

Holding Adobe Real-Time CDP Certification signifies your expertise in one of the most advanced customer data management platforms available. It sets you apart as a skilled professional capable of delivering personalised, data-driven marketing campaigns that boost customer loyalty and business growth.

Who should I contact if I am unable to access this Adobe Real-Time CDP Training Course?

If you encounter any issues accessing the Adobe Real-Time CDP Training Course, please contact The Knowledge Academy's support team. Our dedicated team is available 24/7 to assist you with any technical or registration related concerns.

Why should I take the Adobe Real-Time CDP Course?

Taking the Adobe Real-Time CDP Course will empower you with the skills needed to manage customer data effectively, deliver personalised experiences, and stay ahead in the competitive digital marketing landscape. It's an investment in your professional growth and your organisation's success.

What to do after this Adobe Real-Time CDP Training Course?

After completing the Adobe Real-Time CDP Training Course, you can apply your newly acquired skills to optimise customer experiences in your current role, pursue certification to further validate your expertise, and explore advanced courses to continue your professional development.

Is it necessary to have a background in other Adobe Courses to take Adobe Real-Time CDP Training?

It is not necessary to have a background in other Adobe Courses to take the Adobe Real-Time CDP Training. The course is structured to be comprehensive and accessible, ensuring that even those new to Adobe's ecosystem can successfully learn and apply the platform's capabilities.

What is the cost/training fees for Adobe Real-Time CDP Training in Edinburgh?

The training fees for Adobe Real-Time CDP Trainingin Edinburgh starts from £1295

Which is the best training institute/provider of Adobe Real-Time CDP Training in Edinburgh?

The Knowledge Academy is the Leading global training provider for Adobe Real-Time CDP Training.

What are the best Adobe Courses courses in Edinburgh?

Please see our Adobe Courses courses available in Edinburgh

Why choose us

Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

Many delivery methods

Flexible delivery methods are available depending on your learning style.

High quality resources

Resources are included for a comprehensive learning experience.

"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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