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Course information
B2B Communications Training Course Outline
Module 1: Business-to-Business Marketing Overview
- Introduction to Business-to-Business Marketing
- Characteristics of Business Markets
- Types of Organisational Customers
- Types of Business Goods and Services
- Characteristics of B2B Marketing
- B2B Marketing Management Approaches
- Understanding Value and Supply Chains
- Importance of B2B Relationships
Module 2: B2B Marketing Communication Strategy
- Defining Marketing Communications
- Role of Marketing Communications
- Model of B2B Communications
- Strategy and Planning MCs
- B2B Branding
- Planning B2B Marketing Communication Activities
- Strategic Drift and Balance
- Interorganisational Communication
- Channel-Based Marketing Communications
- Propensity to Share Information
- Relationship-Based Marketing Communications
- Agency/Client Relationships
Module 3: Tools of B2B Marketing Communications
- Advertising and B2B Communications
- Sales Promotion and B2B Communications
- Control and the Use of Channel Incentives
- Public Relations and B2B Communications
- Direct Marketing and B2B Communications
- Personal Selling and B2B Communications
- Business-to-Business Media
- Internet and B2B Marketing Communications
- Coordinating Promotional Activities
Module 4: Personal Selling and Key Account Management
- Role and Tasks of Personal Selling
- Characteristics of Personal Selling
- When Personal Selling Should be Major Part of Promotional Mix?
- Personal Selling and Managing Relationships
- Multiple Channel Selling
- Sales Force
- Management and Organisation
- Ownership, Size, and Shape
- Structure and Automation
- Key Account Management
Who should attend this B2B Communications Training Course?
The B2B Communications Training Course is tailored for professionals seeking to excel in the realm of Business-to-Business communications. This training is especially beneficial for professionals who engage in or support B2B interactions across various industries, including:
- Sales and Business Development Professionals
- Marketing Managers
- Corporate Communication Specialists
- Client Relationship Managers
- Public Relations (PR) Professionals
- Account Managers
- Supply Chain and Procurement Professionals
Prerequisites of the B2B Communications Training Course
There are no formal prerequisites for this B2B Communications Training Course. However, having a foundational understanding of business principles and communication concepts can enhance the learning experience.
B2B Communications Training Course Overview
B2B Communications Training is integral in today’s interconnected business world, focusing on effective communication strategies between businesses. This training encompasses various aspects such as negotiation, networking, and digital communication, ensuring messages are conveyed clearly and efficiently in a professional context.
Professionals in sales, marketing, customer relations, and management should master B2B Communications to foster strong inter-company relationships. It’s essential for those aiming to improve client engagement, partnership building, and collaborative project success. Effective B2B communication skills are crucial for navigating the complexities of business interactions and negotiations.
The Knowledge Academy's 1-day B2B Communications Training offers a comprehensive overview, equipping delegates with the skills needed for successful business-to-business interactions. This course combines theory with practical exercises, ensuring participants can apply these communication techniques effectively in their professional roles.
Course Objectives
- To understand the unique dynamics and challenges of B2B communication
- To develop effective communication strategies tailored to B2B relationships
- To master negotiation techniques for successful B2B deals
- To harness digital tools and platforms for efficient B2B communication
- To create persuasive and impactful B2B presentations and proposals
At the end of this B2B Communications Training Course, delegates will be able to effectively plan B2B marketing communication activities. They will also be able to efficiently use and control of channel incentives. Delegates wish to learn more about the essence of effective communication, can avail of The Knowledge Academy’s vast range of Communication Skills Courses.
What’s included in this B2B Communications Training Course?
- World-Class Training Sessions from Experienced Instructors
- B2B Communications Certificate
- Digital Delegate Pack
Why choose us
Our Virtual venue
Includes..
Air conditioned
To keep you comfortable during your course we offer a fully air conditioned environment.
Full IT support
IT support is on hand to sort out any unforseen issues that may arise.
Video equipment
This location has full video conferencing equipment.
Ways to take this course
Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Communication Skills Training | B2B Communications Training in Virtual. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.
Unlock your potential with The Knowledge Academy's Communication Skills Training | B2B Communications Training in Virtual, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.
Experience the most sought-after learning style with The Knowledge Academy's Communication Skills Training | B2B Communications Training in Virtual. Available in 490+ locations across 190+ countries, our hand-picked Classroom venues offer an invaluable human touch. Immerse yourself in a comprehensive, interactive experience with our expert-led Communication Skills Training | B2B Communications Training in Virtual sessions.
Highly experienced trainers
Boost your skills with our expert trainers, boasting 10+ years of real-world experience, ensuring an engaging and informative training experience
State of the art training venues
We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible
Small class sizes
Our Classroom courses with limited class sizes foster discussions and provide a personalised, interactive learning environment
Great value for money
Achieve certification without breaking the bank. Find a lower price elsewhere? We'll match it to guarantee you the best value
Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.
Tailored learning experience
Leverage benefits offered from a certification that fits your unique business or project needs
Maximise your training budget
Cut unnecessary costs and focus your entire budget on what really matters, the training.
Team building opportunity
Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings
Monitor employees progress
The course know-how will help you track and evaluate your employees' progression and performance with relative ease
What our customers are saying
Communication Skills Training | B2B Communications Training in Virtual FAQs
Price buyers, relationship buyers, value buyers, and poker player buyers are the four types of organisational customers.
There are no formal prerequisites required to attend this B2B Communications Training course.
This B2B Communications Training course provided by The Knowledge Academy is suitable for anyone who wants to develop a broad understanding of business-to-business communication strategies.
It helps to attract new clients attracted to the product or service, aids to generate more income, helps to adapt to changes more quickly, assists to get new opportunities in other markets, provides competitive advantages, etc.
It consists of fewer but larger buyers, has derived demand, the order is not affected by price, more fluctuating demand, etc.
This course is [ 1 ] day(s)
It helps to attract purpose-driven employees, engage new customers, helps to build equity, drives loyalty, etc.
During this B2B Communication Training course, you will learn various topics such as direct marketing and B2B communications, personal selling and B2B communications, business-to-business media, internet and B2B marketing communications, coordinating promotional activities, and more.
The training fees for B2B Communications Trainingin Virtual starts from £995
The Knowledge Academy is the Leading global training provider for B2B Communications Training.
Please see our Communication Skills Course courses available in Virtual
Why choose us
Best price in the industry
You won't find better value in the marketplace. If you do find a lower price, we will beat it.
Many delivery methods
Flexible delivery methods are available depending on your learning style.
High quality resources
Resources are included for a comprehensive learning experience.
"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"
Joshua Davies, Thames Water
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