Data-Driven Marketing Course in Dundee

Home

Courses

Digital Marketing Courses

Data-Driven Marketing Course

Dundee

Understand data types and improve marketing efficiency
Attain the basic knowledge of Data-Driven Marketing and its importance
Gain knowledge about marketing and financial metrics with Data Driven Marketing Course

Dates & Prices Dates & Prices

Course information

Data-Driven Marketing Course Outline

Module 1: Fundamentals

Introduction to Data-Driven for Marketing
Data-Driven Marketing Strategy
Essential Marketing Metrics
Leaders Vs Laggards

Module 2: Overcoming the Five Obstacles to Data-Driven Marketing

Focus on Collecting the Right Data and Create Momentum
Conduct Small Experiments
Strategies for Obtaining Customer Data
Resources and Tools
Create a Data-Driven Marketing Culture

Module 3: Marketing Metrics

Linking Marketing Activities to Metrics
Balanced Scorecard for Marketing
Facing the B2B Measurement Challenge

Module 4: Essential Nonfinancial Metrics

Brand Awareness
Test-Drive
Churn
CSAT
Take Rate

Module 5: Essential Financial Metrics

Profit
Net Present Value (NPV)
Internal Rate of Return (IRR)
Payback Period
Return on Marketing Investment (ROMI) Framework for Management Decisions

Module 6: Customer Lifetime Value

Introduction to Customer Lifetime Value
Value-Based Marketing
Balancing Short and Long-Term Customer Profitability
Customer Life Cycle Management

Module 7: From Clicks to Value with Internet Marketing Metrics

CPS Vs CPM: Optimising Metric
Optimising Sponsored Search
Bounce Rate Changing the Internet Search Marketing Game
Beyond SEM: Internet Display Advertising Impact
Hypertargeting Display Advertising in Social Media
Word of Mouth (WOM) Social Media Marketing Engagement

Module 8: Infrastructure for Data-Driven Marketing

Which Data Really Need?
Need to Build a Ranch House or Empire State Building Infrastructure
Requirement Complexity

Module 9: Marketing Budgets, Technology, and Core Processes

Marketing Campaign Management
Marketing Processes, Technology, and the Link to Firm Performance
B2B Vs B2C Investment Portfolio Mixes
Overcoming the Barriers to Professionalising Marketing Processes
Upgrading the Marketing Campaign Management (MCM) Processes

Who should attend this Data Driven Marketing Course?

This course is designed for Marketing Professionals, Analysts, and Managers who are seeking to enhance their understanding and skills in leveraging data for strategic marketing decisions. This course can benefit a wide range of professionals, including:

Marketing Professionals
Marketing Analysts
Marketing Managers
Data Analysts
Digital Marketing Specialists
UX/UI Designers
Brand Managers

Prerequisites of the Data Driven Marketing Course

There are no formal prerequisites for this Data-Driven Marketing Training Course.

Data Driven Marketing Course Overview

Data-Driven Marketing represents a paradigm shift in the digital advertising landscape, harnessing the power of customer data to achieve precise and efficient media purchasing and tailored messaging. It stands at the forefront of digital advertising advancements, riding the waves of burgeoning marketing data quality, technological innovation, and automation.

Gaining proficiency in Data-Driven Marketing is paramount for professionals aiming to keep pace with the dynamic realm of digital advertising. This approach, particularly eminent in programmatic buying, employs machine learning and algorithms to remove the uncertainties inherent in traditional media planning and buying.

The Knowledge Academy’s 1-day comprehensive course on Data-Driven Marketing will empower delegates with a foundational understanding of the subject and its significance in the contemporary marketing milieu. Delegates will be introduced to key marketing metrics, both financial and non-financial, ensuring they can discern, measure, and act upon relevant data effectively.

Course Objectives

To equip delegates with tools and techniques for effective data collection and analysis
To foster a deep understanding of how to align marketing strategies with data insights
To enhance proficiency in measuring, reporting, and optimising campaign performance
To develop skills in predicting and responding to market trends using data analytics
To empower attendees to leverage data for increased ROI and customer engagement

Upon completion of this course, delegates will gain practical skills to harness data for targeted campaigns, enhancing their ability to reach specific audiences effectively. Additionally, they will acquire insights into optimising marketing strategies through data analysis, empowering them to make informed decisions for business success.

What’s included in this Data-Driven Marketing Course?

World-Class Training Sessions from Experienced Instructors
Data Driven Marketing Certificate
Digital Delegate Pack

Why choose us

Our Dundee venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Dundee is the fourth largest city in Scotland. It has a population of around 148,000 people and is located in the east central Lowland of the Firth of Tay. There are around 37 primary schools and 9 secondary schools in Dundee serving around 20,000 pupils. There is also a special school which caters for children with learning difficulties. Dundee College is the largest further education college in the city providing higher education such as A Levels and vocational courses. There are two universities in Dundee; The University of Dundee and Abertay University. The University of Dundee was established in 1881 and became an independent institute in 1967. The university provides a lot of research into the biomedical fields and contains of the top medical schools in the country. The Abertay University provides a range of courses including computing, creative technology and computer game design courses. Its most famous alumni include the creators of Grand Theft Auto. The biggest employers in Dundee are the NHS, Dundee City Council and the University of Dundee. Its employees mostly commute within thirty minutes of the city.

Popular searched areas in and around Dundee include:-

Broughty Ferry
Monifieth
Muirhead
Liff
Longforgan
West Ferry
Birkhill
Dundee Technology Park
Lundie
Fowlis
Gagie

Address

Dundee

T: 01344203999

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Data-Driven Marketing Course in Dundee. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Learn more in our FAQs

Unlock your potential with The Knowledge Academy's Data-Driven Marketing Course in Dundee, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Learn more in our FAQs

Experience the most sought-after learning style with The Knowledge Academy's Data-Driven Marketing Course in Dundee. Available in 490+ locations across 190+ countries, our hand-picked Classroom venues offer an invaluable human touch. Immerse yourself in a comprehensive, interactive experience with our expert-led Data-Driven Marketing Course in Dundee sessions.

Highly experienced trainers

Boost your skills with our expert trainers, boasting 10+ years of real-world experience, ensuring an engaging and informative training experience

State of the art training venues

We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible

Small class sizes

Our Classroom courses with limited class sizes foster discussions and provide a personalised, interactive learning environment

Great value for money

Achieve certification without breaking the bank. Find a lower price elsewhere? We'll match it to guarantee you the best value

Learn more in our FAQs

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

Learn more in our FAQs

What our customers are saying

Data-Driven Marketing Course in Dundee FAQs

What is Data Driven Marketing?

Data Driven Marketing is the technique of utilising customer data for efficient and targeted media buying and creative messaging. It is one of the most transformational developments that has ever happened in digital advertising.

What challenges might I encounter in implementing Data Driven Marketing?

Implementing Data Driven Marketing can be challenging due to data quality issues, integrating various data sources, and navigating privacy regulations. Additionally, it requires significant resources, sophisticated tools, and expertise to analyse and interpret data effectively for actionable insights.

Can I use Data Driven Marketing for customer retention?

Yes, Data Driven Marketing can be highly effective for customer retention. By analysing customer behaviour, preferences, and feedback, businesses can personalise communication, improve customer experiences, and identify loyalty trends, allowing for targeted retention strategies that build long-term relationships.

What are the prerequisites for attending this Data Driven Marketing Certification Course?

There are no formal prerequisites for attending this Data-Driven Marketing Training Course.

Who should attend this Data Driven Marketing Training Course?

This Data-Driven Marketing Certification Course training is tailored for marketers seeking a deeper understanding of customer behaviour to improve campaign performance and maximise Return on Investment.

What is included in the Data Driven Marketing Course?

In this training course, delegates will have intensive training with our experienced instructors, a digital delegate pack consisting of important notes related to this course, and a certificate after course completion.

What is the duration of this Data Driven Marketing Certification Course?

This course takes 1-day to complete during which delegates participate in intensive learning sessions that cover various course topics.

Will there be an exam at the end of the Data Driven Marketing Training Course?

No, there is no formal exam at the end of this course. However, delegates are assessed through practical exercises and activities throughout the training to ensure they understand and can apply the concepts effectively.

What career opportunities are available after the completion of my Data-Driven Marketing Training Course?

Data-Driven Marketing Training Course being a part of Digital marketing skills can lead to various types of career paths, including jobs in strategy, data analytics, social media, and consulting. Think about adding some digital marketing skills to boost your employability.

What job roles can benefit from completing this Data-Driven Marketing Certification?

This course can benefit a wide range of professionals, including Marketing Professionals, Marketing Analysts, Marketing Managers, Data Analysts, Digital Marketing Specialists, UX/UI Designers, Brand Managers.

How does this course help in growing my business?

Using data, marketers can adjust their marketing campaigns to emphasise the impactful tactics and improve return on investment (ROI). Studying data helps you to optimise ads spend by identifying which methods can get you great results. Hence, your return on investment improves campaign after campaign.

Why choose The Knowledge Academy in Dundee over others?

The Knowledge Academy in Dundee stands out as a prestigious training provider known for its extensive course offerings, expert instructors, adaptable learning formats, and industry recognition. It's a dependable option for those seeking this course.

What is the cost/training fees for Data-Driven Marketing Course in Dundee?

The training fees for Data-Driven Marketing Coursein Dundee starts from £995

Which is the best training institute/provider of Data-Driven Marketing Course in Dundee?

The Knowledge Academy is the Leading global training provider for Data-Driven Marketing Course.

What are the best Digital Marketing Courses courses in Dundee?

Please see our Digital Marketing Courses courses available in Dundee

Why choose us

Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

Many delivery methods

Flexible delivery methods are available depending on your learning style.

High quality resources

Resources are included for a comprehensive learning experience.

"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

Looking for more information on Digital Marketing Courses?

Back to course information

Upcoming classes
Package deals

Get a custom course package

We may not have any package deals available including this course. If you enquire or give us a call on 01344203999 and speak to our training experts, we should be able to help you with your requirements.

Book now