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Digital Marketing Course

Inverness

Master the principles of Customer Experience (CX) in our Digital Marketing Course
Develop proficiency in planning, strategy, and testing for Digital Marketing
Gain an in-depth understanding of social media, email marketing, SEO, and more

Dates & Prices Dates & Prices

Course information

Digital Marketing Course Outline

This Digital Marketing Course will cover the following modules:

Module 1: Digital Marketing

What is Digital Marketing?
How did it evolve?
Impact of Digital Marketing on Business

Module 2: Planning, Strategy, and Testing

Online Campaign Planning
Digital Marketing Techniques
Campaign Strategy
Integrated Marketing
Multi-Channel Marketing

Module 3: Customer Experience and Usability

Customer Experience (CX) Marketing
User Experience (UX)
Sitemaps and Wireframes
Usability Testing

Module 4: Mobile Marketing

Introduction to Mobile Marketing
Advantages of Mobile Marketing
Key Challenges in Mobile Marketing
Success Factors in Mobile Marketing
Developing a Customer-led Mobile Strategy
Assessing the Role of Mobile Sites Vs Apps
Mobile User Acquisition
Building Loyalty and Customer Retention Through Mobile Channels
Tracking and Analytics
Conversion Rate Optimisation

Module 5: Content Strategy

Why is Content is (still) Pivotal?
Developing Content for Different Customer Segments
Content and SEO: Power of ‘In-Bound Marketing’
Developing a Content Plan

Module 6: Social Media

Social Media Overview
Facebook, LinkedIn, YouTube & X
Google+
Successes and Pitfalls of Social Media

Module 7: Email Marketing

Why is Permission is Everything?
How to Acquire Names and Email Addresses?
Testing Email for Continuous Improvement
E-Newsletters and Other Email Formats
Broadcast and Delivery Considerations
Successful Email Marketing: Case Studies

Module 8: Search Engine Marketing: SEO and PPC Defined

Introduction to Search Engine Marketing
Why is Search Engine Marketing So Crucial to Online Success?
Search Engine Optimisation
Pay Per Click
Integrating SEO and PPC

Module 9: Integrating Your Marketing Communications for Maximum ROI

Best Practices for Achieving ROI
Integrating Online and Offline Activity
'Real-World' Integrated Campaigns

Who should attend this Digital Marketing Course?

The Digital Marketing Training Course is designed for individuals who want to gain comprehensive knowledge and skills in the field of Digital Marketing, covering various strategies and tactics used to promote products, services, and brands online. A variety of professionals can benefit from this course, such as:

Advertising Professionals
Social Media Managers
E-commerce Professionals
Marketing Consultants
Public Relations Specialists
Digital Marketers
Content Creators

Prerequisites of the Digital Marketing Course

There are no formal prerequisites for this Digital Marketing Training Course.

Digital Marketing Course Overview

This Digital Marketing course provides a comprehensive introduction to the essential tools and strategies used to promote products and services online. With the rise of the digital economy, understanding the fundamentals of digital marketing has become critical for businesses looking to stay competitive. This course covers key concepts, such as SEO, social media marketing, email marketing, and more, offering delegates an in-depth understanding of this dynamic field.

Proficiency in Digital Marketing is increasingly important for professionals across various sectors, including Marketing, Sales, Business Development, and Entrepreneurship. Mastering digital marketing techniques enables professionals to reach a broader audience, drive engagement, and achieve measurable results. Those working in advertising, branding, or content creation will find these skills particularly beneficial.

This 1-day intensive training offered by The Knowledge Academy is designed to equip delegates with the knowledge and skills required to plan, execute, and manage digital marketing campaigns effectively. The course offers practical insights and hands-on experience to help delegates apply strategies in real-world scenarios, improving their ability to achieve successful outcomes for their organisations.

Course Objectives

To understand the fundamentals of digital marketing and its importance
To explore different digital marketing channels and their effectiveness
To learn the essentials of Search Engine Optimisation (SEO) and how to apply them
To implement successful social media marketing strategies
To create impactful email marketing campaigns
To gain insights into Pay-Per-Click (PPC) advertising

Upon completing the course, delegates will receive a certification demonstrating their new skills and knowledge in digital marketing. This certification can help enhance career prospects and establish credibility in the digital marketing space.

What’s included in this Digital Marketing Course?

World-Class Training Sessions from Experienced Instructors
Digital Marketing Certificate
Digital Delegate Pack

Why choose us

Our Inverness venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Inverness is a city located in the Scottish Highlands. It has a population of around 62,000 people and is seen as one of the fastest growing cities in Europe. Inverness is seen as having the highest quality of life of all Scottish cities. There are around 12 primary schools in Inverness including the specialised Inverness Gaelic Primary School. It has five secondary schools including Millburn Academy and Inverness Royal Academy. Inverness College proves higher education for school leavers. University of the Highlands and Islands is located in Inverness and consists of around fifteen colleges and research institutions. It provides a high number of undergraduate, graduate and search programs for around 8000 students a year. It has around 70 learning centres across Scotland. The rate of unemployment in Inverness is at 2.3%. This is lower than the national average of Britain which is 7.6%.

Nearby Locations Include:

Charleston
Milton
Culloden
Foyer
Balloch
Black Park
Drumnadrochit
Fort George
Westhill
Hillhead
Moy
Tomatin
Farr
Croy
Invermoriston
Lochend
Delmore
Ardersier
Culloden Moor
Torness

Address

Inverness

T: 01344203999

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Digital Marketing Courses | Digital Marketing Training in Inverness. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Learn more in our FAQs

Unlock your potential with The Knowledge Academy's Digital Marketing Courses | Digital Marketing Training in Inverness, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Learn more in our FAQs

Experience the most sought-after learning style with The Knowledge Academy's Digital Marketing Courses | Digital Marketing Training in Inverness. Available in 490+ locations across 190+ countries, our hand-picked Classroom venues offer an invaluable human touch. Immerse yourself in a comprehensive, interactive experience with our expert-led Digital Marketing Courses | Digital Marketing Training in Inverness sessions.

Highly experienced trainers

Boost your skills with our expert trainers, boasting 10+ years of real-world experience, ensuring an engaging and informative training experience

State of the art training venues

We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible

Small class sizes

Our Classroom courses with limited class sizes foster discussions and provide a personalised, interactive learning environment

Great value for money

Achieve certification without breaking the bank. Find a lower price elsewhere? We'll match it to guarantee you the best value

Learn more in our FAQs

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

Learn more in our FAQs

What our customers are saying

very engaging style, not a second of feeling bored - all examples were very relevant and came from the experience.

Romana Koudelkova

Mridula was an excellent trainer!

Lucy Scodeller

Great

Areej Abdulrahman F Alhallaf

Digital Marketing Courses | Digital Marketing Training in Inverness FAQs

What is Digital Marketing?

Digital Marketing is the process of delivering advertisements through digital channels, including websites, mobile apps, emails, and other electronic media.

Who should take this Digital Marketing Training?

This Digital Marketing Training is ideal for individuals seeking to enhance their online marketing skills, including professionals in Marketing Roles, Business Owners, and anyone looking to develop expertise in SEO, PPC, content marketing, and social media strategies.

How long does it take to complete Digital Marketing Certification?

This Digital Marketing Certification takes one day to complete during which delegates participate in intensive learning sessions that cover various course topics.

What are the benefits of taking this course?

Taking our course will boost your career by equipping you with the skills and knowledge needed to excel in the rapidly evolving digital landscape. Whether you're a seasoned professional or just starting, this course will provide valuable insights, enhance your job prospects, and open doors to various Digital Marketing roles.

Are there any prerequisites for taking this Digital Marketing Certification Course?

There are no prerequisites for attending this Digital Marketing Certification course.

What is included in this Digital Marketing Training?

This training includes topics like online campaign planning, diverse digital marketing techniques, campaign strategy formulation, and more. The course comes with a digital delegate pack consisting of material related to the course, training sessions with expert instructors, and a certificate upon course completion.

What specific skills will I acquire from a Digital Marketing Certification?

Digital Marketing Courses like this teach skills such as Search Engine Optimisation (SEO), Pay-Per-Click (PPC) Advertising, Content Marketing, Social Media Management, Email Marketing, And Data Analytics.

Is there an exam at the end of this course?

No, there is no formal exam at the end of this course. However, delegates are assessed through practical exercises and activities throughout the training to ensure they understand and can apply the concepts effectively.

What industries or sectors can benefit the most from Digital Marketing skills?

Industries that benefit significantly from Digital Marketing skills include e-commerce, technology, healthcare, education, finance, and entertainment.

What are the career opportunities available after completing this course?

After completing this course, you'll gain the expertise needed to pursue roles like Digital Marketing Manager, SEO Specialist, Social Media Strategist, and more, making it an ideal choice for career advancement.

How does your Digital Marketing Course stand out in terms of affordability, flexibility, and value compared to competitors?

The course offers competitive pricing, flexible scheduling options, and comprehensive content, providing exceptional value and convenience for learners.

What specialised tools or software access do students receive as part of your Digital Marketing Course package?

Delegates gain access to industry-standard tools, such as Google Analytics, SEO software, social media management platforms, and content creation tools.

How can this Digital Marketing Training Course help grow my business?

This course equips you with the knowledge and tools to create effective online marketing strategies, helping you reach a broader audience, increase brand visibility, and boost sales. By mastering SEO, PPC, and social media marketing, your business can attract more targeted leads and improve overall digital presence.

Why choose The Knowledge Academy in Inverness over others?

The Knowledge Academy in Inverness is a coveted training provider which offers multiple courses, comprehensive course content, experienced instructors, flexible learning options, and industry recognition, making it a reliable choice for attending this Digital Marketing Course.

What is the cost/training fees for Digital Marketing Course in Inverness?

The training fees for Digital Marketing Coursein Inverness starts from £995

Which is the best training institute/provider of Digital Marketing Course in Inverness?

The Knowledge Academy is the Leading global training provider for Digital Marketing Course.

What are the best Digital Marketing Courses courses in Inverness?

Please see our Digital Marketing Courses courses available in Inverness

Why choose us

Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

Many delivery methods

Flexible delivery methods are available depending on your learning style.

High quality resources

Resources are included for a comprehensive learning experience.

"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water