Google Ads Certification Course

Name: Google Ads Certification
Brand: The Knowledge Academy
Rating: 4.9 (38503 reviews)

Google Ads Certification Overview

Google Ads Certification Course Outline

Module 1: Introduction to Google Ads

What are Google Ads?
Benefits of Using Google Ads
Method to Advertise on Google
How Does Google Ads Work?
How to Use Google Ads
Types of Google Ads
Use Google Keyword Planner for Ads
Google Ads Terms to Know

Module 2: Google Ads Basics

API Structure
Entity Relationships
Versioning
Changing and Inspecting Objects
Retrieving Objects
Resource Metadata
Call Structure
Mutates

Module 3: Account Management

Creating an Account
Linking to Manager Accounts
List Accessible Accounts
Get Account Hierarchy
Managing User Access
Change Status and Event Service

Module 4: Ad Management

Introduction to Ad Management
Ad Types
Create and Mutate Ads
Responsive Search and Customisation
Upgraded URLs
Dynamic Search Ads
Responsive Display and Search Ads

Module 5: Create Campaigns

Add Campaigns
Display Expansion on Search Campaigns
Campaign Groups
Create Ad Groups

Module 6: Bidding

Strategy Types and Status
Portfolio and Standard Bidding
Set Bids Manually
Manage Bid Modifiers

Module 7: Conversion Management

Create Conversion Actions
Conversion Action Types
Upload Click and Call Conversions
Enhanced Conversions
Custom Conversion Variables
Conversion Value Rules
Conversion Goals

Who should attend this Google Ads Certification Course?

The Google Ads Training Course is designed for professionals who want to gain expertise in creating, managing, and optimising advertising campaigns using Google Ads. A variety of professionals can benefit from this Google Ads Course, such as:

Digital Marketers
E-commerce Professionals
Public Relations Specialists
Social Media Managers
Content Creators
Advertising Professionals
Marketing Coordinators

Prerequisites of the Google Ads Certification Course

There are no formal prerequisites for this Google Ads Course.

Google Ads Certification Course Overview

Google Ads is a platform for paid advertising that operates under the Pay-Per-Click (PPC) marketing model. It is an effective method of attracting qualified traffic, or good-fit customers, to the company looking for goods and services similar to what they provide. It enables you to develop and distribute well-timed advertisements to your target market via desktop and mobile.

This Google Ads Training aims to provide delegates with the core concepts of using the Google Ads platform to promote their products as per public demand. Professionals like Digital Marketers and Marketing Managers can benefit from attending this course. The insights obtained from this course empower these professionals to leverage Google Ads for business growth.

The Knowledge Academy’s 1-day comprehensive Google Ads Course will provide delegates with the working knowledge of Google Ads to establish and manage paid search campaigns. This course will be delivered by our highly professional and skilled trainers with years of teaching experience on subjects associated with the Digital Marketing domain.

Course Objectives

To send a pre-populated customer ID to the Google Ads API to create an account
To handle background authentication tasks and establish a new campaign
To target a specific keyword on Google and make a bid on the keyword
To generate and share well-timed ads among the target audience
To promote the business and rank organically for a search term
To supply a request that retrieves a single resource instance

At the end of this Google Ads Course, delegates will be able to create strategic and successful paid search campaigns for business benefits. They will also be able to gain more clicks, impressions, and conversions by spending a minimum cost on the product advertisement.

What’s included in this Google Ads Certification Course?

World-Class Training Sessions from Experienced Instructors
Google Ads Certificate
Digital Delegate Pack

Hands-On Labs: Included as part of our online instructor-led delivery, these labs provide real-world exercises in a simulated environment guided by expert instructors to enhance your practical skills.

Why choose us

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Google Ads Certification. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Live classes

Join a scheduled class with a live instructor and other delegates.

Interactive

Engage in activities, and communicate with your trainer and peers.

Global Pool of the Best Trainers

We handpick from a global pool of expert trainers for our Online Instructor-led courses.

Expertise

With 10+ years of quality, instructor-led training, we equip professionals with lasting skills for success.

Global Reach

With classes running in all timezones, access any of our courses and course material from anywhere, anytime.

Learn More

Unlock your potential with The Knowledge Academy's Google Ads Certification, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Learn more in our FAQs

Experience the most sought-after learning style with The Knowledge Academy's Google Ads Certification. Available in 490+ locations across 190+ countries, our hand-picked Classroom venues offer an invaluable human touch. Immerse yourself in a comprehensive, interactive experience with our expert-led Google Ads Certification sessions.

Highly experienced trainers

Boost your skills with our expert trainers, boasting 10+ years of real-world experience, ensuring an engaging and informative training experience

State of the art training venues

We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible

Small class sizes

Our Classroom courses with limited class sizes foster discussions and provide a personalised, interactive learning environment

Great value for money

Achieve certification without breaking the bank. Find a lower price elsewhere? We'll match it to guarantee you the best value

Learn more in our FAQs

Streamline large-scale training requirements with The Knowledge Academy’s In-house/Onsite Google Ads Certification at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

Team building opportunity

Our Google Ads Certification offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

Learn more in our FAQs

What our customers are saying

Google Ads Certification FAQs

What is Google Ads?

What are the types of Google Ads campaigns?

Search campaigns, Display campaigns, Video campaigns, Shopping campaigns, and App campaigns are the different types of Google Ads campaigns.

Do I need prior experience to take this Google Ads Course?

No prior experience is required to take the Google Ads Course. The course is designed for beginners as well as professionals, providing foundational knowledge and practical skills to create, manage, and optimise Google Ads campaigns, regardless of previous expertise.

How long does it take to complete the Google Ads Certification course?

This course takes 1-day to complete during which delegates participate in intensive learning sessions that cover various course topics.

What is the format of the Google Ads Certification exam?

There is no formal exam at the end of this course. However, delegates are assessed through practical exercises and activities throughout the training to ensure they understand and can apply the concepts effectively.

What is the difference between Google Ads and Google AdSense?

Google Ads is for advertisers who want to promote their products/services, while Google AdSense is for website owners who want to display ads on their sites and earn money when users interact with those ads.

What will I learn in this Google Ads Course?

This course teaches delegates the fundamentals of Google Ads, including account management, ads administration, bidding strategies, and enhanced conversions. The course also covers upgraded URLs, responsive search, and cross-account bidding.

Are there any prerequisites for attending this Google Ads Certification Trainng?

No prior advertising experience is required; this course is suitable for beginners and professionals seeking to enhance their digital advertising skills.

How does earning a Google Ads Certification enhance career prospects?

Completing this certification demonstrates expertise in Google Ads, making you more attractive to employers and clients, and opens opportunities for higher-paying roles in Digital Advertising. It enhances your credentials, boosts your confidence in managing ad campaigns, and positions you for promotions or new job opportunities in the competitive digital marketing field.

What career opportunities are available after completingthis course in the United Kingdom?

After completing Google Ads Certification in the United Kingdom, career opportunities expand in roles such as digital marketers, e-commerce professionals, public relations specialists, social media managers, content creators, advertising professionals, and marketing coordinators. These positions benefit from the ability to create and optimise effective ad campaigns.

How does this Google Ads Training benefit a business owner or entrepreneur?

Google Ads Training helps business owners and entrepreneurs by teaching them how to create targeted, cost-effective ad campaigns that reach their audience, boost visibility, and drive conversions. It empowers them to manage their advertising budget efficiently and increase business growth.

Can I use this Google Ads Training Course to enhance my freelance or consulting services?

Yes, this certification equips you with the skills needed to manage campaigns effectively, enabling transitions into freelance or agency-based advertising roles.

What distinguishes The Knowledge Academy's Google Ads Certification Course from other Digital Marketing Training Courses available?

Our Google Ads Course offers up-to-date content, practical exercises, expert instruction, and recognised certification from Google, ensuring high-quality training.

Why choose The Knowledge Academy in the United Kingdom over others?

The Knowledge Academy in the United Kingdom stands out as a prestigious training provider known for its extensive course offerings, expert instructors, adaptable learning formats, and industry recognition. It's a dependable option for those seeking this course.

What is the cost/training fees for Google Ads Certification in the United Kingdom?

The training fees for Google Ads Certificationin the United Kingdom starts from £995

Which is the best training institute/provider of Google Ads Certification in the United Kingdom?

The Knowledge Academy is the Leading global training provider for Google Ads Certification.

What are the best Digital Marketing Courses courses in the United Kingdom?

Please see our Digital Marketing Courses courses available in the United Kingdom

Why choose us

Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

Many delivery methods

Flexible delivery methods are available depending on your learning style.

High quality resources

Resources are included for a comprehensive learning experience.

"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water