Course information

Performance Marketing Training Course Outline

Module 1: Introduction to Performance Marketing

  • What is Performance Marketing?
  • How Does Performance Marketing Work?
  • Benefits of Performance Marketing for the Business

Module 2: Channels Used for Performance Marketing

  • Social Media Marketing
  • Programmatic Display Advertising
  • Native Advertising
  • Sponsored Content
  • Affiliate Marketing
  • High Impact Mobile Advertising
  • Search Engine Marketing (SEM)

Module 3: Performance Marketing Pricing

  • CPM (Cost Per Mille)
  • CPC (Cost Per Click)
  • CPA (Cost Per Action)
  • LTV (Lifetime Value)
  • Cost Per Sale
  • CPI (Cost Per Install)
  • CPL (Cost Per Lead)

Module 4: Ways to Measure Marketing Performance

  • Revenue and Sales
  • Leads
  • Customer Retention and Loyalty
  • Lead Management
  • Brand Awareness
  • Engagement

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Who should attend this Performance Marketing Training Course?

Performance Marketing Course is tailored for professionals seeking to excel in the dynamic field of digital marketing and performance-driven campaigns. This training is suitable for a diverse range of individuals, including:

  • Digital Marketers
  • Marketing Managers
  • E-commerce Managers
  • Advertising Specialists
  • Social Media Managers
  • Content Creators
  • Business Owners

Prerequisites of the Performance Marketing Training Course

There are no formal prerequisites required for the Performance Marketing Course. However, delegates with a basic understanding of digital marketing concepts may find it easier to grasp the material.

Performance Marketing Training Overview

Performance Marketing is a results-driven approach that focuses on measurable outcomes, such as clicks, conversions, and sales, making it a critical strategy in today's digital marketing landscape. As businesses increasingly rely on data to guide their marketing efforts, mastering performance marketing is essential for staying competitive and maximising return on investment (ROI).

Understanding Performance Marketing is crucial for digital marketers, advertising professionals, and business owners who want to optimise their marketing spend and achieve better results. This knowledge enables professionals to make informed decisions, track campaign success, and adjust strategies in real-time to improve performance.

This 1-day training by the Knowledge Academy provides delegates with the foundational skills and knowledge to excel in performance marketing. The Performance Marketing Course covers key topics such as setting up campaigns, analysing performance metrics, and optimising strategies for better outcomes. Delegates will engage in practical exercises and real-world case studies to ensure they can apply the concepts directly to their work.

Course Objectives

  • To understand the fundamentals of performance marketing
  • To learn how to set up and manage effective performance marketing campaigns
  • To develop skills in analysing key metrics and making data-driven decisions
  • To gain expertise in optimising campaigns for maximum ROI
  • To master the use of tools and platforms essential for performance marketing
  • To explore advanced strategies for targeting and retargeting audiences

Upon completion of this Performance Marketing Course, delegates will have the skills to effectively manage and optimise performance marketing campaigns, leading to improved ROI and better business outcomes. They will be well-equipped to make data-driven decisions that enhance their overall marketing effectiveness.

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What’s Included in this Performance Marketing Training?

  • World-Class Training Sessions from Experienced Instructors
  • Performance Marketing Certificate
  • Digital Delegate Pack

Why choose us

Our Bournemouth venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Bournemouth is a resort town which is located on the south coast of England. It is in the county of Dorset and has a population of around 183,000 people. The Bournemouth local education authority manages schools in the town. There is a two tier comprehensive system in place where students attend one of the 26 primary schools in the town and then go onto complete their education in a secondary school. Some schools are selective such as the grammar schools and ten more comprehensive schools. Independent schools also function in the town as well as one further education college. There are two universities: Bournemouth University and Arts University Bournemouth which cross the border into the town of Poole. Bournemouth University was established in 1992 and educates around 16,000 students every year in a range of different schools; Science and Technology, Media and Communication, Health and Social Sciences and Management. Arts University Bournemouth specialises in the teaching of art and design, media and performance and hosts around 2500 students a year. The rate of unemployment in Bournemouth is at 7.5%. This is mostly on par with the national average of England which is 7.6%.

Popular searched areas in and around Bournemouth include:-

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  • Southbourne
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  • Stanmer
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  • Tuckton Southbourne
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  • Withdean

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Address

Bournemouth
Dorset

T: 01344203999

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Digital Marketing Courses | Performance Marketing Training in Bournemouth. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Unlock your potential with The Knowledge Academy's Digital Marketing Courses | Performance Marketing Training in Bournemouth, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Experience the most sought-after learning style with The Knowledge Academy's Digital Marketing Courses | Performance Marketing Training in Bournemouth. Available in 490+ locations across 190+ countries, our hand-picked Classroom venues offer an invaluable human touch. Immerse yourself in a comprehensive, interactive experience with our expert-led Digital Marketing Courses | Performance Marketing Training in Bournemouth sessions.

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Highly experienced trainers

Boost your skills with our expert trainers, boasting 10+ years of real-world experience, ensuring an engaging and informative training experience

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State of the art training venues

We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible

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Small class sizes

Our Classroom courses with limited class sizes foster discussions and provide a personalised, interactive learning environment

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Great value for money

Achieve certification without breaking the bank. Find a lower price elsewhere? We'll match it to guarantee you the best value

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

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Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

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Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

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Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

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Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

What our customers are saying

Digital Marketing Courses | Performance Marketing Training in Bournemouth FAQs

Performance Marketing refers to online marketing campaigns in which advertisers pay marketing firms or ad platforms for specific outcomes, such as conversions or clicks.
There are no formal prerequisites required to attend this course.
This Performance Marketing Course is suitable for anyone who wants to develop a broad understanding of Performance Marketing.
It provides easy analytics and data tracking, ROI-driven marketing, diversification of revenue streams, helps to draw new and hard-to-reach audiences, pay only for results, etc.
Social media marketing, native advertising, sponsored content, affiliate marketing, Search Engine Marketing (SEM), etc., are the main channels used for Performance Marketing.
The duration of this Performance Marketing Course spans across 1 day.
CPC stands for Cost Per Click. It is the actual amount paid for each click in the Pay-Per-Click (PPC) marketing campaigns.
During this course, you will learn how to measure marketing performance such as leads, customer retention and loyalty, lead management, brand awareness, etc.
You will learn to use tools such as Google Analytics, Facebook Ads Manager, Google Ads, and various CRM platforms for tracking and optimising marketing campaigns.
This Performance Marketing Course can lead to career paths such as Digital Marketing Manager, Performance Marketing Specialist, PPC Analyst, and Marketing Consultant.
The Performance Marketing Course will teach you how to analyse key performance metrics, track conversions, and assess ROI, enabling you to measure and improve the success of your marketing efforts.
Sectors such as e-commerce, retail, technology, finance, and healthcare can greatly benefit from this training by optimising their digital marketing strategies.
The Knowledge Academy is a prestigious training provider known for its extensive course offerings, expert instructors, adaptable learning formats, and industry recognition. It's a dependable option for those seeking this course.
The training fees for Performance Marketing Trainingin Bournemouth starts from £995
The Knowledge Academy is the Leading global training provider for Performance Marketing Training.
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Why choose us

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Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

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Many delivery methods

Flexible delivery methods are available depending on your learning style.

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High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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